Video Streaming Market Size, Share & Industry Analysis, By Component (Software and Content Delivery Services), By Channel (Satellite TV, Cable TV, Internet Protocol Television (IPTV), and OTT Streaming), By Vertical (Education/E-learning, Healthcare, Government, Sports/eSports, Gaming, Enterprise and Corporate, Auction and Bidding, Fitness & Lifestyle, Music & Entertainment, and Others (Transportation)), and Regional Forecast, 2024-2032

The global video streaming market size was valued at USD 554.33 billion in 2023 and is projected to grow from USD 671.89 billion in 2024 to USD 2,486.51 billion by 2032, exhibiting a CAGR of 17.8% during the forecast (2024-2032). North America accounted for a market value of USD 217.23 billion in 2023. The report includes various software and content delivery platforms offered by players such as Netflix Inc., Hulu LLC, IBM Corporation, Amazon.com Inc., and others. These companies are offering various streaming channels and platforms such as HBO Max, Amazon Prime Video, Crackle, Paramount Plus, Disney Plus, Acorn TV, and others.

Increasing popularity of social media platforms and rising internet connectivity resulted in the growth of the global market. For instance, in May 2021, Meta (Facebook Inc.), a social media platform, had more than 2.40 billion users. Also, social media platforms such as WhatsApp and YouTube have over 1.00 billion users each. 

In addition to this, increasing video data traffic around the globe owing to a surge in demand for better resolutions-based videos has propelled the market growth. Also, players in the market are developing advanced platforms in order to meet the growing demand across the education sector. For instance,

• In March 2022, Y2k Solutions Inc. launched an advanced Beta 1.0 video streaming platform for educational video courses. The platform offers free streaming solutions & services, video hosting, cloud hosting, and web hosting.

The influence of the COVID-19 pandemic is expected to result in a considerably positive impact on the global market size during the analysis period. This is attributed to the substantial acceleration in the adoption of online live streaming supported by favorable regulations and a decline in in-person visits to physicians. The global market observed a humongous growth rate of 5.7% in 2020 as compared to 9.8% in 2019. In terms of revenue, the market witnessed an increase in revenue to USD 297.40 billion in 2020.

Video Streaming Market Trends

Rising Adoption of Low Latency Streaming Protocol Videos to Drive Market Growth

Rising adoption of low latency video streaming and surging live streaming adoption by consumers through social media platforms aid the market growth. Also, leading players in the market are developing advanced low latency live streaming video platforms. This owing to rising popularity among the users aids the demand for global video streaming market growth. For instance,

• In January 2022: THEO Technologies Inc., a video technology company, introduced a live streaming low latency platform hesp.live. It is a HTTP-based low latency real-time video streaming platform that disrupts the industry’s standard of multiple seconds and provides the fastest live streaming solution. THEO Technologies uses High Efficiency Streaming Protocol (HESP) for live video interactivity at large scale for various industries, including betting, gaming, auctioning, sports, and live events. 

The platform helps mobile users with low latency streaming for real time broadcasting of streaming events such as online courses, sports games, game streaming and e-commerce platforms.

Currently, the video streaming industry is reflecting vast interest in low-latency video streaming protocols as it is focusing on delivering video content with a 5-second delay as compared to live broadcast TV systems. Achieving low delay is crucial for streaming live sports, online learning, gaming, and other interactive video applications. As the demand for real-time applications and AR/VR content increases, there will be a challenge for service providers to meet such demands through the latest innovations and quick adoption of changing user preferences.

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Video Streaming Market Growth Factors

Increasing Demand for Video on Demand (VoD) Streaming Services Aids Market Growth

The rising number of video on demand services users around the globe owing to surging consumer spending on media and entertainment aids the market growth.

According to the Motion Picture Association Report, in 2021, online video subscriptions from streaming service providers such as Netflix Inc. and Disney+ increased by 14%, reaching around 1.3 billion new subscriptions compared to 2020. Such an increase in subscribers of the OTT platforms has created a massive demand for the product.

The booming video-on-demand (VoD) sector from the past decade will continue to hold the largest proportion of global OTT revenue during the forecast period as the majority of VoD subscribers plan to renew services and the trend among subscribers ‘likely to keep’ their subscription states latest leaning toward mid-tier platforms. However, VoD service providers are required to work on smart and data-related strategies to keep their current customers engaged.

RESTRAINING FACTORS

Rising Concerns Related to Content Piracy and Protection to Hinder Market Expansion

Rising concerns among users related to content piracy and protection are expected to hinder corporate operations, reducing consumers' viewing of content and others. This is projected to impact market growth in the following years. For instance,

• According to MUSO.Com, visits to pirated sites have increased by more than 20% in the first half of 2022. MUSO stated that pirate subscription services are worth billions of dollars in the U.S. alone.

Video Streaming Market Segmentation Analysis

By Component Analysis 

Software is Projected to Grow with Highest CAGR Due to Rising Development of Advanced Streaming Software to Boost Market Growth

The scope includes software and content delivery services based on component. Under the software segment, transcoding and processing, video delivery and distribution, video management, and others are included. In addition, software is growing at a moderate pace owing to the surge in development of advanced streaming platforms by the leading players. For instance,

• In September 2021, Amazon.com, Inc. introduced aggregating video and live streaming software, which consists of eight local and global streaming services in India.

Further, the content delivery services segment is expected to hold the largest market share during the forecast period. The rising adoption of content delivery OTT platforms among the consumers and increasing consumer spending on entertainment aid the segment growth. The content delivery services scope includes live broadcasting, VOD & complementary content, and low latency streaming services.

By Channel Analysis

OTT Streaming Channel is Expected to Grow with Highest CAGR Due to Rising Number of OTT Users to Fuel Market Growth

By channel, the market is divided into satellite TV, cable TV, IPTV (Internet Protocol Television), and OTT streaming. Among these, cable TV segment held the largest share in 2021, owing to the surge in adoption by households around the globe.

By Vertical Analysis

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Sports/Esports Segment Holds Largest Share Due to Rising Number of Sports Audiences

On the basis of vertical, the market includes education/e-learning, healthcare, government, sports/esports, gaming, enterprise and corporate, auction and bidding, fitness & lifestyle, music & entertainment, others (transportation). Among these, sports/esports held the largest share in 2021 owing to surge in adoption of online esports platform users.

Healthcare segment is expected to grow with significant CAGR owing to surge in live streaming platforms for online consulting of patients during the pandemic.

REGIONAL INSIGHTS

Geographically, the market is fragmented into five prime regions such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa. They are further classified into countries.

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North America dominated by capturing around 40% of the global video streaming market share in 2023, owing to the presence of leading players such as Netflix, Inc., Alphabet Inc., Amazon.com, Inc., Microsoft Corporation, and others. Further, the increasing number of users for video on demand and video gaming platforms across the U.S. and Canada aids the market growth.

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Asia Pacific is expected to grow with a remarkable CAGR during the forecast period. The market is growing with a significant growth rate, owing to rising adoption of the several video streaming solutions such as video on demand and OTT platforms among consumers. Also, leading players in Asia Pacific such as Disney+ Hotstar, Tencent Holdings Ltd., and others are developing streaming software and expanding their services.

Furthermore, Europe is growing moderately owing to rising demand for online live streaming videos, and surge in the adoption of on-demand videos among the consumers. Several players in European countries, such as Netflix Inc., Hulu LLC, and Disney Plus, are increasing the adoption of OTT subscribers.

The Middle East & Africa market is expected to exhibit significant growth and a CAGR during the forecast period. The UAE, GCC, South Africa, and others are gaining popularity to use the online streaming platforms.

South America is growing at a moderate pace owing to rising adoption and penetration of the mobile internet in Argentina, Brazil, and others. According to the World Bank Organization Report, approximately 73.9% internet penetration in Brazil leads to a surge in video streaming spending.

List of Key Companies in Video Streaming Market

Key Players are Focused on Strengthening their Market Position with Continuous Developments

The key players in the market are investing in technological advancement platforms for streaming services owing to increase in the adoption of streaming platforms. Also, the prominent players such as Akamai Technologies, The Walt Disney Company, Netflix, Inc., Wowza Media Systems Llc, and others are adopting various business strategies, such as mergers, acquisitions, and others, to expand the market presence.

LIST OF KEY COMPANIES PROFILED:

• IBM Corporation (U.S.)


• Alphabet Inc., (U.S.)


• Amazon.com, Inc. (U.S.)


• Netflix, Inc., (U.S.)


• Hulu LLC (The Walt Disney Company) (U.S.)


• Brightcove, Inc. (U.S.)


• Apple, Inc. (U.S.)


• Roku, Inc. (U.S.)


• Haivision, Inc. (U.S.)


• Tencent Holdings Ltd. (China)

KEY INDUSTRY DEVELOPMENTS:

• February 2023: Brightcove introduced a new video streaming solution, Communications Studio, to enhance internal communication between HR and other communication professionals and build better relationships.


• January 2023: Haivision launched Haivision Hub, a FedRAMP video network service for government, which allows different government agencies to share live stream video among other government teams to fulfil federal information assurance requirements.


• January 2022:  IBM Corporation launched an advanced IBM streaming mobile application that globally enhances workplace communications. The mobile application is made available on the App Store and Play Store. IBM’s video streaming application allows users to broadcast and live stream videos. IBM’s streaming enterprise-ready broadcasting tool offers businesses enriched security and impeccable features.


• January 2022: Walt Disney Company's streaming service, Disney+, announced that it will launch in 42 countries and 11 additional territories this summer, including the Faroe Islands. South Africa, Turkey, Poland, and the UAE. This expansion allows members to watch Pixar, Marvel, Star Wars, Disney, National Geographic, and other Star content.


• September 2021: Roku introduced a 4K streaming stick that offers faster user experience and access through Wi-Fi. The advanced streaming device named Roku Streaming Stick 4K, made available in two different versions. The two models feature HDMI port, TV support, and Dolby Vision.

REPORT COVERAGE

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The research report highlights leading regions worldwide to offer a better understanding of the user. Furthermore, the report provides insights into the latest industry, market research, competitive landscape, and market growth trends and analyzes technologies deployed at a rapid pace at the global level. It further highlights some of the driving factors and restraints, helping the reader gain in-depth knowledge about the market.

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