"Smart Strategies, Giving Speed to your Growth Trajectory"

Video Streaming Market Size, Share & Industry Analysis, By Component (Software and Content Delivery Services), By Channel (Satellite TV, Cable TV, Internet Protocol Television (IPTV), and OTT Streaming), By Revenue Model (Subscription-based, Transactional-based, and Advertising-based), By Vertical (Education/E-learning, Healthcare, Government, Sports/eSports, Gaming, Enterprise and Corporate, Auction and Bidding, Fitness & Lifestyle, Music & Entertainment, and Others), and Regional Forecast, 2024-2032

Last Updated: July 01, 2024 | Format: PDF | Report ID: FBI103057

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

The global video streaming market size was valued at USD 555.89 billion in 2023. The market is projected to grow from USD 674.25 billion in 2024 to USD 2,660.88 billion by 2032, exhibiting a CAGR of 18.7% during the forecast period.


The report includes various software and content delivery platforms offered by players, such as Netflix Inc., Hulu LLC, IBM Corporation, Amazon.com Inc., and others. These companies are offering various streaming channels and platforms, such as HBO Max, Amazon Prime Video, Crackle, Paramount Plus, Disney Plus, Acorn TV, and others.


Increasing popularity of social media platforms and rising internet connectivity have resulted in the growth of the global market. For instance, in May 2021, Meta (Facebook Inc.), a social media platform, had more than 2.40 billion users. Also, social media platforms, such as WhatsApp and YouTube have over 1 billion users each.


In addition to this, increasing video data traffic around the globe owing to a surge in the demand for videos with better resolution has propelled the market growth. Also, players in the market are developing advanced platforms to meet the growing demand across the education sector. For instance,



  • In March 2022, Y2k Solutions Inc. launched an advanced Beta 1.0 video streaming platform for educational video courses. The platform offers free streaming solutions & services, video hosting, cloud hosting, and web hosting.


The COVID-19 pandemic had a considerably positive impact on the global market size. This is attributed to the substantial growth in the adoption of live streaming platforms supported by favorable regulations and a decline in in-person visits. The global market observed a humongous growth rate of 5.7% in 2020 compared to 9.8% in 2019. The market’s revenue also increased to USD 297.40 billion in 2020.


IMPACT of GENERATIVE AI


Immersive Experiences For The Users and Subscribers by Integrating AI Jolts The Market Growth


The emergence of Gen AI in the media & entertainment industry is reshaping the market’s landscape. It aims to deliver personalized and immersive experiences to the users and subscribers present across the globe. Generative AI can help revolutionize content with special effects, reduce costs, and improve efficiency. The rising integration of generative AI with streaming platforms and services opens opportunities for content creators to use Gen AI algorithms and attract millions of viewers to deliver a unique user experience.


Streaming services, such as Netflix and YouTube use generative AI to recommend content based on a user's past viewing habits and similarity to others. It also strengthens content providers' control by identifying and removing inappropriate content and protecting users from violent content, hate speech, and false information. Usage of Large Language Models (LLMs), such as GPT-4 in content creation processes helps in developing automated articles, stories, and captions along with video editing and production. It also helps dub audio & video content and enhance the video quality via upscaling, color corrections, and noise reduction to deliver a better visual experience.


Video Streaming Market Trends


Rising Adoption of Low Latency Streaming Protocol Videos to Drive Market Growth


Rising adoption of low latency video streaming platforms and surging use of live streaming apps by consumers through social media platforms will aid the market growth. Also, leading players in the market are developing advanced low latency live video streaming platforms, thereby aiding the global video streaming market growth. For instance,



  • In January 2022: THEO Technologies Inc., a video technology company, introduced a live streaming, low-latency platform hesp.live. It is an HTTP-based low latency real-time video streaming platform that disrupts the industry’s standard of multiple seconds and provides the fastest growing live streaming solution. THEO Technologies uses High Efficiency Streaming Protocol (HESP) for live video interactivity at a large scale for various industries, including betting, gaming, auctioning, sports, and live events.


The platform helps mobile users with low latency streaming for real time broadcasting of streaming events, such as online courses, sports games, game streaming, and e-commerce platforms.


Currently, the video streaming industry is showing interest in low-latency video streaming protocols as it is focusing on delivering video content with a 5-second delay as compared to live broadcast on TV systems. Achieving low latency is crucial for streaming live sports, online learning courses, gaming, and other interactive video applications. As the demand for real-time applications and AR/VR content increases, there will be a challenge for service providers to meet such demands through the latest innovations and quick adoption of changing user preferences.


Request a Free sample to learn more about this report.


Video Streaming Market Growth Factors


Increasing Demand for Video on Demand (VoD) Streaming Services to Aid Market Growth


The rising number of video on demand service users around the globe owing to surging consumer spending on media and entertainment will aid the market growth.


According to a Motion Picture Association report, in 2021, online video subscriptions from streaming service providers, such as Netflix Inc. and Disney+ increased by 14%, reaching around 1.3 billion new subscriptions compared to 2020. Such an increase in subscribers of the OTT platforms has created a massive demand for the product.


The Video-on-Demand (VoD) sector is booming since the last decade and will continue to hold the largest share of the global OTT revenue during the forecast period. This is because a majority of VoD subscribers plan to renew their services and the trend among subscribers who are ‘likely to keep’ their subscription states the latest lean toward mid-tier platforms. However, VoD service providers are required to work on smart and data-related strategies to keep their current customers engaged.


RESTRAINING FACTORS


Rising Concerns Related to Content Piracy and Protection to Hinder Market Expansion


Rising concerns among users related to content piracy and protection are expected to hinder corporate operations, reducing consumers' viewing of content. This is projected to negatively impact market growth in the following years. For instance,



  • According to MUSO.Com, visits to pirated sites increased by more than 20% in the first half of 2022. MUSO stated that subscription services of pirated sites are worth billions of dollars in the U.S. alone.


Video Streaming Market Segmentation Analysis


By Component Analysis


Content Delivery Services Holds Largest Market Share Due to Increased Spending on OTT Platform


Based on component, the market is divided into software and content delivery services. Under the software segment, transcoding & processing, video delivery & distribution, video management, and others are included.


The content delivery services segment is expected to hold the largest part in the video streaming market share during the forecast period. The rising adoption of content delivery OTT platforms among consumers and increasing consumer spending on entertainment will aid the segment’s growth. The content delivery services scope includes live broadcasting, VOD & complementary content, and low latency streaming services.


The software segment is growing at a moderate pace owing to a surge in the development of advanced streaming platforms by leading market players. For instance,



  • In September 2021, Amazon.com, Inc. introduced aggregating video and live streaming software, which consists of eight local and global streaming services in India.


By Channel Analysis


OTT Streaming Channel to Record Highest CAGR Due to Rising Number of OTT Users


By channel, the market is divided into satellite TV, cable TV, IPTV (Internet Protocol Television), and OTT streaming.


The OTT streaming segment is expected to record the highest CAGR during the forecast period owing to surge in OTT platform adoption in developing countries, such as India, Brazil, and others. According to the industry experts, in 2021, India had around 70 to 80 million paid users of the OTT platforms. Such increase in OTT users is expected to drive the OTT streaming segment.


The cable TV segment held the largest market share in 2021 owing to a surge in its adoption by households across the globe.


By Revenue Model Analysis


Subscription-based Revenue Model to Record Highest CAGR Due to Growth of On-Demand Content by Subscribers


Based on revenue model, the market is segregated into subscription-based, transactional-based, and advertising-based models.


The subscription-based revenue model segment held the largest video streaming market share in 2023 and will record the highest growth rate due to the increasing number of services and presence of subsequent subscribers across the globe.


Rising usage of streaming services, such as Netflix, Disney+, and Spotify to gain on-demand access on a monthly or annual subscription basis to a wide variety of TV shows, movies, and music for entertainment purposes will fuel the growth of the segment during the forecast period. These platforms offer greater flexibility to users with unlimited access to a wide library of content.


Furthermore, the demand for an advertising-based revenue model grows with moderate CAGR as it offers a wide variety of content to users without paying a subscription fee but with advertisements.


By Vertical Analysis


To know how our report can help streamline your business, Speak to Analyst


Sports/Esports Segment Held Largest Share Due to Rising Sports Audience


On the basis of vertical, the market is segregated into education/e-learning, healthcare, government, sports/esports, gaming, enterprise & corporate, auction & bidding, fitness & lifestyle, music & entertainment, and others (transportation).


The sports/esports segment held the largest market share in 2023 owing to surge in the volume of esports platform users.


The healthcare segment is expected to record a significant CAGR owing to surge in the use of live streaming platforms for online consulting of patients during the pandemic.


REGIONAL INSIGHTS


Geographically, the market is fragmented into five prime regions, such as North America, Europe, Asia Pacific, South America, and the Middle East & Africa. They are further classified into countries.


North America Video Streaming Market Size, 2023 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample


North America dominated by capturing around 40% of the global market share in 2023 owing to the presence of leading players, such as Netflix, Inc., Alphabet Inc., Amazon.com, Inc., Microsoft Corporation, and others. Furthermore, the increasing number of users of video-on-demand and video gaming platforms across the U.S. and Canada will aid the regional market growth.


To know how our report can help streamline your business, Speak to Analyst


Asia Pacific is expected to record a remarkable CAGR during the forecast period. This is owing to the rising adoption of several video streaming solutions, such as video-on-demand and OTT platforms among consumers. Also, leading players in Asia Pacific, such as Disney+ Hotstar, Tencent Holdings Ltd., and others are developing streaming software and expanding their services.


Furthermore, Europe is growing moderately owing to the rising demand for online live streaming videos and surge in the adoption of on-demand videos among consumers. Several players in European countries, such as Netflix Inc., Hulu LLC, and Disney Plus, are seeing an increase in the number of OTT subscribers.


The Middle East & Africa market is expected to exhibit a significant CAGR during the forecast period. The UAE, GCC, South Africa, and others are gaining popularity due to the growing use of online streaming platforms.


South America is growing at a moderate pace owing to the rising adoption and penetration of mobile internet in Argentina, Brazil, and other countries. According to a World Bank report, approximately 73.9% of the internet penetration in Brazil leads to a surge in online streaming spending.


List of Key Companies in Video Streaming Market


Key Players are Focused On Strengthening their Market Position with Continuous Developments


The key players in the market are investing in advanced technologies for streaming services owing to increase in the adoption of streaming platforms. Also, prominent market players, such as Akamai Technologies, The Walt Disney Company, Netflix, Inc., Wowza Media Systems LLC, and others are adopting various business strategies, such as mergers, acquisitions, and others to expand their market presence.


List of Key Companies Profiled:



KEY INDUSTRY DEVELOPMENTS:



  • April 2024: Maybacks Global Entertainment entered a partnership with WiseDV, a streaming and broadcast technology provider, and launched iDreamCTV, a cutting-edge OTT platform to deliver a customized streaming experience to users present across the globe.

  • January 2023: Haivision launched Haivision Hub, a FedRAMP video network service for governments, which allows different government agencies to share live stream videos among other government teams. The service aims to fulfil federal information assurance requirements.

  • January 2022:  IBM Corporation launched an advanced IBM streaming mobile application that enhances workplace communications globally. The mobile application was made available on the Apple Store and Play Store. IBM’s video streaming application allows users to broadcast and live stream videos. The company’s streaming enterprise-ready broadcasting tool offers businesses enriched security and impeccable features.

  • January 2022: Walt Disney Company's streaming service, Disney+, announced that it will launch its operations in 42 countries, such as South Africa, Turkey, Poland, and the U.A.E. and 11 additional territories, including the Faroe Islands. This expansion will allow members to watch Pixar, Marvel, Star Wars, Disney, National Geographic, and other Star content.

  • September 2021: Roku introduced a 4K streaming stick that offers faster user experience and access through Wi-Fi. The advanced streaming device, named Roku Streaming Stick 4K, was made available in two different versions. The two models featured HDMI port, TV support, and Dolby Vision.


REPORT COVERAGE


An Infographic Representation of Video Streaming Market

To get information on various segments, share your queries with us



The research report highlights the leading regions to offer the user a better understanding of the market. Furthermore, it provides insights into the latest industry trends, market research, competitive landscape, and market growth trends, and analyzes technologies deployed at a rapid pace at the global level. It further highlights some of the driving factors and restraints, helping the reader gain in-depth knowledge about the market.


To gain extensive insights into the market, Request for Customization


REPORT SCOPE & SEGMENTATION










































ATTRIBUTE



DETAILS



Study Period



2019-2032



Base Year



2023



Estimated Year



2024



Forecast Period



2024-2032



Historical Period



2019-2022



Unit



Value (USD Billion)



Growth Rate



CAGR of 18.7% from 2024 to 2032



 


 


 


 


 


 


Segmentation



By Component



  • Software


    • Transcoding and Processing

    • Video Delivery and Distribution

    • Video management

    • Others


  • Content Delivery Services


    • Live Broadcasting

    • VoD & Complementary Content

    • Low Latency Video Streaming Services



By Channel



  • Satellite TV

  • Cable TV

  • IPTV (Internet Protocol Television)

  • OTT Streaming


By Revenue Model



  • Subscription-Based

  • Transactional-Based

  • Advertising-Based


By Vertical



  • Education/E-learning

  • Healthcare

  • Government

  • Sports/eSports

  • Gaming

  • Enterprise and Corporate

  • Auction and Bidding

  • Fitness & Lifestyle

  • Music & Entertainment

  • Others (Transportation)


By Region



  • North America (By Component, Channel, Revenue Model, Vertical, Country)


    • U.S. (By Vertical)

    • Canada (By Vertical)

    • Mexico (By Vertical)


  • Europe (By Component, Channel, Revenue Model, Vertical, Country)


    • U.K. (By Vertical)

    • Germany (By Vertical)

    • France (By Vertical)

    • Italy (By Vertical)

    • Spain (By Vertical)

    • Russia (By Vertical)

    • Benelux (By Vertical)

    • Nordics (By Vertical)

    • Rest of Europe


  • Asia Pacific (By Component, Channel, Revenue Model, Vertical, Country)


    • China (By Vertical)

    • Japan (By Vertical)

    • India (By Vertical)

    • South Korea (By Vertical)

    • ASEAN (By Vertical)

    • Oceania (By Vertical)

    • Rest of Asia Pacific


  • Middle East & Africa (By Component, Channel, Revenue Model, Vertical, Country)


    • Turkey (By Vertical)

    • Israel (By Vertical)

    • GCC (By Vertical)

    • South Africa (By Vertical)

    • North Africa (By Vertical)

    • Rest of the Middle East & Africa


  • South America (By Component, Channel, Revenue Model, Vertical, Country)


    • Brazil (By Vertical)

    • Argentina (By Vertical)

    • Rest of South America







Frequently Asked Questions

The market is projected to reach a valuation of USD 2,660.88 billion by 2032.

In 2023, the market was valued at USD 555.89 billion.

The market is projected to record a CAGR of 18.7% over the forecast period.

The content delivery services segment held the largest market share in 2023.

North America captured the highest market share of 40% in 2023.

Asia Pacific is expected to grow with a remarkable CAGR.

Akamai Technologies, the Walt Disney Company, Netflix, Inc., Wowza Media Systems Llc, Brightcove, Inc., and Apple, Inc. are major players in the market.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert

Below is the list of companies that are studied in order to estimate the market size and/or understanding the market ecosystem

This list does not necessarily mean that all the below companies are profiled in the report. The report includes profiles of only the top 10 players based on revenue/market share.

  1. Accordent Technologies, Inc.
  2. Acorn TV
  3. Adap.TV
  4. Adobe Systems, Inc.
  5. AEG Digital Media Group
  6. Akamai Technologies
  7. Alphabet, Inc. (Profiled in the report)
  8. Amazon.com, Inc. (Profiled in the report)
  9. Apple, Inc. (Profiled in the report)
  10. AT&T Intellectual Property
  11. Brightcove, Inc.
  12. Brightcove, Inc. (Profiled in the report)
  13. CDNetworks
  14. comScore, Inc.
  15. Digital One/ClickStreamTV
  16. Digital Rapids Corp.
  17. Digitalsmiths Corp.
  18. Digitas
  19. EdgeCast Networks, Inc.
  20. Edgeware AB
  21. Elemental Technologies, Inc.
  22. Eyepartner, Inc.
  23. Flumotion
  24. Granicus, Inc.
  25. Grass Valley USA, LLC
  26. Groovy Gecko
  27. Haivision, Inc. (Profiled in the report)
  28. Harmonic, Inc./Rhozet
  29. Highwinds Network Group, Inc.
  30. HOOQ
  31. Hulu LLC (Profiled in the report)
  32. IBM Corporation (Profiled in the report)
  33. Iflix
  34. Influxis
  35. Innovid, Inc.
  36. Ipera Technology, Inc.
  37. iQIYI, Inc.
  38. iStreamPlanet Co.
  39. Jet Stream BV/StreamZilla
  40. Juniper Networks, Inc.
  41. Justin.tv, Inc.
  42. Kaltura, Inc.
  43. KIT digital, inc.
  44. Netflix, Inc. (Profiled in the report)
  45. Novi Digital Entertainment Pvt Ltd (Hotstar)
  46. Rakuten Viki
  47. Roku, Inc. (Profiled in the report)
  48. Tencent Holdings Ltd. (Profiled in the report)

 

  • 2019-2032
  • 2023
  • 2019-2022
  • 180

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X