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The esports market size was valued at USD 1.45 billion in 2022 and is projected to grow from USD 1.72 billion in 2023 to USD 6.75 billion by 2030, exhibiting a CAGR of 21.5% during 2023-2030. North America dominated the global market with a share of 30.34% in 2022.
The growing trend of live streaming of games, gaming investments, rising viewership, ticket sales, engagement activity, and demand for league tournament infrastructure are the factors influencing the esports market growth. The market is benefiting from growing revenue opportunities from increased participation of gamers, organizers, influencers, and game developers. Attractive international prize money and opportunities to earn high income have made eSports a professional career choice among youngsters. Additionally, colleges and universities have begun offering dedicated programs to develop gaming skills among students. For instance,
Increase in Online Gaming amid COVID-19 Pandemic Boosted Market Growth
The COVID-19 outbreak fueled the demand for online gaming and user interaction with multiplayer games. Such trends supported the development of this market during the pandemic. Gaming companies’ revenues witnessed a significant rise during this period as several individuals turned to electronic sports for entertainment. Additionally, as social distancing norms decreased business and consumer activity considerably, gaming offered an attractive distraction for people looking for social interaction at home.
Asian gaming titans, such as Nintendo and Tencent saw a rise in their revenues in the first quarter of 2020 amid the COVID-19 outbreak. This trend is expected to grow in the future as well, as several gambling companies are partnering with sports organizations to offer sports fans virtual tournaments. Furthermore, many countries are providing a free, open-source electronic sports platform for a limited period and companies are announcing charity tournaments to help the public deal with the virus spread. Thus, these factors propelled the market growth.
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Increasing Advertisements through Gaming Platforms to Propel Market Growth
This market earns its revenue from advertisements that are aimed at electronic sports viewers, which include ads displayed during live streams on online platforms or electronic sports TV. Advertising is likely to generate significant eSports market revenue in the coming years due to increasing viewership on online platforms such as YouTube and Twitch. As per the spokespersons of respective companies, YouTube saw its viewership rise by 6 million in 2022, while Twitch won a streamer award for concurrent viewership in 2023.
Thus, with the growing number of streamers, advertising-related content is likely to rise, which, in turn, will aid in generating revenue for the market. For instance,
Additionally, in September 2019, the Overwatch League Grand Finals saw a 16% increase in viewership, resulting in a global AMA of 1.12 million. Thus, a rise in advertisements is expected to help the esports market share grow during the forecast period.
Rising Popularity of Video Games to Spur Market Growth
Constant advancements in technology across the world have forced individuals to rely on smartphones, high-tech gadgets, and the internet. With many people interested in playing video games, video gaming companies have adopted a recurring revenue model in recent years. Additionally, video game tournaments, virtual reality products, and consumer spending on video content are experiencing tremendous growth globally due to the introduction of advanced technologies.
The online gaming market is growing at a strong rate due to factors, such as increasing adoption of advanced gaming technologies, varying entertainment preferences of consumers, and growing demand for mobile gaming. The proliferation of smartphones and better internet connectivity have led to a rapid increase in the number of players.
The increasing popularity of online video games across the world is one of the major factors boosting the growth of the market. Rise of electronic sports as a professional career due to exciting international prize pools, revenue from streaming, individual sponsorships, and increasing popularity of gaming tournaments are accelerating the market’s progress. Furthermore, companies are focusing on enhancing their product offerings for athletes and to provide better streaming experience for viewers. For instance,
Therefore, the rising popularity of video games is boosting the market growth.
Health and Addiction Concerns for Electronic Sports to Impede the Market Growth
Gamers may experience metabolic disorders resulting from light-emitting diode computer monitors and psychological problems related to gambling addiction and social behavior disorders. A recent study by Zwiebel on the health effects of electronic sports players discovered that they are more expected to suffer musculoskeletal injuries in the back, neck, and upper extremities. In addition, spending excessive time in front of a computer monitor can cause metabolic disorders. Most of these issues arise from sedentary lifestyle and poor posture, which are common among these players.
Further, the introduction of electronic sports college scholarships is also another concern, as youngsters can now justify their overuse of games as being the next electronic sports stars, even when in reality the chances of being the one are extremely low. Thus, the aforementioned factors are expected to hamper the market growth.
Live Streaming to Gain Momentum Due to Swift Digital Transformation
Based on streaming type, the market is bifurcated into live and video-on-demand. The live segment is expected to dominate the market during the forecast period. The growing focus on fan engagement is likely to fuel the demand for live electronic sports events. Also, rise in the number of smartphone users is expected to boost the demand for live electronic sports tournaments.
The video-on-demand segment is likely to grow rapidly during the forecast period owing to the rising demand for in-house entertainment. The number of Over the Top (OTT) platform viewers is increasing as they can access the game at any time. It is expected to help the video-on-demand segment grow in the electronic sports industry.
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Media Rights Segment will Grow Due to Increasing Viewership
Based on revenue streaming, the market is segmented into media rights, advertisement, sponsorship, ticket & merchandise, game publisher fees, and others. The media rights segment is expected to capture the largest market share during the forecast period. According to the PayPal insights of 2020, 62% of Spain viewers purchased eSports related products, and thus various media companies are investing in these sports.
The sponsorship segment, followed by advertisement, is expected to gain rapid momentum during the forecast period. As the number of viewers is increasing, sponsorship teams are investing in the electronic sports platform to build their brand image. Similarly, various gaming platforms include in-app advertisements to boost revenue generation.
First Person Shooter Games to Dominate Market due to Vast Variety of Games
Based on gaming genre, the market is classified into real-time strategy games, first person shooter games, fighting games, multiplayer online battle arena games, mass multiplayer online role-playing games, and others.
The first person shooter games segment is expected to hold a dominant market share during the forecast period. Various game developers are offering a vast variety of first-person shooter games. Earlier, these games offered a realistic 3D environment.
The fighting games segment is also expected to showcase significant growth. The rising popularity of these games in virtual video games is helping the market grow.
The multiplayer online battle arena games segment is set to record a strong growth rate during the forecast period as these games offer a wide range of competitive and lucrative genres. The growing popularity of multiplayer games is also expected to fuel the growth of this segment.
Based on geography, the market is divided into North America, South America, Europe, the Middle East & Africa, and Asia Pacific. They are further categorized into countries.
North America dominated the esports market with a share of 30.34% and was valued at USD 0.44 billion in 2022. North America held the maximum market share due to a significant number of online gamers in the region. The leading organizations in the region are Activision Blizzard, Inc., Riot Games, Inc., X1 Esports and Entertainment Ltd., and others. These companies are investing heavily in research & development activities to obtain a competitive edge and satisfy consumer needs.
Asia Pacific is likely to witness the highest CAGR over the forecast period. Countries including China, Japan, and India are anticipated to experience robust demand considering the rapid switch to digital platforms for entertainment through sports events. Similarly, South Korea is a potential market for the market players to expand their business considering the increasing number of gaming viewers. The vast opportunities for the gaming & entertainment industry in Asia Pacific have surged the demand for electronic sports.
The presence of a strong sports market across European countries is expected to create lucrative market expansion opportunities for electronic sports platform providers. Many fans are looking for new gaming platforms. Similarly, various stakeholders are significantly investing in this market in Europe owing to the growing audience for gaming and higher return on investment.
South America has a significant population that is interested in sports. This is expected to fuel the market expansion. Considering the vast growth opportunities in the region, various brands and sports companies are investing in South American countries. For example, companies, such as Cooler Master and Logitech have collaborated with sports organizations of Argentina. These initiatives will fuel the market growth.
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The government of Middle East & Africa is investing in sports to boost the sports industry as entertainment for people. For instance, the Government of Saudi Arabia committed to invest USD 3.3 billion in the gaming industry. Thus, the growing gaming industry is expected to boost the expansion opportunity for electronic sports in the Middle East & Africa market. Similarly, the pandemic has surged the demand for in-house entertainment that was catered through these platforms. Thus, the potential growth of these platforms in MEA grew significantly as various investors entered the market. For instance,
Key Players Emphasize on Innovative Electronic Sports Platforms to Reinforce their Market Positions
The market consists of a vibrant startup ecosystem. Many startups are expected to innovate their business processes and develop sports analysis solutions for end-users. Such an ecosystem is expected to create strong competition, prompting the existing companies to continually implement new technological advancements and update their product offerings. Therefore, rise in competition is expected to create more opportunities for the market participants and expand the market size.
An Infographic Representation of eSports Market
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The esports market report on the market includes the study of key regions across the world to get a better knowledge of the industry. Furthermore, the report provides insights into the most recent industry trends and an analysis of technologies that are being quickly adopted at a global level. It also emphasizes on the growth-stimulating drivers and restrictions, allowing the reader to obtain a thorough understanding of the market
CAGR of 21.5% from 2023 to 2030
Value (USD Billion)
By Streaming Type, Revenue Streaming, Gaming Genre, and Region
By Streaming Type
By Revenue Streaming
By Gaming Genre
The market is projected to reach USD 6.75 billion by 2030.
In 2022, the market stood at USD 1.45 billion.
The market is projected to record a CAGR of 21.5% during the forecast period of 2023-2030.
By revenue streaming, the sponsorship segment is the fastest growing revenue streaming segment.
Rising popularity of video games is expected to spur the market growth.
Twitch Interactive, Inc., Activision Blizzard, Inc., Tencent Holdings Limited, Riot Games, Inc., Gfinity plc, Loco (Stoughton Street Tech Labs Private Limited), X1 Esports and Entertainment Ltd., Caffeine, DLive Entertainment Pte. Ltd., and Sony Group Corporation are the top players in the market.
North America is expected to hold the largest market share.
By streaming type, the video on-demand segment is expected to grow with the highest CAGR.
Below is the list of companies that are studied in order to estimate the market size and/or understanding the market ecosystem
This list does not necessarily mean that all the below companies are profiled in the report. The report includes profiles of only the top 10 players based on revenue/market share. Kindly refer to chapter 11 of the ToC
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