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Retail Execution Software Market Size, Share & Industry Analysis, By Enterprise Size (Large Enterprises, SMEs), By Application (Retail Operations, Field Service Management, Mobile Forms Automation, Field Sales) And Regional Forecast, 2024-2032

Region :Global | Report ID: FBI105956 | Status : Ongoing



Field salespeople and merchandising strategists at consumer-packaged goods (CPG) businesses utilize retail execution software to increase sales and profit at retail outlets where their products are sold. Retail and mobile workforce guidance and product education, Product pricing and placement optimization, Product promotion strategy, deployment, Retail site audit workflow, inspection software features, Data collection (e.g., images, surveys, etc.), New product order placement, Workforce management features for field sales / merchandising tea all of this can be done with the help of a single software.

Nowadays, most people pay for things with their mobile phones, therefore online payments are rather common. In numerous nations, mobile digital purchases are made using a variety of popular e-payment solutions. In order to keep up with technological advancements, payment gateway businesses in these nations are giving comprehensive e-payment solutions to various retail execution software vendors. Furthermore, developments in payment gateway technology and a surge in the use of mobile wallets are credited with the market's growth. Increased integration of payment gateway systems with retail execution software, as well as increased online shopping and innovations in billing methods, are projected to further boost the market.

The United States, Spain, Italy, France, Germany, the United Kingdom, Russia, Turkey, Brazil, Iran, and China are among the nations most affected by the COVID-19 outbreak, according to the latest World Health Organization (WHO) report. The crisis is having a negative impact on sectors all across the world. In 2020, the global economy received the biggest hit, and this trend is expected to continue in 2021. Primary businesses like as shipping, retail, and e-commerce have been severely impacted by the outbreak. The worldwide retail execution software market is being held back by the severe fall in the international logistics business.

Up Arrow

Key Market Driver -

The market for retail execution software is growing due to the increasing integration of payment gateways with it

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Key Market Restraint -

The worldwide retail execution software market is being held back by the severe fall in the international logistics business

Key Players

Bizom (Mobisy Technologies Private Limited), EdgeCG (StayinFront, Inc.), Intelligence Retail, Mobisoft, POPProbe, Spring Mobile Solutions, Inc., Trax Technology Solutions Pte Ltd., Valomnia, WINIT, Kantar Group and others are some of the major players in this marker.

Regional Analysis

North America is having the largest share in this market. Fast-growing economies, increased acceptance of automated technology, increased internet penetration, and widespread software adoption by end users are all likely to fuel the growth of the retail execution software market in this region.

During the forecast period, the retail execution software market in Asia Pacific is expected to develop at the fastest rate. The adoption rate of retail execution software is increasing as new technologies become more widely adopted in the retail business. Companies buy software to help them run their businesses more efficiently. India and China are the fastest-growing retail and e-commerce economies in Asia Pacific. Due to expanding internet penetration, consumers in these nations are increasingly attracted to purchase online, and online shopping trends are revolutionizing various aspects of retail and e-commerce in the region. As a result, these factors are boosting the retail execution software market in Asia Pacific forward.

Other growing regions, such as Middle East and Africa and Latin America, are expected to grow at a stable rate as a result of increased government Middle East and Africa sures to digitalize the economy through the use of new technology.

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By Enterprise Size

  • Large Enterprises

  • SMEs

By Application

  • Retail Operations

  • Field Service Management

  • Mobile Forms Automation

  • Field Sales

  • Trade Promotion Management

  • Employee Engagement

  • Others

By Region

  • North America (U.S., Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia pacific (China, India, Japan, Australia, and Rest of Asia pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments:

  • In December 2020-StayinFront's retail data insight (RDI) agreement with Field Sales Solutions for real-time analytics has been extended. The field view and ROI view in StayinFront RDI empower field sales teams with actionable analytics. Field Sales Solutions' services facilitate and maximise in-store effectiveness, allowing clients to accomplish more, know more, and sell more.

  • In July 2020- Intelligence Retail approached IBM with the goal of improving its main offering and allowing clients to track important store audit indicators in real time. A new analytical module of the Intelligence Retail solution, based on IBM Watson Analytics technologies embedded in the solution, is designed to help effectively track key indicators of the retail audit by processing big data in real time, such as shelf availability, shelf share, prices, and promotions.

  • Ongoing
  • 2023
  • 2019-2022

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