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Sea buckthorn (Hippophae rhamnoides) is also referred as a sandthorn, sallowthorn, and sea berry. The increasing application of leaves, flower, and fruits of sea buckthorn plant is predicted to drive the global market of sea buckthorn. The leaves and fruits of the sea buckthorn plant are extensively utilized in the pharmaceutical and beauty industry owing to their nutritional benefits.
The fruits and leaves of sea buckthorn plant are considered as a good source of vitamins K, E, C & A, flavonoids, carotenoids, and organic acids. The prominent players operating in the global market of sea buckthorn are embarking upon the new product launches to increase their market prominence. For instance, In June 2018, Biosash, an Indian company announced the launch of Sea Buckthorn Juice under the brand name Wellsash.
The increasing application of sea buckthorn plant in the production of various medicines and beauty products is predicted to drive the demand for sea buckthorn. The rising global interest in searching for cost-effective and novel nutraceuticals has changed consumer perception toward validating the ethno-medicine importance and exploring the nutritional and therapeutic benefits of sea buckthorn. The leaves and berries of the sea buckthorn plant owns an exclusive combination of nutrients, essential fatty acids, and vitamins which is expected to boost the demand for sea buckthorn. Moreover, due to the presence of several health-promoting agents such as antioxidants, flavonoids, vitamin c, and many others, the leaves and berries are being endorsed on a commercial scale for the production of dietary supplements, extracts, herbal tea, animal feed, pharmaceuticals, and cosmetic products. The increasing demand for sea buckthorn oil owing to its various medicinal properties is expected to drive the global market of sea buckthorn. For instance, sea buckthorn’s fruit oil is a good source of carotenoids, vitamin E, and phytosterols all of which have beneficial medicinal properties for the treatment of various diseases.
Key Market Driver -
Increasing Applications of the Sea Buckthorn Plant
Key Market Restraint -
Low Awareness about the Plant Benefits
The lack of awareness about sea buckthorn health benefits is anticipated to restrain market growth. Nonetheless, an urgent popularity to the benefits of the sea buckthorn products by establishing state of the art product manufacturing units and cultivating the plant can provide benefits to the market growth.
The prominent players operating in the global sea buckthorn market are SeabuckWonders, Wellsash, W.S. Badger Company, Inc. Natures Aid Ltd, Erbology, SIBU, WELEDA, Leh Berry, Natura Health Product, Terezia, and Others.
A liquid concentrate of the sea buckthorn fruit is anticipated to witness considerable growth in the global market of sea buckthorn. The increasing applications of liquid concentrate of the fruits in the manufacturing of dietary supplements and medicines are predicted to drive the demand for sea buckthorns fruit liquid concentrate. The oil produced from sea buckthorn fruit can help to replenish moisture in the skin and has extensive demand from the cosmetic and personal care industry.
The utilization of sea buckthorn in dietary supplements are expected to increase significantly in the upcoming years and the segment will hold a considerable market share. Sea buckthorn plant leaves and berries are widely utilized in the production of dietary supplements owing to its high nutritional properties. For instance, the sea buckthorn plant contains all four omega essential fatty acids 3, 6, 9, and very rare omega 7. These essential fatty acids support healthy cardiovascular function. Furthermore, all parts of this plant are extensively utilized in the pharmaceutical and cosmetics industry.
Asia Pacific is anticipated to hold a prominent share in the global market of sea buckthorn market in forthcoming years. The abundant availability of raw material i.e. sea buckthorn within India and China is anticipated to expose new opportunities to players operating in the Asia Pacific market. The rising awareness about the benefits of the sea buckthorn plant along with the increasing demand for sea buckthorn containing products are predicted to drive the market within the region.
Europe is anticipated to witness significant growth in the global market of sea buckthorn. The increasing applications of sea buckthorn plant coupled with the well-established beauty and personal care sector within the region are anticipated to drive the market. Moreover, the rising utilization of sea buckthorn’s fruit in the preparation of medicines is predicted to positively leverage the market growth within the region. Rising health awareness and adoption of health and dietary supplements by elderly as well as young population of the region is projected to further aid the market growth within the region.
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