Sheet Face Mask Market Size, Share & Industry Analysis, By Product Type (Cotton, Non-Woven, Hydrogel, Bio-Cellulose), By End-User (Men, Women), By Sales Channel (E-Commerce Stores, Retail Stores) And Regional Forecast, 2025-2032

The global sheet face mask market size was valued at USD 402.09 million in 2025. The market is projected to grow from USD 438.39 million in 2026 to USD 875.32 million by 2034, exhibiting a CAGR of 9.03% during the forecast period.

The global sheet face mask market size is projected to experience sterling expansion owing to the increasing number of youth population across the world. Sheet face mask is increasingly gaining traction as consumers are progressively becoming aware of how the product can help enhance the health and appeal of their facial areas. It helps to cleanse, control, and cure various facial complications which are generated by hormonal changes, unhealthy food habits, and environmental pollutants. The rising air pollution has resulted in producing multiple types of harmful impurities and debris which in turn has increased the demand for the product among consumers. For instance, according to the data released by the Health Effects Institute and the Institute for Health Metrics and Evaluation report on’ State of Global Air 2019’, around 90 percent of people across the world live in an area that surpasses the World Health Organisation guideline for healthy air.

The escalating employment rate of women has resulted to surge the demand among the global women population as it increases their expenditure made on skincare products, including face sheet masks. For instance, according to the International Labor Organisation data, the global women labour force is evaluated to be 48.5 percent in 2018. Additionally, the growing implementation of penetrative advertising campaigns carried out on various social media platforms such as Facebook, Youtube, Instagram, and others is likely to fuel the consumption rate.

Nevertheless, the rising presence of its substitute products such as face wax, face gel, and others which are increasingly possessing a robust presence is acting as a hampering factor for the sheet face mask market growth.

Key Market Driver -

The increasing global women employment rate is acting as a driving factor for the market growth.

Key Market Restraint -

The growing presence of its alternative products act as a restraining factor for the market growth.

Key Players Covered:

• The Estée Lauder Companies Inc.
• Amorepacific Corporation
• Kracie Holdings Ltd
• BioRepublic Skin Care
• Luxaderme,
• L’Oréal S.A.
• Christian Dior SE

Segmentation:

The sheet face mask is segmented into by product type, end-user, sales channel, and geography.

On the basis of product type, the sheet face mask industry is fragmented into cotton, non-woven, hydrogel, and bio-cellulose. The cotton is anticipated to be the dominant market owing to the fabric permitting the base serum to captivate dirt, debris and particles from the skin. Thus,  this is making it desirable to most consumers over other segments.

Based on end-user, the market is bifurcated into men and women. Women are projected to be the larger market on account of women being more cautious of the health of their facial areas. Similarly, manufacturers increasingly producing products which are specifically targeting females also have a vital impact.

By sales channel, the sheet face mask market is divided into e-commerce stores and retail stores. Retail stores are estimated to be the leading market shareholder due to large number of consumers prefer to have an immediate purchase option as compared to waiting for a long delivery time of online stores. Likewise, the sheet face mask being widely available in large number of retail stores across the globe has boosted the consumption through this channel.

Regional Analysis:

On the basis of region, the sheet face mask industry is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America is anticipated to hold a leading share and is projected to continue throughout the forecast period of 2020-2027.  The booming growth of beauty salon and barbershop has resulted to propel the usage of the product and act as a significant contributor to the market growth. For instance, according to the data issued by the Small Business Development Center.Org, May 2020, the United States has more than 77,000 beauty salon and 4,500 barbershop establishment which generate a revenue of USD 20 billion on a yearly basis. Furthermore, the rising growth of medical spa in this region has led to generate more need for the product is helping to escalate the consumption rate. For instance, according to the data released by the American Med Spa Association, in 2018, the average American Medical Spa revenue generation is estimated to be USD 1,526,382.

Asia Pacific is evaluated to display a vital presence in the sheet face mask market, owing to the increasing number of youth population, which is progressively inclined towards various personal care products including sheet face masks. For instance, according to the data issued by the United Nations Economic and Social Affairs data, August 2019, Central and South-East Asia has a youth population of 361 million, and South East Asia and Eastern has 307 million. Additionally, the rising usage of cosmetic products in this region due to greater concerns for the health of their skin is likely to surge the demand. For instance, according to the Economic Times news published in February 2018, the cosmeceutical and cosmetics industry in India is evaluated to be worth USD 6.5 billion.

To gain extensive insights into the market, Download for Customization

Sheet Face Mask Market Segmentation Analysis:

Key Industry Developments-

• In October 2019, K-Beauty brand announced the launch of its sheet mask collection which blend the Korean principles of committed skin care with cutting-edge science.
• In August 2019,  Sugar cosmetics declared the introduction of its 6 rich variants of sheet masks that deliver a luxurious, lavish and the much-deserved extravagance to the skincare regime.