Single Sign-on Market Size, Share, and Industry Analysis, By Deployment (Cloud-Based and On-Premises), By Organization Size (Small and Medium Enterprise and Large Enterprise), By End-User (IT & Telecommunication, BFSI, Healthcare, Retail & E-Commerce, Government, Manufacturing, and Others), and Regional Forecast till 2032

The global Single Sign-on (SSO) market is growing significantly due to a rise in cybersecurity threats. It is changing the way identity management works by providing simplified access solutions for businesses looking to improve security and user experience. SSO allows users to log in once and access multiple systems, decreasing password exhaustion and enhancing organizational security efforts. With the speed of digital transformation increasing, industries, such as finance, healthcare, IT, and retail are more commonly using SSO to manage growing amounts of confidential information. Moreover, increasing cybersecurity threats, along with more stringent compliance rules such as GDPR and HIPAA, are driving companies to adopt SSO for easier regulatory compliance and enhanced data security. This pattern emphasizes the crucial function of SSO in enhancing user efficiency and protecting digital systems from changing cyber risks.

Single Sign-on Market Driver

Time Lost Due to Repeated Logins is the Major Driver for Single Sign-on Market

The continual balancing of various credentials also increases the chances of forgetting passwords or security breaches. SSO efficiently addresses this problem by providing a secure single sign-on for all applications, enabling users to enter their complete work environment without having to log in multiple times. This enhances efficiency, boosts output, and enhances security, making it a crucial option for contemporary businesses using various digital tools. Additionally, Frequent logins to multiple applications disrupt employee workflows, causing frustration and reducing overall efficiency. For instance,

• According to the report of RingCentral, workers toggle between apps 10 times an hour, which equates to up to 32 days lost in workplace productivity.

Single Sign-on Market Restraint

The Risk of Downtime Hinders Market Growth

Relying on a Single Sign-On (SSO) system can present major obstacles in case of downtime or technical problems. In these instances of outages, users may find themselves unable to access any connected applications, which can disrupt their workflows and put a stop to productivity. Businesses are worried about operational continuity due to the reliance on centralized authentication, as prolonged downtime may result in financial losses and reduced customer satisfaction. For instance,

• According to industry reports, the hourly expense of downtime is now over USD 300,000 for 91% of small and medium-sized enterprises as well as large corporations. In total, 44% of participants in the survey conducted with mid-sized and large companies stated that their businesses could lose more than USD 1 million due to just one hour of downtime.

Single Sign-on Market Opportunity

Integrating with Multi-Factor Authentication (MFA) Creates an Opportunity for the Market

Integrating Multi-Factor Authentication (MFA) with Single Sign-On (SSO) offers providers a valuable chance as cybersecurity becomes a higher priority for organizations. This mix of verification methods, such as using a password and fingerprint together or a one-time code, increases security against unauthorized access and credential theft. Simultaneously, MFA enhances user experience by enabling entry with one set of login details, which is especially valuable in industries, such as finance and healthcare that require strict adherence to rules. Additionally, recent innovations in this industry support the trend. For instance,

• In 2024, Microsoft Entra ID introduced a public preview of external authentication methods, enabling organizations to connect their desired multi-factor authentication (MFA) solutions to Entra ID's Single Sign-On (SSO). This improvement boosts security by allowing the use of current MFA systems in a standardized way for authentication.

Segmentation

Key Insights

The report covers the following key insights:

• Micro Macro Economic Indicators
• Drivers, Restraints, Trends, and Opportunities
• Business Strategies Adopted by the Key Players
• Consolidated SWOT Analysis of Key Players

Analysis by Deployment

By deployment, the market is divided into cloud-based and on-premises.

Cloud-based deployment holds the majority share in single sign-on (SSO) market due to several key advantages. Cloud-based SSO solutions provide enhanced scalability, enabling organizations to adapt their usage in response to shifting demands without making significant infrastructure changes. Moreover, they are often more affordable, with lower initial costs and a subscription-based payment system, which helps in planning expenses. Cloud solutions are very beneficial in current remote and hybrid work settings, providing secure application access from any location and on different devices. Furthermore, with the growing use of cloud applications, such as SaaS platforms in businesses, cloud-based SSO helps smoothly integrate with these services, simplifying access management. The increasing speed of implementation and consistent updates offered by cloud solutions make them even more attractive, allowing organizations to quickly integrate SSO capabilities and receive continuous support without handling upgrades on their own.

Analysis by Organization Size

By organization size, the market is divided into small and medium enterprise and large enterprise.

Large enterprise holds the majority share in the single sign-on (SSO) market. SSO solutions are crucial for centralized authentication in complex IT environments of large organizations, with many applications needing secure access management, ensuring security across diverse platforms. They generally have more resources available to invest in advanced SSO systems, which allow for thorough security measures, such as integration with MFA and advanced identity management functionalities. Additionally, recent collaboration in the industry supports this trend. For instance,

• In 2024, Mopinion introduced Single Sign-On (SSO) integration with OKTA for its Enterprise clients, enabling users to access their accounts with their OKTA corporate credentials instead of creating new login details. This functionality boosts security by decreasing login requirements, streamlining user administration, and enhancing efficiency as users can effortlessly access various applications.

Analysis by End-User

By end-user, the market is divided into IT & telecommunication, BFSI, healthcare, retail & e-commerce, government, manufacturing, and others.

IT & Telecommunication holds the majority share in the single sign-on (SSO) market. It is driven by its extensive reliance on numerous applications and the critical need for robust measures. This industry is known for its complicated IT setups that need different systems and applications to work together smoothly, which is why SSO is crucial for streamlining user access. SSO improves user experience and decreases the risk of security breaches by enabling users to log in once for multiple platforms. In addition, the IT & Telecommunications sector encounters strict compliance rules that require robust security measures, highlighting the importance of SSO in meeting these obligations and upholding operational efficiency.

Regional Analysis

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In terms of geography, the global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America holds the largest share of the single sign-on (SSO) market. The strong IT infrastructure in the region and the high acceptance of advanced technologies enable SSO solutions to be widely used. Businesses in this area are eager to improve security and optimize user experience through efficient management of multiple applications, resulting in notable market expansion. Strict regulations on data protection and privacy necessitate businesses to adopt SSO solutions to meet compliance and protect sensitive data. Additionally, government practices to create awareness among individuals regarding SSO support this trend. For instance,

• In 2024, a study from the Cybersecurity and Infrastructure Security Agency (CISA) emphasizes the advantages of Single Sign-On (SSO), highlighting its potential to boost security, streamline user access, and increase productivity. CISA recommends that companies implement SSO to reduce costs in the long run and enhance defense against security breaches.

Asia Pacific holds the second-largest share of the single sign-on (SSO) market. Rapid digital transformation initiatives in sectors such as healthcare, finance, and education are fueling this growth. Organizations in the region are increasingly turning to cloud-based solutions to boost security and enhance user access, particularly with the rise of remote work. Moreover, the increasing focus on adhering to data protection laws in nations such as India and China is also expediting the implementation of SSO systems. For instance,

• In 2022, Prime Minister Narendra Modi introduced the "Meri Pehchaan" program at an event in Gandhinagar as part of the Digital India Week celebrations. This platform serves as a national login portal, enabling users to reach various government applications via one entrance. The project combines three current platforms: Jan Parichay, e-Pramaan, and DigiLocker, simplifying the use of different online services.

Europe holds the third-largest share of the single sign-on (SSO) market. The region's stringent data protection regulations, such as GDPR, require strong access management solutions to comply with and safeguard sensitive information. European organizations have a strong drive to implement SSO solutions, aiming to improve security and user experience in addition to meeting regulatory requirements. The region's substantial market share is also boosted by its advanced technology infrastructure and strong emphasis on digital transformation. For instance,

• In 2024, Microsoft introduced a new single sign-in notice for Windows 10 and 11 users in the European Economic Area (EEA). This notification informs users that their account will be utilized for logging into other Microsoft applications and services, giving them the choice to either "Proceed" or "Abstain from signing in." The adjustment is in line with the Digital Markets Act (DMA) of the EU to guarantee equitable practices in the digital market.

Key Players Covered

The global single sign-on market is fragmented, with the presence of a large number of groups and standalone providers. In the U.S., the top 5 players account for only around 27% of the market.

The report includes the profiles of the following key players:

• Amazon Web Services (U.S.)
• CA Technologies (U.S.)
• Centrify Corporation (U.S.)
• Dell Software (U.S.)
• Google (U.S.)
• IBM Corporation (U.S.)
• Okta Inc (U.S.)
• OneLogin Inc (U.S.)
• Oracle (U.S.)

Key Industry Developments

• In 2024, Oracle launched the Universal Authenticator to simplify single sign-on by combining multi-factor authentication and passwordless login on all devices. It boosts security for critical applications, centralizes user control, and provides a user-friendly portal for simple authentication configuration. This solution enhances security and user experience, making it perfect for contemporary businesses.
• In 2024, YugabyteDB improved its managed DBaaS, YugabyteDB Aeon, by incorporating single sign-on (SSO) features with Okta and PingOne. This partnership enables companies to simplify user access and administration by providing adaptable authentication choices.