Sports Supplements Market Size, Share & Industry Analysis, By Ingredients (Vitamins and Minerals, Proteins and Amino Acids, Carbohydrates, Probiotics, Botanical/Herbals, and Others), By Functionality (Energy, Muscle Growth, Hydration, Weight Management, and Others), By End User (Bodybuilders, Athletes, and Lifestyle Users), By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Drug Stores/Pharmacy, Specialty Stores/Fitness Centers, and Online Retail), and Regional Forecast, 2025-2032

The global sports supplements market size was valued at USD 9.53 billion in 2024. The market is projected to grow from USD 10.17 billion in 2025 to USD 17.57 billion by 2032, exhibiting a growth at a CAGR of 8.12% during the forecast period. Asia Pacific dominated the sports supplements market with a market share of 35.78% in 2024.

A few key players in the industry include Herbalife International, Inc., Amway, Glanbia plc, and others.

Sports supplements, also referred to as ergogenic aids, are dietary products formulated to strengthen athletic performance and aid in recovery. These supplements are available in numerous forms, such as pills and powders, to support sportspeople during, before, and post workouts. Some common product ingredients include vitamins & minerals, proteins, amino acids, and others. Besides improving endurance and strengthen, these sports nutrition supplements offer essential nutrients to address particular nutritional requirements related to exercise. Moreover, these products provide a convenient way to fulfill nutrient goals, especially when not fulfilled via regular meals. Regarding consumption, the Asia Pacific and North America are the leading supplement consumers.

The rising adoption of an active lifestyle and strong health and fitness awareness propel the global market growth.

Sports Supplements Market Snapshot & Highlights

Market Size & Forecast:

• 2024 Market Size: USD 9.53 billion
• 2025 Market Size: USD 10.17 billion
• 2032 Forecast Market Size: USD 17.57 billion
• CAGR: 8.12% from 2025–2032

Market Share:

• Asia Pacific dominated the sports supplements market with a 35.78% share in 2024, driven by a high awareness of active lifestyles, increased participation in fitness activities, and the expansion of e-commerce.
• By end user, the athlete segment is expected to retain the largest market share, supported by their high nutritional needs and consumption of supplements as a core part of their training regimens.

Key Country/Region Highlights:

• United States: A well-established fitness culture and surging health consciousness continue to drive market growth.
• Europe: Demand is fueled by the growing popularity of personalized nutrition and the rising trend of veganism, which boosts interest in plant-based supplements.
• Australia: The market shows a trend toward specialized products, with new launches specifically targeting the nutritional needs of athletic women.

MARKET DYNAMICS

Market Drivers

Growing Awareness of Fitness Culture Augments Industry's Growth

The increasing awareness of fitness culture is a pivotal driver facilitating the sports supplements market growth. In today's health-conscious era, a large chunk of individuals are engaged in regular exercise and several fitness activities. This spike in the number of fitness enthusiasts has led to a higher demand for supplements that help with performance enhancements. Also, the improved understanding of the link between fitness and nutrition is responsible for promoting the use of supplements. Besides, this health-focused content on YouTube and Instagram and fitness influencers, has popularized supplements, further strengthening the demand. As a result, by seeing such a fitness trend, the companies operating in the space are expanding their supplement offerings globally.

Market Restraints

High Sugar Content and Consumer Misinformation Obstruct Industry's Potential

One of the major restraints experienced by producers is high sugar content in supplements. Many sports supplements contain added sugar to improve flavor, leading to a higher sugar intake. Few producers utilize sugar alcohols such as sorbitol and erythritol as sweeteners, which can create digestive ailments in some consumers. Besides gastrointestinal issues, augmented consumption of sugar via protein powders and other supplements results in weight gain, cardiovascular challenges, and blurred vision. Thus, these associated complications hinder the industry's growth.

Consumer misinformation is another hurdle in the global industry. Globally, most individuals face difficulties differentiating between promotional tactics and scientifically backed items, which impede growth.

Market Opportunities

Athlete/Fitness Influencers Endorsement Unlocks Growth Possibilities

The growing athlete or fitness influencer's endorsement of supplements builds several growth opportunities in the market. Athlete endorsement is a powerful marketing strategy for credibility and brand visibility. The majority of individuals trust the suggestions of athletes and fitness enthusiasts they admire, which directly influences their shopping decisions. Seeing a sports figure endorsing/utilizing supplements can make individuals believe in their effectiveness and quality. As a result, the manufacturers focus on leveraging the athlete's influence and popularity, which helps them stay ahead of the competition. For instance, in October 2024, a Portuguese footballer, Cristiano Ronaldo, invested in Bioniq, a U.K.-based supplement brand. This company specializes in developing personalized supplements.

Sports Supplements Market Trends

Surging Inclination Toward Personalized Nutrition is a Prominent Trend

Personalized nutrition emerged as one of the growing trends in the global sports nutrition industry. In today's era, most individuals are becoming aware of the advantages of customizing their diets to their goals and needs, resulting in a higher interest in customized nutrition plans. This ongoing personalized nutrition trend aligns with supplements that address athletes' particular nutritional deficiencies identified via nutritional assessments. Nowadays, the "one-size-fits-all" approach is losing popularity as sportspeople seek out personalized supplements. Instead of depending on conventional supplements, most fitness enthusiasts seek targeted supplementation. As a result, this inclination toward customized nutritional plans stimulates the sales of supplements.

SEGMENTATION ANALYSIS

By Ingredients

Proteins and Amino Acids Led the Market Owing to their Functionality

On the basis of ingredients, the market is segmented into vitamins and minerals, proteins and amino acids, carbohydrates, probiotics, botanical/herbals, and others.

The proteins and amino acids dominated the market and held an accountable share in 2024. These ingredients are known to be important in sports nutrition, owing to their role in growth and muscle repair. Adequate intake of proteins and amino acids aids in minimizing fatigue after workouts and muscle soreness. Moreover, supplementing proteins/amino acids can help reduce muscle breakdown and strengthen body composition. Thus, such benefits facilitate the segment's growth.

Botanical/herbals emerged as the fastest-growing segment and are expected to maintain the same growth trajectory in the future. Using botanical supplements improves athletes' endurance and reduces inflammation, ultimately strengthening the market's growth.  

By Functionality

Energy Segment Dominates Market Due to Its Aid in Boosting Performance

Depending on functionality, the market is distributed into energy, muscle growth, hydration, weight management, and others.

Out of all, the energy category leads in the global marketplace. Globally, most athletes consume supplements to boost their energy as part of their competition and training strategy. These supplements address several needs, including boosting performance, providing energy, and preventing fatigue. As a result, these advantages augment the segment's growing potential.

The hydration segment holds a high CAGR and is projected to maintain the same growth rate in the coming years. Supplements, especially electrolyte powders and drinks, help in hydration by replenishing electrolytes and fluids lost during physical workouts. Thus, such instances enhance the global sports supplements market share.

By End User

Athletes Led Market Owing to their High Nutritional Needs

Based on end user, the market is segmented into bodybuilders, athletes, and lifestyle users.

Among all, the athletes segment led the global space in 2024. Compared to lifestyle end users, athletes consume supplements in larger amounts as part of their training regimen. These supplements offer a convenient way to consume essential nutrients and help athletes cater to their rising nutrient demands. Moreover, supplements such as branched-chain amino acids and protein strengthen recovery and muscle repair after exercise.

Bodybuilders are the fastest-growing segment and are anticipated to bolster faster in the near term. This target end user consumes supplements to increase strength and muscle mass while minimizing the risk of injury.

By Distribution Channel

Supermarkets/Hypermarkets Dominated Market Owing to their Accessibility

Depending on the distribution channel, the market is distributed into supermarkets/hypermarkets, convenience stores, drug stores/pharmacy, specialty stores/fitness centers, and online retail.

The supermarkets/hypermarkets led the global industry in 2024. These retail channels are recognized as a one-stop shop, offering a vast range of supplements at affordable prices. Moreover, supermarkets offer the option of bulk purchasing and freedom of selection, strengthening the segment's growth. Additionally, various payment options and promotional offers further propel the growth.

The online retail channel is the fastest-growing segment and is anticipated to soar at a higher pace in the foreseeable future. The improved price comparison option and wide product/brand availability enhance the utilization rate. Moreover, the emergence of quick commerce such as DoorDash, Amazon Fresh, and Blinkit caters to consumer preferences.

Sports Supplements Market Regional Outlook

Based on regions, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific

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Asia Pacific leads and holds a high CAGR in the global marketplace. In this region, most Asians are highly aware of the advantages of an active lifestyle and the role of sports nutrition in attaining desired fitness goals. To fulfill their requirements, the individuals participate in several fitness and sports activities such as yoga and gym workouts, which fuels the demand for sports nutrition-based products. Moreover, the surging burden of chronic health ailments in Asian countries is necessitating individuals to incorporate supplements in their daily routine. Additionally, the expansion of e-commerce channels has fueled the market's growth as it allows easy access to supplements. Thus, the aforementioned factors stimulate the sales of supplements in the region.

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Europe

Europe is the second leading region in the supplements market. The growing popularity of personalized nutrition and improved product formulations are key factors contributing to the market. Most Europeans are inclined toward customized supplements catering to nutrient deficiencies and specific goals. This trend triggers the adoption of sports supplements. Moreover, the rising veganism trend fuels the demand for botanical supplements that align with their dietary requirements. In addition, government's investments in sports infrastructure enhance stronger participation in fitness activities and the intake of supplements.

North America

North America ranked third in the global market. The growth is backed by the surging number of recreational and professional athletes and a spike in fitness centers. Moreover, the enhanced social media marketing and abundant presence of established players propel the intake of supplements. Likewise, other regions, North America, also seek supplements to help them lead a healthy lifestyle. Moreover, increasing emphasis on plant-based protein options further augments the regional growth.

The U.S. is the leading nation in the region, following Canada and Mexico. The well-established fitness culture and surging health consciousness strengthen the growth.

South America

South America is at its developing stage and is expected to grow to a greater extent in the coming years. The wide availability of various formats of supplements and improved disposable income are driving the region's momentum.

Middle East & Africa

The Middle East & Africa are also at their nascent stage and are anticipated to soar at the same pace in the near term. The increasing awareness of supplements and the growing focus on fitness trends will likely improve the growth.  

COMPETITIVE LANDSCAPE

Key Industry Players

Leading Players are Offering New Supplements to Boost Profitability

The key players operating in the market include Herbalife International, Inc., Amway, Glanbia plc, and others. All the companies in the market are aiming at product launches to cater to the goals of athletes/lifestyle users. This portfolio expansion can strengthen revenue generation.  

List of Key Sports Supplements Companies Profiled

• DSM-Firmenich (Switzerland)
• Glanbia, plc (Ireland)
• MusclePharm (U.S.)
• The Hut International (U.K.)
• The Simply Good Food Company (U.S.)
• Amway (U.S.)
• Ascent Protein (U.S.)
• Herbalife International, Inc. (U.S.)
• Bolt Nutrition (India)
• The Quality Group (Germany)

KEY INDUSTRY DEVELOPMENTS

• February 2025: 51 Labs, a subsidiary of a U.S.-based biotechnology firm, Fifty 1 Labs, Inc., expanded its sports nutrition product range in the U.S. market. The products launched include ION+ select electrolyte formula, turmeric gummies, apple cider gummies, and others.
• January 2025: Edible Garden AG, a U.S.-based company, launched a new line of Kick Sports Nutrition, which includes hydration products, protein powders, and post/pre-workout formulas. These items are available on Amazon across the U.S. market.
• October 2024: Reebok, an American clothing and footwear brand, partnered with Generation Joy, a wellness enterprise in the U.S., to launch nutritional products. Each product is formulated to boost the recovery and endurance of a sports person.
• June 2024: Steadfast Nutrition, a premium sports nutrition brand in India, added three supplements: two fast-releasing protein supplements (LIV Raw and Whey Protein) and a vegan multivitamin pack. These supplements were launched at the International Health, Sports and Fitness Festival, Asia's biggest fitness and health festival.
• April 2024: Shanghai Pharmaceuticals, a Chinese pharmaceutical firm, announced the launch of the ATHENA Sports Nutrition range through its Vitaco Health subsidiary. This range offers supplements, protein powders, and snacks, especially for athletic women across Australia.

REPORT COVERAGES

The market research report includes quantitative and qualitative insights into the market. It also offers a detailed market analysis of the market sizing and growth rate for all possible market segments. Key insights in the report include an overview of related markets, a competitive landscape, recent industry developments such as mergers & acquisitions, the regulatory environment in critical countries, and current market trends. 

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Report Scope & Segmentation