"Assisting You in Establishing Data Driven Brands"
The sports tourism market size was valued at USD 544.38 billion in 2023. The market is projected to grow from USD 618.69 billion in 2024 to USD 2,089.58 billion by 2032, exhibiting a CAGR of 16.43% during the forecast period. Europe dominated the sports tourism market with a market share of 40.34% in 2023.
Sports tourism refers to the travel experiences of a tourist who either actively participates in a sporting event or watches it as a spectator. It comprises traveling for one’s own sporting purposes, such as a badminton competition or to learn any form of sport. In addition, sports based tourism includes attending sporting events, such as the Cricket World Cup, Formula One race, Tennis tournament, and others. It also consists of nostalgic visits to places of ancient importance, such as the museum at the Maracana football stadium, the Olympic stadium in Barcelona, and others.
The COVID-19 pandemic adversely impacted the global market growth. During this period, across the globe, sports venues were closed, all the national and international sports tournaments were canceled, stringent restrictions were imposed on travel & tourism, and quarantine and gathering restrictions were imposed by governments across the world. These restrictions negatively affected the market’s growth.
Rising Trend of Social Media and Digital Platforms for Promoting Sports Tournaments to Boost Market Growth
Social media platforms have become the most important tool for promoting sports tournaments and events. Individuals devote a lot of time on social media platforms, such as Facebook, Instagram, YouTube, and others owing to which sports event organizers promote their upcoming events or tournaments on these platforms. Furthermore, sports organizations are creating creative content to promote their teams and players and encourage spectators to visit stadiums to enjoy the sport. Social media platforms enable sports leagues to have real-time access to fans globally, allowing national and international fans to connect with their favorite players or teams. Hence, the rise in promotional activities of sports events or tournaments globally encourages sports enthusiasts and individuals to enjoy the sport at stadiums. These factors will further fuel the growth of the market.
Request a Free sample to learn more about this report.
Rising Number of Sports Tournaments Worldwide Will Fuel Market Growth
The growing popularity of sports tournaments, such as the Cricket World Cup, FIFA World Cup, Olympic Games, NBA Finals, Rugby World Cup, Wimbledon, and others globally has boosted the growth of the sports tourism industry. Furthermore, the rise in the number of sports tournaments of various kinds and sizes attracts national and international tourists as spectators or participants, which results in the success of these tournaments. According to the United Nations World Tourism Organization (UNWTO), sports-based tourism is the fastest-growing sector in tourism. In addition, the rising government support and corporate investment in sports tournaments have further encouraged individuals to participate in sports activities. It has also attracted a large number of spectators from around the world. The expansion of sports infrastructure, such as construction of stadiums, academies, training facilities, and sports complexes are the factors driving the market growth.
Growing Advancement in Technologies and Online Booking Mode Will Boost Market Growth
The growing advancements in technologies have revolutionized the individual experience and engagement in sports events. In addition, these improvements have significantly enhanced community engagement and financial gains for sports organizations by providing lucrative platforms for promotion, connection, and cultural exchange. Technology has made sports equipment more durable, sophisticated, and functional. It has also eased the process of making travel arrangements, booking hotel accommodations, and buying entry tickets for sports travel globally. Furthermore, the rise in smartphone adoption and growing internet penetration globally have enhanced the efficiency of online booking platforms. Moreover, increasing awareness regarding attractive rewards, refund policies, and other offers has encouraged consumers to book tickets online. Reputed travel agencies, such as MakeMyTrip PVT. LTD., Tripadvisor LLC, and others are launching user-friendly websites that help consumers book tickets through their smartphones and laptops, further driving the global sports tourism market growth.
Surge in Geopolitical Instability May Restrain Market Growth
Growing geopolitical tensions between countries are causing a major economic impact on the market directly and indirectly. These tensions increase indirect threats consisting of cyber or terror attacks, financial market instability, or sports tournaments closing owing to concerns of terrorism or civil unrest. Furthermore, growing geopolitical conflicts between nations, such as Israel & Gaza, Russia & Ukraine, and others have adversely impacted individuals’ participation in sports tournaments. According to the International Olympic Committee (IOC), a team of athletes with a Belarusian or Russian passport were restricted from participating in the Paris Olympic Games, 2024. In addition, athletes connected with Russian or Belarusian military or national security agencies were also not eligible to participate in the Olympic Games. Hence, rise in geopolitical tensions between various countries is anticipated to restrict the market growth.
Rise in Trend of Badminton and Basketball Boosts Others Segment’s Growth
Based on sports type, the market is segmented into tennis, cricket, football/soccer, and others.
The others segment holds a major share of the global market. This segment includes badminton, basketball, golf, hockey, and others. The rising popularity of these sports in countries, such as India, the U.K., the U.S., China, Germany, and others is boosting the segment’s growth.
The tennis segment is anticipated to record the highest CAGR during the forecast period. The growing popularity of tennis as a recreational activity globally, along with an increase in the participation of players in this sport at different levels, will fuel the segment’s growth. Furthermore rise in individual interest in enjoying tennis tournaments, such as the Australian Open, French Open, Wimbledon, and U.S. Open has attracted many spectators, further enhancing the segment’s growth.
To know how our report can help streamline your business, Speak to Analyst
Passive Sports Tourism Segment Will Dominate Owing to Surge in Individual Interest in Watching Sports Events at Stadiums
Based on sports tourism type, the market is segmented into active sports tourism, passive sports tourism, and nostalgia sports tourism.
The passive sports tourism segment will hold a majority market share during the forecast period. It refers to a type of tourism that focuses on travelling to a destination to watch a sports tournament or event, such as the World Cup, Olympic Games, and other games rather than participating in it. The rise in individual interest in watching these events from the stadium will fuel the segment’s growth.
The active sports tourism segment is estimated to record a significant CAGR during the forecast period. It is a type of tourism in which an individual actively participates in their selected sport while visiting a destination. Many individuals choose tourist destinations based on a specific sport or outdoor activity, further enhancing the tourist footfall for sport-based tourism. This will accelerate the segment’s growth.
Domestic Segment Will Dominate Market Owing to Surge in Domestic Sports Infrastructure
Based on tourist type, the market is divided into domestic and international.
The domestic segment holds a major market share due to the rise in domestic sports infrastructure and facilities, growing individual interest in sports and fitness activities, and increasing government initiatives and support.
The international segment is expected to record a significant CAGR owing to improved transportation and accommodation services, growing social media influence, and increased popularity of sports tournaments or events.
Based on geography, the global market is divided into Asia Pacific, North America, Europe, South America, and the Middle East & Africa.
Europe Sports Tourism Market Size, 2023 (USD Billion)
To get more information on the regional analysis of this market, Request a Free sample
Europe dominates the sports tourism market share. The rising popularity of sports, such as tennis, cricket, soccer, basketball, golf, rugby, and others in the region fuels the global market growth. Furthermore, the rising number of sports events or tournaments in the region have attracted a large number of individuals to visit and enjoy the sport of their interest.
To know how our report can help streamline your business, Speak to Analyst
Asia Pacific is expected to register a CAGR of 17.85% during the forecast period. The growing number of domestic and international sports events have encouraged individuals to travel to different countries to witness their favorite team, player, and sporting event. Furthermore, according to Cricket Australia, the ticket sales of the Border-Gavaskar Trophy Series 2024-2025 from India are six times higher than those of the last year and ten times higher than those of the 2018/19 edition. Thus, the growing inclination of individuals toward sports, such as cricket will further boost the market’s growth in the region.
The North America market will record a significant CAGR during the forecast period. The rising advancements in technology and growing construction of sports stadiums in the region are attracting a large number of sports tourists. Furthermore, sports, such as football/soccer, basketball, baseball, and others have attracted the interest of individuals toward sports owing to which a large number of spectators visit the stadium to see their favorite sport.
South America and the Middle East have witnessed a growth in their athletic tourism industries owing to rising influence of social media marketing, growing disposable income, increasing interest in sports activities, urbanization, and other factors. Furthermore, sports events also attract visitors as it is organized at a high level, which also results in driving the market’s growth in these regions.
Key Companies to Adopt Innovative Strategies to Gain Competitive Edge
The industry is highly competitive, and prominent companies, such as BAC Sport, Gullivers Sports Travel Limited, Club Europe Group Travel, and others are focusing on technological innovations, partnerships, and business expansions to gain a strong foothold in the market. They are also focusing on their promotion strategies to create strong brand awareness.
The report provides a detailed market analysis and focuses on key aspects, such as competition landscape, regional analysis, sports types, sports tourism types, and tourist types. Besides this, it offers insights into various market trends and highlights key industry developments. In addition to the above-mentioned factors, the report encompasses several other factors that have contributed to the growth of the market in recent years.
To gain extensive insights into the market, Request for Customization
ATTRIBUTE | DETAILS |
Study Period | 2019-2032 |
Base Year | 2023 |
Estimated Year | 2024 |
Forecast Period | 2024-2032 |
Historical Period | 2019-2022 |
Growth Rate | CAGR of 16.43% from 2024 to 2032 |
Unit | Value (USD Billion) |
Segmentation | By Sports Type
|
By Sports Tourism Type
| |
By Tourist Type
| |
By Region
|
Fortune Business Insights says that the market size was valued at USD 544.38 billion in 2023 and is projected to reach USD 2,089.58 billion by 2032.
In 2023, the Europe market value stood at USD 219.62 billion.
Recording a CAGR of 16.43%, the market will exhibit steady growth over the forecast period.
Based on sports type, the others segment is leading the market.
The rising number of sports tournaments worldwide will drive the market’s growth.
BAC Sport, Gullivers Sports Travel Limited, Club Europe Group Travel, and others are the major players in the market.
Europe dominated the market in terms of share in 2023.
Introduction of advanced technologies is a major factor driving the growth of the market.
Related Reports
US +1 833 909 2966 ( Toll Free )