Stick Vacuum Cleaner Market Size, Share & Industry Analysis, By Type (Corded and Cordless), By Technology (Bagged Stick Vacuums and Bagless Stick Vacuums), By Price Range (Economy, Mid-Range, and Premium), By Application (Residential and Commercial), By Distribution Channel (Specialty Stores/Brand Outlets, Hypermarkets & Supermarkets, Department Stores, E-commerce Stores, and Others), and Regional Forecast, 2025-2032

The global stick vacuum cleaner market size was valued at USD 4.01 billion in 2024. The market is projected to grow from USD 4.23 billion in 2025 to USD 6.50 billion by 2032, exhibiting a CAGR of 6.32% during the forecast period.

Stick vacuum cleaners exhibit a lightweight and compact design compared to traditional upright models, and are easy to carry and maneuver with one hand. Their space-saving designs make them ideal for smaller homes, condos, and apartments. Increasing households’ demand for battery-operated and space-saving home cleaning appliances drives the global market growth. In addition, growing eco-conscious consumers’ preference for energy efficient cleaning solutions positively contributes to the market expansion.

Key players operating in the global market include Dyson Limited, Techtronic Industries Co. Ltd., SharkNinja Operating LLC., Miele & Cie. KG, and Electrolux AB. These players broaden their portfolio of AI-based robotic stick vacuums to build customer base and market position. For instance, in September 2025, Dyson Limited unveiled Dyson PencilVac, an AI-based 38mm diameter Spot+Scrub vacuum cleaner in the Indian market.

MARKET DYNAMICS

MARKET DRIVERS

Increasing Demand for Digital Vacuum Models with Advanced Features Drive Market Growth

Increasing demand for cordless, digital vacuum models with advanced features, including app connectivity, smart sensors, and multi-surface cleaning, drives the global stick vacuum cleaner market growth. In addition, consistent manufacturers’ efforts to produce such advanced products increase the product accessibility rate.

• In August 2025, Eureka, a Chinese Midea Group-owned company, launched ReactiSense 440, a cordless stick vacuum cleaner consisting of smart detection features and a strong suction power capability.

MARKET RESTRAINTS

Higher Maintenance Requirements to Limit Product Purchases

Maintenance factors, including frequent filter changes, smaller dustbins, and high repair costs, limit product demand among consumers across many countries. In addition, a lack of awareness about product benefits and their proper usage restrains its demand among global consumers. Besides, the shorter battery life of the cordless vacuum models, compared to their counterparts including upright, canister, and others hampers product adoption.

MARKET OPPORTUNITIES

Rising Number of Consumers Prioritizing Energy-efficient Models Create Growth Opportunities

The rising number of consumers prioritizing stick models of energy-efficient motors and longer battery runtimes creates new opportunities for manufacturers to produce energy-efficient products. In addition, manufacturers focus on manufacturing products with modular designs and recyclable components to minimize environmental footprint from such products.

• According to the new nationally representative survey conducted by Consumer Reports (CR) organization, in March 2025, 87% of Americans agreed that the new home appliances for sale in the U.S. should exhibit a minimal level of efficiency. In addition, 81% of Americans support the government rebates or tax incentives that help homeowners pay for the improvements to the energy efficiency of their homes.

MARKET CHALLENGES

Fluctuating Costs of Semiconductor Components and High Production Costs Creates Obstacle for Growth

High production costs and fluctuating costs of semiconductor components required in stick vacuums’ design systems, pose challenges to manufacturers for timely delivery of products. In addition, supply chain disruption and the rising number of local manufacturers producing products at competitive prices hamper product sales of prominent brands.

STICK VACUUM CLEANER MARKET TRENDS

Emergence of Models Consisting of HEPA Filtration and Allergen Removal Features Favor Growth

In recent years, allergen removal vacuums have become increasingly popular among modern homes, helping users to maintain their environment infection-free. The rising number of health-conscious consumers preferring vacuum stick models with Enhanced HEPA filtration and allergen-removal features favors market revenue. In addition, adoption of HEPA filtration-based stick vacuums with modular, convertible designs and specialized attachments, including crevice, upholstery, and pet hair, in hospitality settings accelerate product sales globally.

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Segmentation Analysis

By Type

High Demand for Vacuum Cleaners with Mobility Led Cordless Segment to Lead

By type, the market is bifurcated into corded and cordless. The cordless segment exhibited the leading global stick vacuum cleaner market share during the forecast period. Its leading share is attributed to the high consumer demand for battery-operated vacuum cleaners that support greater mobility for floor vacuuming. Furthermore, advancements in the development of lithium-ion batteries with higher efficiencies positively contributes to the segment’s growth.

The growing number of pool facilities preferring corded vacuums for the extended cleaning sessions drives the segment’s growth. In addition, households are utilizing corded stick vacuums for pet hair removal and deep carpet cleansing activities.

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By Technology

Bagless Stick Vacuum are Highly Preferred Due to its Effectiveness and Affordability

Based on technology, the market is bifurcated into bagged stick vacuums and bagless stick vacuums. Bag-less vacuums contain reusable dust containers that do not require the additional purchase of replacement bags and can be easily cleaned, compared to bagged vacuums. Bag-less segment is slated to hold a leading global market share due to the effectiveness and affordability of bag-less models, compared to that of bagged models.

The growing usage of bagged models among allergen-sensitive consumers to avoid direct exposure to dust drives its growth.

By Price Range

Widespread Usage of Standard Stick Vacuum Cleaner Supplemented Segment Growth

Based on price range, the market is sub-segmented into economy, mid-range, and premium. Mid-range segment held a dominating position in 2024 with a market share of 44.06%. Mid-range models balance consumers’ affordability, product performance, and aspirational appeal. Cost-conscious consumers prefer affordable mid-range stick vacuums featuring robust dirt suction capabilities, leading to higher product revenue generation. Furthermore, the shifting households’ preference from manual mop-based cleaning to vacuuming drives product revenue.

The premium segment is slated to grow at the fastest CAGR of 7.38% during 2025-2032. An increasing number of high-income urban households preferring premium-based models for greater convenience drives the segment’s growth. Furthermore, the growing number of tech-savvy professionals preferring vacuum models equipped with AI-sensor technologies, laser dust detection, and robotic mopping features creates newer segmental growth opportunities.

By Application

High Demand for Cleaning Equipment Among Households Led Residential Segment’s Dominance

Based on application, the market is bifurcated into residential and commercial. High demand of cleaning equipment for daily usage led the residential segment to exhibit a dominant share of 93.12% in 2024. In addition, the rising number of single-person households and their spending on affordable stick vacuum models over traditional upright models favors its growth at the fastest CAGR of 6.39% during the forecast period.

The commercial segment is also slated to grow due to the growing hospitality, foodservice, and other commercial facilities requiring affordable stick vacuums across many countries.

By Distribution Channel

Lower Price of Stick Vacuum Cleaners on Online Portals Assists in its Leading Position

Based on distribution channel, the global market is divided into specialty stores/brand outlets, hypermarkets & supermarkets, department stores, e-commerce stores, and others. Stick models are available at low prices at online portals, including Amazon.com, Walmart.com, and others. High consumers’ preference for online shopping of the handheld appliances led e-commerce stores segment to hold a leading share of 45.54% in 2024. Furthermore, the proliferation of mobile shopping and the rising number of online shoppers favors a growth rate of 8.00% during 2025-2032.

Brand reputation and consistent specialty stores or brand outlets’ provision of maintenance and after-sales support positively contribute to the product sales growth from the specialty stores/brand outlets segment.

Stick Vacuum Cleaner Market Regional Outlook

By geography, the market is categorized into Europe, North America, Asia Pacific, South America, and the Middle East & Africa.

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Asia Pacific held the dominant share in 2023, valued at USD 1.47 billion, and also took the leading share in 2024 with USD 1.59 billion. High household density created demand for cordless stick vacuum cleaners in China, Hong Kong, and India, which led Asia Pacific to hold a leading stick vacuum cleaner market share of 39.55% in 2024. According to the Census and Statistics Department, Hong Kong, the number of domestic households in Hong Kong rose to 2,775.3 thousand during April 2025 to June 2025, compared to 2,774.0 thousand during March 2025 to May 2025. Furthermore, a rising number of consumers upgrading their existing vacuum models to handstick models favors the region’s growth at the fastest rate of 7.48% during 2025-2032.

In 2025, the Chinese market is estimated to reach USD 0.933 billion. An higher number of households upgrading their existing vacuum models or switching to handheld models leads to significant revenue generation across China. The rising number of dual-income households preferring lightweight cleaning products also favors the country’s market growth.

North America and Europe are anticipated to witness a notable growth in the coming years. During the forecast period, the market in the North American region is projected to record a growth rate of 6.05%, which held the second leading market share. The region’s market size is estimated to reach USD 1.27 billion in 2025. High disposable spending on premium products in the U.S. and Canada led North America to hold a notable market share. Europe’s growth is mainly driven by consumers’ preference for energy-efficient and sustainable home appliances. In addition, the rising product replacement rate favors the regional market’s growth. Germany and the U.K. exhibited first and second positions within the European market, which are estimated to reach USD 0.344 billion each in 2025.

Over the forecast period, the South America and Middle East & Africa regions would witness a moderate growth. South America in 2025 is set to record USD 0.178 billion owing to the rising number of upper-income households preferring premium-based products. The market in the Middle East & Africa region is set to attain a value of USD 0.133 billion in 2025.

COMPETITIVE LANDSCAPE

Key Industry Players

Companies Focus on Launching New Products to Support their Leading Position

Dyson Limited, Techtronic Industries Co. Ltd., SharkNinja Operating LLC., Miele & Cie. KG, and Electrolux AB are the leading players operating in the global market. These players focus on broadening the product portfolio to build brand presence and customer reach globally. In addition, they invest in building manufacturing capacity for a wide range of vacuum models. For instance, in March 2022, Dyson Limited invested USD 1.1 billion to launch its new manufacturing campuses of bagless vacuum cleaners in Wiltshire, southern England, and the Philippines.

LIST OF KEY STICK VACUUM CLEANER COMPANIES PROFILED

• Dyson Limited (Singapore)
• Techtronic Industries Co. Ltd. (Hong Kong)
• SharkNinja Operating LLC. (U.S.)
• Electrolux AB (Sweden)
• Samsung Electronics Co. Ltd. (South Korea)
• LG Corporation (South Korea)
• Robert Bosch GmbH (Germany)
• Miele & Cie. KG (Germany)
• Koninklijke Philips N.V. (Netherlands)
• Ecovacs Robotics (China)

KEY INDUSTRY DEVELOPMENTS

• September 2025: Dyson Limited launched the Dyson V16 Piston Animal cordless vacuum, an anti-tangle cordless vacuum cleaner in the U.S. market.
• September 2025: Eufy, a cleaning appliances brand, launched a robotic Marswalker stick vacuum product, which enables users to clean stair surfaces effectively.
• July 2025: Dreame Technology, a robotic and cordless vacuum cleaner maker, established a partnership with Croma to make its products available to the partnered company’s physical retail stores across over 20 Indian cities.
• June 2025: Roborock launched new Roborock H60 and Roborock H60 Hub Series, high-end stick vacuum cleaners in the Hong Kong market.
• March 2025: Samsung Electronics Co. Ltd. launched Bespoke AI Jet Ultra, a cordless stick vacuum cleaner, at the Bespoke AI global event.

REPORT COVERAGE

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Report Scope & Segmentation