"Market Intelligence that Adds Flavour to Your Success"

Super foods Market Size, Share & Industry Analysis, By Type (Fruits, Grains, Vegetables, Herbs, Meat, Others (Seeds, Roots, and Others)), By Application (Food and Beverages, Dietary Supplements)and Regional Forecast, 2024-2032

Region : Global | Report ID: FBI102484 | Status : Ongoing

 

KEY MARKET INSIGHTS

The global superfoods market is driven by the rising popularity of superfoods among consumers. The growing trend of health and wellness is anticipated to fuel market growth during the forthcoming years. Furthermore, the increasing number of food and beverages that are launched under the label of superfoods, superfruits, and super grain is expected to benefit the market growth. For instance, in December 2019, Sprout Living, a US-based provider of pure and potent plant-based protein powders and functional foods, announced the launch of an extension to their best-selling Epic Protein line. The new Epic Protein Premium includes the addition of powerful superfoods and adaptogens. The line extension includes three different variants.


The health benefits associated with superfoods due to their high content of vitamins, minerals, antioxidants, and fibers are projected to drive the market growth in the forthcoming years. The consumers are more inclined towards natural and wholesome food ingredients, which they can easily incorporate in their balanced-diet. Chia seeds, quinoa, berries, avocado are some of the most consumed superfoods which exhibit the high nutrient value that helps in the prevention of several diseases such as diabetes, high cholesterol, obesity, and others.

Key Market Driver -

Increasing Incorporation of Superfoods in Dietary Supplements

Key Market Restraint -

High Price of the Raw Material


Superfoods contains significant amount of antioxidants, which are molecules that protect the body’s cells from free radicals. Antioxidants limit the damage caused by free radicals and also boost the immunity of the body. The increasing awareness of health benefits associated with superfoods and rising spending on health-benefiting foods is anticipated to drive the global superfoods market in the forthcoming years. The intensifying demand for wholesome and nutritious snacks that can be consumed on-the-go such as cereal bars containing super grains and superfruits is expected to act as one of the crucial drivers in the growth of this market. The demand for food products that include superfoods is becoming popular among consumers due to enlarging consumer interest in healthy snacking and plant-based edibles. The food franchise and manufacturers found that consumers seem to be more willing to try something new when it is added with a twist - for example, chia seeds and lotus seeds in smoothie bowls.

High prices of raw material such as superfruits, super vegetables, super grains, and others are expected to act as a restraint for the growth of the global superfoods market. High raw material cost is linked with the high price of the final product, which is expected to hamper consumer acceptance of the product especially across developing regions.

Key Players Covered:


The prominent players operating in the global superfoods market are Ocean Spray, Nutiva, Archer Daniels Midland, Nature’s Superfoods LLP, Del Monte Pacific Group, Creative Nature Superfoods, The Green Labs LLC, Suncore Foods Inc., Supernutrients, The Superfood Company, and others.

Superfruits are anticipated to witness considerable growth in the global superfoods market owing to the increasing adoption of superfruits by food manufacturers. In recent years, consumers are willing to pay extra for premium quality and clean label products such as superfoods. Superfruits, grains, and vegetables are becoming increasingly popular as a part of a balanced and healthy diet. Super grains and vegetables are a great source of protein and carbohydrate among the vegan and vegetarian population. The increasing consumption of plant-based superfoods among vegan and vegetarian consumers is anticipated to drive the super grains market. For instance, in April 2016, PepsiCo announced to launch of an extension to their Quaker line-up with four new products featuring super grains such as quinoa.

The bakery and confectionery segment is anticipated to hold a significant share in the global superfoods market, followed by beverages such as juice and smoothie. The enlarging demand for innovative and tasty bakery and confectionery products among consumers is anticipated to boost the demand for superfoods among baked goods manufacturers. The rise in the launch of juices and smoothies with the inclusion of desirable superfoods by key market players is further projected to enhance their application across the segment. For instance, in April 2017, Del Monte Foods Inc. launched a new smoothie kit line made from superfruits. The smoothies are available in a variety of sizes at the selected locations across North America. The super fruit smoothies are claimed by the company to be 100% fresh, healthy, and convenient. Furthermore, another great way to consume superfoods is through dietary supplements and superfoods powders. The wide and easy availability of dietary supplements containing superfoods is expected to drive the global superfoods market. 

Regional Analysis:


Europe is anticipated to witness substantial growth in the global superfoods market owing to the high acceptance of products with high nutritional content and low-calorie level. The favorable climatic conditions for the cultivation of raw products, the availability of advanced technologies for farming practices and presence of aware and educated farmers are expected to impact the market growth positively. The supportive government initiatives in economies such as Germany and the U.K, coupled with launch of campaigns by various NGO’s to create more awareness about superfoods is expected to boost the market growth during the forecast years.

North America accounts for a significant share in the global market of superfoods owing to the high purchasing power of consumers. The companies operating in this market are focused on new product launches to increase their footprints in the North American market. For instance, in January 2020, Shamrock Farms, U.S. dairy company, launched its Rockin’ Protein range with a new variant that combines the benefits of protein and superfruits.

To gain extensive insights into the market, Request for Customization


Asia Pacific market is anticipated to witness ample growth in the global superfoods market owing to rapid urbanization and changing eating habits across the region. The rapidly rising obesity across the region is the primary reason for healthy snacking instead of fatty food consumption. The increasing working population and lack of physical activity due to the busy lifestyle in countries such as Japan, China, and Australia is projected to boost the demand for processed food products containing healthy ingredients such as superfoods.

Segmentation






















 ATTRIBUTE

 DETAILS

By Type



  • Fruits

  • Grains

  • Vegetables

  • Herbs

  • Meat

  • Others (Seeds, Roots, and Others)



By Application



  • Food and Beverages

    • Bakery and Confectionery

    • Beverages

    • Convenience Foods/RTE Foods

    • Meat Products

    • Others (Snacks, Desserts, and Others)



  • Dietary Supplements



By Geography



  • North America (U.S., Canada, and Mexico)

  • Europe (France, Germany, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)



Key Industry Developments:



  • In January 2020, Ocean Spray Cranberries Inc., launched Brew, a Superfruit Juice with Cold Brew Coffee. The product will be available in Cranberry Lemonade with Cold Brew Coffee and Cranberry Blueberry with Cold Brew Coffee flavors.

  • In January 2017, ApaxBrands introduced a USDA certified organic supplement line called FeelGood Organic Superfoods. This product launch is appropriate for the increasing trend of organic product consumption by U.S. consumers. 


  • Ongoing
  • 2023
  • 2019-2022

    CHOOSE LICENSE TYPE

  • $4850
    $5850
    $6850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients

RMIT
Health Canada
Nissin
Pont Europe
BCG

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X