Swimwear Market Size, Share & Industry Analysis, By Type (Polyester, Nylon, Spandex), By Distribution Channel (Online, Offline), By End Users (Men, Women, Children) and regional forecast 2021-2028

The innovation of wetsuit which can conserve body heat by confining a layer of water against the skin which is warmed by body heat and has the ability to act as a heat-proofing is one of the propelling factors for the growth of the market. Some of the supporting factors which foster the growth of the swimwear market include the growth of the fashion industry, health benefits of swimming, and others. Due to the growth of promotion by fashion industry swimwear in fashion shows and advertisements act as a flourishing factor for the growth of the market. Furthermore, swimming owing to provide different health benefits to the body like loss of body fat, healthy heart, and lungs, improve sleep, help to manage stress and others are helping to attract more consumers to swimwear and is also responsible to drive the growth of the market.

The rising growth of the number of beach visitors around the globe act as an immense opportunity for the growth of the market. As this is owing to the use of swimwear as a fashion choice wear in most beach areas by beachgoers is acting as a fostering factor for more demand for swimwear products in the market.

The growth of water amusement park is considered to be one of the major driving factors for the growth of swimwear market as large number people went to water amusement park with their friends and family and wearing a swimwear clothing makes it easy for them to move around and cover their body, it safeguards the skin from chlorinated water and makes them looks fashionable. According to the World Waterpark Association, there are presently about 1,300 water parks in North America and these water parks are anticipated to attract more 375 million thus owing to increase more demand of swimwear products. Additionally, the use of swimwear for sunbathing is now becoming increasingly popular for people living around a lake or a beach this helps to boost more demand of the product. Moreover, more people moving towards the sport of surfing also flourish the requirements of swimwear products and this is due to surfers dealing with waves and this requires them to wear as a special type of swimwear which is able to help them move around quickly and easily.

However, especially in countries in the Middle East like Iran, Pakistan, Saudi Arabia, and other people’s mindsets are still more conservative regarding the wearing of swimwear, and this act as a restraining factor which hampers the growth of the market.

Key Market Driver -

The increasing growth of amusement park is anticipated to be one of the major driving factor for the growth of the market.

Key Market Restraint -

The increasing growth of amusement park is anticipated to be one of the major driving factor for the growth of the market.

Key Players Covered:

The major players included in the swimwear market include Jantzen Apparel LLC, NoZONE Clothing Limited, La Perla Group, PVH Corp, Arena Italia S.p.A., Quiksilver, Inc, American Apparel, Inc., Nike.Inc., and others. These players are focusing on the production of the best possible design and quality fabric to attract more consumers to the product.

The global swimwear market segmented into by type, by distribution channel, by end-user, and by geography.

On the basis of product, the swimwear market is fragmented into polyester, nylon, and spandex. Polyester is anticipated to hold the largest share and some of the factors which contribute to its large share include easy washable, ability quick-dry, and durability as compared to segments.

Based on the distribution channel the market is divided into online and offline. The online distribution channel is anticipated to be the larger segment this is due to a wide variety of products in the online channel, the presence of discounts, and the ability to get delivered in at almost any place.

Depending on end-users the market is grouped into men, women, and children. Women segment is considered to be the largest segment based on end-users this is due to the desire to look fashionable at the beach or pool, promotional swimwear activities for women is higher as compared to other segments.

Regional Analysis:

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On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle & East, and Africa.

The Asia Pacific is anticipated to be the dominating region during the projected period of 2019-2026. Some of the factors which contribute to the growth of the market include accumulative growth of water fitness and water sports industries, increasing establishment of swimming pools in hotels and homes, growth of tourism industries especially in countries like Singapore, Thailand, Japan, and others is helping to propel more demand. According to the Singapore Tourism Board, Singapore has experienced an Internation visitation of 9.3 million in the first half of 2019.

North America is projected to be the second dominating region and the factors which contribute to the growth of the market are due to being one of the largest economies more people tend to go of vacations which involve wearing of swimwear, growing popularity of beach volleyball in this region, having a large portion of the population who can swim, and others. According to Travel Agent Central, 100 Million Americans are anticipated to went to a family vacation in 2019 and this thus fosters the growth of the demand of swimwear in this region.

Segmentation

Key Industry Developments

• In December 2019, Nike  announced the launch of swimwear intended for athletes. This new product comes with a or individual pieces or full body swimsuit comprising a tunic top, a swimming hijab, and leggings.


• In September  2018, Chanel declared it acquisition of British resort and swimwear brand Orlebar Brown. This acquisition will help Chanel to have more impact in the UK.