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Swimwear Market Size, Share & Industry Analysis, By Material (Polyester/Nylon and Spandex), By End-user (Men, Women, and Kids), By Distribution Channel (Online and Offline), and Regional Forecast, 2024-2032

Last Updated: April 29, 2024 | Format: PDF | Report ID: FBI103877



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The global swimwear market was valued at USD 20.47 billion in 2023 and is projected to be worth USD 21.22 billion in 2024 and reach USD 30.59 billion by 2032, exhibiting a CAGR of 4.68% during the forecast period.

Swimwear is mainly used for activities involving water, such as swimming, sunbathing, or participating in water sports. This form of activewear is designed to be lightweight, comfortable, and minimize drag in the water, allowing for efficient movement. Swimwear is often chosen for sunbathing at beaches, pools, or resorts. It provides the right balance between coverage and exposure to the sun for tanning. The growing trend of using sustainable and eco-friendly swimwear products made from recycled plastics, organic cotton, and other eco-conscious materials is expected to boost the swimwear market growth.

Swimsuit brands are increasingly offering a wider range of sizes to be more inclusive and cater to diverse body types and shapes, which is also likely to foster the market’s growth in the long run. Besides, some swimsuit pieces are designed to be versatile, transitioning from swimsuit to casual wear, making them practical for a broader range of activities. This factor will also fuel the market’s growth during the forecast period.

At a macro level, the increasing demand for luxury swimwear favor the global market expansion. To capitalize on the rising popularity of luxury products, some lingerie brands have launched new product lines in recent months. For instance, in February 2024, a U.K.-based lingerie brand launched its latest collection of luxury swimwear, selling it through major and internationally reputed retailers, including Urban Outfitters and Victoria’s Secret. Given the increasing demand for new swimwear collections, industry participants are likely to focus on developing innovative and versatile swimsuit designs, featuring tactile textures, modern hardware designs, and attractive silhouettes, over the forecast period.

The COVID-19 pandemic had a negative impact on this market, with various factors influencing consumer behavior and preferences. During the initial stages of the pandemic, demand for swimsuits dropped as travel restrictions, lockdowns, and the closure of public pools and beaches limited opportunities for swimming, sunbathing, and water-related activities. Many people canceled or postponed their vacations and social gatherings, reducing the product demand. Moreover, the closure of retail stores and shopping malls further hindered the swimwear sales as consumers had limited access to physical stores to try on and purchase swimsuits.

Swimwear Market Trends

Preference of Consumers for Sustainable and Eco-Friendly Swimsuit Products to Enhance Market Growth

Sustainable and eco-friendly swimsuit products can significantly enhance the growth of the market as consumers have become more environmentally conscious about their lifestyle choices. As awareness of environmental issues grows, more people are willing to invest in sustainable swimsuits, thereby expanding the market’s customer base. Furthermore, brands that prioritize sustainability gain a competitive edge in the market. They can differentiate themselves from their competitors by offering eco-friendly swimsuit options, thereby attracting consumers looking for ethical and liable clothing options. Therefore, the inclination of consumers toward sustainable swimsuits has further accelerated the growth of the market. For instance, in June 2022, Speedo, a popular brand of swimsuit products, launched its most sustainable swimsuit collection, manufactured with 82% recycled materials.

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Swimwear Market Growth Factors

Growing Inclination of Consumers toward Sports Activities to Propel Product Demand

The global focus on fitness and wellness has led to increased participation in swimming and other water-based exercises. Swimwear is an essential part of such activities and individuals looking to stay fit often invest in these outfits that are functional and also aesthetically appealing. This will drive the demand for a variety of swimsuit styles and designs. Moreover, as more people get involved in water-based sports and activities, such as swimming, surfing, paddle boarding, and water polo, there is a higher demand for specialized swimwear designed to enhance performance and comfort. Athletes and adventure enthusiasts often require swimsuits that offer features, such as better hydrodynamics, durability, and chlorine resistance, which will also drive the demand for swimsuits. For instance, in 2023, according to the Clearinghouse for Sport of Australia, a well-known sports and active recreation agency company, 41% of Australians above 15 years old participate in some kind of sports-related activity once a week.

Growth of Tourism Activities to Augment Market Growth

The growth of the tourism sector during the post-pandemic period has positively impacted the demand for swimsuits. Tourists often visit destinations having beaches or coastal areas, where a swimsuit is a necessity for swimming, sunbathing, and water sports. This drives the demand for swimsuits, bikinis, swim trunks, and other leisurewear items. Additionally, many tourists engage in water-based activities, such as snorkeling, scuba diving, surfing, paddle boarding, and jet skiing while on vacation. Each of these activities requires specific swimsuits or wetsuits, boosting the demand for specialized swimsuits products. Besides, some tourist destinations may require visitors to wear specific swimsuits for safety or hygiene reasons. For example, certain water parks may have dress code policies that mandate the use of specific swimsuit items. This is further anticipated to propel the market progress. For instance, according to the International Trade Administration (ITA), in 2019, the tourism & travel industry of the U.S. generated an economic output of USD 1.9 trillion, created 9.5 million jobs for Americans, and accounted for 2.9% of the total GDP of the country.


Low-Quality Swimsuit Products to Restrain Swimwear Market Growth

Low-quality swimsuits are often made from cheap materials that may not be skin-friendly. These materials can include rough or abrasive fabrics, excessive synthetic fibers, or low-grade dyes and chemicals. When these materials come in contact with the skin, they can cause irritation, itching, and redness. Swimsuits should allow the skin to breathe and provide proper ventilation. However, poor-quality swimsuits may lack the necessary breathability. Moreover, cheap swimsuits may contain allergenic chemicals, such as formaldehyde-based resins or harsh dyes. These chemicals can cause allergic reactions in individuals with sensitive skin, resulting in skin irritation and hives, and hindering the growth of the market.

Swimwear Market Segmentation Analysis

By Material Analysis

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Durability Feature of Polyester Material to Drive Its Demand

Based on material, the market is divided into polyester/nylon and spandex. The polyester segment is expected to lead the market growth due to its durability and resistance to wear and tear. Swimwear made from polyester fibers tends to last longer and can withstand exposure to chlorine, saltwater, and UV rays better than some other materials. This longevity is appealing to consumers who want their swimwear to last multiple seasons. Furthermore, after getting out of the water, polyester swimwear tends to dry rapidly, making it comfortable to wear both in and out of the water, thus fostering the segment’s growth.

By End-user Analysis

Diversity in Fashion Trends to Boost Product Use among Women

In terms of end-user, the market has been split up into men, women, and kids. The women's segment is anticipated to dominate the swimwear market share as women's swimwear is often more fashion-oriented and diverse than men's. Women have a wide range of options when it comes to swimwear styles, including bikinis, one-pieces, tankinis, and cover-ups. This diversity in design and style allows women to express their personal fashion preferences and stay on-trend, leading to a higher product demand. Moreover, women often require swimsuits for various occasions, such as beach vacations, pool parties, tanning at the pool, swimming laps, and water sports. This versatility in use cases will lead to a higher demand for different types of swimsuits, fostering the segment’s growth.

By Distribution Channel Analysis

Proper Guidance about Swimwear Products to Increase Customer Footfall in Offline Stores

Based on distribution channel, the market has been bifurcated into offline and online. The offline segment is expected to lead the market in the future. Swimwear is a clothing item that people often prefer to try on before purchasing due to concerns about fit and comfort. Offline stores provide customers with the opportunity to try on different sizes and styles, ensuring that they find the perfect swimsuit that fits their body type. Besides, physical stores offer personalized assistance from sales associates who can provide expert advice on selecting the right swimwear based on a customer's body shape, style preferences, and intended use. This guidance can enhance the overall shopping experience and increase customer satisfaction, resulting in the growth of the segment.

Though the offline channels have been dominating the market for years, the online channels have also been gaining popularity in recent times. Many swimsuit brands and retailers now have an online presence to complement their physical stores, offering customers the convenience of shopping online while still benefiting from the advantages of offline retail stores. Moreover, the price discounts and convenience offered by the online stores are also anticipated to drive the demand for online distribution channels in the coming years.


Asia Pacific Swimwear Market Size, 2023 (USD Billion)

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The global market has been categorized into Asia Pacific, North America, Europe, South America, and the Middle East & Africa.

In 2023, Asia Pacific held a market share of 32.43% in the global industry. Economic growth in many countries across the region has led to an increase in the disposable income of consumers. As people's incomes rise, they have more money to spend on leisure activities, including beach vacations and water-related activities, which often require swimwear. Furthermore, Asia Pacific is home to many popular tourist destinations with beautiful beaches and water attractions. As the tourism industry in these countries grows, both domestic and international tourists will drive the demand for swimwear products. For instance, according to the National Bureau of Statistics of China, in 2022, the median per capita disposable income of the national residents was USD 4,302.80, an increase of 4.7%, and the median was 85.1% of the average.

The demand for swimwear products in both North American and European countries has been increasing rapidly owing to factors, such as temperature, culture, tourism, and others. North America experiences distinct seasons, with hot summers in many regions. As temperatures rise during the summer months, there is a natural increase in the demand for swimwear as more people flock to beaches, pools, lakes, and water parks to cool off and enjoy outdoor activities. Besides, North America is a hub for cruise tourism, with numerous cruise lines operating in the region. Thus, cruise passengers often require swimwear for onboard pools, water activities at ports of call, and beach excursions, thereby contributing to the increasing demand.

Similarly, Europeans often embrace an active lifestyle that includes swimming, water sports, and beach activities. This active approach to leisure and fitness increases the need for functional and stylish swimwear. Also, European cultures often place a strong emphasis on wellness, health, and relaxation. Therefore, spa destinations, thermal baths, and wellness retreats are common, creating demand for swimwear in such settings. For instance, according to the data published by Nordic Fitness Education, in 2021-22, Germany, the U.K., France, Spain, and Italy accounted for more than 60% of the market share in the European fitness market.

The market in the Middle East & Africa and South America has been largely influenced by several factors, including growth in urbanization, fashion trends, wellness trends, and others. Rapid urbanization and westernization have caused lifestyle changes in these regions. Therefore, swimwear is being increasingly accepted as a fashionable and essential part of leisurewear in Brazil, Argentina, the U.A.E., South Africa, and others. Many countries in the Middle East & Africa have warm and hot climates, making swimsuits an essential attire for residents during much of the year. Hence, the warm weather encourages people to engage in swimming and beach-related activities. Moreover, South America hosts numerous cultural festivals, beach parties and outdoor events, especially during the summer season. These events create additional demand for swimwear, thereby boosting the sales of swimwear products.

List of Key Companies in Swimwear Market

Expanding Product Innovations and Integration of Advanced Technologies in Swimsuits to Drive Market Progress

Product innovations and incorporation of advanced technologies in swimsuits have indeed played a significant role in increasing their demand. The use of advanced materials, such as high-performance Lycra and spandex blends has increased the stretchability, durability, and UV protection of swimsuits. These fabrics provide a comfortable fit and enhance the overall swimming experience of the consumers. Correspondingly, swimsuits designed with compression technology can improve hydrodynamics and muscle support, making them popular among competitive swimmers and athletes. Therefore, swimsuit manufacturers and designers have been constantly working on improving the functionality, comfort, and style of swimsuits, which has led to several innovations in the industry.

In recent years, various designers have launched new brands to penetrate the intensely competitive landscape. For instance, in 2022, Shilpi Mishra & Vezotolu Vadeo, a designer team, launched IZSI, an Indian swim & resort wear brand featuring bikini sets and unisex lounge shirts handmade by Indian/local artisans.



  • June 2023 – Skims, an American clothing brand, launched two lines of swimsuit collection featuring Kim Kardashian in its campaign programs.

  • March 2023 JCPenney, a popular American fashion store, collaborated with Sports Illustrated (SI), a famous U.S.-based lifestyle brand, to launch a range of swimsuit collections suitable for both men and women, featuring ‘beach-to-street’ styles for consumers.

  • September 2022 The Summer House, an Indian fashion brand, launched its new swimsuit collection, ‘New Swim,’ perfect for Indian consumers and made with ECONYL textile materials.

  • December 2021 – Petty-boil, a U.S.-based swimwear company, launched a range of new swimwear collections, named ‘The Cheeky Collection’ manufactured with high-quality materials.

  • July 2021 – Oh Polly, an online women’s shopping platform, launched its new swimwear brand ‘Neena Swim’ during the Miami Swim Week.


The report analyzes the market in depth and highlights crucial aspects, such as prominent companies, product types, sales channels, and application areas. Besides this, it provides insights into the latest market trends and highlights significant industry developments. In addition to the factors mentioned earlier, the report encompasses several factors that have contributed to the market's growth in recent years.

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Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 4.68% from 2024 to 2032


Value (USD Billion)


By Material

  • Polyester/Nylon

  • Spandex

By End-user

  • Men

  • Women

  • Kids

By Distribution Channel

  • Online

  • Offline

By Region

  • Asia Pacific

  • North America

  • Europe

  • South America

  • Middle East & Africa

Frequently Asked Questions

Fortune Business Insights says that the global market size was valued at USD 20.47 billion in 2023 and is anticipated to reach USD 30.59 billion by 2032.

The global market will exhibit a CAGR of 4.68% over the forecast period of 2024-2032.

By material, the polyester/nylon segment is predicted to dominate the market during the forecast period of 2024-2032.

The growing inclination of consumers toward sports activities is likely to drive the growth of the market.

Haddow Group Plc, Pentland Group PLC, Swimwear Anywhere Inc., Adidas AG, and Puma SE are the leading players in the market.

Asia Pacific dominated the global market in 2023.

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