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API is an Application Programming Interface that is used to describe technical interfaces for software programs where one software program calls another through its API. Whereas, APIs are enormously complicated and are really meant for wide consumption. It serves as an interface between different software programs and facilitates their interaction.
Telecom API platform allow carriers to pass valuable data to third parties, which they monetize on an asymmetric basis, and mobile network operators do not provide services to the end-users. It exposes their services to a huge number of external developers and are a major source of telecom partners. In addition, the increasing adoption of smartphones and rising penetration of internet based services combined with rising popularity of edge based computing solutions has led to the growth of the telecom API platform.
Telecom APIs also enables user to develop a full set of API life cycle management tools. These APIs helps to improve customer experience by helping application developers integrate data from various sources such as messaging, payment, location and voice.
Furthermore, with the rise in the adoption of machine-to-machine devices among various end users, monetization of mobile event data has become a lucrative business for telecoms fuelling the market growth of telecom APIs. This integration of applications requires an understanding of various protocols like VoIP, SIP, and SS7.
Moreover, the most important factor driving the API market is the growing deployment of 5G technologies and networks. For instance,
Therefore, the government is highly investing in latest technological projects for the deployment of various types of telecom application programming interface (API) in the market. For instance,
The market has been negatively impacted due to the outbreak of COVID-19. The supply chain faced disruptions due to the pandemic restrictions of lockdown and shutdowns and curbing of trading activities.
However, the businesses have shifted with online and digital payment. Although, these digital payment APIs helps various end verticals including BFSI, education, retail, and manufacturing to manage payment transactions, which is estimated to boost the market growth.
Additionally, Apple and Google have come together to roll out initial version of API to developers – a step that is likely to pave the COVID-19 technologies. These two giants collaborated towards forming a solution to enable transmission of data to track COVID-19 cases and contact tracing.
SMS API help governments to send messages in bulk to spread information to stop the spread of COVID-19. Therefore, Telecom API solution providers across the globe have been developing solutions to cope up with pandemic situation for better accessibility and tracking technologies. As, a result the need for SMS, MMS and RMS is increasing.
The report will cover the following key insights:
On the basis of type, the market is categorized into messaging API, WebRTC API, payment API and others. The high growth of messaging APIs is owing to rising demand for SMS (Short Message Services) and RCS (Rich Communication Services) services. With the increase in penetration of SMS services, a huge number of companies are utilizing SMS services for personalized marketing efforts to enhance customer management and experience. Thus, driving the demand for messaging APIs.
Additionally, WebRTC (Web Real-Time Communication) API is a compilation of several standard APIs and protocols that operate simultaneously to facilitate data sharing and peer-to-peer teleconferencing, rejecting the need for installing any third-party additional plug-ins. For instance, Twilio’s Cloud API power enable developers to integrate voice calling within their applications to create complex and intelligent communication systems. Industry titans such as Cisco Systems Inc., Vodafone Group, Orange, Google LLP, Huawei Technologies Co., Ltd., AT&T, Inc., are expected to witness significant growth owing to rising adoption of WebRTC by various CSPs and technology providers.
However, stringent government regulations for end-user data protection are expected to act as inhibitor to market growth during the forecast period.
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The global telecom API market is divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America holds the largest share in the market owing to adoption of various technologies such as 4G technology and advancements in 5G technology. For instance, according to GSMA, the penetration of 5G connections in North America is estimated to reach 48% of the total connections by the end of 2025. 5G allows high-speed internet bandwidth connectivity to end users. Therefore, the telecom API market is anticipated to grow significantly during the forecast period in the region.
Furthermore, with the integration of 4G/5G technology and APIs, communication services such as video & voice calls, speech & video integration services are delivered competently, and the productivity of business organizations is improved to larger extent.
Meanwhile, Asia Pacific is projected to be one of the most attractive regions owing to the increasing number of mobile subscribers and rising adoption of 5G technologies in the near future. For instance, the China Mobile open application platform sells items and solutions to mobile users via online and physical sales channels. According to GSMA, China will account for nearly half of total 5G connections by 2025, while adoption will be highest in Asia Pacific and North American countries.
The distribution of the global telecom API market by region of origin is as follows:
The key players in the market include AT&T, Inc., Telefonica S.A., Google LLC, Verizon Communication, Inc., Twilio Inc., Huawei Technologies Co. Ltd., Verizon Communication, Inc., Alcatel Lucent, Oracle Corporation, Infobip Ltd, Hewlett Packard Company, Adobe, Inc., Citrix Systems, Inc., IBM Corporation, Microsoft Corporation, OpenText Corporation, BICS Group, and others.
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