Threat Hunting Market Size, Share, and Industry Analysis By Component (Solution and Services), By Deployment (On-premises and Cloud-based), By Enterprise Type (SMEs and Large Enterprises), By Threat Type (Advanced Persistent Threats (APTs), Malware & Ransomware, Insider Threats, Phishing & Social Engineering, and Others), By End-user (BFSI, IT & ITES, Government, Energy & Utilities, Manufacturing, Healthcare, Retail & E-commerce, and Others), and Regional Forecast, 2025-2032

The global threat hunting market is buoyed by an increasing push for proactive cybersecurity measures in the face of an increasingly complex set of cyber threats. Such proactive detection and mitigation of threats - before they cause harm - will benefit basically all the actors concerned, especially government bodies, operators of critical infrastructure, and enterprise IT environments.

• As reported by the Cybersecurity and Infrastructure Security Agency (CISA), in 2023, the U.S. had 41 government-backed operations for threat hunting. This supports and emphasizes the nation's effort to remain ahead of cyber adversaries.

Currently, modern applications of threat hunting cover the public and private sectors, bearing significant adoption of automated, machine, and behavioral analytics techniques for proactive identification of sophisticated attack vectors.

Threat Hunting Market Driver

AI, Attacks Drive Threat Hunting Market Growth

Cyberattacks are getting more sophisticated and active, and this threat-gathering market is, therefore, witnessing an upward trend with governments and organizations adopting defensive cyber threat models. For example, in 2023, Germany's Federal Office for Information Security considered 74 incidents that involved CERT-led threat hunting sessions. In addition, the proliferation of artificial intelligence within cyberspace is augmenting prediction capabilities and allowing the rapid and accurate identification of malicious behavioral patterns to occur prior to breaches.

Threat Hunting Market Restraint

Skilled Talent Shortage Hinders Market Growth

Strategy hunting is one market that has its own fair share of problems, first and foremost, the shortage of skilled talent in cybersecurity. Such a gap in talent hampers the implementation and effective management of threat hunting techniques within organizations. Additionally, the high cost of implementing advanced threat hunting technologies in countries, especially among small and medium-sized enterprises that do not have sufficient budgets, is yet another hindrance.

Threat Hunting Market Opportunity

AI, Digitization, And Intelligence Boost Market Growth

Another growth driver in the threat hunting market will be the development of automated tools with artificial intelligence capabilities to reduce the skills shortage while improving detection capabilities. Rapid digital transformation in some emerging countries, particularly within the Asia-Pacific region, brings more opportunities for providers to introduce cutting-edge cybersecurity solutions. Improving threat intelligence sharing across sectors, meanwhile, improves the collective defenses of the organizations and strengthens threat hunting efforts.

Segmentation

Key Insights

The report covers the following key insights:

• Rising Incidence of Cyber Threats and Advanced Persistent Threats (APTs), By Key Regions
• Drivers, Restraints, Trends, and Opportunities
• Cybersecurity Investment Patterns, By Key Regions
• Business Strategies Adopted by Key Players
• Consolidated SWOT Analysis of Key Players
• Key Industry Developments (Mergers, Acquisitions, Partnerships)
• Overview: Regulatory and Compliance Scenario (e.g., GDPR, Data Protection Laws)

Analysis by Component

By component, the market is divided into solution and services.

The solution segment is anticipated to dominate the threat hunting market, given its complete ability to detect, investigate, and respond to real-time threats. In addition, the advanced analytics and automation integration capabilities will be the driving factor for adoption across large enterprises and government institutions.

In addition, the services segment is likely to experience significant growth in the years to come. This is as there is a tendency for companies to depend largely on managed and professional services to deploy, customize, and maintain frameworks for threat hunting when they do not have sufficient internal skills.

Analysis by Deployment

By deployment, the market is divided into on-premises and cloud-based.

Due to the control, data privacy, and compliance that such sectors need more than the cushion of flexibility, it is expected that the on-premises deployment segment will dominate this market.

The cloud-based segment is anticipated to capture a significant share of the growth due to the youngest scalability, low infrastructure costs, and ease of integration, particularly with small and medium-sized enterprises that are undergoing digital transformation.

Analysis by Enterprise Type

By enterprise type, the market is divided into SMEs and large enterprises.

Emerging threats from cybercrime, hackers, and emerging technologies such as AI and machine learning are expected to dominate the threat-hunting solutions across sectors, especially for the large enterprises due to their complexity of IT infrastructures, high-value data assets, and larger amounts of budgets that they are able to spend on proactive security measures.

With the availability of cloud-based and automated threat-hunting tools, SMEs are projected to grow significantly as they will contribute towards addressing the deficit in resources and expertise in cybersecurity.

Analysis by Threat Type

By threat type, the market is divided into advanced persistent threats (APTs), malware & ransomware, insider threats, phishing & social engineering, and others.

The Advanced Persistent Threats (APTs) solution segment is dominating the market owing to the complexity of solutions required by enterprises, coupled with the need to detect threats actively and hunt for stealthy and long-term intrusions.

The malware & ransomware segment is anticipated to grow significantly owing to the upsurge in financially motivated attacks that cause grievous operational disruptions and data loss across industries.

The phishing & social engineering threats will also grow considerably since the attackers have used human error on these channels and will necessitate organizations to improve their behavioral analytics and incident detection.

Analysis by End-user

By end-user, the market is divided into BFSI, IT & ITES, government, energy & utilities, manufacturing, healthcare, retail & e-commerce, and others.

However, it is expected that BFSI would solely dominate the share of the threat hunting market on account of a sophisticated transfer of high-end data, active detection against fraud, and security of data as per the compliance of stringent regulations.

On the other hand, the IT & ITES segment is expected to grow significantly as threat hunting solutions are increasingly being adopted by technology-led companies in protecting customer data and applications and remote working infrastructure.

Regional Analysis

Based on geography, the market has been studied across North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

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Among countries, North America dominates the threat-hunting market, as the country has a very high level of awareness regarding cybersecurity and also has large cybersecurity vendors. The laws of the countries within it strictly regulate the protection of data, forcing organizations to actively care about their security.

The immediate digital transformation unfolding across Asia-Pacific makes the region susceptible to vast resources allocation towards advanced threat hunting solutions to protect organizations from the increasing cybersecurity threats. Government initiatives and hefty investments in cybersecurity infrastructure also promote and serve as the main catalysts of growth in the market within the region.

The application of threat hunting solutions in Europe is mainly due to the increasing and very strict data protection regulations, for example, GDPR, as well as the investments in cybersecurity that are growing rapidly. Collective initiatives, meanwhile, across the European nations have built a stronger defense to propel growth in the market. Europe is therefore going to continue holding solid growth owing to superior security frameworks and advancements made in compliance with new regulations.

Key Players Covered

The report includes the profiles of the following key players:

• Palo Alto Networks (U.S.)
• CrowdStrike (U.S.)
• RAPID7 (U.S.)
• VMware (U.S.)
• IBM Corporation (U.S.)
• Trend Micro (Japan)
• Capgemini (France)
• Kaspersky (Russia)
• Verizon (U.S.)
• SecureWorks (U.S.)
• Sangfor (China)
• Eviden (France)
• SolarWinds (U.S.)
• Cynet (Israel)
• Mandiant (U.S.)
• Binary Defense (U.S.)
• Sophos (U.K.)

Key Industry Developments

• In September 2022, Mandiant was taken over by Google for a hefty $5.4 billion. This improvement raised the bar for Google in the cloud cybersecurity field. Indeed, the merger has placed the company a notch above others. That aside, this comely union has been a significant asset to Google in positioning itself as a strong contender in threat intelligence and incident response solutions. On this note, Google becomes more favorable in the delivery of serious threat-hunting solutions.
• In March 2024, Hornetsecurity Group has bought Altospam, France's leading company for email security, in March 2024. This acquisition is set to add to Hornetsecurity's capability of email security solutions through advanced threat-hunting abilities to defend organizations against cyber threats.
• In October 2024, the sister company of Leonardo Defense SA in Italy had called a round of evaluation with about a dozen national and international cybersecurity firms considered for merger and acquisition, aimed at strengthening and increasing threat hunting capability in its cyber defense division.