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Customer Relationship Management (CRM) Market Size, Share & Industry Analysis, By Component (Software and Services), By Deployment (On-Premises and Cloud), By Enterprise Size (Large Enterprises and SMEs), By Application (Marketing and Sales Automation, Customer Management, Lead Generation & Customer Retention, Customer Support and Contact Center, CRM Analytics, and Social Media Management), By Vertical (BFSI, Manufacturing, IT & Telecommunications, Retail & Consumer Goods, Government, Healthcare, Transportation and Logistics, and Others), and Regional Forecast, 2025–2032

Last Updated: June 23, 2025 | Format: PDF | Report ID: FBI103418

 

  1. Introduction
    1. Definition, By Segment
    2. Research Methodology/Approach
    3. Data Sources
  2. Executive Summary
  3. Market Dynamics
    1. Macro and Micro Economic Indicators
    2. Drivers, Restraints, Opportunities and Trends
    3. Impact of Generative AI
  4. Competition Landscape
    1. Business Strategies Adopted by Key Players
    2. Consolidated SWOT Analysis of Key Players
    3. Global Customer Relationship Management Key Players Market Share/Ranking, 2023
  5. Global Customer Relationship Management Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Component (USD)
      1. Software
      2. Services
    3. By Deployment (USD)
      1. On-premises
      2. Cloud
    4. By Enterprise Type (USD)
      1. Large Enterprises
      2. SMEs
    5. By Application (USD)
      1. Marketing and Sales Automation
      2. Customer Management
      3. Lead Generation and Customer Retention
      4. Customer Support and Contact Centre
      5. CRM Analytics
      6. Social Media Management
    6. By Vertical (USD)
      1. Banking, Financial Services and Insurance (BFSI)
      2. Manufacturing
      3. IT and Telecommunications
      4. Retail and Consumer Goods
      5. Healthcare
      6. Government
      7. Transportation and Logistics
      8. Others (Media and Entertainment, Education, etc.)
    7. By Region (USD)
      1. North America
      2. South America
      3. Europe
      4. Middle East & Africa
      5. Asia Pacific
  6. North America Customer Relationship Management Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Component (USD)
      1. Software
      2. Services
    3. By Deployment (USD)
      1. On-premises
      2. Cloud
    4. By Enterprise Type (USD)
      1. Large Enterprises
      2. SMEs
    5. By Application (USD)
      1. Marketing and Sales Automation
      2. Customer Management
      3. Lead Generation and Customer Retention
      4. Customer Support and Contact Centre
      5. CRM Analytics
      6. Social Media Management
    6. By Vertical (USD)
      1. Banking, Financial Services and Insurance (BFSI)
      2. Manufacturing
      3. IT and Telecommunications
      4. Retail and Consumer Goods
      5. Healthcare
      6. Government
      7. Transportation and Logistics
      8. Others (Media and Entertainment, Education, etc.)
    7. By Country (USD)
      1. United States
        1. By Application
      2. Canada
        1. By Application
      3. Mexico
        1. By Application
  7. South America Customer Relationship Management Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Component (USD)
      1. Software
      2. Services
    3. By Deployment (USD)
      1. On-premises
      2. Cloud
    4. By Enterprise Type (USD)
      1. Large Enterprises
      2. SMEs
    5. By Application (USD)
      1. Marketing and Sales Automation
      2. Customer Management
      3. Lead Generation and Customer Retention
      4. Customer Support and Contact Centre
      5. CRM Analytics
      6. Social Media Management
    6. By Vertical (USD)
      1. Banking, Financial Services and Insurance (BFSI)
      2. Manufacturing
      3. IT and Telecommunications
      4. Retail and Consumer Goods
      5. Healthcare
      6. Government
      7. Transportation and Logistics
      8. Others (Media and Entertainment, Education, etc.)
    7. By Country (USD)
      1. Brazil
        1. By Application
      2. Argentina
        1. By Application
      3. Rest of South America
  8. Europe Customer Relationship Management Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Component (USD)
      1. Software
      2. Services
    3. By Deployment (USD)
      1. On-premises
      2. Cloud
    4. By Enterprise Type (USD)
      1. Large Enterprises
      2. SMEs
    5. By Application (USD)
      1. Marketing and Sales Automation
      2. Customer Management
      3. Lead Generation and Customer Retention
      4. Customer Support and Contact Centre
      5. CRM Analytics
      6. Social Media Management
    6. By Vertical (USD)
      1. Banking, Financial Services and Insurance (BFSI)
      2. Manufacturing
      3. IT and Telecommunications
      4. Retail and Consumer Goods
      5. Healthcare
      6. Government
      7. Transportation and Logistics
      8. Others (Media and Entertainment, Education, etc.)
    7. By Country (USD)
      1. United Kingdom
        1. By Application
      2. Germany
        1. By Application
      3. France
        1. By Application
      4. Russia
        1. By Application
      5. Benelux
        1. By Application
      6. Nordics
        1. By Application
      7. Rest of Europe
  9. Middle East & Africa Customer Relationship Management Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Component (USD)
      1. Software
      2. Services
    3. By Deployment (USD)
      1. On-premises
      2. Cloud
    4. By Enterprise Type (USD)
      1. Large Enterprises
      2. SMEs
    5. By Application (USD)
      1. Marketing and Sales Automation
      2. Customer Management
      3. Lead Generation and Customer Retention
      4. Customer Support and Contact Centre
      5. CRM Analytics
      6. Social Media Management
    6. By Vertical (USD)
      1. Banking, Financial Services and Insurance (BFSI)
      2. Manufacturing
      3. IT and Telecommunications
      4. Retail and Consumer Goods
      5. Healthcare
      6. Government
      7. Transportation and Logistics
      8. Others (Media and Entertainment, Education, etc.)
    7. By Country (USD)
      1. GCC
        1. By Application
      2. South Africa
        1. By Application
      3. Rest of MEA
  10. Asia Pacific Customer Relationship Management Market Size Estimates and Forecasts, By Segments, 2019-2032
    1. Key Findings
    2. By Component (USD)
      1. Software
      2. Services
    3. By Deployment (USD)
      1. On-premises
      2. Cloud
    4. By Enterprise Type (USD)
      1. Large Enterprises
      2. SMEs
    5. By Application (USD)
      1. Marketing and Sales Automation
      2. Customer Management
      3. Lead Generation and Customer Retention
      4. Customer Support and Contact Centre
      5. CRM Analytics
      6. Social Media Management
    6. By Vertical (USD)
      1. Banking, Financial Services and Insurance (BFSI)
      2. Manufacturing
      3. IT and Telecommunications
      4. Retail and Consumer Goods
      5. Healthcare
      6. Government
      7. Transportation and Logistics
      8. Others (Media and Entertainment, Education, etc.)
    7. By Country (USD)
      1. China
        1. By Application
      2. Japan
        1. By Application
      3. India
        1. By Application
      4. Australia
        1. By Application
      5. Southeast Asia
        1. By Application
      6. Rest of Asia Pacific
  11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)
    1. Infor, Inc.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    2. Infusion Software, Inc. (Keap)
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    3. IBM Corporation
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    4. Microsoft Corporation
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    5. Oracle Corporation
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    6. Salesforce, Inc.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    7. SAP SE
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    8. Adobe Systems, Inc.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    9. Zendesk, Inc.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
    10. HubSpot, Inc.
      1. Overview
        1. Key Management
        2. Headquarters
        3. Offerings/Business Segments
      2. Key Details (Key details are consolidated data and not product/service specific)
        1. Employee Size
        2. Past and Current Revenue
        3. Geographical Share
        4. Business Segment Share
        5. Recent Developments
  12. Key Takeaways
Read Less

Figure 1: Global Customer Relationship Management Market Revenue Share (%), 2025 and 2032

Figure 2: Global Customer Relationship Management Market Revenue Share (%), By Component, 2025 and 2032

Figure 3: Global Customer Relationship Management Market Revenue Share (%), By Deployment, 2025 and 2032

Figure 4: Global Customer Relationship Management Market Revenue Share (%), By Enterprise Type, 2025 and 2032

Figure 5: Global Customer Relationship Management Market Revenue Share (%), By Application, 2025 and 2032

Figure 6: Global Customer Relationship Management Market Revenue Share (%), By Vertical, 2025 and 2032

Figure 7: Global Customer Relationship Management Market Revenue Share (%), By Region, 2025 and 2032

Figure 8: North America Customer Relationship Management Market Revenue Share (%), 2025 and 2032

Figure 9: North America Customer Relationship Management Market Revenue Share (%), By Component, 2025 and 2032

Figure 10: North America Customer Relationship Management Market Revenue Share (%), By Deployment, 2025 and 2032

Figure 11: North America Customer Relationship Management Market Revenue Share (%), By Enterprise Type, 2025 and 2032

Figure 12: North America Customer Relationship Management Market Revenue Share (%), By Application, 2025 and 2032

Figure 13: North America Customer Relationship Management Market Revenue Share (%), By Vertical, 2025 and 2032

Figure 14: North America Customer Relationship Management Market Revenue Share (%), By Country, 2025 and 2032

Figure 15: South America Customer Relationship Management Market Revenue Share (%), 2025 and 2032

Figure 16: South America Customer Relationship Management Market Revenue Share (%), By Component, 2025 and 2032

Figure 17: South America Customer Relationship Management Market Revenue Share (%), By Deployment, 2025 and 2032

Figure 18: South America Customer Relationship Management Market Revenue Share (%), By Enterprise Type, 2025 and 2032

Figure 19: South America Customer Relationship Management Market Revenue Share (%), By Application, 2025 and 2032

Figure 20: South America Customer Relationship Management Market Revenue Share (%), By Vertical, 2025 and 2032

Figure 21: South America Customer Relationship Management Market Revenue Share (%), By Country, 2025 and 2032

Figure 22: Europe Customer Relationship Management Market Revenue Share (%), 2025 and 2032

Figure 23: Europe Customer Relationship Management Market Revenue Share (%), By Component, 2025 and 2032

Figure 24: Europe Customer Relationship Management Market Revenue Share (%), By Deployment, 2025 and 2032

Figure 25: Europe Customer Relationship Management Market Revenue Share (%), By Enterprise Type, 2025 and 2032

Figure 26: Europe Customer Relationship Management Market Revenue Share (%), By Application, 2025 and 2032

Figure 27: Europe Customer Relationship Management Market Revenue Share (%), By Vertical, 2025 and 2032

Figure 28: Europe Customer Relationship Management Market Revenue Share (%), By Country, 2025 and 2032

Figure 29: Middle East & Africa Customer Relationship Management Market Revenue Share (%), 2025 and 2032

Figure 30: Middle East & Africa Customer Relationship Management Market Revenue Share (%), By Component, 2025 and 2032

Figure 31: Middle East & Africa Customer Relationship Management Market Revenue Share (%), By Deployment, 2025 and 2032

Figure 32: Middle East & Africa Customer Relationship Management Market Revenue Share (%), By Enterprise Type, 2025 and 2032

Figure 33: Middle East & Africa Customer Relationship Management Market Revenue Share (%), By Application, 2025 and 2032

Figure 34: Middle East & Africa Customer Relationship Management Market Revenue Share (%), By Vertical, 2025 and 2032

Figure 35: Middle East & Africa Customer Relationship Management Market Revenue Share (%), By Country, 2025 and 2032

Figure 36: Asia Pacific Customer Relationship Management Market Revenue Share (%), 2025 and 2032

Figure 37: Asia Pacific Customer Relationship Management Market Revenue Share (%), By Component, 2025 and 2032

Figure 38: Asia Pacific Customer Relationship Management Market Revenue Share (%), By Deployment, 2025 and 2032

Figure 39: Asia Pacific Customer Relationship Management Market Revenue Share (%), By Enterprise Type, 2025 and 2032

Figure 40: Asia Pacific Customer Relationship Management Market Revenue Share (%), By Application, 2025 and 2032

Figure 41: Asia Pacific Customer Relationship Management Market Revenue Share (%), By Vertical, 2025 and 2032

Figure 42: Asia Pacific Customer Relationship Management Market Revenue Share (%), By Country, 2025 and 2032

Figure 43: Global Customer Relationship Management Key Players' Market Share/Ranking (%), 2023

Table 1: Global Customer Relationship Management Market Size Estimates and Forecasts, 2019 – 2032

Table 2: Global Customer Relationship Management Market Size Estimates and Forecasts, By Component, 2019 – 2032

Table 3: Global Customer Relationship Management Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 4: Global Customer Relationship Management Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 5: Global Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 6: Global Customer Relationship Management Market Size Estimates and Forecasts, By Vertical, 2019 – 2032

Table 7: Global Customer Relationship Management Market Size Estimates and Forecasts, By Region, 2019 – 2032

Table 8: North America Customer Relationship Management Market Size Estimates and Forecasts, 2019 – 2032

Table 9: North America Customer Relationship Management Market Size Estimates and Forecasts, By Component, 2019 – 2032

Table 10: North America Customer Relationship Management Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 11: North America Customer Relationship Management Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 12: North America Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 13: North America Customer Relationship Management Market Size Estimates and Forecasts, By Vertical, 2019 – 2032

Table 14: North America Customer Relationship Management Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 15: U.S. Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 16: Canada Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 17: Mexico Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 18: South America Customer Relationship Management Market Size Estimates and Forecasts, 2019 – 2032

Table 19: South America Customer Relationship Management Market Size Estimates and Forecasts, By Component, 2019 – 2032

Table 20: South America Customer Relationship Management Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 21: South America Customer Relationship Management Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 22: South America Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 23: South America Customer Relationship Management Market Size Estimates and Forecasts, By Vertical, 2019 – 2032

Table 24: South America Customer Relationship Management Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 25: Brazil Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 26: Argentina Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 27: Europe Customer Relationship Management Market Size Estimates and Forecasts, 2019 – 2032

Table 28: Europe Customer Relationship Management Market Size Estimates and Forecasts, By Component, 2019 – 2032

Table 29: Europe Customer Relationship Management Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 30: Europe Customer Relationship Management Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 31: Europe Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 32: Europe Customer Relationship Management Market Size Estimates and Forecasts, By Vertical, 2019 – 2032

Table 33: Europe Customer Relationship Management Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 34: U.K. Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 35: Germany Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 36: France Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 37: Russia Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 38: Benelux Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 39: Nordics Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 40: Middle East & Africa Customer Relationship Management Market Size Estimates and Forecasts, 2019 – 2032

Table 41: Middle East & Africa Customer Relationship Management Market Size Estimates and Forecasts, By Component, 2019 – 2032

Table 42: Middle East & Africa Customer Relationship Management Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 43: Middle East & Africa Customer Relationship Management Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 44: Middle East & Africa Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 45: Middle East & Africa Customer Relationship Management Market Size Estimates and Forecasts, By Vertical, 2019 – 2032

Table 46: Middle East & Africa Customer Relationship Management Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 47: GCC Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 48: South Africa Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 49: Asia Pacific Customer Relationship Management Market Size Estimates and Forecasts, 2019 – 2032

Table 50: Asia Pacific Customer Relationship Management Market Size Estimates and Forecasts, By Component, 2019 – 2032

Table 51: Asia Pacific Customer Relationship Management Market Size Estimates and Forecasts, By Deployment, 2019 – 2032

Table 52: Asia Pacific Customer Relationship Management Market Size Estimates and Forecasts, By Enterprise Type, 2019 – 2032

Table 53: Asia Pacific Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 54: Asia Pacific Customer Relationship Management Market Size Estimates and Forecasts, By Vertical, 2019 – 2032

Table 55: Asia Pacific Customer Relationship Management Market Size Estimates and Forecasts, By Country, 2019 – 2032

Table 56: China Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 57: India Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 58: Japan Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 59: Australia Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Table 60: Southeast Asia Customer Relationship Management Market Size Estimates and Forecasts, By Application, 2019 – 2032

Customer Relationship Management (CRM) Market Size, Share and Global Industry Trend Forecast till Premises and Cloud), By Enterprise Size (Large Enterprises and SMEs), By Application (Marketing and Sales Automation, Customer Management, Lead Generation & Customer Retention, Customer Support and Contact Center, CRM Analytics, and Social Media Management), By Vertical (BFSI, Manufacturing, IT & Telecommunications, Retail & Consumer Goods, Government, Healthcare, Transportation and Logistics, and Others), and Regional Forecast, 2025–2032
  • 2019-2032
  • 2024
  • 2019-2023
  • 150
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