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North America Makeup Market Size, Share & COVID-19 Impact Analysis, By Product (Gels, Lotions, Powders, and Others), By Application Area (Lips, Eyes, Face, and Nails), By Distribution Channel (Exclusive Brand stores, Supermarkets & Hypermarkets, Online Stores, and Others) and Regional Forecast, 2025-2032

Last Updated: December 01, 2025 | Format: PDF | Report ID: FBI107548

 

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  1. Introduction
    1. Research Scope
    2. Market Segmentation
    3. Research Methodology
    4. Definitions and Assumptions
  2. Executive Summary
  3. Market Dynamics
    1. Market Drivers
    2. Market Restraints
    3. Market Opportunities
  4. Key Insights
    1. Overview of the Parent Market
    2. Industry SWOT Analysis
    3. Recent Industry Developments
    4. Qualitative Analysis (In Relation to COVID-19)
      1. Impact of COVID-19 on the Market
      2. Supply Chain Challenges
      3. Potential Opportunities due to COVID-19 Pandemic
  5. North America Makeup Market Analysis, Insights and Forecast, 2019-2030
    1. Key Findings / Summary
    2. Market Analysis, Insights and Forecast – By Product
      1. Powder
      2. Gel
      3. Lotions
      4. Others
    3. Market Analysis, Insights and Forecast – By Application Area
      1. Lips
      2. Eyes
      3. Face
      4. Nails
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Supermarkets & Hypermarkets
      2. Exclusive Brand Stores
      3. Online/ E-Commerce
      4. Others
    5. Market Analysis, Insights and Forecast – By Country
      1. U.S.
      2. Canada
      3. Mexico
    6. Market Analysis, Insights and Forecast – By Country
      1. U.S.
        1. By Product
          1. Powder
          2. Gel
          3. Lotions
          4. Others
      2. Canada
        1. By Product
          1. Powder
          2. Gel
          3. Lotions
          4. Others
      3. Mexico
        1. By Product
          1. Powder
          2. Gel
          3. Lotions
          4. Others
  6. Competitive Landscape
    1. Business Strategies Adopted by Leading Players
    2. Market Revenue Share/Ranking Analysis, 2024
  7. Company Profiles
    1. Unilever
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    2. Shiseido Co. Ltd.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    3. L'Oréal S.A. 
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    4. The Procter & Gamble Company 
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    5. The Estée Lauder Companies Inc. 
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    6. Beiersdorf AG 
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    7. Shiseido Co., Ltd.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    8. Coty Inc.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    9. KOSÉ Corporation 
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    10. Kao Corporation
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    11. Anastasia Beverly Hills
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
  8. Strategic Recommendations
  1. Introduction
    1. Research Scope
    2. Market Segmentation
    3. Research Methodology
    4. Definitions and Assumptions
  2. Executive Summary
  3. Market Dynamics
    1. Market Drivers
    2. Market Restraints
    3. Market Opportunities
  4. Key Insights
    1. Overview of the Parent Market
    2. Industry SWOT Analysis
    3. Recent Industry Developments
    4. Qualitative Analysis (In Relation to COVID-19)
      1. Impact of COVID-19 on the Market
      2. Supply Chain Challenges
      3. Potential Opportunities due to COVID-19 Pandemic
  5. North America Makeup Market Analysis, Insights and Forecast, 2019-2030
    1. Key Findings / Summary
    2. Market Analysis, Insights and Forecast – By Product
      1. Powder
      2. Gel
      3. Lotions
      4. Others
    3. Market Analysis, Insights and Forecast – By Application Area
      1. Lips
      2. Eyes
      3. Face
      4. Nails
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Supermarkets & Hypermarkets
      2. Exclusive Brand Stores
      3. Online/ E-Commerce
      4. Others
    5. Market Analysis, Insights and Forecast – By Country
      1. U.S.
      2. Canada
      3. Mexico
    6. Market Analysis, Insights and Forecast – By Country
      1. U.S.
        1. By Product
          1. Powder
          2. Gel
          3. Lotions
          4. Others
      2. Canada
        1. By Product
          1. Powder
          2. Gel
          3. Lotions
          4. Others
      3. Mexico
        1. By Product
          1. Powder
          2. Gel
          3. Lotions
          4. Others
  6. Competitive Landscape
    1. Business Strategies Adopted by Leading Players
    2. Market Revenue Share/Ranking Analysis, 2024
  7. Company Profiles
    1. Unilever
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    2. Shiseido Co. Ltd.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    3. L'Oréal S.A. 
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    4. The Procter & Gamble Company 
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    5. The Estée Lauder Companies Inc. 
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    6. Beiersdorf AG 
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    7. Shiseido Co., Ltd.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    8. Coty Inc.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    9. KOSÉ Corporation 
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    10. Kao Corporation
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    11. Anastasia Beverly Hills
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
  8. Strategic Recommendations
Read Less

Figure 1: North America Makeup Market Value (USD Billion), by Product, 2024 & 2032

Figure 2: North America Makeup Market Value Share (%), by Product, 2024

Figure 3: North America Makeup Market Value (USD Billion), by Application Area, 2024 & 2032

Figure 4: North America Makeup Market Value Share (%), by Application Area, 2024

Figure 5: North America Makeup Market Value (USD Billion), by Distribution Channel, 2024 & 2032

Figure 6: North America Makeup Market Value Share (%), by Distribution Channel, 2024

Figure 7: North America Makeup Market Value (USD Billion), by Country, 2024 & 2032

Figure 8: North America Makeup Market Value Share (%), by Country, 2024

Figure 9: U.S. Makeup Market Revenue (USD Billion), By Product, 2019–2032

Figure 10: U.S. Makeup Market Value Share (%), by Product, 2024

Figure 11: Canada Makeup Market Revenue (USD Billion), By Product, 2019–2032

Figure 12: Canada Makeup Market Value Share (%), by Product, 2024

Figure 13: Mexico Makeup Market Revenue (USD Billion), By Product, 2019–2032

Figure 14: Mexico Makeup Market Value Share (%), by Product, 2024

Figure 15: Makeup Market, Most Adopted Strategies, 2024

Table 1: North America Makeup Market Revenue (USD Billion) Forecast, By Product, 2019–2032

Table 2: North America Makeup Market Revenue (USD Billion) Forecast, By Application Area, 2019–2032

Table 3: North America Makeup Market Revenue (USD Billion) Forecast, By Distribution Channel, 2019–2032

Table 4: North America Makeup Market Revenue (USD Billion) Forecast, By Country, 2019–2032

Table 5: U.S. Makeup Market Revenue (USD Billion) Forecast, By Product, 2019–2032

Table 6: Canada Makeup Market Revenue (USD Billion) Forecast, By Product, 2019–2032

Table 7: Mexico Makeup Market Revenue (USD Billion) Forecast, By Product, 2019–2032

Table 8: Makeup Market, Ranking Analysis, 2024

North America Makeup Market
  • 2019-2032
  • 2024
  • 2019-2023
  • 109
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