"Assisting You in Establishing Data Driven Brands"

North America Makeup Market Size, Share & COVID-19 Impact Analysis, By Product (Gels, Lotions, Powders, and Others), By Application Area (Lips, Eyes, Face, and Nails), By Distribution Channel (Exclusive Brand stores, Supermarkets & Hypermarkets, Online Stores, and Others) and Regional Forecast, 2023-2030

Region : North America | Format: PDF | Report ID: FBI107548

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

North America region exhibited the second largest global market in 2022. It is projected to grow at a CAGR of 5.8% during the forecast period of 2023-2030. The North America makeup market size is projected to grow from USD 9.13 billion in 2022 to USD 14.34 billion by 2030.


Beauty products play a crucial role in glorifying an individual’s facial skin. Depending upon the type, these products are usually made of synthetic, naturally sourced, or a blend of these materials. The growing adoption of skincare and beauty enhancer products is mainly uplifting the North America makeup market growth.



  • According to the annual report of L’Oréal S.A in 2021, the sales growth in North America increased by 25.03%, which is the third largest market for the company after North Asia and Europe.


North American market research report covers the following countries/regions - U.S., Canada, and Mexico.


LATEST TRENDS


Increasing Adoption of Sustainable & Chemical-Free Beauty Products to Favor Growth


Foundations, concealers, primers, and other products might include intoxicated chemicals like formaldehyde, methylene glycol, mercury, and others that can damage an individual’s skin when used very frequently. These products can cause severe skin problems when applied to the skin surfaces. Nowadays, key players prefer using naturally-sourced multivitamins and skin-positive ingredients while producing color cosmetics to offer a sustainable grooming solution to their consumers. Using sustainable ingredients and chemical-free products will positively affect the segment's market share.



  • For instance, in August 2020, Honasa Consumer Ltd, mama earth’s subsidiary brand, launched a range of makeup products packaging made of sustainable vitamin C ingredients that exhibit chemical-free skin-treating properties.


DRIVING FACTORS


Key Players’ Provision of Innovative Products to Drive The Growth


Another critical factor driving the market size is the increasing demand for innovative foundation and lipstick products in the region. North Americans are increasingly inclined toward trying newer, innovative products that reduce their effort and time getting ready with a facial grooming style. Evolving personal grooming trend is driving the North American market growth.



  • For instance, Chromavis Fareva (an American company), under the brand Snowglobe, launched a lip product in stick format with the novel patented rigid form that amalgamates liquid and solid textures in a transparent ball that can include three types of the liquid core. Product multitasking and decreasing the use of three different products separately.


RESTRAINING FACTORS


Request a Free sample to learn more about this report.


Rise In the Inflation To Limit The Market Growth 


The rising inflation in American economies results in increased taxes on goods and services, including beauty products and beauty services. The price of cosmetic goods will increase gradually as per the changes in the taxation pattern and policies due to inflation in the North American region. The inflation will negatively impact the region’s color cosmetic industry, limiting the product demand and limiting the market growth.


KEY INDUSTRY PLAYERS


Regarding the competitive landscape, Beiersdorf AG, KOSÉ Corporation, and Procter & Gamble Co. are the key players operating in the North America makeup market share. These players focus on offering innovative products and are actively involved in conducting R&D activities to accelerate their product launches and approvals in the forecast period 2023-2030. Other prominent players such as The Estée Lauder Companies Inc., L’Oréal S.A, LVMH, and Shiseido Co. Ltd. are also leading players due to their strong distribution network and diverse aesthetic indications for their product portfolio, including premium concealer and foundation brands.


LIST OF KEY COMPANIES PROFILED:



  • L'Oréal S.A. (France)

  • Unilever plc (U.K.)

  • The Procter & Gamble Company (U.S.)

  • The Estée Lauder Companies Inc. (U.S.)

  • Beiersdorf AG (Germany)

  • Shiseido Co., Ltd. (Japan)

  • Coty Inc. (U.S.)

  • KOSÉ Corporation (Tokyo)

  • Kao Corporation (Japan)

  • Anastasia Beverly Hills (U.S.)


KEY INDUSTRY DEVELOPMENTS:



  • April 2022: The Estée Lauder Companies Inc. launched a product segment for the luxury subsidiary brand Balmain as Balmain beauty introduced premium luxury makeup range.

  • November 2020: The Estée Lauder Companies Inc. acquired luxury brand TOM FORD with a makeup portfolio to produce innovative products by 2024.


REPORT COVERAGE


To gain extensive insights into the market, Request for Customization


The market research report provides qualitative and quantitative insights into the market and a detailed analysis of the North America market size & growth rate for all possible segments in the market. The research report elaborates on the market dynamics, competitive landscape, and the North America market summarized forecast. Various critical insights presented in the report are the overview of the number of procedures, a summary of price analysis of types of products, an overview of the regulatory scenario by key countries, pipeline analysis, new product launches, key industry developments – mergers, acquisitions & partnerships and, the impact of COVID-19 on the industry.


Report Scope & Segmentation


























































  ATTRIBUTE



  DETAILS



Study Period



2019-2030



Base Year



2022



Estimated Year



2023



Forecast Period



2023-2030



Historical Period



2019-2021



Growth Rate



CAGR of 5.8% from 2023 to 2030



Unit



Value (USD billion)



Segmentation



Product; Application Area; Distribution Channel, and Country/ Sub-Region



By Product




  • Gel

  • Lotion

  • Powder

  • Others



By Distribution Channel




  • Exclusive Brand stores

  • Supermarkets & Hypermarkets

  • Online Stores

  • Others



By Application Area




  • Lip

  • Eyes

  • Face

  • Nails



By Country/ Sub-Region




  • U.S. (By Product)

  • Canada (By Product)

  • Mexico (By Product)



Frequently Asked Questions

Growing at a CAGR of 5.8%, the market will exhibit steady growth in the forecast period (2023-2030).

The increased production of innovative makeup products in the region

The Estee Lauder Companies Inc, L'Oréal S.A, and Beiersdorf AG are the major market players in The North American Makeup Market.

The Asia Pacific dominated the market in 2021.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • May, 2023
  • 2022
  • 2019-2021
  • 109

    CHOOSE LICENSE TYPE

  • $3850
    $4850
    $6850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X