"Assisting You in Establishing Data Driven Brands"

U.S. Makeup Market Size, Share & COVID-19 Impact Analysis, By Product (Gels, Lotions, Powders, and Others), By Application Area (Lips, Eyes, Face, and Nails), By Distribution Channel (Exclusive Brand Stores, Hypermarkets/Supermarkets, Online Channel, and Others), and Country Forecast, 2025-2032

Last Updated: November 17, 2025 | Format: PDF | Report ID: FBI107503

 

We will customize the report to meet your research goals, helping you gain a competitive edge, and make informed decisions.

  1. Introduction
    1. Research Scope
    2. Market Segmentation
    3. Research Methodology
    4. Definitions and Assumptions
  2. Executive Summary
  3. Market Dynamics
    1. Market Drivers
    2. Market Restraints
    3. Market Opportunities
  4. Key Insights
    1. Overview of the Parent Market
    2. Industry SWOT Analysis
    3. Recent Industry Developments
    4. Qualitative Analysis (In Relation to COVID-19)
      1. Impact of COVID-19 on the Market
      2. Supply Chain Challenges
      3. Potential Opportunities due to COVID-19 Pandemic
  5. U.S. Makeup Market Analysis, Insights and Forecast, 2019-2030
    1. Key Findings / Summary
    2. Market Analysis, Insights and Forecast – By Product
      1. Powder
      2. Gel
      3. Lotions
      4. Others
    3. Market Analysis, Insights and Forecast – By Application Area
      1. Lips
      2. Eyes
      3. Face
      4. Nails
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Supermarkets & Hypermarkets
      2. Exclusive Brand Stores
      3. Online/ E-Commerce
      4. Others
  6. Competitive Landscape
    1. Business Strategies Adopted by Leading Players
    2. Market Revenue Share/Ranking Analysis, 2024
  7. Company Profiles
    1. Shiseido Co. Ltd.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    2. L’Oréal S.A.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    3. The Estée Lauder Companies Inc.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    4. Coty Inc.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    5. Natura & Co.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    6. Kao Corporation
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    7. ColourPop
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    8. LVHM
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    9. Revlon, Inc.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    10. Glossier, Inc.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    11. The Procter & Gamble Company
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
  8. Strategic Recommendations
  1. Introduction
    1. Research Scope
    2. Market Segmentation
    3. Research Methodology
    4. Definitions and Assumptions
  2. Executive Summary
  3. Market Dynamics
    1. Market Drivers
    2. Market Restraints
    3. Market Opportunities
  4. Key Insights
    1. Overview of the Parent Market
    2. Industry SWOT Analysis
    3. Recent Industry Developments
    4. Qualitative Analysis (In Relation to COVID-19)
      1. Impact of COVID-19 on the Market
      2. Supply Chain Challenges
      3. Potential Opportunities due to COVID-19 Pandemic
  5. U.S. Makeup Market Analysis, Insights and Forecast, 2019-2030
    1. Key Findings / Summary
    2. Market Analysis, Insights and Forecast – By Product
      1. Powder
      2. Gel
      3. Lotions
      4. Others
    3. Market Analysis, Insights and Forecast – By Application Area
      1. Lips
      2. Eyes
      3. Face
      4. Nails
    4. Market Analysis, Insights and Forecast – By Distribution Channel
      1. Supermarkets & Hypermarkets
      2. Exclusive Brand Stores
      3. Online/ E-Commerce
      4. Others
  6. Competitive Landscape
    1. Business Strategies Adopted by Leading Players
    2. Market Revenue Share/Ranking Analysis, 2024
  7. Company Profiles
    1. Shiseido Co. Ltd.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    2. L’Oréal S.A.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    3. The Estée Lauder Companies Inc.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    4. Coty Inc.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    5. Natura & Co.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    6. Kao Corporation
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    7. ColourPop
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    8. LVHM
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    9. Revlon, Inc.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    10. Glossier, Inc.
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
    11. The Procter & Gamble Company
      1. Company Overview
      2. Business Overview
      3. Product Portfolio
      4. Financials (Data as available in public domain and/or on paid databases)
      5. Recent Developments
      6. SWOT Analysis
  8. Strategic Recommendations
Read Less

Figure 1: U.S. Makeup Market Value (USD Billion), by Product, 2024 & 2032

Figure 2: U.S. Makeup Market Value Share (%), by Product, 2024

Figure 3: U.S. Makeup Market Value (USD Billion), by Application Area, 2024 & 2032

Figure 4: U.S. Makeup Market Value Share (%), by Application Area, 2024

Figure 5: U.S. Makeup Market Value (USD Billion), by Distribution Channel, 2024 & 2032

Figure 6: U.S. Makeup Market Value Share (%), by Distribution Channel, 2024

Figure 7: Makeup Market, Most Adopted Strategies, 2024

Table 1: U.S. Makeup Market Revenue (USD Billion) Forecast, By Product, 2019–2032

Table 2: U.S. Makeup Market Revenue (USD Billion) Forecast, By Application Area, 2019–2032

Table 3: U.S. Makeup Market Revenue (USD Billion) Forecast, By Distribution Channel, 2019–2032

Table 4: Makeup Market, Ranking Analysis, 2024

U.S. Makeup Market
  • 2019-2032
  • 2024
  • 2019-2023
  • 109
Download Free Sample

    man icon
    Mail icon
    Captcha refresh
Growth Advisory Services
    How can we help you uncover new opportunities and scale faster?
Clients
Accenture
KPMG
Australian Fitness Supplies
Buzil
DeBaars
DoorDash Inc.
Dubai Duty Free
Duroflex
Ernst & Young
Hunter Douglas N.V.
Malaysain Rubber Council
Masimo
Mitsubishi UFJ Research and Consulting
Murata
Peloton
Saudi Paper
SC Johnson
Tolaram Group
samsung

Related Reports