U.S. mHealth Apps Market Size, Share & COVID-19 Impact Analysis, By Type (Disease & Treatment Management {Healthcare Providers/Insurance, Medication Reminders, Women’s Health and Pregnancy, and Disease Monitoring}, Wellness Management {Fitness, Lifestyle and Stress, and Diet and Nutrition}, and Others), By Application (Monitoring Services, Fitness Solutions, Diagnostic Services, Treatment Services, and Others), By Market Place (Google Play Store, Apple App Store, and Others), and Country Forecast, 2023-2030

The U.S. mHealth apps market size was worth USD 14.02 billion in 2022 and is projected to grow at a CAGR of 40.1% during the forecast period.

In the healthcare industry, mHealth app utilization has increased rapidly, especially after the pandemic outbreak in the U.S. These applications help to increase awareness related to fitness, lifestyle, and diet. It also helps in the management of chronic conditions by tracking health indicators and storing medical information. They offer reminders, interactive prompts, and personalized health goals.

• In 2022, Planet Fitness was the most popular health and fitness app, with over 18 million downloads in the U.S.

Increasing technological advancements in mobile health applications are prompting market players to optimize and introduce novel products with advanced features, making diagnosis and care delivery easier. The utilization of these mHealth apps allows individuals to maintain a healthy lifestyle, reduces consultation costs, and makes procurement of medication easier and more accessible. All these benefits offered by these applications are increasing demand and customer base, subsequently driving the U.S. mHealth apps market growth.

The outbreak of the COVID-19 pandemic impacted the market positively due to an increase in downloads of these applications.

U.S. mHealth Apps Market Trends

Increasing Deployment of the Apps to Enhance Care

One prevalent trend in the U.S. mHealth apps market is the optimization of applications for more effective use, expanding their spectrum of advantages. These applications offer cheaper and faster diagnosis, significantly improving the quality and approach to healthcare services. Some other advantages offered by these applications are telehealth solutions and remote health monitoring systems, providing significant advantages in disease management and preventive care.

• In April 2022, the University of Texas Health Science Center at San Antonio decided to expand the availability of the WEconnect Recovery app to people in Texas suffering from substance use disorders. The app provides behavioral health and emotional support, including one-on-one peer support and community meetings for specific groups, which include women and LGBTQIA2+.

U.S. mHealth Apps Market Growth Factors

Continuous Incorporation of Modern Technology to Drive the Market Growth

The introduction of novel technologies to optimize features and user-friendliness is expected to augment the adoption of health applications. One of such technology is artificial intelligence (AI) in health apps, which can resolve several issues, such as rapid processing of extensive medical data, providing valuable insights for clinical decision-making. These AI mHealth apps are much faster, more accurate, and cheaper and can improve diagnosis and care outcomes.

Moreover, telemedicine is another innovation that is gaining momentum in this market. Telemedicine apps allow a healthcare provider to assess, diagnose, and treat patients online and eliminate the need for an in-person visit.

• According to a study published in 2023 by the Assistant Secretary for Planning and Evaluation (ASPE), telehealth use rates varied throughout the study period (April 14^th, 2021, through August 8^th, 2022) between 20.5% and 24.2%, with an average of 22.0% of adults reporting use of telehealth in the last four weeks. This increase in application utilization is expected to drive market growth during the forecast period.

RESTRAINING FACTORS

Concerns Related to Data Security and Privacy May Restrict the Market Grow

Despite the huge potential of mobile health apps, there are several challenges impeding their implementation. One of the primary challenges is the lack of security guidelines, leading to a lack of transparency in privacy policies or the lack of privacy policies altogether. Another concern is the developers’ lack of knowledge or expertise in secure mHealth app development.

• According to a study published by the BMJ in 2021, out of an estimated 99,966 mHealth apps on Google Play and Apple Store, 88% of applications could access and potentially share personal data. The study revealed serious privacy issues in over 20,000 mHealth apps.

Moreover, the adoption of mobile health apps requires the deployment of the latest telecommunication devices with high-speed internet connection and high bandwidth and storage capacity for the integration and transmission of medical data, which is still lacking. These requirements increase implementation costs and pose data security challenges, which may serve as an impediment to the adoption of these applications, subsequently hampering the growth of the market during the forecast period.

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According to the National Center of Health Statistics, telemedicine use increased in 2021

with age and the utilization rate was higher among women (42.0%) compared to men (31.7%) in the U.S.

U.S. mHealth Apps Market Segmentation Analysis

By Type Analysis

On the basis of type, the market is segmented into disease & treatment management, wellness management, and others.

The wellness management segment dominated the U.S. mHealth apps market share in 2022. The segment’s growth is attributed to the change in the general population's attitude toward maintaining health and fitness. The sedentary lifestyle and a lack of physical activities contribute to the prevalence of many chronic diseases, prompting people to use these applications to make positive lifestyle changes.

According to a article published by SensorTower in 2021, the installation of health & fitness apps increased from 332 million in 2019 to 405 million in 2020 across the U.S. Such instances serves as growth opportunities for this segment during the forecast period.

By Application Analysis

In terms of application, the market is classified into monitoring services, fitness solutions, diagnostic services, treatment services, and others.

The monitoring services segment accounted for the largest share in the U.S. market in 2022. The growing geriatric population suffering from chronic diseases requires continuous monitoring of their health status and the adoption of these mobile health applications makes it easier for them to do so. These applications empower patients to take responsibility for monitoring their own health, reducing the pressure on healthcare organizations. It offers features such as an oximeter, sugar testing, activity level measures, and many more.

• According to the U.S. Census Bureau 2021 data, the estimated number of people aged 65 and over reached 55.8 million in 2020 from 4.9 million in 1920. This growing geriatric population would surge the demand for monitoring services delivered through these applications, contributing to the segment’s growth.

By Market Place Analysis

By market place, the market is segmented into google play store, apple store, and others.

The google play store segment is likely to grow at the highest rate during the forecast period. The segment’s growth is attributed to the accessibility of applications to a larger audience, which is Android users, in contrast to the Apple store, limited to iOS users. It is known for being more developer-friendly with a less stringent approval process, enabling market players to invest and introduce their applications more on google play store. Moreover, the market players offers a broad range of applications that are user-friendly, positioning the segment to dominate throughout the forecast period.

• According to an article published by the CyberCrew in 2023, the number of apps included by the Apple Store in the first quarter of 2022 was 2.11 million. In contrast, Google Store included 3.3 million apps in the same period.

List of Key Companies in U.S. mHealth Apps Market

The U.S. market is highly fragmented, with the presence of many national and international players. Tier 1 players of the market include FitBit Inc., Google, Apple, Omron Healthcare Inc., and others hold a considerable share of the U.S. market. These key players are focusing on increasing their customer base by improving ratings and offering subscription benefits.

Many start-up companies are entering the market, offering applications that can serve as a one-stop solution for end-users. These companies are focused on upscaling their R&D activities to optimize their application features by incorporating novel technologies.

An Infographic Representation of U.S. mHealth Apps Market

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LIST OF KEY COMPANIES PROFILED:

• Fitbit, Inc. (U.S.)


• Apple Inc. (U.S.)


• Omada Health, Inc. (U.S.)


• Livongo Health (Teladoc) (U.S.)


• Boston Scientific Corporation (U.S.)


• Omron Healthcare, Inc. (Japan)


• Abbott (U.S.)


• Jawbone Health Hub, Inc. (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• October 2023 – Cedars-Sinai launched Connect app, a new artificial intelligence driven mHealth application for patients in California that provides virtual care options for numerous clinical conditions, including colds, headaches, anxiety, type 2 diabetes, wellness visits, and specialist referrals.


• June 2022 – GYANT, a patient journey automation company, launched the asynchronous e-visit care platform, Async.


• May 2022 – FitOn, a digital health & wellness platform, launched FitOn Health to expand its offering by including expert-led courses for people managing chronic conditions, which would help them lower blood sugar, diabetes, stress, sleep, fall prevention, and more.

REPORT COVERAGE

The U.S. mHealth apps market report provides a detailed analysis of the market. It focuses on key aspects such as the statistics on smartphone and internet user penetration rates in the U.S. and an overview of technological advancements pertaining to mHealth apps. Additionally, it includes new product launches, key industry developments, and the impact of COVID-19 on the market revenue. Besides this, the report also offers insights into the market trends and highlights key industry dynamics. In addition to the aforementioned factors, it encompasses several factors that have contributed to the U.S. market growth over recent years.

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Report Scope & Segmentation