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Vehicle Analytics Market Size, Share & Industry Analysis, By Application (Predictive Maintenance, Traffic Management, Safety & Security Management, Driver & User Behavior Analysis, Dealer Performance Analysis, Usage-Based Insurance, and Others), By Component (Software and Services), By Deployment Model (On-Premises and On-Demand), By End-User (Original Equipment Manufacturers (OEMs), Automotive Dealers, Fleet Owners, Regulatory Bodies, Insurers, and Service Providers), and Regional Forecast, 2024-2032

Last Updated: May 30, 2024 | Format: PDF | Report ID: FBI106254



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The global vehicle analytics market size was USD 3.44 Billion in 2023. The market is expected to grow from USD 4.27 billion in 2024 to USD 27.73 billion by 2032, exhibiting a CAGR of 26.3% during the forecast period.

Vehicle analytics is an advanced technology that tracks real-time information about the current state of the vehicle. It enables end-users, including OEMs, insurers, fleet owners, and others, to gain real-time insights from the vehicle's current position. The platform is primarily utilized to monitor, analyze, and improve vehicle and driver performance. This improved vehicle and driver performance further ensures a safe driving experience.

The technology is used for various applications, including traffic management, predictive maintenance, usage-based insurance, and others. Additionally, the growing adoption and availability of connected vehicles are expected to boost the demand for vehicle analytics in the forthcoming years. Moreover, almost all the new-generation electric cars are equipped with various telematics, IoT devices, and sensors for performance improvement. This further increases the demand for automotive analytics to analyze the gathered data from these devices.

Automakers, dealers, and insurers are utilizing analytics tools to analyze vehicle information for useful insights. Automakers are using these insights to improve service offerings for strengthening their position in the competitive market. Moreover, growing competition among these automakers to consolidate the market is expected to propel the global vehicle analytics market growth during the forecast period.

The Covid19 pandemic severely affected the overall automotive sector. Closed manufacturing facilities due to government-enforced lockdown and disruption in the supply chain as a result of travel and transport restrictions caused a significant drop in automotive production and sales volume. Therefore low demand for vehicle analytics in new automobiles cause by dropped automotive production and sales volume, hampered the market growth in 2020.

Vehicle Analytics Market Trends

Development and Adoption of Connected Vehicles to Drive Market Growth

Digitalization is one of the vital factors behind the development of the automotive industry. Advanced automotive such as connected vehicles are equipped with various digital sensors and systems that can be connected through the internet, cloud services, and other digital services. Additionally, these vehicles can share real-time information, which can significantly reduce fatalities caused by road crashes.

Connected vehicles generate a huge amount of real-time data such as vehicle acceleration, position, engine temperature, speed, and braking, among others. OEMs, service providers, insurers, and others utilize automotive data analytics to obtain insights from this data. Hence, the growing development and adoption of connected vehicles are expected to boost the demand for vehicle analytics in the foreseeable future. Moreover, automotive analytics for connected vehicles helps to improve the traffic flow in urban regions and further drives market growth.

According to the Safe International Road Travel Association, approximately 1.35 million people die in road crashes each year globally. Hence, demand for safe road travel and efficient traffic flow is expected to accelerate the market growth in the forthcoming years.

North America Vehicle Analytics Market Size

Vehicle Analytics Market Growth Factors

Rising Popularity of Autonomous Mobility to Aid Market Growth

Competition regarding the development of autonomous mobility is already high among automakers. Additionally, data insights generated from automotive analytics are the basis of autonomous mobility. Hence, increasing investment of OEMs in the development of self-driving or fully autonomous vehicles is anticipated to drive market growth in the forthcoming years. For instance, in February 2024, Nissan intended to launch autonomous-drive mobility services from 2027, collaborating with entities including local authorities and transport operators. Initial trials were set to commence in 2024 in the Minato Mirai area, expanding in the subsequent fiscal year. Autonomous driving capabilities progress gradually during trials, with a focus on gauging customer acceptance of driverless services.

Increasing Demand for Usage-Based Insurance (UBI) to Accelerate Market Growth

Usage-based insurance (UBI) is a type of insurance in which policy premium is directly linked to vehicle usage. Insurers use analytics tools to access real-time vehicle usage insights and charge the premium accordingly. Increasing demand for usage-based insurance in developed countries is anticipated to accelerate the market growth during the forecast period. Moreover, during the COVID-19 pandemic, less automotive use than regular usage due to government-imposed lockdowns, consumers' focus is inclined towards UBI. This is expected to create a positive influence on the market growth. In September 2023, Definity introduced Sonnet Shift, a usage-based insurance (UBI) product, offering drivers greater premium control and promoting safer driving. Developed with The Floow and Munich Re Global Consulting, Sonnet Shift adjusts prices quarterly based on driving scores, considering factors, such as driving behavior, time, fatigue, smoothness, speed, distraction, and road risk.


Growing Safety Concerns Regarding Cybersecurity May Hinder the Market Growth During the Forecast Period

The use of automotive data analytics creates concerns regarding cybersecurity due to its cloud service and internet connectivity. Additionally, being advanced technology, automotive analytics hasn't penetrated the automotive market of a few underdeveloped and developing economies, which further hampers the market's growth in those specific countries.

Vehicle Analytics Market Segmentation Analysis

By Application Analysis

Growing Consumer Preference for Predictive Maintenance to Drive Segment Growth

Based on Application, the market is segmented into predictive maintenance, traffic management, safety & security management, driver & user behavior analysis, dealer performance analysis, usage-based insurance, and others. The predictive maintenance segment is expected to hold the largest market share. Increasing sales and adoption of connected vehicles is driving the segment growth. Additionally, logistics and transportation companies highly prefer to employ predictive maintenance features in their fleet to reduce downtime and improve driver safety and performance. Moreover, a predictive maintenance system analyzes the components and provides alerts whenever maintenance is required; hence, it reduces the possibility of over or under maintenance.

The usage-based insurance UBI segment is expected to witness the highest CAGR during the forecast period. Usage-based insurance is a type of insurance that decides policy premium as per the vehicle usage. The increasing popularity of UBI among the populace of developed regions is driving the segment growth. Additionally, with the growing adoption of connected vehicles in emerging countries, the penetration of UBI is also expected to grow in these developing economies, which is anticipated to expand segment growth in these regions.

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By Component Analysis

The Software Segment is Anticipated to Hold the Largest Market Share By 2032, Owing to its High Demand

Based on the component, the market is segmented into software and services. The software segment is expected to hold the largest market share in 2023. Increasing demand for software solutions and applications that streamline real-time data in connected vehicles is expected to propel the segment growth during the forecast period. Additionally, various key players provide software solutions to the consumers as it is accountable for controlling the system. The services segment is also expected to experience a significant CAGR of 23.5% over the forecast period. An increasing number of service providers and their focus on expanding services offered is expected to drive the segment growth.

By Deployment Model Analysis

The Suitability & Convenience Provided by the On-Demand Deployment is Expected to Drive the Segment Growth During the Forecast Period 

Based on the deployment model, the market is segmented into on-premises and on-demand. The on-demand segment is anticipated to hold the largest market share in 2023. The growing popularity and ease of cloud services are expected to drive the segment growth. Additionally, on-demand service is less expensive compared to on-premises as it requires a data center to store the data. Moreover, the cloud provides access to the data from anywhere, unlike on-premises. Rapid growth in the adoption of cloud deployment is expected to propel the on-demand segment growth in the coming years.

By End-User Analysis

Increasing Competition Among the Automakers is Driving the OEM Segment Growth

Based on end-user type, the market is segmented into Original Equipment Manufacturers (OEMs), automotive dealers, fleet owners, regulatory bodies, insurers, and service providers. The OEMs segment is expected to hold the largest market share in 2023. OEM's increasing adoption of automotive data analytics to improve the driving experience and product offering is expected to drive the segment growth. Additionally, growing competition among the automakers to consolidate the market by providing advanced services such as predictive maintenance, personalized driving experience, road safety features, and others are anticipated to propel the segment growth.

Insurers is the fastest-growing segment during the forecast period. The growing adoption of usage-based insurance UBI in developed countries is expected to fuel the segment growth. Moreover, increasing penetration of connected vehicles in underdeveloped and developing countries is expected to provide insurers revenue growth and expansion opportunities. The service providers segment is also expected to hold the second-largest market share. An increasing number of service providers and their expanding service portfolio are driving the segment growth. 


North America Vehicle Analytics Market Size, 2023 (USD Billion)

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North America dominated the global vehicle analytics market in 2023 with market size of USD 1.26 billion and is expected to continue its dominance during the forecast period. The high adoption rate of connected vehicles and e-mobility in the region is driving the market growth. Additionally, key players in the region such as Microsoft, IBM, and others further support the market growth. Moreover, the increasing popularity of usage-based insurance in developed countries in North America is expected to boost market growth over the forecast period. The growing development and availability of autonomous mobility are expected to influence the market in the region.

Asia Pacific is expected to witness the fastest growth of CAGR of 30.2% over the vehicle analytics market forecast period. With the growth of e-commerce, logistics, and ride-hailing services in the Asia Pacific region, there is a growing emphasis on efficient fleet management and optimization. Vehicle analytics solutions offer capabilities, such as route optimization, predictive maintenance, fuel efficiency monitoring, and driver behavior analysis, which are essential for fleet operators to enhance operational efficiency and reduce costs, thus fueling market growth.

Europe held the second-largest market share of the global market in 2023. Regulatory bodies in Europe often enforce stringent standards and mandates related to vehicle emissions, fuel efficiency, and safety. Vehicle analytics solutions help automakers and fleet operators ensure compliance with these regulations by monitoring and optimizing vehicle performance and emissions, ultimately fueling the market growth.

List of Key Companies in Vehicle Analytics Market

SAP SE is a Leading Player in the Market with its Industry-Leading Products

SAP SE is one of the leading vehicle analytics providers headquartered in Germany. The company provides automotive analytics software and services to customers. SAP vehicle analytics software offers to manage connected vehicles with the assistance of online data analytics. This can also be used for vehicle diagnostics, mobility as a service, and fleet management or analytics.

The company is focused on offering enhanced solutions and services to various verticals, including logistics, insurance, and others. Hence these verticals can utilize vehicle data such as vehicle driving condition, geo-location, climatic changes, and others to generate insights related to arrival or delay timing and validate vehicle damage. SAP also provides additional solutions related to speed-limit analysis and geo-fencing. This can be used for telematics and digital farming. Clients can associate real-time telematics data with their business processes and integrate it with customer data to increase efficiency and productivity.


  • SAP SE (Walldorf, Germany)

  • IBM Corporation (New York, U.S.)

  • Genetec Inc (Montreal, Canada)

  • Cloud Made Ltd. (London, U.K.)

  • HARMAN International Industries Inc. (Stamford, US.)

  • Intelligent Mechatronic Systems (Waterloo, Canada)

  • Microsoft (Washington, U.S.)

  • Agnik LLC (Columbia, U.S.)

  • Pivotal Software, Inc. (San Francisco, U.S.)

  • Teletrac Navman (California, U.S.)


  • March 2023- Latitude AI, a subsidiary of Ford, created advanced automated driving technology, initially concentrating on a hands-free, eyes-off driver assistance system for future Ford vehicles. With a team of 550 specialists in machine learning, robotics, software, sensors, systems engineering, and test operations, Ford is broadening its range of automated driving solutions to revolutionize the driving experience for millions of customers.

  • February 2023 - Dassault Systèmes announced Renault's use of its 3DEXPERIENCE platform's data science to tackle rising raw material costs and optimize production expenses. Renault expands platform usage from design to strategic functions like costing and purchasing, aiding digital transformation. Data-driven insights projected on virtual vehicle twins offer innovative design-business balance.

  • February 2023 - Cloud Theory was launched to revolutionize data insights for the automotive industry. It offers real-time, proprietary data platforms that provide VIN-level automotive insights for US markets and unique predictive modeling using artificial intelligence. Co-founded by ZeroSum, Cloud Theory addresses the industry's need for up-to-date, comprehensive data for informed decision-making.

  • January 2023 - Qualcomm and Salesforce planned a joint platform for automakers to enhance customer connections and explore revenue avenues. By integrating Salesforce Automotive Cloud and Snapdragon Digital Chassis Solution, they aimed for personalized experiences using real-time analytics. Qualcomm's connected services platform will be part of Snapdragon Digital Chassis offerings for various automotive sectors.

  • October 2022 - Mercedes-Benz unveiled the MO360 Data Platform, linking car plants to Microsoft Cloud. It is aiming for a 20% efficiency boost by 2025. Logistics teams will swiftly address supply chain issues. Resources will be prioritized for low-emission and Luxury vehicles. Production teams will access the Power BI dashboard for analytics on emissions, energy, water usage, and waste management.

  • November 2020: SAP Launched the Digital Vehicle Hub Application SAP Digital Vehicle Hub application offers a central repository to manage vehicle-related data, usage data, transactional data and creates a digital twin of a physical vehicle. The solution assists companies in sharing vehicle data between relevant stakeholders and further enables a collaborative business model along with mobility and the automotive value chain.

  • July 2020: IBM Released IBM IoT Connected Vehicle Insights Version V3.1 Update IBM released an IoT connected vehicle insights version update with various enhancements in features. The enhancement includes the Asset Management component, Data archiver for HBase data, Context mapping enhancements which further include (dynamic road data and traffic speed prediction), Driver Behavior datastore, and Mutual TLS authentication enhancement.


The market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product types, and leading product applications. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that have contributed to the growth of the market over recent years.

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Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 26.3% (2024-2032)


Value (USD Billion)


By Application 

  • Predictive Maintenance

  • Traffic Management

  • Safety & Security Management

  • Driver & User Behavior Analysis

  • Dealer Performance Analysis

  • Usage-Based Insurance

  • Others

By Component

  • Software

  • Services

By Deployment Model

  • On-Premises

  • On-Demand

By End-User

  • Original Equipment Manufacturers (OEMs)

  • Automotive Dealers

  • Fleet Owners

  • Regulatory Bodies

  • Insurers

  • Service Providers

By Geography

  • North America (By Application, By Component, By Deployment Model, and By End-User)

    • US (By Application)

    • Canada (By Application)

    • Mexico (By Application)

  • Europe (By Application, By Component, By Deployment Model, and By End-User)

    • UK (By Application)

    • Germany (By Application)

    • France (By Application)

    • Rest of Europe (By Application)

  • Asia-Pacific (By Application, By Component, By Deployment Model, and By End-User)

    • China (By Application)

    • India (By Application)

    • Japan (By Application)

    • South Korea (By Application)

    • Rest of Asia Pacific (By Application)

  • Rest of the World (By Application, By Component, By Deployment Model, and By End-User)


Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 3.44 billion in 2023 and is projected to reach USD 27.73 billion by 2032.

In 2023, the North America market size was USD 1.26 billion.

The market is projected to grow at a CAGR of 26.3% and will exhibit exponential growth in the forecast period (2024-2032).

By Application type segment is expected to be the leading segment in this market during the forecast period.

The growing adoption of connected vehicles is expected to propel market growth.

SAP SE is the leading player in the global market.

North America dominated the market share in 2023.

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