"Assisting You in Establishing Data Driven Brands"

Water Flosser Market Size, Share & Industry Analysis By Product (Countertop, Cordless), By End-Use (Dental Clinics, Households, Hospitals), By Distribution Channel (E-commerce stores, Supermarket/hypermarket) And Regional Forecast 2023-2030

Region : Global | Report ID: FBI106308 | Status : Ongoing



Water flosser is a handheld device that sprays streams of water to help wash the teeth or eliminate food stuck between the teeth. Its capability to offer deep cleansing, enhanced the health of the teeth, and being ideal for people with a brace is assisting to hike its preference rate. The increasing production of smart water flosser which has, ability to massage the gum, equipped with low-noise modes, which is also rechargeable and portable is acting as an opportunity for the market growth. For instance, Oracura Smart Water Flosser OC010 comes with the ability to eliminate up to 99.9% of the plaque, has low-noise modes, and also possesses portability and rechargeability.

The escalating expenses made on dental health in countries all over the world is acting as a driving factor for the market growth. For instance, the data published by the American Dental Association, in 2018 the United States Dental Spending is assessed to be USD 136 billion. In addition, the rising number of millennial parents who are well aware of the various children's dental products, including water flosser, is helping to spike the consumption rate. For instance, the data released by the National Retail Federation in April 2018, is declaring that 50 percent of children in the United States are children of millennial generations.

Nevertheless, its substitute products such as wax flosser, non-wax tape, and others possessing a strong market presence is acting as a hampering factor for the market growth.

Key Market Driver -

The rising expenditure made on dental health is acting as a driving factor for the market growth.

Key Market Restraint -

Availability of substitute products is assisting to restraint the market growth.

Key Players Covered:

Water Pik, Inc., Ginsey Home Solutions, Hydro Floss, Oral Breeze, ToiletTree Products, Inc., and others are the key companies operating in the water flosser market.

The water flosser market is segmented by product, end-use, distribution channel, and geography.

On the basis of product, the market is bifurcated into a countertop and cordless. Cordless is anticipated to be the dominating segment owing to the offering of portability which is providing convenience to consumers while traveling or being at a remote place. Similarly, the product's ability to provide flexibility while cleansing at multiple angles boosted the preference rate.

Based on end-use, the market is fragmented into dental clinics, households, and hospitals. Dental clinics are projected to be the leading segment on account of the increasing number of people with oral disorders seeking professional dentist assistance.

By distribution channel, the market is fragmented into e-commerce stores and retail stores. Retail stores are expected to be the larger segment due to its ability to help eliminate delivery time, and the presence of salesman to guide the consumer for their specific need boosted the utilization of this segment.

Regional Analysis:

On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America is estimated to exhibit a dominant share and is expected to continue throughout the forecast period of 2021-2028. The presence of large number of cigarette smokers is assisting in hiking the usage of the product owing to the increasing awareness of smoking led to tooth decay, tooth fallout, and others. For instance, the data issued by the Center for Disease Control and Prevention is stating that 14 out of every 100 adults in the United States are evaluated to be smoking a cigarette in 2019. In addition, the United States possessing a massive number of alcohol consumers has thereby increased the demand for the product. For instance, the data published by the National Survey of Drug Use and Health in 2019,  is stating in the United States 85.6 percent of people of age 18 and above are assessed to have drunk alcohol in some point in their life.

Asia Pacific is projected to embrace a crucial presence in the water flosser market, owing to possessing a large number of the elderly population who are prone to teeth issues. For instance, the data released by the United Nations Economic and Social Commission for the Asia Pacific, in 2019, 60.1 percent of the older population of the world are evaluated to be present in Asia Pacific region. In addition, the enormous consumption and production of sweet products such as Jalebi, Dharwad Pedha, Gulab Jamun, and others in countries such as India, Pakistan, Nepal, and others resulted to increase in the number of people with tooth issues has led to spike the need for the product.

To gain extensive insights into the market, Request for Customization




By Product

  • Countertop

  • Cordless

By End-Use

  • Dental Clinics

  • Households

  • Hospitals

By Distribution Channel

  • E-commerce stores

  • Supermarket/hypermarket

By Geography

  • North America (U.S., Mexico, and Canada)

  • Europe (Germany, Italy, Spain,  France, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments-

  • In December 2019, Xiaomi announced the  introduction of its MIJIA Electric Teeth Water Flosser. The device is also equipped with a new carbon brush intelligent permanent magnet motor.

  • In September  2020, Waterpik declared the launchof its its 2 new water flossing model. This features a four-hour rapid charge, two pressure settings, 45-second water capacity and four tips.

  • Ongoing
  • 2022
  • 2019-2021


  • $4850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Consumer Goods Clients

Health Canada

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- UGlobal hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.