Now a days, the trend towards the baby fashion is increasing at a rapid pace owing to the changing lifestyles and increasing standard of living. Baby apparel states to the clothes designed for children in the age group of 0 to 36 months. Parents are not only focusing on the easy and comfortable baby dressing but also on the style according to the new fashion and trend. Therefore, the growing awareness regarding the safety and comfort of the baby is propelling the growth of the baby apparel market. The comfort of the baby is one of the major criteria which is considered while selecting the baby apparels.

Besides, the rising promotions and attractive discounts offered by different e-commerce sites such as Amazon, Flipkart, Myntra, and others are forcing the customers to buy the products at a reasonable rate, which is thereby boosting the growth of the market during the forecast period.

Different companies such as Royal Apparel, Blossoms Organic Clothing Company, Synerg, and others are trying hard for the innovations and developments in baby apparel. This will simultaneously increase the consumer demand towards baby apparels will, in turn, drive the market growth during the forecast period.

Increasing the working-class population and giving priority to the fashion trends are some of the major factors that are driving the growth of the global baby apparel market. As most of the parents want their kids to move on with the latest trends. For instance, the fashion industry has reached the new heights showing the growth of about 4 to 5% in 2018. Many players in the fashion industry are looking for new opportunities to expand their business, this will give rise to the growth of the baby apparel market. Increasing disposable incomes in developing countries such as India, China, and others is resulting in increasing spending on baby apparels, thereby boosting market growth.

Moreover, the rising population of accessing the internet is getting new updates and fashion trends from various social media sites such as Facebook, Pinterest, Instagram, and others. Promotions and advertisements of branded products across different regions are increasing the customers base towards the baby apparel market.  However, fluctuations in fashion trends and the continuous shift of consumer preferences results in the rising cost of raw materials. Thus, the rising cost of raw materials of the baby apparel is hampering the growth of the baby apparel market.

Key Players Covered:

Some of the major players in the global baby apparel market include Nike, Inc., Carter's, Inc., Industria de Diseño Textil, S.A., Cotton On Group, and Naartjie. Most of the players are focusing on different development strategies for sustaining in the market. Additional, different players are engaged in product innovation in order to develop new styles due to the increasing demand from consumers has become a major success for the baby apparel manufacturers.

The global baby apparel market is segmented into by type, by season, by gender, by material, by distribution channel, and by region.

Based on the type, the market is segmented into innerwear, outerwear, and others. Outwear is expected to have the largest share as compared to the other types. Most of the parents today are focusing on the fashion trends and are willing to carry those trends in the outerwear of babies.

Depending on the season the market is fragmented into the summer season, winter season, and all season. Summer season is expected to hold the major share in the global baby apparel market. Whereas, the winter season is projected to be the fastest-growing segment.

Based on gender, the market is bifurcated into male and female. Female is expected to account the major share in the market. Female clothing includes varieties and most of them go according to the latest fashion trends. 

Based on the material, the market is segmented into cotton baby clothes, wool baby clothes, silk baby clothes, and others. Cotton based clothing is expected to hold the major owing to the comfort it provides to the kids. Silk based baby clothing is expected to be the fastest-growing segment due to the rising demand for fashionable wear.

Based on the distribution channel, the market is segmented into online and offline. The online distribution channel is witnessing strong growth in the global baby apparel market. Most of the e-commerce sites such as Amazon, Jabong, shopClues, and others are focusing on launching the new baby apparels on sites, which is thereby attracting the audience, and giving rise to the growth of the market. For instance, in March 2018, Amazon Fashion has launched an online baby clothing store in India. This store includes an extensive range of clothes of over 1 lakh styles for baby girls and boys with an age group of up to 2 years.

Regional Analysis:

Geographically, the global baby apparel market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

The Asia Pacific is expected to hold a significant share in the global baby apparel market owing to the rising number of birth rates in countries such as India and China. In addition, the changing lifestyle and rising the income levels of the middle-class population is fostering the growth of the baby apparel market in the Asia Pacific. Organized retailers and foreign investors are engaged in establishing the brands which will meet the requirements of parents as well as their children's. 

Europe and North America are expected to experience strong growth in the global baby apparel market during the forecast period. Most of the consumers in these regions are inclined towards fashionable clothes and are mostly interested in following fashion trends. Additionally, rising awareness regarding the safety and hygiene among their babies is also driving the market growth in Europe and North America regions.

Segmentation

Key Industry Developments

• In August 2018, Gerber, US baby food and baby care brand launched a line of organic baby clothing items into supermarket and Walmart.


• In September 2018, WOWMOM, the Indian baby fashion brand expanded its product offerings for meeting an objective of revenue of Rs.40 crores in 2018-2019.