Asia Pacific Cosmetics Market Size, Share & Industry Analysis, By Category (Haircare, Skincare, Makeup, and Others), By Gender (Men and Women), By Distribution Channel (Supermarkets & Hypermarkets), and Country Forecast, 2025-2032

The Asia Pacific cosmetics market size was valued at USD 132.92 billion in 2024 and is estimated to grow to USD 141.32 billion in 2025. The market is projected to grow at a CAGR of 7.50% during the forecast period and is anticipated to hit USD 234.39 billion by 2032.

The cosmetics market in Asia Pacific has experienced substantial growth in recent times, driven by increasing per capita income, growing shift of consumers from rural to urban areas, and their rapid inclination toward personal grooming activities. Social media platforms and rising e-commerce platforms also play a major role in promoting new beauty routines and products. These factors altogether make it easier for brands to reach wider audiences, directly contributing to the market’s growth.

·       According to the data published by the Government of India, till March 2024, India recorded a total of 954.40 million internet subscribers, with 398.35 million of them located in rural areas.

Asia Pacific Cosmetics Market Trends

Growing Demand for Active Ingredient-based Cosmetics to Foster Market Growth

Consumers in Asia Pacific are more informed about the health and wellness benefits of active ingredient-based cosmetics. This trend is also supported by increasing urbanization and the influence of K-beauty and anti-aging products, fostering the Asia Pacific cosmetics market share. Furthermore, there has been a robust shift toward plant-based, organic, and sustainable activities in cosmetic formulations across APAC.

·       For instance, in May 2024, Amcor and AVON jointly launched the AmPrima Plus refill pouch in China for AVON's iconic Little Black Dress shower gels.

Asia Pacific Cosmetics Market Growth Factors

Increasing Women Employment across Asian Countries Boost Market Growth

The increasing women's employment across Asian countries is a strong factor driving the growth of cosmetics products. As more women enter the workforce, their disposable income rises, leading to increased spending on self-care, grooming, and beauty products. Moreover, working women tend to prioritize convenience products and personal grooming routines, for both professional and social settings.

·       For instance, according to the Indian Government, the Worker Population Ratio (WPR) for women aged 15 years and above has increased significantly, rising from ~22% in FY 2017-18 to ~40% in FY 2023-24.

Asia Pacific Cosmetics Market Restraints

Rising Prevalence of Counterfeit Products to Limit Market Growth

Counterfeit cosmetics often contain harmful or substandard ingredients, posing health risks to consumers. This widespread presence of fake products challenges brand reputation, leading to reduced consumer demand. Furthermore, the prevalence of counterfeit product issues creates financial losses and health risks to both consumers and reputable brands, thus limiting the growth potential of the Asia Pacific market. 

Asia Pacific Cosmetics Market Segmentation Analysis

By Category

Based on category, the market is divided into haircare, skin care, makeup, and others. 

Skincare cosmetics dominate owing to increased awareness about skin health, which leads Asian consumers to prioritize products that promote healthy and youthful skin. The others segment in the cosmetics category is expected to grow at the fastest CAGR during the forecast period.

• In October 2024, Bayer launched a new skincare brand, ‘Bepanthen’, in India through its Consumer Health Division. The product range in India includes specialized moisturizers and cleansers for both face and body, designed specifically for dry, and sensitive skin.

By Gender

Based on gender, the market is bifurcated into men and women.

Women's segment dominates as female labor participation rate has increased, along with steady improvements in education access, and greater purchasing power from women. The men’s segment is anticipated to grow at the fastest CAGR during the forecast period.

For instance, according to the World Bank data, female labor force participation in India increased from 24.5% in 2020 to 28.7% in 2024.

By Distribution Channel

Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores, online/e-commerce, and others.

Supermarkets & hypermarkets offer a wide variety of products from multiple brands across different price ranges, catering to diverse consumer preferences, resulting in its leading position. The online/e-commerce segment is anticipated to grow at the fastest CAGR over the outlook period.

As per the National Bureau of Statistics of China, in 2024, online retail sales across the country reached USD 2,126.24 billion, marking a 7.2% increase compared to 2023.

By Country

Based on country, the market is segmented into China, India, Japan, South Korea, Australia, and the rest of Asia Pacific.

China is leading the Asia Pacific cosmetics market growth with a push from the online/e-commerce distribution, which is anticipated to grow at the fastest CAGR. The country has a vast and rapidly growing consumer base, actively engaged in online shopping for cosmetics. Its advanced logistics networks ensure fast delivery, which enhances customer satisfaction and repeat purchases, resulting in product consumption. Further, India is anticipated to grow at the fastest CAGR of 8.28% during the forecast period.

• According to the World Bank data, the internet penetration rate in China increased from 64% in 2019 to 78% in 2023.

List of Key Companies in the Asia Pacific Cosmetics Market

 Increasing Collaboration of Cosmetics Brands with Regional Personal Care Retail Channels to Support Market Growth

Major players, such as L’Oréal SA, Shiseido Corporation, and Kao Corporation, are collaborating with regional retail channels, such as local specialty retailers and supermarkets to expand their reach in Tier-2 and Tier-3 cities where income levels and digital penetration are rapidly rising. This strategy helps brands access a broader consumer base, along with meeting evolving consumer preferences, and fostering product development. Fenty Beauty and Fenty Skin, brands of LVMH, entered the Indian beauty market in August 2025 through an exclusive partnership with Reliance Retail. Thanks to this partnership, Fenty Beauty and Fenty Skin’s products will now be available in over 50 physical stores across 16 cities, primarily through Reliance’s Sephora India and Tira Beauty outlets. 

LIST OF KEY COMPANIES PROFILED:

• L'Oréal SA (France)
• Hindustan Unilever Limited (U.K.)
• Shiseido Corporation (Japan)
•  Kao Corporation (Japan)
• Proya (China)
• The Estée Lauder Companies (U.S.)
• Johnson & Johnson Consumer Health (U.S.)
• Natura & Co. (Brazil)
• The Procter & Gamble (U.S.)
• Beiersdorf AG (Germany)

KEY INDUSTRY DEVELOPMENTS:

• April 2025: L'Oréal China launched its 2025 ‘Big Bang Beauty Tech Innovation Program’, centered around the theme ‘Elevate the Innovation Game for the Future’. This program aims to accelerate innovation in beauty technology by engaging startups and SMEs across North Asia.
• May 2025: CHANEL launched its Fragrance & Beauty products on Nykaa, India’s beauty and lifestyle digital platform, marking its first presence on a major third-party retail platform in the country. The products are available through select Nykaa Luxe stores across Mumbai, Bengaluru, and Chandigarh, as well as online via Nykaa’s website and app.

REPORT COVERAGE

The Asia Pacific Cosmetics market report provides a detailed analysis of the market. It focuses on market dynamics and key industry developments, such as mergers and acquisitions. Additionally, it includes information about the growth in urban population, the increase in retail penetration, and the increasing demand for premium cosmetics products. Besides, the report also offers insights into the latest industry trends and the impact of various factors on the demand for cosmetics.

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Report Scope & Segmentation