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Automatic Labelling Machine Market Size, Share & Industry Analysis, By Type (Self Adhesive/Pressure Sensitive, Shrink Sleeves and Glue Based), By Configuration (Stand Alone and Integrated), By Industry (Food & Beverage, Healthcare & Pharmaceuticals, Consumer Goods and Others) and Regional Forecast, 2020-2027

Region : Global | Format: PDF | Report ID: FBI101967



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The global automatic labelling machine market size was valued at USD 1.79 billion in 2019 and is projected to reach USD 2.38 billion by 2027, exhibiting a CAGR of 3.7% during the forecast period. The market growth is driven by increasing demand for efficient packaging solutions, and rising adoption in various industries.

Automatic labelling machines are used to print or apply labels to all shapes, including cylinders, oval, square, flat, etc. Manufacturers make labels referring to the written or numeric statement about product information, inventory pricing, etc.

The adoption of green labelling is a growing trend. Green labelling protects against tampering that eventually increases the product security. Additionally, technological development and changing consumer perception about the labeled products are considered to be the driving factors for the growth of the automated labelers market. For instance, in September 2019, ID Technology, a product brand of ProMach, introduced the M2 labelling head, a modular wipe on high-speed label applicator with faster performance and expanded capabilities.

However, there are obstacles to sell labeled products in the U.S. The labelling requirements of any product should comply with the Fair Packaging and Labeling Act (FPLA) and the Uniform Packaging and Labelling regulation (UPLR).

Moderate Impact of COVID-19 on the Market as Labelling and Food and Drug Associations are Working Closely with Manufacturers

The continuously evolving COVID-19 pandemic has increased market uncertainty and volatility that has impacted sales, operations, and field service activities, globally. However, this market for automatic labelling machines is expected to get moderately impacted by this pandemic.

Manufacturers from countries such as India, China, the U.S., and the U.K. are experiencing massive impact of COVID-19 with restricted supply chain movements. As per our secondary research, in India, very few manufacturers (international and regional) are able to continue their operations, working with only 20% of their workforce. However, the situation is anticipated to improve quickly across the country from the second half of 2022.

Governmental bodies across the globe are extensively working for laborer’s safety. For instance, FINAT, the European association for the self-adhesive label industry, is working with the labeling industry for creating a safe working environment in the manufacturing units. Moreover, the Food and Drug Administration (FDA) is also labelling the products with nutritional advantages to increase the distribution of packaged goods. This, in turn, is complimenting the rising demand for machines, even in the current pandemic situation.


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 Adoption of Green Labelling for Convenient Shipment is Laying Foundation for Future Growth

Now-a-days, consumers are aware about the detailing of products. That is where labels play a vital role in providing information about the product. The utilization of automated technologies is complimenting green labeling, or ‘Eco-labels’, which is being adopted by almost every country across the globe. As per the Food and Drink Federation, approximately 73% of food & beverage manufacturers are engaged in automating the manufacturing process that includes labelling, cartoning, packaging, and efficient resource usage. Additionally, the growing e-commerce industry is also fueling the rapid consumption of accurate and high-speed labelling solutions. These advanced labels contain anti-counterfeiting and tracking features that make the products convenient for shipments and get delivered to customers without any inferences. Moreover, labels provide protection against tampering. This, in turn, provides security against fraud, which is further likely to bolster the automatic labelling machine market growth.


Utilization of High-quality Labelling Adhesive for Packaging Solutions is Influencing Market Growth

In the early 1920s, pressure-sensitive adhesives were used for the first time for convenient and hygienic labelling. From then on, adhesives hold a strong position with labelers. They are utilized to reduce package lining space and increase drying speed of the end product. Labelling adhesives such as biopolymers, biodegradable adhesives, etc. are utilized depending on the industry applications. High-quality adhesives eliminate solvents, increase the production speed, reduce energy consumption, and provide uniformity in the machining process, which ultimately increases the sustainability of packaging solutions. For instance, in May 2019, Herma introduced the Herma 42X, a UV, acrylic-based, and removable adhesive that offers resistance against detergent, water and oil. Therefore, high-quality labelling adhesives are expected to boost the market growth.

Adoption of Technologically Advanced Automated Labelling Machines to Boost Growth

Factors such as rising demand for nutritious food, purchasing power parity between the different countries, and increased consumer awareness regarding packaged food are fueling the automatic labelling equipment market size in developing countries. Also, integrating labelling machines with the automated in-line inspection applications to deliver significant productivity gain for the purchaser is playing a vital role in promoting the automated labelling machines in the labelers market. Hence, industries across the globe are demanding more reliant technologies to manufacture durable automated labelling machines for packaging.


Maintenance Expenditure of Automated Labellers May Limit Growth

Automatic labelling machines comparatively have a higher price than the conventional labelling machines. Well-established manufacturers are developing these machines by integrating the labelling machines with coding, decorating, or palletizing machines that ultimately increases the cost of production. Besides that, the sudden breakdown of the machine during business operation results in serious drawbacks, such as damage to container material, label wrinkling, label flagging, etc. Small- and medium-sized packaging companies find it difficult to incorporate costly machines, thereby limiting the demand for automated labelers. Considering all these factors, maintenance expenditure is anticipated to play a critical role in limiting the growth of this market.


By Type Analysis

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Shrink Sleeves Labelling Machine Segment to Grow at a Higher CAGR

Based on type, the market is classified into self-adhesive/pressure gauge, shrink sleeves, and glue-based labelling machine. Among these, the shrink sleeves machine segment is anticipated to grow exponentially over the forecast period, as the machine allows full-body designing for clearer graphics, colour, and impact. For instance, Krones AG’s Sleevematic TS sleeves up to 50,000 containers per hour with only one labelling station.

Glue-based machine segment holds the second-highest growth, owing to the utilization of wet glue-based labelers, especially in the food & beverage industry. Self-Adhesive/pressure sensitive labelers are estimated to have a moderate growth rate over the forecast period owing to their labelling solutions for cylindrical and oval containers.

By Configuration Analysis

Integrated Automated Labelling Machines Segment to Register the Highest CAGR

Based on configuration type, the market is categorized into stand-alone and integrated automatic labelling machines. Among these, the integrated machines segment is anticipated to grow impressively over the forecast period, owing to the ability of these machines to work with integrated vision to increase the production rate in healthcare & pharmaceuticals and food & beverage industry applications. Therefore, within this configuration sub-segment, the integrated machines segment is expected to have the highest CAGR in the forecast period.

By Industry Analysis

Food & Beverage Industry to Hold the Highest Market Share

Based on industry type, the food & beverage industry is projected to hold the highest market share. This is attributed to the accuracy in high-quality labelling. The manufacturers are focusing on factors such as automatic labeler integration with tapping and decorating machines, etc. to adopt the automated technology.

The healthcare & pharmaceuticals industries are anticipated to witness substantial growth, owing to the increasing awareness about the package integrity testing to determine the shelf life of a medical product. The consumer goods industry is expected to witness steady growth, owing to the increased private labelling of new products and stock-keeping units.


Asia Pacific Automatic Labelling Machine Market Size, 2016-2027 (USD Million)

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Revenue generated from the sales of the automated labelling machines across Asia Pacific, Europe, North America, Middle East and Africa and Latin America is significantly increasing the value of the global market.

Asia Pacific is expected to witness the highest CAGR during the forecast period, owing to the development of the labelling machines industry, rising demand for automated labelling solutions, & increasing consumer awareness regarding packaging industry. Moreover, countries such as China, Thailand, and India are major labelling solution exporters in the Asia Pacific region for automatic labelers.

Europe is anticipated to witness fast growth as a result of the compelling industrial automation and increasing demand of fresh food. Also, increasing presence of prominent manufacturers such as Herma, Krones AG, Sacmi Imola S. C., and Marchesini Group S. P. A. is aiding the market growth in the region.

North America is expected to have a substantial growth in the automatic labelling machine market share during the forecast period owing to factors such as increasing health awareness, and adoption of automated technology. Utilization of wet glue-based automatic labelers in the food and beverages industry is further expected to compliment the market growth in the forecast period.

The Middle East & Africa and Latin America regions are expected to grow steadily over the forecast period. It is attributed to the emerging urbanized population that demands packaged food and consumer goods with ingredient awareness.


Well-Established Players to Focus on Integrating Automation Technologies with Labelling Machines to Gain Competitiveness

Prominent key players such as Herma, Krones AG, and Sacmi Imola S. C. are indulged in track and trace mechanism, especially for the food & beverage and pharmaceutical industries. They are expanding their services beyond the conventional setup by integrating the packaging machines with coding, labelling, and palletizing solutions.

Herma is Emphasizing on Expanding Its Market Reach by Offering Advanced Labelling Solutions

Herma is emphasizing on expanding its presence across Asia Pacific and Europe by focusing on manufacturing-efficient machines with advanced green labelling offerings. For instance, in July 2019, Herma introduced the Herma InNo-Liner system that satisfies cycle speed and requirements demanded by distribution and logistics centers.


  • Krones AG (Bavaria, Germany)

  • Sidel (Tetra Lavel International S.A.) (Emilia-Romagna, Italy)

  • Sacmi Imola S. C. (Emilia-Romagna, Italy)

  • Herma (Baden-Württemberg, Germany)

  • Fuji Seal International Inc. (Kansai, Japan)

  • Marchesini Group S. P. A. (Emilia-Romagna, Italy)

  • I. M. A. Industria Macchine Automatiche S. P. A. (Emilia-Romagna, Italy)

  • KHS GmbH (Salzgitter AG Consolidation Group) (North Rhine-Westphalia, Germany)

  • Barry – Wehmiller Companies (Missouri, U.S.)

  • ProMach (Ohio, U.S.)

  • Novexx Solutions GmbH (Bavaria, Germany)

  • Accutek Packaging (California, U.S.)

  • Wuxi Sici Auto Co., Ltd. (Jiangsu, China)

  • Worldpack Automation Systems (Maharashtra, India)

  • Weber Marking Systems GmbH (Rhineland-Palatinate, Germany)

  • Kunshan Bojin Trading Co., Ltd. (Jiangsu, China)

  • CECLE Machine (Zhejiang, China)

  • PDC International Corp. (Connecticut, U.S.)

  • Newman Labelling Systems Ltd (London, England)

  • Quadrel (Ohio, U.S.)


  • March 2019: Herma introduced robot-assisted pallet labelling solution to facilitate flexibility in the labelling of pallets to optimize the print & apply process.

  • October 2018: Krones AG acquired W. M. Sprinkman LLC to enhance the capabilities of the ‘House of Krones’ product portfolio to provide solutions for bottling and packaging equipment to plastics recycling.


An Infographic Representation of Automatic Labelling Machine Market

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The automatic labelling machine market report presents a comprehensive assessment of the global market by offering valuable insights, facts, industry-related information, and historical data. Several methodologies and approaches are adopted to make meaningful assumptions and views. Furthermore, the report offers a detailed analysis and information as per segments, helping our readers to get a comprehensive overview of the aforesaid market.

Report Scope & Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion)


By Type

  • Self-Adhesive/Pressure Sensitive

  • Shrink Sleeves

  • Glue Based

By Configuration

  • Stand Alone

  • Integrated

By Industry

  • Food & Beverage

  • Healthcare & Pharmaceuticals

  • Consumer Goods

  • Other (Automotive, etc.)

By Region

  • North America (the U.S. and Canada)

  • Europe (the U.K., Germany, France, and the Rest of Europe)

  • Asia Pacific (China, India, South Korea, and the Rest of Asia Pacific)

  • The Middle East & Africa (South Africa, GCC, and the Rest of the Middle East & Africa)

  • Latin America (Brazil, Mexico, and the Rest of Latin America)

Frequently Asked Questions

Fortune Business Insights says that the global market value was at USD 1.79 billion in 2019.

In 2027, the market value is expected reach USD 2.38 billion.

Growing at a CAGR of 3.7%, the market will exhibit steady growth in the forecast period (2020-2027)

The Asia Pacific market value stood at USD 787.5 million in 2019.

Within the type segment, the shrink sleeves labelling machine segment is expected to be the leading segment in the market

Utilizing the high-quality labelling adhesive for automated packaging solutions is driving the growth of the market.

Krones AG, Sidel, Sacmi Imola S. C., Fuji Seal International Inc., and Salzgitter AG Consolidation Group are the top players in the market.

The food & beverage industry is expected to hold the highest share in the market.

Maintenance expenditure of automatic labelling machines is adversely impacting the growth of the market.

The adoption of green labelling for convenient shipment is the current trend for the market.

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