Automotive Blind Spot Detection (BSD) System Market Size, Share & Industry Analysis, By Component Type (Ultrasonic, RADAR, Camera) By Vehicle Type (Passenger Cars, Commercial Vehicles), and Regional Forecast, 2019-2026

The global automotive blind spot detection system market size was valued at USD 3.02 billion in 2018 and is projected to reach USD 6.06 billion by 2026, exhibiting a Compound Annual Growth Rate (CAGR) of 9.2% during the forecast period. The automotive industry has been witnessing a surge in the adoption of smart technologies, one of them is the blind spot detection. Blindspot detection (BSD) is a sensor-based safety feature that detects obstacles & pedestrians around the vehicles.

The blind spot is caused because of passengers sitting inside the vehicle, window pillars, incorrect arrangements of rear viewing mirrors, and headrests. The system warns the driver about any obstacle which is not in the viewing range of the driver. The warning generated can be in various forms such as vibrating of steering, a small pulsating sound inside the driver’s cabin, &  flashing of light on the infotainment screen or on the instrument cluster. The system also provides the driver with cross-traffic alert and help to avoid the collision. BSD uses ultrasonic, RADAR & camera-based technology to detect any obstacle nearing the vehicle. If the sensor detects an obstacle nearing the vehicle, it alerts the driver, if the driver fails to maintain the distance between the obstacle and vehicle, the system automatically steers the vehicle away from the approaching object.

LATEST TRENDS

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High Adoption of Complementary Metal Oxide Semiconductors (CMOS) Image Sensor in BSD is a Growing Trend

The growing inclination of consumers towards CMOS image sensors is a growing trend in blind spot detection systems market. Conventional vehicles were equipped with cameras which have charged coupled device (CCD) technology which generated distorted images on the infotainment screen. Key OEMs have invested heavily to develop advanced image sensor technology that offers high-resolution technology which is not visible to CCD technology devices. Rising demand for CMOS image sensors to enhance the safety of vehicles is a key trend in the market.

DRIVING FACTORS

Stringent Safety Regulations Are Anticipated to Drive the Market

According to the WHO, around 1.25 million people die in road accidents annually To curb the rising road accidents the governments have imposed stringent regulations on automotive manufacturers to equip advanced safety features that help save lives of occupants in the vehicles. Key manufacturers have heavily invested in R&D to minimize the blind spot detection area by re-designing their vehicles. Reducing the size of the A-pillar and increasing the size of the side viewing mirror is helping to increase the visibility of the area of the vehicle. Various transportation associations and unions have initiated safety regulations for the installation of these systems in commercial vehicles as the heavy-duty trucks and trailers have a high blindspot area.

Growing Inclination of Consumers towards Safety Solution Will Aid Growth

The growing inclination of consumers towards enhanced safety features has emerged in favor of the blind spot detection system market. The rising number of road accidents globally have fuelled the demand for BSD Increasing disposable income and changing preference of consumers to purchase vehicles equipped with BSD rather than wide mirrors is fueling the demand for BSD technology. Blindspot technology coupled with ADAS technology is also becoming popular among the consumers as the system automatically helps to steer away from the obstacle. Coupled with RADAR technology, the BSD helps to keep the vehicle in the same lane and avoid the vehicle from going off the track.

RESTRAINING FACTORS

Bad Weather Conditions Will Continue to Hamper the Growth of Few Regional Markets

Regions with extreme weather such as fog, snowfall and rainfall are expected to hamper the growth of the market over the forecast period. The region with extreme climate makes the blind spot detection system inefficient. Camera-based systems hamper the visibility in extreme weather conditions and the system gives blur images as there is huge amount of fogg or moisture content on the lens of the camera. Use of camera-based technology in extreme weather conditions might damage the lens of the camera. The high repair cost of camera based BSD is also anticipated to hamper the market growth.

SEGMENTATION

By Component Type Analysis

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RADAR to Will Emerge as the Leading Component Type

By component type, the blind spot detection systems market is segmented into ultrasonic, RADAR & cameras. The RADAR market segment is expected to dominate the market over the forecast period. Growing demand for installation of safety equipment in the vehicle is helping to maintain the dominance of RADAR over the forecast period. The automotive RADAR uses radio waves that are easily transferable through the atmosphere. The waves reflect back to the vehicle when they hit any surface or obstacle. Therefore, automotive RADARs are majorly used in object detection applications. Automotive RADARs are of three types; long, medium and short-range RADARs.

The long range radars have range between 10-250 meters; midrange radars have range between 1-60 meters & the short range radars have range between 0.5-20 meters. The medium and short-range radar sensors  are used to detect obstacles around the vehicles and help maintain a safe distance from obstacles and drive in the same lane. The short range RADAR is also used in the park assist system of the vehicle, as it helps to guide the driver while parking in a congested area.

The advanced camera based BSD segment is anticipated to hold the second largest position in the market. The advanced camera coupled with CMOS image sensors is expected to maintain the second-largest position in the market. The CMOS image sensor camera has high efficiency and is cost effective compared to the conventional charged-coupled device (CCD) camera. The CMOS cameras use less power and give HD images of the obstacle. The CMOS image sensors also work in extreme weather conditions. The Ultrasonic sensor is also anticipated to show good growth over the forecast period. The Ultrasonic sensor emits sound waves for detection of any obstacle around the vehicle. Less accuracy is the reason for slowness of this system over the forecast period.

By Vehicle Type Analysis

Passenger Cars Expected to Lead Growth in this Market

Based on the vehicle type, the Blind spot detection is segmented into passenger cars and commercial vehicles. The passenger car segment is expected to dominate the market over the forecast period. Stringent regulations imposed by the government to equip driver assistance systems in vehicles that improve the safety of the vehicle are fuelling the growth of the passenger car segment. Rising vehicle production across the globe is also one of the significant factors maintaining the dominance of the passenger car segment. Heavy investments made in R&D and continuous technological advancements by automotive manufacturers have made the system more cost effective and easily available for all variants of the vehicles.

The commercial vehicles segment is expected to show good growth over the forecast period. The booming e-commerce and logistics industry is triggering the demand for commercial vehicles equipped with BSD systems. Heavy vehicles such as trucks and trailers have large blind spot areas and are more prone to accidents especially from the rear end of the vehicle. Rising adoption of BSD in these vehicles is anticipated to fuel the growth during the forecast period.

REGIONAL INSIGHTS

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Based on region the market is segmented into North America, Europe, Asia Pacific and Rest of the World. Asia Pacific is expected to dominate the market over the forecast period. Easy availability of raw materials and mass production of blind spot detection (BSD) systems technology at lower cost is driving the growth of Asia Pacific in this market. Increasing disposable income of consumers has in turn changed buying preference of vehicles from entry-level to mid-level variants. North America is expected to hold the second largest position in the market. Stringent safety regulations imposed by governments is helping North America maintain the second-largest position. Ruling bodies in this region have increased the ratings system of the vehicle which in turn has forced the manufacturers to produce vehicles which meet the safety standards imposed by the government. Europe is anticipated to show good growth in the market. Presence of major key players in this region and growing awareness of consumers regarding safety of vehicles is expected to show good growth in the market. Increasing demand for vehicles equipped with driver assistance systems in this region is driving the growth of Europe in blind spot detection systems market during the forecast period.

KEY INDUSTRY PLAYERS

Diverse Portfolio and Strong Global Presence of Continental AG is Expected to Help the Company to Dominate the Market

Continental AG is a leading player in Europe & Asia Pacific region. The company offers technologically advanced components and blind spot detection systems to various automotive manufacturers. High investments in R&D have resulted in technologically advanced components that are cost-effective compared to their competitors.

LIST OF KEY PLAYERS PROFILED:

• Robert Bosch GmbH


• Delphi Automotive LLP


• Continental AG


• Preco Electronics


• ZF Friedrichafen AG


• Autoliv


• Denso


• Valeo


• Magna


• Ficosa Internacional SA

KEY INDUSTRY DEVELOPMENTS:

• October 2018 – Continental launched technologically advanced driver assistance safety equipment in order to eliminate the blind spot at vehicle’s A-pillar. The virtual A-pillar helps to see through the pillar by making it easy for the driver in order to avoid collision. The virtual A-Pillar tracks the movement of the vehicle and the steering wheel and accordingly displays the exterior of the vehicle on an internal OLED display.


•  May 2018 – Magna and Renesas announced the development of a cost effective 3D surround view system for mid and entry level vehicles. The availability of cost-effective technology for entry and mid-level vehicles is helping to enhance safety of these variants.

REPORT COVERAGE

The report provides detailed market analysis and focuses on key aspects such as competitive landscape, product types, and leading applications of the product. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that have contributed to the growth of the market over the recent years. Several research methodologies have been used for collecting and analyzing the data.

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Report Scope & Segmentation