Automotive Floor Mat Market Size, Share & COVID-19 Impact Analysis, By Vehicle Type (Passenger Cars and Commercial Vehicles), By Material (Rubber, Textile, and Polymer), By Sales Channel (OEM and Aftermarket), and Regional Forecast, 2023–2030

The global automotive floor mat market size was valued at USD 11.38 billion in 2022. The market is anticipated to grow from USD 11.80 billion in 2023 to USD 15.75 billion by 2030, exhibiting a CAGR of 4.2% during the forecast period.

Automotive floor mats are protective coverings placed on the floor of a vehicle, such as passenger cars, vans, and trucks, to shield the underlying carpet or flooring from dirt, debris, moisture, and wear and tear. These mats come in various materials such as rubber, vinyl, and textile, designed to be easily removable for cleaning, helping to maintain the cleanliness and condition of a vehicle’s interior.

As the automotive industry expands and new vehicles are manufactured, the demand for mats is expected to rise in tandem with the production of these vehicles. Moreover, customers increasingly prioritize the comfort and aesthetics of their vehicles’ interiors. These mats enhance the overall look and improve the overall driving experience. Thus, the rise in demand for vehicle safety and comfort will positively influence the growth of the market over the forecast period.

COVID-19 IMPACT

Decline in Vehicle Production and Sales Impacted the Production of Automotive Floor Mats

The COVID-19 pandemic disrupted the automobile industry and had ripple effects on various accessories of a vehicle, including floor liners and mats. Disruptions in the supply chain and shortage of labor and raw materials such as rubber affected the production and availability of mats.

As per the Association of Natural Rubber Producing Countries (ANRPC), global production of natural rubber fell by 5% in 2020 as the pandemic led to a decrease in product demand and put the industry in crisis. The closure of factories also hampered the production of vehicle accessories. Several OEMs temporarily halted the production of vehicles, which impacted the production and sales of mats. Moreover, many people delayed purchasing new vehicles and investing in vehicle accessories due to economic uncertainties. However, as the automotive industry continues to recover after pandemic and adapt to changing circumstances, the automotive floor mat market growth is expected to stabilize and grow to meet consumer preferences and needs.

LATEST TRENDS

Growing Demand for Eco-friendly and Sustainable Materials

The growing interest in eco-friendly materials is contributing to the growing demand for sustainable automotive mats with sustainable design. Manufacturers are exploring options such as recycled plastic, natural fibers, and bio-based materials for mats to reduce their environmental impact. For instance, in August 2019, Tesla launched a new eco-friendly floor mat, Model 3 All-Weather Floor Liners, made of recyclable material. The mat was made from fully recyclable thermoplastic elastomer material, offering enhanced protection and spatial coverage.

Similarly, in January 2021, BMW started making car floor mats with sustainable material from the ocean. BMW uses Recycled nylon yarn made from fishing nets and carpets for these mats. These recycled mats are currently used in BMW i3 and BMW iX models. Recycled nylon yarn has a lower environmental footprint and produces 90% less CO2 than petroleum-based nylon.

Moreover, innovations in material technology have led to features including easy cleaning, all-weather durability, enhanced stain resistance, and maximum protection.

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DRIVING FACTORS

Growing Demand for Vehicles along with Comfort and Protection to Drive the Product Demand

Increasing vehicle production is one of the major factors driving the demand for these mats. New vehicles often come with factory-installed floor mats. This can boost the sale of mats as OEMs often supply these mats with the vehicles. According to a report by Organisation Internationale des Constructeurs d'Automobiles (OICA), over 85 million cars were produced globally in 2022, showing a growth of 6% compared to 2021.

In addition, the growing demand for customizable vehicle mats to enhance the interior aesthetics of a vehicle is anticipated to create demand for well-designed floor mats. Mats with no-slip backing provide added safety by reducing the risk of slipping on slippery or wet surfaces inside the vehicle. Several manufacturers offer customized vehicle mats for different vehicle models to meet automakers' needs. For instance, in May 2023, Minimizer launched new customized mats for several PACCAR models, such as Kenworth T280, T380, T480, Peterbilt 536, 537, and 538. These mats are laser-measured and feature a raised edge, preventing materials from escaping the mat. Further, these mats are easy to clean and replace, making them a practical choice for maintaining a clean and presentable interior.

RESTRAINING FACTORS

Fluctuations in the Price of Raw Materials and Seasonal Demand May Restrain the Market Growth

Price fluctuations of raw materials such as rubber and plastic may impact production costs and, consequently, product pricing, restraining the market growth. For instance, at the Osaka Commodity Exchange Japan, the price of rubber soared on April 15 at 272.6 yen/kg, then declined to 238 yen/kg on May 13, regained to 262 yen/kg on June 28, then fell again in 2022. Such market fluctuations affected the production of rubber and, subsequently, the production of mats. Furthermore, seasonal variations in demand can challenge manufacturers who produce specialized mats for different weather conditions. Mild weather can reduce the demand for all-weather or heavy-duty mats.

SEGMENTATION

By Vehicle Type Analysis

Passenger Cars Segment Held the Highest Market Share Owing to Higher Car Sales and its Accessories

Based on vehicle type, the market is bifurcated into passenger cars and commercial vehicles.

The passenger cars segment held the largest share in the market. The growing demand for cars globally has resulted in demand for aesthetic and well-designed mats.

Automotive retailers and dealers often offer accessories, including car mats, to complement new vehicle purchases. Higher passenger car sales can lead to increased sales of these accessories. In addition, the boom in the rental car business is anticipated to drive the demand for mats. Fleet managers often purchase mats in bulk to protect their vehicle's flooring from wear and tear, contributing to increased sales.

The commercial vehicles segment is expected to witness considerable growth over the forecast period. Commercial vehicles such as pickup trucks, vans, and buses are often subjected to heavy use and high traffic. These mats help protect the vehicle’s interior from dust and debris and reduce maintenance costs. Moreover, commercial vehicles have longer working hours and higher mileage than passenger vehicles. As a result, they require a durable, non-slip mat that can withstand heavy use, thereby driving the demand for mats in commercial vehicles.

By Material Analysis

Rubber Mats Registered the Highest Market Share Owing to Its High Durability

Based on material, the market is categorized into rubber, textile, and polymer.

The rubber segment held the largest market size in 2022. Rubber is the most widely used material in a floor mat. Rubber mats are less expensive than textiles, easier to clean, and typically do not stain, making them low maintenance. Rubber material is tough and resilient, capable of withstanding heavy use and wear over an extended period, making them highly durable and long-lasting. They naturally resist water and moisture and can effectively trap liquids. Moreover, rubber mats come in various sizes and can be easily customized to meet aesthetic preferences. All these factors have contributed to the higher market share of rubber material.

The polymer segment is anticipated to grow steadily over the forecast period. Polymer mats offer a combination of durability, water resistance, and easy maintenance that cater to the needs and preferences of vehicle owners. Most polymer mats are designed to handle all types of weather conditions and are suitable for regions with diverse weather patterns.

Textile mats are made of materials such as carpet or fabric. They are often chosen for their soft and comfortable feel, which can enhance the vehicle’s aesthetics. They come in various colors and designs, allowing vehicle owners to personalize and match their car’s interior. However, they are less durable than rubber and polymer and are prone to more wear and tear. Due to their proneness to wear and tear, they need to be replaced more frequently than rubber and polymer.

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By Sales Channel Analysis

OEMs Segment Registered the Highest Share Due to Rising Production of Vehicles 

Based on sales channel, this market is segmented into OEM and aftermarket.

The OEM segment held the highest share in the industry. OEM mats are typically sold as a part of a new vehicle’s standard equipment. They are specifically designed to match the model of the car or sold by the dealership, often at a very high markup price. OEM mats are covered by the vehicle’s warranty, assuring the buyer. However, factory mats are usually rather generic and cost more than aftermarket mats.  

The aftermarket sales channel segment is anticipated to grow considerably over the forecast period. Aftermarket mats are designed to fit a wide range of vehicles, making them versatile but requiring adjustments for a precise fit. Aftermarket mats are available at a wide range of price spectrum, from budget-friendly to premium high-end mats, but do not come with a warranty. However, they are widely available through retailers, specialty shops, and online marketplaces.

REGIONAL INSIGHTS

Asia Pacific Region Held a Dominant Market Share Due to High Sales of Passenger Cars 

Based on region, the market is segmented into North America, Europe, Asia Pacific, and the rest of the world.

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The Asia Pacific held the largest market share in 2022 and is anticipated to maintain its dominance over the forecast period. Countries including India, China, South Korea, and Japan are witnessing significant growth in vehicle ownership owing to rising urbanization and disposable income. As more people own vehicles, the demand for vehicle accessories such as floor mats will likely increase. Moreover, Asia Pacific has diverse climate zones, creating demand for specialized mats such as all-weather or heavy-duty floor mats. The availability of aftermarket accessories through various retail channels, including online platforms, makes it easier for customers to purchase floor liners and mats, further boosting the demand.

The European market is anticipated to register the fastest CAGR over the forecast period. European countries are required to strictly adhere to the regulatory compliances regarding the safety of the vehicles. The safety standards require specific features such as non-slippery and fire-resistant mats, requiring frequent replacements. In addition, rising environmental concerns have led to a growing demand for eco-friendly floor mats in the region. Europe is a hub of luxury and high-end car manufacturers. Customers often seek premium mats to match the overall interior quality of the vehicle.

North America’s market share is slated to grow at a significant rate over the forecast period. The high demand for commercial vehicles is contributing to the growth of durable mats. As per the National Automobile Dealers Association, commercial vehicle sales increased by 3.8% in 2022 over 2021. To protect the vehicle interior from dirt and debris, users frequently replace the mats. As per Ally's 2019 survey, on average, U.S. citizens spent USD 1,986 on vehicle repairs and maintenance in the last five years. Hence, the growing importance of maintaining vehicle aesthetics will positively contribute to the market growth.

The rest of the world segment is anticipated to grow at a steady rate over the forecast period. Rising demand for vehicles and the growing popularity of premium quality vehicle floor mats in Brazil, South Africa, and Middle Eastern countries have contributed to the market growth. Moreover, several international OEMS in the region are offering edge-to-edge coverage that better protects the vehicle’s floor from water, muck, and other messy things.

KEY INDUSTRY PLAYERS

Expansion of Product Portfolio and New Sustainable Floor Mats Launches by Market Players to Gain Competitive Edge

Various regional and international players consistently develop advanced strategies for competitive advantage. Many companies are adopting several market strategies, such as new mat launches, acquisitions, and partnerships and collaboration strategies to enable business growth. The companies are emphasizing on the development of these mats based on advance materials.

List of Key Companies Profiled: 

• Husky Liners, Inc. (U.S.)


• 3M (U.S.)


• Autotech Nonwovens Pvt Ltd. (India)


• Lloyd Mats Inc. (U.S.)


• Thermoflex (U.S.)


• Walser GmbH (Austria)


• RACEMARK International (U.S.)


• MaxLiners (Thailand)


• Covercraft (U.S.)


• Auto Custom Carpet Inc. (U.S.)


• Toyota Boshoku Corporation (Japan)


• Low & Bonar PLC (U.K.)


• Suminoe Textile Co., Ltd. (Japan)


• MacNeil IP LLC (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• May 2023 – Maxliner Australia, a subsidiary of Maxliner, announced the expansion of its flagship showroom and warehouse in Perth. The new site would consist of a modern fitting workshop, retail showroom, and warehouse facility in the southern suburb of Canning Vale. 


• August 2022 – Rivian announced the delivery of an all-weather floor mat with enhanced durability to conceal dirt particles and protect vehicle interiors in October 2022.


• January 2022 – Covercraft acquired Lloyd Mats to expand its product portfolio by leveraging Covercraft’s skills in driving growth and efficiency and bringing in new knowledge and skills in this market.


• January 2021 – Maxliner launched a range of accessories for the new 2020 Mazda BT-50. The range included floor mats, ute canopies, tub protection, hard lids, and tailgate assist.


• September 2020 – Jaguar Land Rover announced the use of plastic waste in next-generation floor mats. The company would work with ECONYL nylon to develop high-quality interiors from landfill and ocean waste. The move is a part of Jaguar Land Rover’s Destination Zero mission to make environments cleaner and safer while offering customers premium and sustainable options.

REPORT COVERAGE

The report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product/service types, and leading applications of the product. Besides, the report offers insights into the automotive floor mat market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the growth of the market in recent years.

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