"Market Intelligence for High-Geared Performance"

Automotive Floor Mat Market Size, Share & COVID-19 Impact Analysis, By Vehicle Type (Passenger Cars and Commercial Vehicles), By Material (Rubber, Textile, and Polymer), By Sales Channel (OEM and Aftermarket), and Regional Forecast, 2023–2030

Last Updated: June 03, 2024 | Format: PDF | Report ID: FBI108610



Play Audio Listen to Audio Version

The global automotive floor mat market size was valued at USD 11.38 billion in 2022. The market is anticipated to grow from USD 11.80 billion in 2023 to USD 15.75 billion by 2030, exhibiting a CAGR of 4.2% during the forecast period.

Automotive floor mats are protective coverings placed on the floor of a vehicle, such as passenger cars, vans, and trucks, to shield the underlying carpet or flooring from dirt, debris, moisture, and wear and tear. These mats come in various materials such as rubber, vinyl, and textile, designed to be easily removable for cleaning, helping to maintain the cleanliness and condition of a vehicle’s interior.

As the automotive industry expands and new vehicles are manufactured, the demand for mats is expected to rise in tandem with the production of these vehicles. Moreover, customers increasingly prioritize the comfort and aesthetics of their vehicles’ interiors. These mats enhance the overall look and improve the overall driving experience. Thus, the rise in demand for vehicle safety and comfort will positively influence the growth of the market over the forecast period.


Decline in Vehicle Production and Sales Impacted the Production of Automotive Floor Mats

The COVID-19 pandemic disrupted the automobile industry and had ripple effects on various accessories of a vehicle, including floor liners and mats. Disruptions in the supply chain and shortage of labor and raw materials such as rubber affected the production and availability of mats.

As per the Association of Natural Rubber Producing Countries (ANRPC), global production of natural rubber fell by 5% in 2020 as the pandemic led to a decrease in product demand and put the industry in crisis. The closure of factories also hampered the production of vehicle accessories. Several OEMs temporarily halted the production of vehicles, which impacted the production and sales of mats. Moreover, many people delayed purchasing new vehicles and investing in vehicle accessories due to economic uncertainties. However, as the automotive industry continues to recover after pandemic and adapt to changing circumstances, the automotive floor mat market growth is expected to stabilize and grow to meet consumer preferences and needs.


Growing Demand for Eco-friendly and Sustainable Materials

The growing interest in eco-friendly materials is contributing to the growing demand for sustainable automotive mats with sustainable design. Manufacturers are exploring options such as recycled plastic, natural fibers, and bio-based materials for mats to reduce their environmental impact. For instance, in August 2019, Tesla launched a new eco-friendly floor mat, Model 3 All-Weather Floor Liners, made of recyclable material. The mat was made from fully recyclable thermoplastic elastomer material, offering enhanced protection and spatial coverage.

Similarly, in January 2021, BMW started making car floor mats with sustainable material from the ocean. BMW uses Recycled nylon yarn made from fishing nets and carpets for these mats. These recycled mats are currently used in BMW i3 and BMW iX models. Recycled nylon yarn has a lower environmental footprint and produces 90% less CO2 than petroleum-based nylon.

Moreover, innovations in material technology have led to features including easy cleaning, all-weather durability, enhanced stain resistance, and maximum protection.

Request a Free sample to learn more about this report.


Growing Demand for Vehicles along with Comfort and Protection to Drive the Product Demand

Increasing vehicle production is one of the major factors driving the demand for these mats. New vehicles often come with factory-installed floor mats. This can boost the sale of mats as OEMs often supply these mats with the vehicles. According to a report by Organisation Internationale des Constructeurs d'Automobiles (OICA), over 85 million cars were produced globally in 2022, showing a growth of 6% compared to 2021.

In addition, the growing demand for customizable vehicle mats to enhance the interior aesthetics of a vehicle is anticipated to create demand for well-designed floor mats. Mats with no-slip backing provide added safety by reducing the risk of slipping on slippery or wet surfaces inside the vehicle. Several manufacturers offer customized vehicle mats for different vehicle models to meet automakers' needs. For instance, in May 2023, Minimizer launched new customized mats for several PACCAR models, such as Kenworth T280, T380, T480, Peterbilt 536, 537, and 538. These mats are laser-measured and feature a raised edge, preventing materials from escaping the mat. Further, these mats are easy to clean and replace, making them a practical choice for maintaining a clean and presentable interior.


Fluctuations in the Price of Raw Materials and Seasonal Demand May Restrain the Market Growth

Price fluctuations of raw materials such as rubber and plastic may impact production costs and, consequently, product pricing, restraining the market growth. For instance, at the Osaka Commodity Exchange Japan, the price of rubber soared on April 15 at 272.6 yen/kg, then declined to 238 yen/kg on May 13, regained to 262 yen/kg on June 28, then fell again in 2022. Such market fluctuations affected the production of rubber and, subsequently, the production of mats. Furthermore, seasonal variations in demand can challenge manufacturers who produce specialized mats for different weather conditions. Mild weather can reduce the demand for all-weather or heavy-duty mats.


By Vehicle Type Analysis

Passenger Cars Segment Held the Highest Market Share Owing to Higher Car Sales and its Accessories

Based on vehicle type, the market is bifurcated into passenger cars and commercial vehicles.

The passenger cars segment held the largest share in the market. The growing demand for cars globally has resulted in demand for aesthetic and well-designed mats.

Automotive retailers and dealers often offer accessories, including car mats, to complement new vehicle purchases. Higher passenger car sales can lead to increased sales of these accessories. In addition, the boom in the rental car business is anticipated to drive the demand for mats. Fleet managers often purchase mats in bulk to protect their vehicle's flooring from wear and tear, contributing to increased sales.

The commercial vehicles segment is expected to witness considerable growth over the forecast period. Commercial vehicles such as pickup trucks, vans, and buses are often subjected to heavy use and high traffic. These mats help protect the vehicle’s interior from dust and debris and reduce maintenance costs. Moreover, commercial vehicles have longer working hours and higher mileage than passenger vehicles. As a result, they require a durable, non-slip mat that can withstand heavy use, thereby driving the demand for mats in commercial vehicles.

By Material Analysis

Rubber Mats Registered the Highest Market Share Owing to Its High Durability

Based on material, the market is categorized into rubber, textile, and polymer.

The rubber segment held the largest market size in 2022. Rubber is the most widely used material in a floor mat. Rubber mats are less expensive than textiles, easier to clean, and typically do not stain, making them low maintenance. Rubber material is tough and resilient, capable of withstanding heavy use and wear over an extended period, making them highly durable and long-lasting. They naturally resist water and moisture and can effectively trap liquids. Moreover, rubber mats come in various sizes and can be easily customized to meet aesthetic preferences. All these factors have contributed to the higher market share of rubber material.

The polymer segment is anticipated to grow steadily over the forecast period. Polymer mats offer a combination of durability, water resistance, and easy maintenance that cater to the needs and preferences of vehicle owners. Most polymer mats are designed to handle all types of weather conditions and are suitable for regions with diverse weather patterns.

Textile mats are made of materials such as carpet or fabric. They are often chosen for their soft and comfortable feel, which can enhance the vehicle’s aesthetics. They come in various colors and designs, allowing vehicle owners to personalize and match their car’s interior. However, they are less durable than rubber and polymer and are prone to more wear and tear. Due to their proneness to wear and tear, they need to be replaced more frequently than rubber and polymer.

To know how our report can help streamline your business, Speak to Analyst

By Sales Channel Analysis

OEMs Segment Registered the Highest Share Due to Rising Production of Vehicles 

Based on sales channel, this market is segmented into OEM and aftermarket.

The OEM segment held the highest share in the industry. OEM mats are typically sold as a part of a new vehicle’s standard equipment. They are specifically designed to match the model of the car or sold by the dealership, often at a very high markup price. OEM mats are covered by the vehicle’s warranty, assuring the buyer. However, factory mats are usually rather generic and cost more than aftermarket mats.  

The aftermarket sales channel segment is anticipated to grow considerably over the forecast period. Aftermarket mats are designed to fit a wide range of vehicles, making them versatile but requiring adjustments for a precise fit. Aftermarket mats are available at a wide range of price spectrum, from budget-friendly to premium high-end mats, but do not come with a warranty. However, they are widely available through retailers, specialty shops, and online marketplaces.


Asia Pacific Region Held a Dominant Market Share Due to High Sales of Passenger Cars 

Based on region, the market is segmented into North America, Europe, Asia Pacific, and the rest of the world.

Asia Pacific Automotive Floor Mat Market Size, 2022 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample

The Asia Pacific held the largest market share in 2022 and is anticipated to maintain its dominance over the forecast period. Countries including India, China, South Korea, and Japan are witnessing significant growth in vehicle ownership owing to rising urbanization and disposable income. As more people own vehicles, the demand for vehicle accessories such as floor mats will likely increase. Moreover, Asia Pacific has diverse climate zones, creating demand for specialized mats such as all-weather or heavy-duty floor mats. The availability of aftermarket accessories through various retail channels, including online platforms, makes it easier for customers to purchase floor liners and mats, further boosting the demand.

The European market is anticipated to register the fastest CAGR over the forecast period. European countries are required to strictly adhere to the regulatory compliances regarding the safety of the vehicles. The safety standards require specific features such as non-slippery and fire-resistant mats, requiring frequent replacements. In addition, rising environmental concerns have led to a growing demand for eco-friendly floor mats in the region. Europe is a hub of luxury and high-end car manufacturers. Customers often seek premium mats to match the overall interior quality of the vehicle.

North America’s market share is slated to grow at a significant rate over the forecast period. The high demand for commercial vehicles is contributing to the growth of durable mats. As per the National Automobile Dealers Association, commercial vehicle sales increased by 3.8% in 2022 over 2021. To protect the vehicle interior from dirt and debris, users frequently replace the mats. As per Ally's 2019 survey, on average, U.S. citizens spent USD 1,986 on vehicle repairs and maintenance in the last five years. Hence, the growing importance of maintaining vehicle aesthetics will positively contribute to the market growth.

The rest of the world segment is anticipated to grow at a steady rate over the forecast period. Rising demand for vehicles and the growing popularity of premium quality vehicle floor mats in Brazil, South Africa, and Middle Eastern countries have contributed to the market growth. Moreover, several international OEMS in the region are offering edge-to-edge coverage that better protects the vehicle’s floor from water, muck, and other messy things.


Expansion of Product Portfolio and New Sustainable Floor Mats Launches by Market Players to Gain Competitive Edge

Various regional and international players consistently develop advanced strategies for competitive advantage. Many companies are adopting several market strategies, such as new mat launches, acquisitions, and partnerships and collaboration strategies to enable business growth. The companies are emphasizing on the development of these mats based on advance materials.

List of Key Companies Profiled: 

  • Husky Liners, Inc. (U.S.)

  • 3M (U.S.)

  • Autotech Nonwovens Pvt Ltd. (India)

  • Lloyd Mats Inc. (U.S.)

  • Thermoflex (U.S.)

  • Walser GmbH (Austria)

  • RACEMARK International (U.S.)

  • MaxLiners (Thailand)

  • Covercraft (U.S.)

  • Auto Custom Carpet Inc. (U.S.)

  • Toyota Boshoku Corporation (Japan)

  • Low & Bonar PLC (U.K.)

  • Suminoe Textile Co., Ltd. (Japan)

  • MacNeil IP LLC (U.S.)


  • May 2023 – Maxliner Australia, a subsidiary of Maxliner, announced the expansion of its flagship showroom and warehouse in Perth. The new site would consist of a modern fitting workshop, retail showroom, and warehouse facility in the southern suburb of Canning Vale. 

  • August 2022 – Rivian announced the delivery of an all-weather floor mat with enhanced durability to conceal dirt particles and protect vehicle interiors in October 2022.

  • January 2022 Covercraft acquired Lloyd Mats to expand its product portfolio by leveraging Covercraft’s skills in driving growth and efficiency and bringing in new knowledge and skills in this market.

  • January 2021 – Maxliner launched a range of accessories for the new 2020 Mazda BT-50. The range included floor mats, ute canopies, tub protection, hard lids, and tailgate assist.

  • September 2020 – Jaguar Land Rover announced the use of plastic waste in next-generation floor mats. The company would work with ECONYL nylon to develop high-quality interiors from landfill and ocean waste. The move is a part of Jaguar Land Rover’s Destination Zero mission to make environments cleaner and safer while offering customers premium and sustainable options.


The report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product/service types, and leading applications of the product. Besides, the report offers insights into the automotive floor mat market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the growth of the market in recent years.

An Infographic Representation of Automotive Floor Mat Market

To get information on various segments, share your queries with us

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 4.2% from 2023 to 2030


Value (USD Billion)


By Vehicle Type

  • Passenger Cars

  • Commercial Vehicles

By Material

  • Rubber

  • Textile

  • Polymer

By Sales Channel

  • OEM

  • Aftermarket

By Region

  • North America (By Vehicle Type, By Material, By Sales Channel, By Country)

    • U.S. (By Vehicle Type)

    • Canada (By Vehicle Type)

    • Mexico (By Vehicle Type)

  • Europe (By Vehicle Type, By Material, By Sales Channel, By Country)

    • U.K. (By Vehicle Type)

    • Germany (By Vehicle Type)

    • France (By Vehicle Type)

    • Rest of Europe (By Vehicle Type)

  • Asia Pacific (By Vehicle Type, By Material, By Sales Channel, By Country)

    • China (By Vehicle Type)

    • India (By Vehicle Type)

    • Japan (By Vehicle Type)

    • South Korea (By Vehicle Type)

    • Rest of Asia Pacific (By Vehicle Type)

  • Rest of the World (By Vehicle Type, By Material, By Sales Channel, By Country)

Frequently Asked Questions

As per a study by Fortune Business Insights, the market size was USD 11.38 billion in 2022.

The market is projected to grow at a CAGR of 4.2% over the forecast period (2023-2030).

By vehicle type, the passenger cars segment led the market due to the rising ownership of cars globally.

The growing demand for vehicles along with comfort and protection is one of the key factors driving the market growth.

Some of the major players in the market are Maxliner, Auto Custom Carpet Inc., and Thermoflex.

Asia Pacific dominated the market in 2022.

Fluctuations in the price of raw materials and seasonal demand may restrain the market growth.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2019-2030
  • 2022
  • 2019-2021
  • 200

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Automotive & Transportation Clients


Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.