Baby Teether Market Size, Share & Industry Analysis, By Material (Silicone, Rubber, Wood, Plastic, and Others), By Product (Toys, Rings & Straps, and Others), By Category (Mass and Premium), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Pharmacy & Drug Stores, Online Channels, and Others), and Regional Forecast, 2025-2032

The global baby teether market size was valued at USD 647.28 million in 2024. The market is projected to grow from USD 672.84 million in 2025 to USD 978.82 million by 2032, exhibiting a Compound Annual Growth Rate (CAGR) of 5.50% over the forecast period. North America dominated the baby teether market with a market share of 35.2% in 2024.

Baby teethers help promote oral motor skill development and soothe sore gums while reducing teething discomfort. These products also aid in language development and strengthen the babies' jaw muscles. Increasing parental awareness about their babies' oral care and growing accessibility to BPA-free, non-toxic infant feeding/care accessories drive market growth. 

Tikiri Toys Ltd., BrushBaby Ltd., Shenzhen Jewelives Industrial Co., Ltd., Mitour Silicone, and Oli&Carol are key market players operating globally. These companies are focusing on broadening their portfolio of baby pacifiers and teethers, especially animal-shaped toys, to expand business in the domestic and international markets. For instance, in 2022, Tikiri Toys Ltd. launched whale and seahorse animal teething toys in the U.K. market.

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MARKET DYNAMICS

Market Drivers

Increasing Parental Spending on Infant Care to Drive Market Growth

The increasing number of working women population, the rising number of dual-income parental households, and their spending on infant care products to ensure comfort and safety drive global baby teether market growth. In addition, increasing parents' accessibility to baby care shops offering premium-based infant care products is another factor driving market expansion. Moreover, the rising urbanization rate and the growing trend of online shopping accelerate product demand across many countries. In the financial year 2024, Unicommerce, an e-commerce enablement SaaS platform, reported a 30% increase in the annual sales volume of baby care products across India's Tier 2 and Tier 3 cities.

Technological Advancements in Baby Oral Care Products to Fuel Market Growth

Consistent advancements in the infant care products' manufacturing processes have led manufacturers to introduce baby teething products featuring cooling gels, multi-textured surfaces, and vibrating mechanisms. The continual introduction of innovative products is expected to encourage parents’ shopping decisions and significantly boost market growth.

For instance, in April 2023, Moonjax, a teether manufacturer, launched a line of patented ergonomic designs for the babies' teeth development senses. The silicon nubs on these products gently massage and soothe the babies' sore gums, assisting in cognitive development.  

Market Restraints

Safety Concerns Due to Harmful Chemical-based Teethers to Restrain Market Growth

Safety concerns related to harmful chemicals used in products, including Bisphenol A (BPA), PVC, and phthalates, are expected to restrain teether demand across many countries. In addition, higher consumers' accessibility to low-grade counterfeit products that do not match the quality standards of infant feeding products negatively impacts future market development.

Market Opportunities

Rising Demand for Organic and Sustainable Baby Teethers to Create Newer Growth Avenues

Rising demand for organic and sustainably-made baby feeding products, including bottles, pacifiers, teethers, and others, and the growing number of eco-conscious consumers preferring sustainably labeled products create newer market growth opportunities. In addition, manufacturers' growing usage of recycled plastic, rubber, silicon, and other eco-friendly materials in producing baby teethers is positively promoting global market growth.

Market Challenges

Stringent Safety Standards and Regulations to Challenge Manufacturing Operations

Stringent safety standards and regulations regarding the use of materials in the products pose challenges to the manufacturer’s production and distribution operations. In addition, the shortage of silicone and rubber raw materials and their fluctuating prices in global markets affect the consistency of manufacturing processes.

Baby Teether Market Trends

Emergence of Customized Baby Teethers is a Prominent Industry Trend

Customized products featuring personalized colors, textures, shapes, and vibrating mode options are increasingly popular globally. Infant care product brands offer customized infant feeding products to encourage parents to purchase premium-based products of unique and personalized appeal. The growing popularity of personalized products is expected to favor market growth across many countries during the forecast period of 2025-2032.

Impact of COVID-19

Increased awareness about maintaining hygiene and health and the emerging trend of bulk purchasing childcare products to avoid product shortage during the COVID-19 pandemic uplifted product sales across many countries. In addition, the rising number of e-commerce shopping portals and daycare centers offering premium-based products at discounted prices boosted product revenues during the period.

Impact of Reciprocal Tariffs

The U.S. government's imposition of tariffs on infant formula, strollers, feeding accessories, and other baby care products is expected to negatively impact the sales of foreign companies in the U.S. market. Domestic players, including Calisson Toys, Infantino, and others, are expected to sell products at premium prices to build their presence in the domestic American market. Due to reciprocal tariffs, Chinese and European manufacturers are expected to face challenges in selling infant feeding products and generating the expected business profits from the U.S. market.

• According to the Baby Centre, the average cost of raising a child in America is USD 20,384. However, import tariffs ranging from 10% to 145% on goods from a few countries have made parenting more expensive for American parents.

SEGMENTATION ANALYSIS

By Material

Significant Demand for Affordable Teethers Led Rubber Segment Growth

By material, the market is fragmented into silicone, rubber, wood, plastic, and others. The rubber segment held the major global baby teether market share in 2024, driven by strong consumer demand for affordable, gentle, and soft rubber teething products that help babies relieve pain and discomfort. Another factor boosting the segment growth is the number of manufacturers producing rubber-based products. In addition, increasing eco-conscious consumers' preference for natural wood and rubber-based infant feeding products to care for their kids better drives rubber segmental growth.

The silicone segment exhibited a second-leading global market share in 2024. The segment is projected to grow at the fastest rate during the forecast period (2025-2032). Increasing awareness regarding silicone as a durable, non-toxic, and easy-to-clean material for infant products accelerates the consumer demand for food-grade silicone-based products, driving the segment’s growth. Furthermore, rising consumers' accessibility to silicone-based products of different toy shapes and sizes accelerates segment growth worldwide.

The wood segment is slated to grow at the third-fastest rate during the forecast period of 2025-2032. The increasing number of manufacturers producing Azadirachta indica wood-based chewable toys, including pacifiers and teethers, are key drivers of wood segment growth. Consistent manufacturers' production of recycled plastic-based infant feeding products to minimize the environmental impact of their overall supply chain operations mainly drives the consumption of plastic-based products and supports the plastic segmental revenue growth.

The others segment, including fabric, gel-based, and water-based materials, is slated to grow at the second fastest-growing rate during 2025-2032. Broadening manufacturers' production facilities of products of diverse material options and increasing consumer demand for painless baby feeding products, including water and gel-based teethers, has skyrocketed the segment’s growth worldwide.

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By Product

Higher Demand for Toys of Diverse Textures and Features Boosted Segment Growth

By product, the global market is divided into toys, rings & straps, and others. The toys segment held a major market share in 2024, driven by significant parents' preference for teether toys that offer various textures and features to enable toddlers to occupy themselves and relieve teething discomfort. Increasing manufacturers' production of toys of different animal shapes, idols, and textures accelerates the toys segment at the fastest growth rate during the forecast period (2025-2032).

The rings & straps segment exhibited a second-leading global market share in 2024. The growing consumers' accessibility to the rings and straps of vibrating & sound hanging features to keep babies engaged in playing activities mainly drives the segment’s growth. In addition, rising demand for teething rings integrated with training brushes and pain-relieving gum massages has skyrocketed segmental revenue growth worldwide.

The others segment, which includes beads, molar teethers, and uniquely shaped items, is slated to grow at the second fastest-growing rate during the forecast period (2025-2032). The growth is driven by consumers' increasing need to buy a diverse range of baby care products, especially those focused on gum care options.

By Category

Middle-income Households' Preference for Affordable Teethers Resulted in Mass Segment Growth  

By category, the global market is bifurcated into mass and premium. Teethers enable infants to soothe sore gums better and gain temporary relief. The mass segment captured a major global market share in 2024, driven by higher middle-income and upper-middle-income households' preference for affordable infant care products, including teethers with the limited functionality of gum soothing. Compared to luxury products with complex designs, mass-produced products can be easily sterilized or cleaned with soap. Higher parental customers' preference for easy-to-wash infant feeding accessories accelerates the segment’s growth during 2025-2032.

The increasing number of e-commerce stores offering infant feeding accessories at premium prices and innovative features, including vibratory mode and sensory stimulation, drives the premium segment to grow at the fastest rate during the forecast period (2025-2032). In addition, the growing popularity of sustainably-made infant feeding products, usually sold at premium prices, favors the premium segmental growth globally.

By Distribution Channel

Wide Availability of Branded Products Resulted in Hypermarkets & Supermarkets Segment Growth

Based on distribution channel, the global market is divided into hypermarkets & supermarkets, specialty stores, pharmacy & drug stores, online channels, and others. The hypermarkets & supermarkets segment is slated to grow at the third fastest-growing rate during 2025-2032. The wide availability of branded baby care products at supermarkets at discounted prices has contributed to the segment holding a major market share in 2024. In addition, increasing hypermarkets and supermarket infrastructural facilities offering a diverse range of baby care products, including strollers, apparel, and feeding accessories, boosts the segment’s growth.

The specialty stores segment is slated to grow at the second fastest-growing rate during 2025-2032. Specialty stores offer a curated collection of products, infant care expert advice, and a focus on ethical practices and service quality. The growing preference among younger parents for buying infant care products from specialty retailing shops and brand stores to gain insights about the product information accelerates specialty stores' segmental growth.

The rising adoption of online shopping for consumer goods and the growing popularity of subscription-based baby care services among parental households are expected to accelerate the online channels segment’s growth at the fastest rate during the forecast period (2025-2032). In addition, the increasing number of infant care platforms offering virtual care assistance to parents is expected to increase product purchase rates from these platforms, driving segmental growth.

Consistent day care centers and infant care specialists' recommendations of buying products from the pharmacy stores and consistent drug stores' provision of discounted infant medicines & products accelerate pharmacy & drug stores' segmental revenue during 2025-2032.

The others segment, which includes discount stores, wholesale stores, and direct offline selling channels. The growing consumer demand for personal care products and the need for different purchasing options encourage buyers to explore multiple retail points, driving others segmental growth. 

Global Baby Teether Market Regional Outlook

Geographically, the global market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

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The North American market size reached USD 227.84 million in 2024. North America held the leading global market share in 2024 and is projected to grow at the third fastest rate from 2025 to 2032. Higher parental spending on infant care in the U.S. and Canada and the increasing preference for innovative and functional baby feeding accessories, including pacifiers, teethers, and bottles, have generated considerable product revenue from these countries. According to the U.S. Department of Labor, in 2022, U.S. families spent 8.9% and 16% of their median income on full-day care for one child, with annual prices ranging from USD 6,552 to USD 15,600. In addition, governmental support in Canada and Mexico, including programs offering infant care products at free or cheaper prices, supports product consumption across these countries.

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Europe

Europe held the second-leading global market position and is slated to grow at the second-fastest rate during 2025-2032. The increasing popularity of teething biscuits in a wide range of flavors and color options among parental customers in Germany, the U.K., and France accelerates product demand in these countries. In addition, the increasing trend of shopping for sustainable products is expected to increase consumer demand for recycled plastic, rubber, and wood-based baby pacifiers and teethers, driving market growth.

Asia Pacific

The Asia Pacific region ranked third in global market share in 2024 and is slated to grow at the fastest rate during the forecast period (2025-2032). Demand for infant gumcare products is high in China, India, and Southeast Asia. The increasing number of parents opting for newer and innovative baby care products and the rising trend of online shopping for infant care products accelerate product revenues in China, India, Japan, and Southeast Asia. Furthermore, an increasing number of infant care centers utilizing feeding accessories in countries such as Japan, South Korea, and Australia favor product demand in these countries.

South America

The South American market is mainly driven by rising consumer demand for wood-based beads, necklaces, bracelets, or anklets that relieve teething pain in toddlers. Increased disposable income and growing awareness about the availability of a diverse range of infant feeding products further drive market growth.

Middle East & Africa

The Middle East & African market is slated to grow at the fourth-fastest rate during 2025-2032. Demand for infant gumcare products is highest in South Africa, followed by Saudi Arabia and UAE. Growing infrastructural facilities for supermarkets, baby care stores, and day centers have boosted market growth. Moreover, increasing birth rates and rising parental demand for premium-based infant care products in South Africa, Saudi Arabia, UAE, and Qatar accelerate product revenues in these countries. In addition, growing awareness regarding the availability of plastic and wood-based infant feeding products among the parental population supports the development of the market in Nigeria and the eastern African region.

COMPETITIVE LANDSCAPE

Key Industry Players

Consistent Focus on Portfolio Expansion to Strengthen Key Players' Market Positions

Key players, including Tikiri Toys Ltd., BrushBaby Ltd., Shenzhen Jewelives Industrial Co., Ltd., Mitour Silicone, and Oli&Carol, are focusing on establishing partnerships with other natural material-based infant care product manufacturers to expand their presence in the eco-friendly baby care products business. For instance, in December 2024, Tikiri Toys Ltd. established a strategic distribution partnership with Rainbow Designs, a supplier of organic nursery products, to offer a lineup of Sri Lanka-made organic soft toys and natural rubber teether toys across the U.K.

Major Players in the Market

Tikiri Toys Ltd., BrushBaby Ltd., Shenzhen Jewelives Industrial Co., Ltd., Mitour Silicone, and Oli&Carol exhibited a significant position in this fragmented global market. These key players account for less than 15% of the global market share 2024.

List of Key Baby Teether Companies Profiled

• Tikiri Toys Ltd. (U.K.)


• BrushBaby Ltd. (U.K.)


• Shenzhen Jewelives Industrial Co., Ltd. (China)


• Mitour Silicone (China)


• Oli&Carol (Spain)


• Calisson Toys (U.S.)


• Infantino (U.S.)


• Manhattan Toy (U.S.)


• Ecopiggy (U.S.)


• Dr. Brown's (U.S.)

KEY INDUSTRY DEVELOPMENTS

• July 2024: Kids Preferred launched a line of baby plush toys, teether toys, blankets, and other products inspired by the Sesame Street Elmo and Cookie Monster characters.


• November 2023: Baby lifestyle brand Etta Loves launched a collection of bath toys of dog and heart artworks. This collection of products also features exclusive teether features using Haring's Baby iconography.


• June 2023: Quark Baby Ltd. launched Thiingy, a unique nine-ring teether equipped with four sensory development colors and a soft rattle to stimulate the baby's tactile, visual, and auditory senses.


• January 2022: BrushBaby, Ltd. launched a new electric toothbrush range with a series of animal teethers equipped with the product.


• April 2021: PrettyLittleThing launched a line of baby care products in the U.K. The range of products includes a silicone feeding set, a teether, and a cup.

REPORT COVERAGE

The market report analysis includes in-depth market-related information, and it highlights crucial aspects such as prominent companies and product types. Besides this, the market research report on the baby teether market outlook provides insights into the market trends of the market and highlights significant product developments in the industry.

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Report Scope & Segmentation