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Behavior Analytics Market Size, Share & COVID-19 Impact Analysis, By Deployment (Cloud and On-premises), By Application (Advertising Campaign, Digital Marketing, Content Delivery, Brand Promotion, Threat Detection, and Others), By Industry (Retail, BFSI, Healthcare, Government, Media & Entertainment, Education, Food & Beverages, and Others), and Regional Forecast, 2023 – 2030

Last Updated :April 01, 2024 | Format: PDF | Report ID: FBI107862

 

KEY MARKET INSIGHTS

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The behavior analytics market size was valued at USD 586.5 million in 2022 and the market is projected to grow from USD 801.8 million in 2023 to USD 7,384.4 million by 2030, exhibiting a CAGR of 37.3%. North America dominated the global market with a share of 43.32% in 2022.


Behavior analytics captures customers’ actions that helps enterprises understand the market trends, provide recommendations as per preferences, and lower security threats by tracking unusual patterns. The rapid digital transformation across industries is likely to surge the demand for analytical tools. Companies are keen to understand customer preferences in advance to offer products per user’s choice. The tools support achieving maximum customer satisfaction, thus fueling sales revenue. Many organizations are collaborating and investing in security solutions that can help drive businesses. For instance,



  • In July 2023, Silicom Ltd. announced a collaboration with AI chipmaker, Hailo, to integrate a product portfolio for various use cases. The companies are focusing on offering cost-effective solutions such as facial recognition, behavior analytics, human intrusion detection, and more to enhance decision making.


COVID-19 IMPACT


Changing Buying Behavior of Customers Amid COVID-19 Pandemic Boosted Market Growth


The COVID-19 pandemic surged the demand for behavior analytics exponentially to understand the changing trends and analyze future demand. The pandemic severely impacted customers' buying behavior for all products across industries. The enterprises invested in analytical tools to make future decisions and strategize product launches. As per the McKinsey and Oxford Economics report on Scenario A1, the U.S. customers’ disposable income is not expected to recover till the second quarter of 2024, thus likely impacting shopping and consumption trends. Therefore, organizations are implementing tools to understand the constantly changing scenarios in real-time.


Furthermore, the adoption of digital platforms and channels is increasing post-pandemic. Enterprises can draw vast information using tools to offer as per consumer requirements. The rising threats alert companies to constantly map user behavior to reduce fraud risk. Thus, rapidly changing preferences and growing threats are likely to boost the behavior analytics market growth.


LATEST TRENDS


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Artificial Intelligence-powered Behavior Analytics to Boost Market Growth


Artificial intelligence-based analytics is gaining traction across industry applications for decision-making capabilities. The technology has revolutionized the ways of analyzing and understanding customer behavior. It enhances predictive analysis capabilities and is able to capture maximum data. With the help of real-time analysis, enterprises can implement tailored strategies to boost customer experience.



  • April 2022: Producer of neuromorphic AI IP and chips, BrainChip Holdings Ltd., announced a collaboration with nViso SA, a human behavior analytics company, to enhance its Social Robots and In-cabin Monitoring Systems by capturing human behavior. The Artificial intelligence (AI) technology-based chips examine behaviors, such as gestures, head poses, facial expressions, and more, to improve product and user experience.


Furthermore, combining these technologies is gaining demand for various industrial applications. Healthcare providers can detect any anomaly of pattern differences, thus offering improved patient outcomes.


BEHAVIOR ANALYTICS MARKET GROWTH FACTORS


Increasing Inside Frauds and Threats to Drive Market Growth


Cybersecurity threats and frauds have increased over the years with the rise in adoption of digitalization. As per the Federal Trade Commission, the online shopping category registered the second-highest fraud of 2.1 million reports in 2020. This factor is expected to surge the demand for behavior analytics.


Enterprises are significantly investing in tools to understand the pattern that can track miscellaneous activities. Behavioral analytics software monitors activities such as the speed of information entered, information of multiple taps, number of password re-entries, and more. According to security analytics, a change in behavior patterns is the early sign of brewing fraud activity and is also an early step to lower risk. Thus, along with cybersecurity protection on all channels, companies monitor employees and customers from the inside to reduce fraud risk. The software helps in separating fraudsters from genuine customers and employees. The aforementioned factors are anticipated to drive the market growth.


RESTRAINING FACTORS


Stringent Data Protection Laws to Hamper Market Growth


The rules for protecting customers’ personal and sensitive data are growing stringently across the globe. The companies need to use these customer data with higher precaution and only after taking the customer's permission. However, several companies violate the protection rules to establish their hold on the market. Thus, in many countries, governments have taken strong actions against such companies to reduce data misuse. For instance, in September 2022, the government of South Korea imposed Personal Information Protection Commission (PIPC) regulation on             Meta LLC and Google LLC for collecting customer data without their consent. Thus, such a rise in rules against the collection and usage of data is likely to hinder the behavior analytics market share expansion.


SEGMENTATION


By Deployment Analysis


Data Security to Boost On-premises Solution Demand


Based on deployment, the market is split into cloud and on-premises.


The on-premises segment is expected to gain maximum segment share during the forecast period. The data safety of in-house storage is surging the demand for on-premises solutions.


The cloud segment is anticipated to gain rapid growth rate owing to the scalability of storage and warehouse. Similarly, as the business grows, the demand for storage capacity and on-demand services is expected to grow. Thus, the ease of burden of setup and maintenance will fuel the cloud segment growth.  


By Application Analysis


Growing Adoption Digital Platform to Boost Digital Marketing Share


Based on application, the market is segmented into advertising campaign, digital marketing, content delivery, brand promotion, threat detection, and others (customer engagement).


The digital marketing segment is expected to gain maximum segment share during the forecast period. As the adoption of e-commerce and online shopping grows drastically, there is an increase in data generation. The generated data helps digital marketers analyze consumer behavior trends and target new strategies.


The threat detection segment is anticipated to grow rapidly during the forecast period. Threat detection tools send alerts when a minor change is detected in a customer’s behavior. According to the Cost of Insider Threat Report 2020, cybercrime costs are expected to increase by 15% year-on-year in the next four years. Thus, with the growing anomalies, organizations are investing in such analytics tools to lower fraud.


The content delivery segment is estimated to showcase significant growth during the forecast period. The brands offer content based on customers’ preferences that were recorded earlier for analysis. OTT platforms such as Amazon Prime and Netflix analyze user and entity behavior analytics to understand customer needs, and thus recommend content. The demand for these analytics is gaining traction in other industry applications and thus driving the market growth.


By Industry Analysis


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Increasing Numbers of Online Shoppers to Fuel Retail Market Share


By industry, the market is categorized into retail, BFSI, healthcare, government, media & entertainment, education, food & beverages, and others (energy & utility, travel & tourism).


The retail segment to gain dominant market share owing to the rise in e-commerce and online shopping trends. The generation of customer insights is exponential in the retail industry, and thus the demand for analytical tools is growing.


Similarly, the media & entertainment segment is witnessing considerable growth with the rise in online content streaming.


The BFSI segment is expected to grow rapidly during the forecast period. Access to 360-degree insights enables banking and financial institutes to provide a personalized experience. It helps recommend suitable services, reduce threats, and enhance the banking experience.


The education segment is also significantly investing in analytical tools to understand student’s requirements and provide personalized supper. The healthcare industry is growing steadily with the rapid digital transformation and patients’ data.


REGIONAL INSIGHTS


North America Behavior Analytics Market Size, 2022 (USD Million)

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North America to gain dominant revenue share during the forecast period. The rapidly growing digitalization across businesses and the presence of customers on various digital platforms is driving market growth. As per The Digital 2023 USA report, 72.5% of the total population in the U.S. are social media platform users. Thus, the exponential growth in digital solutions fuels the region's demand.


Asia Pacific to gain a rapid growth rate during the forecast period. The increasing population in India and China is anticipated to drive the demand for solutions to understand the changing trends of the markets. With a huge customer presence, various companies are investing in these countries. In 2022, India witnessed a 10% rise in Foreign Direct Investment, with China at 5% and Singapore at 8%. Similarly, other Asian countries such as South Korea, Japan, and Singapore contribute to the digital transformation, thus likely to propel market growth.


Europe to gain significant market share owing to the increasing number of businesses and enterprises. Also, the financing programs in European countries are driving small & medium enterprise's IT funds, thus likely to boost market share.


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The Middle East & Africa to grow significantly during the forecast period. The growing digitalization in gaming and entertainment, healthcare, retail, and more industries is expected to drive the demand. Similarly, South America's rising internet penetration and smartphone access are estimated to propel market growth during the forecast period.


KEY INDUSTRY PLAYERS


Advanced Offering by Key Players to Propel Revenue Share


Key market players are keen on offering advanced solutions for businesses to understand customer requirements by analyzing their behavior. The solutions market players offer to increase enterprise credibility through enhanced user experience. Companies across industries invest in the solution to reduce fraud threats, boost customer relationships, and monitor the workforce.


April 2023: IBM Corporation launched QRadar Security Suite to enhance the speed of threat detection using anomalies in behavior. Real-time detection uses threat intelligence, user behavior analytics, and artificial intelligence.


May 2023: Remark Holdings, Inc., an AI-based video analytics provider, announced a collaboration with the core partner of Cisco Systems, Inc., WaitTime, to integrate crowd-behavior analytics solutions. The solution provides live and personal insights that help deepen the relationship with the users.


List of Key Companies Profiled in Behavior Analytics Market:



KEY INDUSTRY DEVELOPMENTS:



  • April 2023: UserTesting introduced its Human Insight Platform, an advanced behavior analytics technology powered with machine learning capabilities. Its friction detection helps various organizations in live or prototype testing and reduces poor user experience.

  • July 2023: India-based Wavesys Global introduced a new license with the advanced 2.0 version in behavior analytics with deep learning support. The new license, WVCAbehavior, alerts with motions such as fight, slip and fall, aggressive behavior and more using the deep technology.

  • March 2022: Financial data and technology company Ribbit introduced its plan to provide bank behavior analytics and has acquired series-A funding. The company aims to enhance financial services by offering customer support, affordability, and reduced risk.    

  • September 2022: TransUnion launched TruValidate Device Risk with Behavioral Analytics to eliminate fraud and security risk based on user behavior. The company has integrated a NeuroID behavior analytics solution with its device intelligence to support businesses in detecting and preventing fraud.

  • June 2022: Orbital Insights launched a site intelligence solution that includes competitor patterns, life of site selection, and behavior analytics. The solution uses machine learning to learn about human behavior and business activity.  


REPORT COVERAGE


An Infographic Representation of Behavior Analytics Market

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The research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product/service types, and leading applications of the product. Besides, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the growth of the market in recent years.


Report Scope & Segmentation


























































  ATTRIBUTE



  DETAILS



Study Period



2019-2030



Base Year



2022



Estimated Year



2023



Forecast Period



2023-2030



Historical Period



2019-2021



Growth Rate



CAGR of 37.3% from 2023 to 2030



Unit



Value (USD Million)



Segmentation



By Deployment, Application, Industry, and Region



By Deployment




  • Cloud

  • On-premises



By Application




  • Advertising Campaign

  • Digital Marketing

  • Content Delivery

  • Brand Promotion

  • Threat Detection

  • Others (Customer Engagement)



By Industry




  • Retail

  • BFSI

  • Healthcare

  • Government

  • Media & Entertainment

  • Education

  • Food & Beverages

  • Others (Utility, Travel & Tourism)



By Region




  • North America (By Deployment, By Application, By Industry, and By Country)

    • U.S. (By Industry)

    • Canada (By Industry)

    • Mexico (By Industry)



  • South America (By Deployment, By Application, By Industry, and By Country)

    • Brazil (By Industry)

    • Argentina (By Industry)

    • Rest of South America



  • Europe (By Deployment, By Application, By Industry, and By Country)

    • U.K. (By Industry)

    • Germany (By Industry)

    • France (By Industry)

    • Italy (By Industry)

    • Spain (By Industry)

    • Russia (By Industry)

    • Benelux (By Industry)

    • Nordics (By Industry)

    • Rest of Europe



  • Middle East and Africa (By Deployment, By Application, By Industry, and By Country)

    • Turkey (By Industry)

    • Israel (By Industry)

    • GCC (By Industry)

    • North Africa (By Industry)

    • South Africa (By Industry)

    • Rest of MEA



  • Asia Pacific (By Deployment, By Application, By Industry, and By Country)

    • China (By Industry)

    • Japan (By Industry)

    • India (By Industry)

    • South Korea (By Industry)

    • ASEAN (By Industry)

    • Oceania (By Industry)

    • Rest of Asia Pacific








Frequently Asked Questions

The market is projected to reach USD 7,384.4 million by 2030.

In 2022, the market was valued at USD 586.5 million.

The market is projected to grow at a CAGR of 37.3% during the forecast period.

The retail segment is expected to lead the market.

The increasing inside frauds and threats to drive market growth.

Oracle Corporation, Adobe Inc., IBM Corporation, Splunk Inc., Heap Inc. LogSentinel B.V., Altamira.ai are the top players in the market.

North America is expected to hold the highest market share.

By deployment, the cloud segment is expected to grow with a remarkable CAGR during the forecast period.

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