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The fast-paced urban developments and the rising growth of the hospitality industry are expected to ease the demand for blankets, including electric blankets. The hotels and homestays emphasize providing reliable and comfortable customer service, thereby surging the consumption of blankets. The increased investments in infrastructure development of hotels and other lodging services uplift the demand for such products.
The hospitality and tourism sector plays a significant role in surging the sales of comfortable products for customers' convenience.
The rising demand for innovative electric blankets has played a key role in maintaining the market growth, as electric blanket manufacturers find innovative ways to offer comfortability and luxury to the users for evolving consumer preferences.
The individuals that work and stay in hilly and low temperatures frequently fall prey to hypothermia and other cold-related illnesses, which captures the interest of the consumers towards warm and lightweight blankets to adjust to the cold climatic conditions.
The Covid-19 crisis has drastically impacted the market and has resulted in slow growth in the demand for blankets. The stringent government rules across the globe have led to the closure of marketplaces, which has directly affected the sales growth of blankets and other textiles, which were treated as non-essential in the Covid-19 situation.
However, in the post-Covid-19 time, the blankets market is expected to withstand optimal growth as the markets are gradually in the open phase. The purchase of such items is expected to gradually increase in demand, as online shopping has propagated, and brick and mortar stores are expected to see a foothold in demand for blankets.
The report will cover the following key insights:
Cotton blankets are estimated to account for the largest proportion of the global blankets market as the material is widely accepted by consumers due to its eco-friendly nature. Additionally, there are instances where blankets are made from harmful raw materials and toxic fabrics, leading to skin infections, thereby augmenting the consumers' interest in purchasing cotton ones. The blankets made with cotton cover are easy to clean and wash, and they are lightweight and comfortable to wrap around while sleeping or traveling, thereby surging the demand for cotton-made blankets.
The household segment is estimated to hold the largest share of the global blanket market. The leading share of the household segment is attributed to the increasing usage of blankets to battle different climatic conditions. The increasing expenditure on household luxury has supplemented the consumption of blankets, and the growing family structure has also supported the consumption requirement.
The offline segment is anticipated to exhibit the largest share of the global blankets market as the offline channel provides an enriched shopping experience to the customers in choosing as per the requirement. The convenience and easiness of trying the blankets and their material and obtaining them directly make the offline distribution channel witness a leading market share. The assortment of multiple types of blankets under one roof and the ability to touch and feel the match per the consumer's need have escalated the overall demand of this segment.
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The North American market is anticipated to hold the dominant share in the global blankets market due to the colder climatic conditions in Canada and other parts of North America, which has widened the demand for blankets of different categories. Also, the changing lifestyle pattern and urbanization have raised the demand for various innovative blankets. For instance, as per The Associated Press (AP) data in March 2021, the American Textile Company's data revealed that 'Tranquility' weighted blankets became America's No.1 selling brand in the category. Consumers have appreciated the company's new innovative approach and have made the company's blankets in the top-selling brand category.
Besides this, the region is fragmented with key blankets producing industries that focus on producing efficient thermal insulation technologies and raw materials to cater to the markets globally, thereby surging the region's popularity in blanket production. Mid-Mountain Materials Inc., Newtex Industries Inc., Hudson's Bay Company are prominent US-based manufacturers focusing on thermal insulation technologies.
The report will include key players such as Hudson's Bay Company, URBANARA GmbH, American Blanket Company, Medline Industries Inc., Pendleton Woolen Mills, Biddeford Blankets LLC, Shanghai Easun Group, Chellco Industries Limited, Jarden Corporation, and others.
By Material Type
By Distribution Channel
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