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Blanket Market Size, Share and Analysis By Material Type (Wool, Polyester, and Cotton), By Application (Household and Commercial), By Distribution Channel (Online and Offline) and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI106542 | Status : Ongoing



The fast-paced urban developments and the rising growth of the hospitality industry are expected to ease the demand for blankets, including electric blankets. The hotels and homestays emphasize providing reliable and comfortable customer service, thereby surging the consumption of blankets. The increased investments in infrastructure development of hotels and other lodging services uplift the demand for such products.

The hospitality and tourism sector plays a significant role in surging the sales of comfortable products for customers' convenience.

  • According to World Travel and Tourism Council data, the global contribution in 2018 from the travel and tourism sector was USD 8.8 trillion.

The rising demand for innovative electric blankets has played a key role in maintaining the market growth, as electric blanket manufacturers find innovative ways to offer comfortability and luxury to the users for evolving consumer preferences.

The individuals that work and stay in hilly and low temperatures frequently fall prey to hypothermia and other cold-related illnesses, which captures the interest of the consumers towards warm and lightweight blankets to adjust to the cold climatic conditions.

Impact of COVID-19 on Blanket Market

The Covid-19 crisis has drastically impacted the market and has resulted in slow growth in the demand for blankets. The stringent government rules across the globe have led to the closure of marketplaces, which has directly affected the sales growth of blankets and other textiles, which were treated as non-essential in the Covid-19 situation.

However, in the post-Covid-19 time, the blankets market is expected to withstand optimal growth as the markets are gradually in the open phase. The purchase of such items is expected to gradually increase in demand, as online shopping has propagated, and brick and mortar stores are expected to see a foothold in demand for blankets.

Key Insights

The report will cover the following key insights:

  • The increased investments in infrastructure development of hotels and other lodging services – For Blanket Market

  • The rising demand for innovative electric blankets – For Blanket Market

  • Overview of Blanket Market - For Blanket Market

  • hypothermia and other cold-related illnesses for the people residing and working in cold temperature regions- For Blanket Market

  • Impact of COVID-19 on Blanket Market

Analysis by Material Type

Cotton blankets are estimated to account for the largest proportion of the global blankets market as the material is widely accepted by consumers due to its eco-friendly nature. Additionally, there are instances where blankets are made from harmful raw materials and toxic fabrics, leading to skin infections, thereby augmenting the consumers' interest in purchasing cotton ones. The blankets made with cotton cover are easy to clean and wash, and they are lightweight and comfortable to wrap around while sleeping or traveling, thereby surging the demand for cotton-made blankets.

Analysis By Application

The household segment is estimated to hold the largest share of the global blanket market. The leading share of the household segment is attributed to the increasing usage of blankets to battle different climatic conditions. The increasing expenditure on household luxury has supplemented the consumption of blankets, and the growing family structure has also supported the consumption requirement.

Analysis By Distribution Channel

The offline segment is anticipated to exhibit the largest share of the global blankets market as the offline channel provides an enriched shopping experience to the customers in choosing as per the requirement. The convenience and easiness of trying the blankets and their material and obtaining them directly make the offline distribution channel witness a leading market share. The assortment of multiple types of blankets under one roof and the ability to touch and feel the match per the consumer's need have escalated the overall demand of this segment.

Regional Analysis


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The North American market is anticipated to hold the dominant share in the global blankets market due to the colder climatic conditions in Canada and other parts of North America, which has widened the demand for blankets of different categories. Also, the changing lifestyle pattern and urbanization have raised the demand for various innovative blankets. For instance, as per The Associated Press (AP) data in March 2021, the American Textile Company's data revealed that 'Tranquility' weighted blankets became America's No.1 selling brand in the category. Consumers have appreciated the company's new innovative approach and have made the company's blankets in the top-selling brand category.  

Besides this, the region is fragmented with key blankets producing industries that focus on producing efficient thermal insulation technologies and raw materials to cater to the markets globally, thereby surging the region's popularity in blanket production. Mid-Mountain Materials Inc., Newtex Industries Inc., Hudson's Bay Company are prominent US-based manufacturers focusing on thermal insulation technologies.

Key Players Covered

The report will include key players such as Hudson's Bay Company, URBANARA GmbH, American Blanket Company, Medline Industries Inc., Pendleton Woolen Mills, Biddeford Blankets LLC, Shanghai Easun Group, Chellco Industries Limited, Jarden Corporation, and others.


By Material Type

By Application

 By Distribution Channel

By Geography

  • Wool

  • Polyester

  • Cotton




  • Household

  • Commercial




  • Online

  • Offline

  • North America (USA, Canada, and Mexico)

  • Europe (Germany, France, Italy, Spain, U.K., and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of APAC)

  • Middle East & Africa (UAE, South Africa, and Rest of MEA)

  • South America (Brazil, Argentina, and Rest of South America)  

Key Industry Developments

  • For instance, in July 2021, Bearaby has introduced Travel Napper, a weighted travel blanket that can be carried while traveling. The 10lb travel blanket is suitable to carry while moving with flights, trains, and other public transportation.

  • For instance, in Nov 2019, Casper has unveiled a weighted blanket in 10,15 and 20 lbs. The blanket is made with microbead filling and is available in navy blue. Also, the blanket comes with a soft cotton cover. 

  • Ongoing
  • 2023
  • 2019-2022

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