"Assisting You in Establishing Data Driven Brands"
The fast-paced urban developments and the rising growth of the hospitality industry are expected to ease the demand for blankets, including electric blankets. The hotels and homestays emphasize providing reliable and comfortable customer service, thereby surging the consumption of blankets. The increased investments in infrastructure development of hotels and other lodging services uplift the demand for such products.
The hospitality and tourism sector plays a significant role in surging the sales of comfortable products for customers' convenience.
The rising demand for innovative electric blankets has played a key role in maintaining the market growth, as electric blanket manufacturers find innovative ways to offer comfortability and luxury to the users for evolving consumer preferences.
The individuals that work and stay in hilly and low temperatures frequently fall prey to hypothermia and other cold-related illnesses, which captures the interest of the consumers towards warm and lightweight blankets to adjust to the cold climatic conditions.
The Covid-19 crisis has drastically impacted the market and has resulted in slow growth in the demand for blankets. The stringent government rules across the globe have led to the closure of marketplaces, which has directly affected the sales growth of blankets and other textiles, which were treated as non-essential in the Covid-19 situation.
However, in the post-Covid-19 time, the blankets market is expected to withstand optimal growth as the markets are gradually in the open phase. The purchase of such items is expected to gradually increase in demand, as online shopping has propagated, and brick and mortar stores are expected to see a foothold in demand for blankets.
The report will cover the following key insights:
Cotton blankets are estimated to account for the largest proportion of the global blankets market as the material is widely accepted by consumers due to its eco-friendly nature. Additionally, there are instances where blankets are made from harmful raw materials and toxic fabrics, leading to skin infections, thereby augmenting the consumers' interest in purchasing cotton ones. The blankets made with cotton cover are easy to clean and wash, and they are lightweight and comfortable to wrap around while sleeping or traveling, thereby surging the demand for cotton-made blankets.
The household segment is estimated to hold the largest share of the global blanket market. The leading share of the household segment is attributed to the increasing usage of blankets to battle different climatic conditions. The increasing expenditure on household luxury has supplemented the consumption of blankets, and the growing family structure has also supported the consumption requirement.
The offline segment is anticipated to exhibit the largest share of the global blankets market as the offline channel provides an enriched shopping experience to the customers in choosing as per the requirement. The convenience and easiness of trying the blankets and their material and obtaining them directly make the offline distribution channel witness a leading market share. The assortment of multiple types of blankets under one roof and the ability to touch and feel the match per the consumer's need have escalated the overall demand of this segment.
To gain extensive insights into the market, Request for Customization
The North American market is anticipated to hold the dominant share in the global blankets market due to the colder climatic conditions in Canada and other parts of North America, which has widened the demand for blankets of different categories. Also, the changing lifestyle pattern and urbanization have raised the demand for various innovative blankets. For instance, as per The Associated Press (AP) data in March 2021, the American Textile Company's data revealed that 'Tranquility' weighted blankets became America's No.1 selling brand in the category. Consumers have appreciated the company's new innovative approach and have made the company's blankets in the top-selling brand category.
Besides this, the region is fragmented with key blankets producing industries that focus on producing efficient thermal insulation technologies and raw materials to cater to the markets globally, thereby surging the region's popularity in blanket production. Mid-Mountain Materials Inc., Newtex Industries Inc., Hudson's Bay Company are prominent US-based manufacturers focusing on thermal insulation technologies.
The report will include key players such as Hudson's Bay Company, URBANARA GmbH, American Blanket Company, Medline Industries Inc., Pendleton Woolen Mills, Biddeford Blankets LLC, Shanghai Easun Group, Chellco Industries Limited, Jarden Corporation, and others.
By Material Type
By Distribution Channel
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry