Bowling Market Size, Share & Industry Analysis, By Product (Balls, Pins, Shoes, Lanes & Systems, Scoring & Management Systems, and Accessories), By Application (Recreational and Professional), By Distribution Channel (Specialty Sports Retailers, Department Stores, Online Stores, and Others), and Regional Forecast, 2025-2032

The global bowling market size was valued at USD 2.69 billion in 2024. The market is projected to grow from USD 2.78 billion in 2025 to USD 3.47 billion by 2032, exhibiting a CAGR of 3.19% during the forecast period.

Bowling centers maintain superior service quality to increase the incidence of corporate events, leagues, and casual playing. Traditional bowling alleys are being upgraded with digital systems to maintain their service sales in a competitive environment. The emergence of boutique bowling concepts and hybrid gaming experiences also increases consumer demand for bowling equipment.

Key players operating in the global market include Brunswick Bowling Products, Inc., Storm Products, Inc., MOTIV Bowling, LLC., Murrey International, Inc., and US Bowling Corporation. These players provide a broad portfolio of ergonomically designed sports equipment to enhance users’ performance.

MARKET DYNAMICS

MARKET DRIVERS

Rising Adoption of Ball Pinning Activity to Drive Market Growth

Cricket is growing in popularity as a social and family-friendly activity due to its universal appeal and low initial skill requirements. The expansion of shopping malls, entertainment complexes, and mixed-use leisure centers has made pinning equipment more accessible to urban consumers. Ball pinning is a popular activity among families and groups as it offers social interaction, recreational activity, entertainment, and dining all in one place. Increased demand for equipment and modernization, and increased foot traffic in ball pinning centers, have been directly attributed to this growing preference. The United States Bowling Congress reported that during the 2022–2023 season, the number of bowling participants in the country rose by 4.4%.

MARKET RESTRAINTS

High Installation and Maintenance Costs to Restrain Market Growth

The high cost of installation/upgradation of lanes, pinsetters, scoring systems, and flooring is posing challenges for facility owners who offer bowling services, thereby restraining market growth. In addition, the high cost of routine equipment maintenance and the expenses of string pinsetter-based systems are negatively impacting product revenue growth.

MARKET OPPORTUNITIES

Rising Adoption of String Pinsetters to Favor Market Growth

Rising adoption of string pinsetters, which reduce maintenance, labor, and other operational costs compared to traditional free-all pinsetters, is creating newer bowling market growth opportunities. In addition, increasing demand for automated scoring systems, lane maintenance machines, and self-service kiosks, which improve operational efficiency, is favoring product revenue growth worldwide.

BOWLING MARKET TRENDS

Rising Demand for Customized Cricket Balls to Augment Market Growth

The increasing number of bowlers seeking equipment with personalized designs and the rising demand for custom-made cricket balls are favoring market growth. In addition, manufacturers’ continuous development of advanced weight block (core) designs and specialized coverstocks to enhance hook potential, ball motion, and control on different oil patterns is driving product revenue growth.

MARKET CHALLENGES

Supply Chain Disruptions and Unavailability of Raw Materials to Challenge Business Operations

Incidents of supply chain disruptions due to the unavailability of key materials used in products, including resins, steel, and wood, are negatively impacting key players’ cricket equipment manufacturing operations. In addition, rising raw material prices increase manufacturing costs and reduce profit margins, posing a challenge to industry growth.

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Segmentation Analysis

By Product

High Importance and Frequent Replacement of Balls in Sports Boosted Ball Segment Growth

By product, the market is segregated into balls, pins, shoes, lanes & systems, scoring & management systems, and accessories. Demand for ten-pin equipment and other equipment is rising with the growing recreational and league participation rate. The balls segment exhibited a leading global bowling market share of 35.97% in 2024. The segment dominates the market as it is the most essential and frequently replaced equipment in both recreational and professional settings. Balls are personal-use products, unlike lanes or pinsetters, which leads to higher sales volumes due to individual ownership and customization requirements. Its market share is further increased by material advancements such as reactive resins and urethanes, and the need for weight adjustments, performance-enhancing designs, and custom drilling. Furthermore, increasing league and tournament participation fuels ongoing improvements and recurring business, enhancing its dominant position.

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The scoring & management systems segment is growing at the fastest CAGR of 4.34% during the forecast period (2025-2032). The segment’s fastest growth is attributed to consistent technological advancements in scoring systems, including advanced touchscreen features and real-time performance analytics. Furthermore, the growing number of bowling centers adopting augmented reality-based scoring displays to enhance player engagement is favoring the segment’s growth.

By Application

High Participation in Recreational Cricket Centers Led the Recreational Segment Expansion

Based on application, the global market is bifurcated into recreational and professional.

The recreational segment exhibited a leading global market share of 89.79% due to the large number of recreational participants visiting cricket centers for casual entertainment. Additionally, the growing popularity of cricket among youngsters as a prominent sports option is increasing product demand from the recreational segment.

Rising number of players participating in leagues and international tournaments is driving the demand for high-performance balls, shoes, and accessories, favoring the professional segment’s growth at the fastest rate of 4.94% during 2025-2032. In addition, the growing number of bowling centers generating revenues from food and beverage services alongside the main gameplay enhances consumers’ experience and accelerates segmental growth.

By Distribution Channel

Availability of a Broader Assortment of Professional-Grade Items Favors the Specialty Sports Retailers Segment Expansion

Based on distribution channel, the market is segmented into specialty sports retailers, department stores, online stores, and others.

The availability of a broader assortment of professional-grade items, including cricket balls, shoes, bags, and accessories, led the specialty sports retailers segment, holding a leading market share of 38.78% in 2024. The segment is slated to maintain the apex position during 2025-2032. Consistent specialty stores’ provision of expert guidance, ball drilling services, and personalized fittings positively contribute to product sales growth, driving the segmental revenue growth.

Rising adoption of online shopping for sports goods is mainly driving the online stores segment growth rate of 3.90% during 2025-2032. The growing number of enthusiasts who research, compare, and purchase balls from online shops is also favoring the segment’s growth.

Bowling Market Regional Outlook

By geography, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

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The North America region dominated the global market in 2023, valued at USD 0.91 billion, and maintained its leading market share of 38.42% in 2024. High demand for sports equipment and the availability of a well-established sports culture in the U.S. and Canada are significantly generating product revenues in these countries. Additionally, the increasing number of sports clubs and cricket facilities in Mexico and Canada is driving market growth in these countries.

A robust base of recreational consumers and increasing demand for high-performance balls, lanes, scoring systems, and accessories are mainly driving U.S. market growth. In addition, the widespread availability of bowling equipment through specialty retailers and online platforms reinforces the U.S. as the primary market in North America.

The Asia Pacific region’s market is projected to grow at the fastest rate of 4.29% during the forecast period (2025-2032). The region’s fastest growth is attributed to the increasing number of entertainment centers in urban areas and the growing participation of youth in cricket sports in India, Australia, Hong Kong, and New Zealand. Furthermore, the expansion of sports infrastructural facilities in China and Southeast Asia is accelerating market growth in the region. The rising popularity of cricket as a recreational and competitive activity further drives product sales growth.

Strong recreational base and an expanding network of modern entertainment and bowling centers are the primary factors generating product consumption in the European region. Consistent upgrades of lanes, scoring systems, and equipment in sports, coupled with rising youth participation in competitive leagues, are driving market growth in the U.K., France, and Italy.

The market in the South America and Middle East & Africa regions is expected to witness a moderate growth rate from 2025 to 2032. The South America market in 2025 is set to reach a valuation of USD 0.16 billion.

The South America market is mainly driven by increasing urbanization and the growing consumer interest in leisure activities, which tends to uplift the sports equipment demand in the region. The increasing number of modern cricket sports centers is favoring the product consumption in Brazil and Colombia.

The Middle East & African market is growing with the increasing number of establishments of new sports centers in countries such as the UAE, Saudi Arabia, and South Africa. The rising investments in entertainment infrastructure and youth-focused leisure activities are creating opportunities for equipment suppliers and technology providers. In the Middle East & Africa region, the UAE is expected to reach a market value of USD 0.03 billion by 2025.

COMPETITIVE LANDSCAPE

Key Industry Players

Diverse Product Portfolio to Enable Key Market Players’ Maintain Market Position

The global market is characterized by key players including Brunswick Bowling Products, Inc., Storm Products, Inc., MOTIV Bowling, LLC., Murrey International, Inc., and US Bowling Corporation. These players offer a diverse range of products, including pinsetters and bowling equipment, and scoring systems. In addition, they maintain market position by leveraging product innovation and consumer loyalty. 

LIST OF KEY BOWLING COMPANIES PROFILED

• Brunswick Bowling Products, Inc. (U.S.)
• Storm Products, Inc. (U.S.)
• MOTIV Bowling, LLC. (U.S.)
• Murrey International, Inc. (U.S.)
• US Bowling Corporation (U.S.)
• Kegel Inc. (U.S.)
• Switch International Bowling, Inc. (Turkey)
• Twelve Strike International, Inc. (U.S.)
• Guangzhou Flying Bowling Co., Ltd. (China)
• Red Sun Bowling Co., Ltd. (China)
• Lucky Strike Entertainment Corporation (U.S.)

KEY INDUSTRY DEVELOPMENTS

• February 2025: Brunswick Bowling announced a major update to its OpenLane mobile application designed for bowling center operators, aiming to drive loyalty, repeat visits, and equipment lifecycle upgrades.
• February 2025: Storm Products, Inc. released a new high-performance ball line featuring advanced core and coverstock technology and announced the expansion of its direct-to-consumer online sales platform globally.
• January 2025: United States Bowling Congress (USBC) released its “A Future for the Sport – 2024 Recap, 2025 Preview” report, highlighting significant enhancements to its digital engagement platforms, including the BOWL.com mobile app and BowlTV streaming service. An increase in digital engagement with these apps is expected to boost adoption of the product.
• January 2024: Brunswick Bowling Products formed a partnership with South Pacific Bowling as its exclusive aftermarket distributor and center-modernization partner for Australia, New Zealand, and the Pacific Islands.
• June 2024: Brunswick Bowling Products entered into a strategic agreement with JNJ Distribution to serve as the exclusive distributor of Brunswick’s aftermarket and consumer products in Southeast Asia.

REPORT COVERAGE

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Report Scope & Segmentation