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The global kiosk market size was USD 20.29 billion in 2020. The global impact of COVID-19 has been unprecedented and staggering, with kiosk witnessing a negative impact on demand across all regions amid the pandemic. Based on our analysis, the global market exhibited a lower growth of 11.8% in 2020 as compared to the average year-on-year growth during 2017-2019. The market is projected to grow from USD 22.69 billion in 2021 to USD 51.05 billion in 2028 at a CAGR of 12.3% in the 2021-2028 period. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.
Kiosks are customized computer terminals that are designed for public use to provide information, provide objects, and enable transactions. These terminals are expected to empower businesses and consumers to perform automated self-service functions. They are designed to offer an enhanced consumer experience, making them an essential investment for companies adopting them into their processes.
Covid-19 Impact: Massively Hit Retail & Tourism Industries to Restrain Market Growth
The impact of the coronavirus outbreak has been drastic in Western countries. In the short term, the negative influence will be primarily experienced due to the disruption in the retail and global tourism activities and difficulty in production, owing to reduced manpower at manufacturing facilities. The enormity of these disruptions increases as the time to recovery lengthens. Moreover, the impact on the retail industry will be far more extensive if the virus continues its course across major economies such as India, China, and Germany. In the long term, the industries related to this market are expected to be back on track, resulting in considerable demand for equipment in the coming years.
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AI and Cloud Computing Technologies to Upscale Market Size
The kiosk market growth is likely to gain traction on account of the increasing adoption of cloud computing in contactless payments solutions and Near Field Communication (NFC) devices. These machines are based on a single-modal usability approach and robotics analytics capabilities that require a core structure to store a large amount of data. This data requirement can be easily fulfilled by cloud and Artificial Intelligence (AI) technology in secure and reliable environments at a low cost. Key players are focusing on integrating cloud computing with machines. These cloud computing services are enabled with Analytics as a Service (AaaS) offerings that allow users to quickly program these machines without the need for external storage devices. Hence, these technologies provide wide functions and are expected to enhance the size of the market.
Advances in Technology are Enabling Compelling Designs of Interactive Kiosks
Vendors are anticipated to continue to operate interactive machines to deliver their customers with online shopping prospects and to endorse products and services that are not housed in stores. Such interfacing capabilities complement retailers by providing compelling product demonstrations and enabling retailers to sell products without stocking inventory. For instance, Decathlon, a prominent player in sporting goods, recently inaugurated its U.S. flagship high-tech merchandizing location in Emeryville, California. Customers are no longer required to be in long checkout lines, thereby engaging directly with Decathlon associates on the retail floor, tapping them closer to their shopping products. Using a sophisticated combination of technology solutions such as RFID, QR codes, and smartphone transactions, consumers can check out their purchases at any point within the store using their mobile phone, their Apple watch, gift cards, or traditional credit and debit cards.
High Upfront Investment and Ongoing Financial Crisis to Hinder Market Growth
Several companies are planning to automate the sales process by deploying smart kiosk, which require the diffusion of vast amounts of capital. This involves purchasing cost, processing cost, and other costs involved in maintaining the equipment. In addition to this, several companies are facing troubles in adjusting to changing needs of the hour amid the pandemic. Some companies are currently going through a severe cash crisis due to which they are required to even lay off some of their employees. This is expected to affect the companies in the coming years, with the severity of the crisis increasing daily and hampering economic activities at an unprecedented scale.
Retail Kiosk Likely to Generate Significant Revenue
Based on type, the market is segmented into retail, financial, QSR, tickets & billing, information, self service kiosk, and others (photo, etc.).
Retail kioska have the highest market share, as these machines are widely installed across department stores, grocery stores, convenience stores, & specialty retailers. Information, self-service, and retail-type machines provide necessary services to consumers such as non-stock product ordering, wayfinding directories, employment, product lookup, company information, and targeted offers.
Tickets & billings, and financial kiosk facilities have been around for a long time. These are often utilized for bill payments as well as to perform activities such as financial services, cashback, money withdrawal & deposit at ATMs, and many other business functions.
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Airport & Hotels and Hospitality Segments to Exhibit Considerable Growth
The industry segment covered in this report includes retail, BFSI, hospitality, entertainment & gaming, airports & hotels, IT/ telecommunication, and others.
The retail industry is transforming the way customers involved with brands. With the increasing power of kiosk equipment, store owners can display a targeted range of goods to individual customers, feature loyalty promotions, and even provide fast and efficient payment methods. They offer several ways for businesses to improve customer service, experience and increase return on investment (ROI). The retail industry, airport & hotels, and hospitality use them for vending products, food and beverage, digital advertising, endless aisle, order entry, bill payment, and survey & wayfinding. Besides the kioska for retail industries, the banking and financial service and entertainment & gaming industries are expected to have stable growth in the coming years.
Asia Pacific Kiosk Market Size, 2020 (USD Billion)
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Asia Pacific is expected to lead the growth with the highest shares. Countries in the region such as China, India, & Japan are witnessing an increasing adoption of self-service across their merchandising and service segments to enhance their customer engagement. End users progressively look for better display sizes to engage consumers with high quality and better content display. This regional trend is gradually evolving customer satisfaction and engagement in commercial spaces. Additionally, increasing adoption of these in the banking and financial sector will drive the industry with the fastest compound annual growth rate from 2021 to 2028.
China is expected to exhibit strong demand with the increasing number of ATMs in the country. This is owed to the consumers preferring interactive and touch screen ATMs in the region. Also, technological advancements in these machines, including speech capability, smartphone connectivity, etc., have increased the adoption. Besides, growing international and cross-provincial tourism in the country is expected to increase the number of people in famous places. In order to manage the demand and provide better interaction, the retailers and shopkeepers are installing more and more kiosk machines. This benefits them in eliminating the communication barrier, easy serviceability, cashless transaction, reducing human resource costs, etc.
Europe & North America are expected to emerge as prominent contributors to the growth of the global demand and will hold a substantial share during the forecast period. The growing preference of shops to reduce customer interaction with sales coordinators is anticipated to drive the regional demands of the market during the forecast period.
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The Middle East & Africa, and Latin America are expected to post steady growth during the forecast period. The growth is owed to the initiatives taken by the businesses in these regions to increase customer engagement quality. Furthermore, the increasing adoption of self-checkout systems is expected to fuel the market in the coming years.
Focused Efforts toward Digital Transformation with R&D Investments to Spur Competition
Leading players such as ZIVELO, NCR Corporation, Diebold Nixdorf Inc., Glory Global Solutions (International) Limited, and Advantech Co., Ltd. have a dominant position of 60%-65% share in this market. The established players are targeting the digital transformation of commercial services by concentrating a significant part of the R&D budget on digital solutions & technological developments. Technologies such as Radio-Frequency Identification (RFID) and Near-Field Communication (NFC) in the fields of digital payment and security applications are also being installed to make them more secure. For example, ViaTouch Media announced AI-based interactive machines that automatically bill the customer when the products are picked from merchandising shelves.
An Infographic Representation of Kiosks Market
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The global kiosk market research report provides a detailed analysis of the market. It focuses on key aspects, such as competitive landscape, leading companies, product/service types, and leading product applications. Besides, the report offers insights into the current market trends and highlights key industry developments resulting from primary and secondary research studies. In addition to the factors mentioned above, the report encompasses the analysis of several key factors that have contributed to the growth of the market over recent years.
2017 - 2028
Value (USD Billion)
Type, Industry, Region
As per Fortune Business Insights study, the global market value stood at USD 20.29 billion in 2020.
By 2028, the global market value is expected to reach USD 51.05 billion.
The market is projected to grow at a CAGR of 12.3%, exhibiting moderate growth during the forecast period (2021-2028).
The market size in Asia Pacific stood at USD 5.53 billion in 2020.
The retail type segment is expected to be the leading segment in the market during the forecast period.
Advances in technology are enabling compelling designs of interactive kiosk, which will be the key market driver.
ZIVELO, NCR Corporation, Diebold Nixdorf Inc., Glory Global Solutions (International) Limited, and Advantech Co., Ltd. are the major players in the market.
The retail industry segment is expected to drive the market.
The major players constitute a share of 60% -65% in the market.
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