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CBD Skincare Market Size, Share & Industry Analysis, By Type (Oils, Creams & Moisturizers, Masks & Serums, and Others), By End-user (Men and Women), By Distribution Channel (Hypermarket/Supermarket, Specialty Stores, Online Stores, and Others) and Regional Forecast, 2024-2032

Last Updated: July 01, 2024 | Format: PDF | Report ID: FBI107940



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The global CBD skincare market size was valued at USD 1.54 billion in 2023 and is projected to grow from USD 1.77 billion in 2024 to USD 5.68 billion by 2032, exhibiting a CAGR of 15.73% during the forecast period. North America dominated the CBD skincare market with a market share of 32.47% in 2023.

CBD, or cannabidiol is a compound derived from the cannabis plant known for its anti-inflammatory and antioxidants properties. When used in skincare products, CBD is believed to help with various skin concerns, including acne, inflammation, redness, and signs of aging.

The increasing demand for CBD skincare products is attributable to the growing awareness of the benefits of CBD infused skin care products across countries. Several manufacturers are focusing on launching new products to diversify their product portfolio and expand consumer reach. For instance,  

In July 2021, Bombay Hemp Company (BOHECO), an Indian hemp & CBD-based products company, announced the expansion of its skincare line.

In October 2020, The Body Shop, a U.K.-based cosmetics & skincare company, launched three CBD personal care products for retail sales in the U.K. and the U.S. According to the company, the collection includes face oil, a moisturizer, and a cleansing mask.  

During the pandemic in 2020, emergency measures and lockdowns hampered the supply of raw materials. Prices for ingredients increased in exports across developing countries due to longer shipping delays and higher freight prices. Import and export activities in some countries became challenging due to the lockdown measures across countries.

CBD Skincare Market Trends

Rising Popularity of Chemical-free Products to Propel Product Demand

Growing consumer awareness of health and wellness is an emerging macro trend toward natural skincare products, positively influencing the global CBD skin care market growth. Consumers are increasingly seeking alternatives to synthetic chemicals to optimize and enhance their health and skin appearance. The rising popularity of natural and chemical-free skincare products boosts product demand worldwide. Industry participants launch new products to cater to the increasing demand for chemical-free skincare products. For instance,

In November 2021, Beardo, an Indian male grooming brand, launched its new hemp personal care range, including hemp facewash scrub, lip balm, and hemp foam facewash.

In January 2020, Irwin Naturals, a U.S.-based nutraceuticals company, launched a new CBD-infused skincare line, HydroCanna. According to the company, the new line features full-spectrum hemp extract and naturally occurring CBD.

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CBD Skincare Market Growth Factors

Increasing Consumer Awareness Regarding Benefits of Cannabidiol (CBD) to Boost Product Demand

CBD skincare products are gaining popularity among consumers worldwide due to their soothing properties, one of the major market drivers. These products demonstrate anti-aging, skin cleansing, anti-inflammatory, and antioxidant properties. In addition, hemp oil contains high antioxidant levels, increasing its adoption in skincare products. CBD skin care products also offer many benefits, including improved sleep and treating skin conditions such as psoriasis, acne, and eczema. In recent years market players have launched new products to expand their portfolios. For instance,

In March 2022, Lotus Organics+, an Indian organic skincare brand, launched Hemp Youth Glow, a range of hemp-infused skincare products.

Increasing Legalization of Cannabidiol (CBD) across Countries to Favor Market Expansion

The increasing legalization of hemp and cannabidiol cultivation by governments across countries fuels the demand for CBD personal care products. The increasing number of countries cultivating legal CBD contributes significantly to product availability worldwide, driving the market. According to the United Nations Conference on Trade and Development, in 2021, over 40 countries produced hemp & cannabidiol.

Prominent companies are partnering with raw material suppliers to boost production and sales. For instance,

In March 2023, Kulture Wave Beauty (KWB), a U.S.-based beauty brand by Cardi B (a popular international rapper), partnered with Hemp, Inc., a premium hemp products supplier in the U.S. This partnership involves Hemp serving as the supplier of CBD and MCT oil used in KWB’s skincare and feminine hygiene products.

In July 2022, Can Global, an Australian medical cannabis firm, launched Fuss Pot, its CBD-hemp skincare brand with two different skincare ranges: a hemp-based line targeting aging and a CBD-based line for repair. The product range includes cleansers, serums, creams, and body oils.


Complex Government Regulations to Limit Market Growth

Various countries have different levels of legalization for cannabidiol (CBD), forcing industry players to comply with the standards. Additionally, hemp regulations, including cannabidiol (CBD) and tetrahydrocannabinol (THC), vary widely from state to state, adding to the complexity. Several countries restrict the use of CBD in skincare products. For instance,

In June 2021, China’s National Institute for Food and Drug Control (NIFDC) banned cannabis-derived ingredients in cosmetic and personal care products, mandating companies manufacturing CBD-infused products to follow various regulatory guidelines.

CBD Skincare Market Segmentation Analysis

By Type Analysis

Increasing Product Usage to Treat Skin Conditions to Trigger Product Demand

Based on type, the market is segmented into oils, creams & moisturizers, masks & serums, and others.

The creams & moisturizers segment dominated the global CBD skincare market share in 2023. The growing popularity of CBD-infused creams and moisturizers with benefits such as reducing redness, calming irritated skin and dry skin, and anti-inflammatory properties drives the segment’s growth.

The oils segment is expected to grow significantly throughout the forecast period due to the growing effectiveness of products in treating skin conditions such as eczema, psoriasis, aging, and acne. Recent years have witnessed market players launch new products within the CBD oils category. For instance,

In September 2020, Amway, a U.S.-based beauty & home care products company, launched CBD facial oil.

The masks & serum segment is expected to grow steadily throughout the forecast period owing to increasing consumer awareness regarding the product benefits such as detoxification and hydration, reducing wrinkles, fine lines, and dark spots. Several companies launch new products to boost sales within the masks & serum category. For instance,

In February 2020, HealthyTOKYO, a Japan-based CBD products company, launched a new CBD Facial Mask. According to the company, the new product includes 30 mg of CBD with anti-inflammatory and relaxation-inducing properties.

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By End-user Analysis

Growing Demand for Anti-aging Products to Fuel Product Adoption among Women

Based on end-user, the market is segmented into men and women. 

The women's segment dominated the market in 2023 owing to the wide availability of women's cannabidiol skincare products and increasing consumer disposable incomes. Rising financial conditions and social independence among working women also fuels the demand for women-centric skincare products. Moreover, the increasing demand for products with anti-aging and hydration features to address hormonal breakouts and sensitive skin drives the segment’s growth.

The men's segment is expected to grow significantly over the forecast period. The growing awareness and consciousness among men toward their well-being and looks drive the segment’s growth. Furthermore, the increasing need for working men to look presentable propels the segment's growth. CBD companies launch new products to cater to the increasing demand for anti-aging products. For instance,

In January 2020, Vitalibis, Inc., a U.S.-based CBD pharmaceutical products company, launched its new gracefully-aging CBD+ skincare product line, including CBD-infused face wash, eye cream, and face cream.

By Distribution Channel Analysis

Hypermarket/Supermarket Segment Leads Market, Fueled by Consumer Convenience and Product Variety

Based on distribution channel, the market is segmented into hypermarket/supermarket, specialty stores, e-commerce/online stores, and others.

The hypermarket/supermarket segment held the largest market share in 2023 owing to the rising consumer inclination toward hypermarkets/supermarkets for convenience and the wide availability of products of various brands. Hypermarkets/supermarkets also assist product purchases as per individual requirements, driving the segment's growth.

The online stores segment is expected to expand at a significant growth rate over the forecast period. The increasing trend of online purchasing through company websites for genuine products and avoiding counterfeiting drives the segment’s growth. Several companies focus on launching online stores to expand their reach. For instance, in December 2021, CbdMD, a U.S.-based CBD products company, launched CbdMD Botanicals, a new e-commerce site for its clean beauty skincare brand.

In March 2020, Cannuka, LLC, a U.S.-based cannabidiol beauty and skincare brand company, launched CBD Purifying Gel Balm Cleanser online at Cannuka.com.


Geographically, the global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America CBD Skincare Market Size, 2023 (USD Billion)

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North America dominated the global market in 2023 owing to the rising consumer spending on natural skincare products against the backdrop of the legalization of cannabis in the U.S. & Canada. The presence of internationally renowned beauty care manufacturers offering U.S.-manufactured CBD-infused skincare products will contribute significantly to regional CBD skincare market growth in the coming years.

Europe is expected to grow considerably throughout the forecast period owing to increasing consumer purchasing power and the emerging trend of luxurious lifestyles. Moreover, the European Union promotes sustainability across Europe, focusing on natural and organic products and increasing the product demand across domestic markets. European companies are expanding their geographical presence and launching new products to cater to the increasing demand for natural products. For instance,

In July 2022, Aurelia London, a U.K.-based skincare company, launched skincare products with probiotics and CBD crystals.

In June 2021, New You, Inc., a U.S.-based personal care products company, announced that ST Brands, a subsidiary of New You, entered the European skincare market through a stock purchase agreement with Primus Skincare, a Europe-based CBD skincare brand.

Asia Pacific market is expected to grow significantly in the coming years, owing to increasing CBD legalization in Thailand, Japan, and India. Cultural attitudes toward CBD vary widely across countries. In some Asian countries, CBD's association with legalization approval may pose a challenge to industry participants operating across Asian Pacific markets. For instance,

In 2021, China banned CBD in skincare products, hampering potential business opportunities for key players and prospective entrants.

List of Key Companies in CBD Skincare Market

Key Players focus on New Product Development to Stay Competitive

The global CBD skincare market is highly competitive, with local/domestic and international players competing for a higher share. Manufacturers focus on researching and developing new products to cater to consumers' growing demand. For instance,

In October 2023, Dragon Hemp, a U.S.-based CBD products company, launched a new line of CBD body care and skin care products.

List of Key Companies Profiled:

  • Earthly Body (U.S.)

  • Isodiol International Inc. (Canada)

  • Endoca (Netherlands)

  • Kapu Maku LLC. (U.S.)

  • The CBD Skincare Co. (U.S.)

  • LEEF organics (U.S.)

  • Sephora (France)

  • Vertly (U.S.)

  • Lily CBD (U.S.)

  • Kana Skincare (U.S.)

  • L’Oréal SA (France)

  • Elixinol (U.S.)

  • CBD for Life (U.S.)


  • October 2022: Amanda Health, a subsidiary of Ecofibre (a hemp production company), launched Green II Gold, a CBD-based skincare line for spas and salons. According to the company, the new line is made from full-spectrum hemp extract and botanical-based ingredients.

  • November 2021: Panacea Life Sciences, Inc., a U.S.-based CBD & cannabinoid company, launched four new products, including CBD Regenerating Facial Cream and Skin Clearing CBD Gel, in their PANA Beauty skincare line.

  • August 2021: Nass Valley Gateway Ltd., a Canada-based organic, non-GMO, and CBD products company, launched its new CBD skincare line and a special value pack.

  • July 2020: e.l.f Cosmetics, a U.S.-based cosmetic brand, launched a new line of CBD skincare, including oil, moisturizer, and eye & body cream.

  • February 2020: Avon, a U.S.-based beauty company, launched its CBD skincare product, Green Goddess, a facial oil infused with CBD. According to the company, the new product is made from 99% natural ingredients, including CBD, hemp, sunflower & jojoba seed oils, and turmeric.

An Infographic Representation of CBD Skincare Products Market

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The market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, type analysis, end-users, and distribution channels. Besides, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the growth of the market in recent years.

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Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 15.73% from 2024 to 2032


Value (USD Billion)


By Type

  • Oils

  • Creams & Moisturizers

  • Masks & Serums

  • Others

By End-user

  • Men

  • Women

By Distribution Channel

  • Hypermarket/Supermarket

  • Specialty Stores

  • Online Stores

  • Others

By Region

  • North America (By Type, End-user, Distribution Channel, and Country)

    • U.S. (Type)

    • Canada (Type)

    • Mexico (Type)

  • Europe (By Type, End-user, Distribution Channel, and Country)

    • Germany (Type)

    • France (Type)

    • Italy (Type)

    • Spain (Type)

    • U.K (Type)

    • Russia (Type)

    • Rest of Europe (Type)

  • Asia Pacific (By Type, End-user, Distribution Channel, and Country)

    • India (Type)

    • Japan (Type)

    • South Korea (Type)

    • Australia (Type)

    • Rest of Asia Pacific (Type)

  • South America (By Type, End-user, Distribution Channel, and Country)

    • Brazil (Type)

    • Argentina (Type)

    • Rest of South America (Type)

  • Middle East & Africa (By Type, End-user, Distribution Channel, and Country)

    • UAE (Type)

    • South Africa (Type)

    • Rest of the Middle East & Africa (Type)

Frequently Asked Questions

According to Fortune Business Insights, the global market was USD 1.54 billion in 2023 and is anticipated to reach USD 5.68 billion by 2032.

Ascending at a CAGR of 15.73%, the global market will exhibit steady growth over the forecast period (2024-2032).

By type, the creams & moisturizers segment dominated the market throughout the forecast period (2024-2032).

The increasing legalization of CBD worldwide is driving the global market.

Earthly Body (U.S.), Isodiol International Inc. (Canada), Endoca (Netherlands), Kiehl’s (U.S.), The CBD Skincare Co. (U.S.), and LEEF Organics (U.S.) are the leading companies.

North America dominated the global market in 2023.

The growing consumer awareness of the benefits of cannabidiol (CBD) is a key factor driving the demand for CBD skincare products.

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