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The global sun care products market size was valued at USD 13.97 billion in 2022 and is anticipated to grow from USD 14.40 billion in 2023 to USD 19.65 billion by 2030, exhibiting a CAGR of 4.5% growth during the forecast period of (2023-2030).
Incidents with sunrays with UVA I, UVA II, and UVB radiation on the skin surface often lead to severe melanomas. As per the SkinCancer Organization’s U.K. study conducted in 2023, 5,420 men and 2,570 women died because of melanomas caused by sun radiation in the U.K. Therefore, consumers are largely demanding sun care items with a higher value of SPF, as well as mineral-only sunscreens which are primarily responsible for the burgeoning growth of the global sun care market.
Shelter-in-place Orders from Ruling Bodies to Decline Product Necessity amid COVID-19
During the COVID-19 pandemic, domestic and international travel bans resulted in the cancellation of several holiday tours and business travels. Similarly, people were given orders to stay at home, thereby limiting their overall exposure to the sun which showed a negative effect on product sales. Similarly, the overall economic slowdown also has reduced the purchasing power of the global population leading to less preference for non-essential items. Moreover, the spread of the virus was at its peak in most of the European countries, as well as in the U.S. during the spring and summer seasons of 2020, which was also responsible for a decline in product consumption in the first half of the year.
For instance, Edgewell Personal Care Corporation, the owner of the popular Banana Boat sun care brand, reported about a 30% decline in organic net sales in its ‘Sun Care’ segment during the third fiscal quarter that ended on 30th June 2020. This was attributed to the reduced product demand in the months of April and May 2020. However, the company kept all of its manufacturing facilities, as well as distribution centers operational throughout the spread of COVID-19, whereas it postponed its non-essential investments. Therefore, manufacturers are making strong efforts to run their businesses by taking all necessary precautionary measures and by reducing non-essential expenses. The sale of sun care items is also expected to increase gradually as soon as the travel bans and lockdown rules are lifted.
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Rise of Sustainable Skin Tanning Products to Augment Market Growth
Shifting consumer trends toward luxury cosmetic items will increase the demand for premium-quality sun care products, driving market growth. Additionally, shifting consumer preference towards self-tanning items made up of coconut oil, argan oil, and other natural ingredients will offer newer business growth opportunities for the key companies in the sustainable tanning product segment. For instance, from June 2020 to January 2022, EVERYDAY HUMANS, an eco-conscious tanning & other skincare products maker, reported a 300% jump in its overall sales of skincare products. Furthermore, the growing popularity of at-home professional tanning services among households will accelerate the global product consumption rate.
Rising Incidence of Sunburns to Surge Awareness of Sun Care Products
The body’s skin, when exposed to the high intensity of sunlight for a prolonged period of time, can undergo sunburns, skin aging, and cancers. The growing skin-related concerns due to UV exposure are fueling the consumption of anti-aging sun care items. Moreover, initiatives taken by cancer care organizations for increasing sun care awareness will boost the demand for the products. For instance, the Cancer Council along with the Australasian College of Dermatologists organizes a ‘National Skin Cancer Action Week’ from 17th to 23rd November every year. The Australian population is encouraged to follow measures for skin protection from the sun through this event and it also makes them aware of early skin cancer detection. Therefore, the increasing necessity to protect the skin from sunburns will lead to higher usage of sun care items.
Availability of Formulations with SPF+ Moisturizer Benefits to Push Product Demand
Women are widely seeking products that are multi-functional, such as a skin whitener equipped with sun protection, a moisturizer with sun protection, and others. As per the ‘2020 RealSelf Sun Safety Report,’ about 56% of the surveyed individuals stated to use moisturizers having SPF benefits in 2020 increased from 51% in 2019, wherein, 1 in 3 surveyed adults in the U.S. make use of makeup products having SPF ingredients.
Players in the personal care market are also developing products that can cater to changing consumer preferences. For instance, in the first week of August 2020, Love Sun Body brand launched its vegan ‘Moisturizing Mineral Face Sunscreen’ with SPF 30. The product is formulated with moisturizing ingredients such as raspberry seed oil and sunflower oil which are 100% naturally originated ingredients. Therefore, the provision of added benefits along with SPF is likely to drive sun care product sales.
Seasonal Product Requirement and Ban on Toxic Ingredients to Limit Market Growth
Greater product demand is exhibited in holidays and summer periods. However, people are less likely to purchase these products in other seasons, which is set to limit the market expansion. Moreover, numerous ingredients are proving to be hazardous to the environment such as oxybenzone or octinoxate. The government of Hawaii, the U.S., has planned to ban the sale of sun care items containing these ingredients without a prescription from healthcare providers from January 2021.
Furthermore, the U.S. FDA has imposed several restrictions on the use of ingredients in sun-protection products that may pose a challenge to manufacturers in terms of maintaining a balance between innovative formulation and competitive pricing. Therefore, strict product formulation rules are expected to limit the sun care products market growth.
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Need for Frequent Product Re-application to Make the Sun-protection Segment Dominant
The global sun care products market analysis can be conducted based on various product types such as sun-protection, after-sun, and tanning. The sun-protection segment holds the leading market share. Sun-protection products are applied to the exposed body parts just before going into the sunlight. The American Academy of Dermatology states that the product has to be reapplied on the skin after every 2 hours when the user is outdoors, to avoid further cell damage of the skin. Also, the need for re-application has prominently resulted in greater product usage and therefore has supported higher revenue generation from the segment.
On the other hand, increasing awareness is being showcased among consumers regarding the harmful effects of the indoor tanning process with the use of an artificial source of UV exposure such as a sunbed, sunlamp, and tanning booth. This factor has immensely promoted the use of tanning sunscreen products that provide sunless tanned skin without the need for UV exposure.
Lotion/Cream Segment to Hold Largest Share Owing to Conventional Nature
Based on product form, the market is segmented as lotion/cream, sprays, stick/roll-on, and others (gels, masks, etc.). The lotion/cream segment holds a major share as it is considered to be the traditional form of skincare product.
However, spray type sun care items are growing significantly owing to the usage convenience, wherein colored roll-on products are gaining attention from the younger generation. For instance, CTK, a color cosmetics and body care products maker is offering body eliminators and stick formula-based sun care products in the U.S.
0-29 SPF Segment to Remain at Forefront Backed by Cost-effectiveness of These Products
Based on SPF, the market is segmented as 0-29, 30-50, and >50. Users prefer higher SPF products for times when high-intensity UV light is expected. However, the increasing value of SPF further surges the concentration of ingredients that filters sunrays, eventually raising the product cost.
Moreover, as reported by the National Cancer Institute, SPF 15 is also enough for protection from the sun. Therefore, for daily use, where limited sun exposure is expected, consumers prefer to use lower SPF products. Several after-sun and tanning products are also offered in the non-SPF or zero SPF variants due to the growing consumer demand. Therefore, a significant sun care products market share is accounted for by the 0-29 SPF segment due to a broader application range.
Easier Bulk Purchasing at Hypermarkets/Supermarkets to Help the Segment Grow
Based on the distribution channel, the market is segmented as hypermarkets/supermarkets, pharmacies, online, and others. The hypermarkets/supermarkets segment is expected to be the leading segment as users often prefer buying all the necessary grocery items in one place in bulk. Bulk purchasing also allows customers to avail of benefits such as discounts. However, COVID-19 has changed consumer habits and shifted their preference towards online buying which is expected to fuel the growth of the online segment. This factor has led to a growing number of online sales on e-commerce sites to boost product purchases. For instance, in May 2020, Dermstore, an online beauty products retailer, offered a discount of about 20% on essential beauty products used in summer including sunscreens and self-tanner under its Summer Sale 2020.
Europe Sun Care Products Market Size, 2022 (USD Billion)
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The market in Europe stood at USD 4.31 billion in 2022. The region holds a significant market share due to the greater product usage in holidays and the summer season. For instance, within the second week of April 2021, High Street Pharmacy, a British health and beauty retailer, reported a 300% spike in the sales of self-tanning products due to the Isle of Paradise, St. Tropez, and Bondi Sands brands’ collaboration with the Boots Limited U.K., an online pharmacy retailer in the U.K.
Furthermore, as per the study conducted by World Cancer Research Fund International (WCRF), in 2020, the cancer rate was highest in Denmark, followed by a few European countries such as Belgium, Hungary, France, Netherlands, Norway, and Slovenia. Therefore, several campaigns and awareness programs are being conducted in Europe to reduce the occurrence of skin cancer by adopting sun-protection measures that will aid in market growth.
Tropical countries such as India and Southeast Asian nations, as well as subtropical conditions in Australia and New Zealand have greatly supported the sun care products consumption in Asia Pacific as these areas are significantly exposed to the sun. Moreover, a surge in traveling and beachside tourism activities, as well as the growing popularity of sunbathing is likely to increase product sales in the region. As per the data presented by HospitalityNet Organisation, in January and February 2022, Southeast Asia welcomed more than 580,000 international visitors in the region, 102% up over the previous year.
Similarly, the demand for the product is increasing from other tropical countries such as Brazil, Peru, and Colombia in South America and Mexico in North America. Geographical condition is one of the reasons for the increasing awareness regarding sunscreens in these countries. Moreover, the growing disposable income and rising cancer awareness among the population will foster sun care product demand in these regions.
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The Middle East and Africa held a comparatively lower share of the market owing to the presence of several lower-income countries. However, product penetration is likely to increase in the forecast period along with greater product-related awareness. For instance, as per the research titled, ‘Sunscreen Use among a Population of Saudi University Students’ published in 2020 by the Journal of Dermatology Research and Practice, about 51% of the surveyed students in Saudi Arabia used sunscreen, wherein a majority of them were from high-income families. Therefore, growing product consumption in countries such as UAE, Saudi Arabia as well as South Africa is expected to expand the market in the region.
Innovations by Raw Material Suppliers to Offer Competitive Advantage
The market is fragmented and characterized by major multi-national players such as Beiersdorf AG, Edgewell Personal Care, and Johnson and Johnson, as well as several local players. The focus on safe, green, and highly active ingredients by manufacturers is likely to increase the competition between players. Suppliers of active ingredients or UV filters such as BASF and Galaxy Surfactants would play a vital role in the supply chain of sun care products. In May 2023, BASF SE, a global chemical company featured Tinomax CC, an optimizing sunscreen formulation that provides particle shaping and lengthy UV protection with SPF and UVA to improve skin greasiness. Therefore, highly efficient UV filters and eco-friendly ingredients are being explored by the manufacturers to gain consumers’ attention.
An Infographic Representation of Sun Care Products Market
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The market research report provides a detailed analysis of the market and focuses on key aspects such as competitive landscape, distribution channels, and leading product types & forms. Besides this, the report of the global market outlooks insights into the various market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several other factors that have contributed to the growth of the market in recent years.
CAGR of 4.5% during 2023-2030
Value (USD Billion)
By Product Type
By Distribution Channel
North America (By Product Type, Form, SPF, Distribution Channel, and by Country)
Europe (By Product Type, Form, SPF, Distribution Channel, and by Country)
Asia Pacific (By Product Type, Form, SPF, Distribution Channel, and by Country)
South America (By Product Type, Form, SPF, Distribution Channel, and by Country)
Middle East and Africa (By Product Type, Form, SPF, Distribution Channel, and by Country)
Fortune Business Insights says that the global market size was USD 13.97 billion in 2022 and is projected to reach USD 19.65 billion by 2030.
In 2022, the Europe market value stood at USD 4.31 billion.
Registering a CAGR of 4.5%, the global market is forecasted to grow during (2023-2030).
The sun-protection segment is the leading segment based on product type.
The prevalence of sunburns and skin cancer due to intense sun rays is a key factor driving the market.
Beiersdorf AG, Edgewell Personal Care, and Johson & Johnson are a few major players in the global market.
Europe dominated the market in terms of share in 2022.
The development of a broad-spectrum high SPF, mineral-only, and eco-friendly sunscreens are expected to drive the adoption of sun care products.
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