Sun Care Products Market Size, Share & COVID-19 Impact Analysis, By Product Type (Sun-protection, After-sun, and Tanning), Form (Lotion, Spray, Stick, and Others), SPF (0-29, 30-50, and >50), Distribution Channel, and Regional Forecast, 2020-2027

The global sun care products market size was USD 13.03 billion in 2019 and is projected to reach USD 16.84 billion by 2027, exhibiting a CAGR of 3.5% during the forecast period.

Incident sunrays with UVA I, UVA II, and UVB radiation on the skin surface often lead to severe melanomas. Therefore, products with greater than SPF 30 (sun protection factor) are recommended for avoiding the occurrence of skin cancer, as stated in the report, ‘Cancer Facts & Figures 2018’ of the American Cancer Society. Therefore, consumers are largely demanding sun care products with a higher value of SPF, as well as mineral-only sunscreens which are primarily responsible for the burgeoning growth of the global sun care product market.

Shelter-in-place orders from Ruling Bodies to Decline Product Necessity amid COVID-19

During the COVID-19 pandemic, domestic and international travel bans resulted in the cancellation of several holiday tours and business travels. Similarly, people were given orders to stay at home, thereby limiting their overall exposure to the sun which showed a negative effect on product sales. Similarly, the overall economic slowdown also has reduced the purchasing power of the global population leading to less preference for non-essential items. Moreover, the spread of the virus was at its peak in most of the European countries, as well as in the U.S. during the spring and summer seasons of 2020, which was also responsible for a decline in product consumption in the first half of the year.

For instance, Edgewell Personal Care Corporation, the owner of the popular Banana Boat sun care products brand, reported about 30% decline in organic net sales in its ‘Sun Care’ segment during the third fiscal quarter that ended on 30^th June 2020. This was attributed to the reduced product demand in the months of April and May 2020. However, the company kept all of its manufacturing facilities, as well as distribution centers operational throughout the spread of COVID-19, whereas it postponed its non-essential investments.

Therefore, manufacturers are making strong efforts to run their businesses by taking all necessary precautionary measures and by reducing non-essential expenses. The sale of these products is also expected to increase gradually as soon as the travel bans and lockdown rules are lifted.

LATEST TRENDS

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The emergence of Devices Measuring Sunlight Exposure is a Significant Trend           

Manufacturers are coming up with devices that can measure sunlight intensity to support their product usage.

• In January 2018, L’Oreal launched the wearable ‘UV Sense,’ an electronic sensor that is battery-free and can measure exposure to environmental changes such as UV radiation. Moreover, when connected with an application on the smartphone, it offers customized advice based on the user’s requirements such as tips for protection from the sun, including the re-application of sunscreen.

Such advanced devices are likely to improve sun-safety (beauty and personal care) habits among the population and will thereby increase the adoption of sun-protection skincare products.

DRIVING FACTORS

Rising Incidence of Sunburns to Surge Awareness of Sun Care Products

The body skin, when exposed to the high intensity of sunlight for a prolonged period of time, can undergo sunburns, skin aging, and cancers. And, the growing skin-related concerns emerging due to UV exposure are fueling the consumption of sun care products as well as anti-aging creams. For instance, as per the survey ‘Youth Risk Behavior Surveillance,’ in the United States, in 2017, about 78.8% of white (non-Hispanic) surveyed female participants experienced sunburn in the previous year.

Moreover, initiatives taken by cancer care organizations for increasing sun care awareness will boost the demand for the products. For instance, the Cancer Council along with the Australasian College of Dermatologists organizes a ‘National Skin Cancer Action week’ from 17^th to 23^rd November every year. The Australian population is encouraged to follow measures for skin protection from the sun through this event and it also makes them aware of early skin cancer detection. Therefore, the increasing necessity to protect the skin from sunburns will lead to higher usage of this type of care products.

Availability of Formulations with SPF+ Moisturizer Benefits to Push Product Demand

Women are widely seeking products that are multi-functional, such as a skin whitener equipped with sun protection, or a moisturizer with sun protection among others. As per the ‘2020 RealSelf Sun Safety Report,’ about 56% of the surveyed individuals stated to use moisturizer having SPF benefits in 2020 that increased from 51% in 2019, wherein, 1 in 3 surveyed adults in the U.S. make use of makeup products having SPF ingredients.

Players in the personal care market are also developing products that can cater to changing consumer preferences. For instance, in the first week of August 2020, Love Sun Body brand launched its vegan ‘Moisturizing Mineral Face Sunscreen’ with SPF 30. The product is formulated with moisturizing ingredients such as raspberry seed oil and sunflower oil that are 100% naturally originated ingredients. Therefore, the provision of added benefits along with SPF is likely to drive sun care products sales.

RESTRAINING FACTORS

Seasonal Product Requirement and Ban on Toxic Ingredients to Limit Growth

Greater product demand is exhibited in holidays and summer periods. However, people are less likely to purchase these products in other seasons, which are set to limit market expansion. Moreover, numerous ingredients are proving to be hazardous to the environment such as oxybenzone or octinoxate. The government of Hawaii, the U.S., has planned to ban the sale of these care products containing these ingredients without prescription from healthcare providers from January 2021. 

Furthermore, the U.S. FDA has imposed several restrictions on the use of ingredients in sun-protection products that may pose a challenge to manufacturers in terms of maintaining a balance between innovative formulation and competitive pricing. Therefore, strict product formulation rules are expected to limit the sun care products market growth.

SEGMENTATION

By Product Type Analysis

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Need for Frequent Product Re-application to Make the Sun-protection Segment Dominant

Based on product type, the market is segmented as sun-protection, after-sun, and tanning. The sun-protection segment holds the leading market share. Sun-protection products are applied to the exposed body parts just before going into the sunlight. The American Academy of Dermatology states that the product has to be reapplied on the skin after every 2 hours when the user is outdoors, to avoid further cell damage of the skin. Also, the need for re-application has prominently resulted in greater product usage and therefore has supported higher revenue generation from the segment.

On the other hand, increasing awareness is being showcased among consumers regarding the harmful effects of the indoor tanning process with the use of an artificial source of UV exposure such as a sunbed, sunlamp, and tanning booths. This factor has immensely promoted the use of tanning sunscreen products that provide sunless tanned skin without the need for UV exposure.

By Form Analysis

Lotion/Cream Segment to Hold Largest Share Owing to Conventional Nature

Based on product form, the market is segmented as lotion/cream, sprays, stick/roll-on, and others (gels, masks, etc.). The lotion/cream segment holds a major share as it is considered to be the traditional form of skincare products.

However, the spray segment is growing significantly owing to the usage of convenience, wherein colored roll-on products are gaining attention from the younger generation. For instance, in March 2018, Bare Republic launched ‘Neon Sunscreen Stick’ that is offered in a variety of neon colors including, pink, blue, purple, green, yellow, and electric orange.

By SPF Analysis

0-29 SPF Segment to Remain at Forefront Backed by Cost-effectiveness of These Products

Based on SPF, the market is segmented as 0-29, 30-50, and >50. Users prefer higher SPF products for times when high-intensity UV light is expected. However, the increasing value of SPF further surges the concentration of ingredients that filters sunrays, eventually raising the product cost.  

Moreover, as reported by the National Cancer Institute, SPF 15 is also enough for protection from the sun. Therefore, for daily use, where limited sun-exposure is expected, consumers prefer to use lower SPF products. Several after-sun and tanning products are also offered in the non-SPF or zero SPF variants due to the growing consumer demand. Therefore, a significant share is accounted for by the 0-29 SPF segment due to a broader application range.

By Distribution Channel Analysis

Easier Bulk Purchasing at Hypermarkets/Supermarkets to Make it a Leading Segment

Based on the distribution channel, the market is segmented as hypermarkets/supermarkets, pharmacies, online, and others. The hypermarkets/supermarkets segment is expected to be the leading segment as users often prefer buying all the necessary grocery items at one place in bulk. Bulk purchasing also allows customers to avail benefits such as discounts.

However, COVID-19 has changed consumer habits and shifted their preference towards online buying which is expected to fuel the growth of the online segment. This factor has led to a growing number of online sales on e-commerce sites to boost product purchases. For instance, in May 2020, Dermstore, an online beauty products retailer, offered a discount of about 20% on essential beauty products used in summer including sunscreens and self-tanner under its Summer Sale 2020.

REGIONAL INSIGHTS

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Tropical countries such as India and Southeast Asian nations, as well as subtropical conditions in Australia and New Zealand have greatly supported the sun care products consumption in Asia Pacific as these areas are significantly exposed to the sun. Moreover, a surge in traveling and beachside tourism activities, as well as the growing popularity of sunbathing is likely to increase product sales in the region. For instance, an average annual growth rate of 8.5% for South East Asia and of 10.8% for South Asia is expected to be registered for international visitor arrivals for 2019-2024 as per Pacific Asia Travel Association.

The market in Europe stood at USD 4.19 billion in 2019. The region holds significant market share due to the greater product usage in holidays and the summer season. For instance, as per the British Beauty Council Report 2018, about 220 million pounds were directly contributed to the U.K. GDP by sun care products in that very year.

Furthermore, about 15 countries out of the top 19 countries listed for the highest rate of melanoma, were European countries in 2018, as reported by the World Cancer Research Fund International. Therefore, several campaigns and awareness programs are being conducted in Europe to reduce the occurrence of skin cancer by adopting sun-protection measures that will aid in market growth.

For instance, a ‘long-term sun safety campaign’ was launched in Denmark, Europe in 2007. It is likely to reduce about 29,729 skin cancer cases from the year 2007 to 2040 in Denmark as reported in ‘Development in sunburn 2007–2015 and skin cancer projections 2007–2040 of campaign results in the Danish population’ published in 2018 by Journal of Medicine (Baltimore).

Similarly, the demand for the product is increasing from other tropical countries such as Brazil, Peru, and Colombia in South America and Mexico in North America. Geographical condition is one of the reasons for the increasing awareness regarding sunscreens in these countries. Moreover, the growing disposable income and rising cancer awareness among the population will foster these products demand in these regions.

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The Middle East and Africa held a comparatively lower share in the market owing to the presence of several lower-income countries. However, product penetration is likely to increase in the forecast period along with greater product-related awareness. For instance, as per the research titled, ‘Sunscreen Use among a Population of Saudi University Students’ published in 2020 by the Journal of Dermatology Research and Practice, about 51% of the surveyed students in Saudi Arabia used sunscreen, wherein a majority of them were from high-income families. Therefore, growing product consumption in countries such as UAE, Saudi Arabia as well as South Africa is expected to expand the market in the region.

KEY INDUSTRY PLAYERS

Innovations by Raw Material Suppliers to offer Competitive Advantage

The market is fragmented and characterized by major multi-national players such as Beiersdorf AG, Edgewell Personal Care, and Johnson and Johnson, as well as several local players. The focus on safe, green, and highly active ingredients by manufacturers is likely to increase the competition between players. Suppliers of active ingredients or UV filters such as BASF and Galaxy Surfactants would play a vital role in the supply chain of sun care products.

In November 2018, BASF released its ‘Sunscreen Simulator’ tool that would aid in the sunscreen product formulation process. It will lower the time invested by sunscreen manufacturers in designing product formulations as it provides efficient simulation on the composition of active ingredients in the products. Therefore, highly efficient UV-filters and eco-friendly ingredients are being explored by the manufacturers to gain consumers’ attention.

LIST OF KEY COMPANIES PROFILED:

• Edgewell Personal Care (Shelton, U.S.)


• L’Oreal S.A. (Paris, France)


• Shiseido Company, Limited (Tokyo, Japan)


• Beiersdorf AG (Hamburg, Germany)


• Johnson & Johnson (New Brunswick, U.S.)


• Unilever (London, U.K.)


• Procter & Gamble Co. (Ohio, U.S.)


• Natura & Co. (São Paulo, Brazil)


• The Estee Lauder Co. (New York, U.S.)


• Kao Corp. (Tokyo, Japan)

KEY INDUSTRY DEVELOPMENTS:

• March 2020 – Ergodyne launched its new brand ‘Krew’d’ and entered the sunscreen market. The product range includes SPF 50 broad-spectrum and water-resistant sunscreens in lotion, spray, as well as sticks formats.


• February 2019 – Kao Corp. launched its new water-based sunscreens, ‘Bioré UV Aqua Rich Watery Essence’ and ‘Bioré UV Aqua Rich Watery Gel’ with SPF 50+.


• September 2020 – KOKOSTAR, a Korean brand released a new Sunscreen Capsule Mask with SPF 50+ containing sunblock serum and sunscreen oil. The mask is vegan and formulated with biodegradable ingredients.

REPORT COVERAGE

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The sun care products market research report provides a detailed analysis of the market and focuses on key aspects such as competitive landscape, distribution channels, and leading product types & forms. Besides this, the report offers insights into the various market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several other factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation