Ceramic Tiles Market Size, Share & COVID-19 Impact Analysis, By Application Area (Floor, Walls, Others), By End-Use (Residential, Non-Residential), and Regional Forecast, 2021-2028

The global ceramic tiles market size was USD 50.84 billion in 2020 and is projected to grow from USD 54.41 billion in 2021 to USD 77.82 billion in 2028 at a CAGR of 5.2% from 2021-2028. The global impact of COVID-19 has been unprecedented and staggering, with products witnessing a negative demand shock across all regions amid the pandemic. Based on our analysis, the global market exhibited a decline of 9.7% in 2020. The sudden rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.

Ceramic tiles market growth is driven by the increase in construction activities combined with the growing investment by the countries in the development of infrastructure. The properties such as high durability, water-resistant, cracking resistance, and aesthetic appeal, are increasing the product demand. The preference for ceramic tiles during the renovation and restructuring of houses, shops, malls, and other facilities is surging the market globally. Furthermore, factors such as the rising population and increasing disposable income are supporting market growth.

COVID-19-Associated Disruptions to Obstruct Market Growth

The coronavirus outbreak has reduced global productivity and affected several economies around the world. The still nature of manufacturing facilities has led to a decrease in the production rate. Lockdowns, temporary shutdowns of non-essential industries, and declining demand from customers have resulted in recession and created a significant impact on the market. Construction activities and government infrastructure projects were put on hold due to the imposition of restrictions. The pandemic also impacted residential construction investments. As per Edi.cer (S.p.a.), investments in the residential construction sector in 2020 dropped by 10.3% compared to 2019.

LATEST TRENDS

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Rising Demand for Digitally Printed Ceramic Tiles to Boost Market Growth

Digitally printed ceramic tiles are a recent trend in the market. Consumers prefer digitally printed tiles due to their intricate designs, which help in improving the aesthetic appeal. Additionally, the development and use of new technologies for printing designs on tiles have helped manufacturers to maintain uniformity in designs. Increased expenditure by consumers and the emerging need for innovative interior decor have led to a rise in the consumption of digitally printed tiles.

Rising Renovation and Replacement Activities to Accelerate Product Demand

Renovation and replacement activities due to the availability of disposable income at hand will propel the demand. Ceramic tiles are aesthetically advanced and provide functionality such as slip resistance, scratch resistance, and anti-bacterial properties. This makes them an ideal option as compared to their counterparts. Consumers from North American and European countries are spending hefty sums on improving the appearance of the wall and floors in their houses and office spaces. This is one of the major factors fueling the demand.

DRIVING FACTORS

Growing Construction Industry in Developing Countries to Fuel Market Demand

The growth of the construction industry in developing countries is one of the market drivers. The rise in investments made by the governments to build and renovate infrastructure for the public welfare of the nations. The development of public recreational spaces, schools, hospitals, and public transport has led to increasing product consumption. A rise in expenditure by the government to improve public places like train stations and airports to meet the premium standards has led to a rise in demand. This also enhances the visual appearance of the infrastructure. Furthermore, rapid industrialization activities and increasing construction of commercial buildings in developing countries will propel the during the forecast period.

Rising Population and Urbanization Will Boost Market Demand

The population has been growing exponentially for the past few years. The governments of different countries are associating with private firms to improve the infrastructure of the residential sector to provide housing to the growing population. The onset of the construction of smart cities has also increased the demand. Moreover, the rising need for multi-story residential buildings over private houses has increased product consumption per area of land, thereby boosting the ceramic tiles market.

RESTRAINING FACTORS

Stringent Environmental Regulations to Restrict Market Growth

Critical challenges that are affecting the market negatively include concerns regarding the environmental impact caused by the production of ceramic tiles. This industry is one of the significant contributors to air pollution. Polluting elements such as suspended dust particles, smoke and unburnt particles from fuels, aerosol particles, and paint and glaze spray particles are released during product manufacturing. Regulations on the utilization of raw materials, post-industrial recycling, the use of anti-polluting manufacturing equipment, and the development of technologies to minimize harmful emissions have raised the production cost of these tiles. Hence, the rising government regulations are expected to restrict the market growth.

SEGMENTATION

By Application Area Analysis

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Floor Segment to Gain Momentum during the Forecast Period

Based on application, the market is classified into floors, walls, and others.

Among these, the floor segment accounts for the maximum market share. The growing construction of residential and commercial spaces has led to a rise in product consumption for flooring. Besides this, the rising demand for tiles with a variety of patterns, colors, and textures to improve appearance and aesthetic appeal will support the growth of the market in the forecast period.

Increasing the use of wall tiles with a variety of patterns, colors, and textures to improve the appearance and the aesthetic appeal of the room will boost the growth of the segment of the wall. In addition, the tiles are easy-to-clean and water-resistant, hence are preferred for application on walls in kitchen and bathroom areas. Furthermore, the renovation activities in residential spaces will augment the growth of other segments.

By End-Use Analysis

Residential Segment to Account for Maximum Revenue Share

By end-use, the market segments include residential and non-residential.

Among these, the residential segment accounts for the major market share. The exponential rise in population and initiatives taken by the governments to create houses for the economically weaker section of the community has led to growth in construction activities for residential spaces, thereby increasing the demand. Additionally, factors such as rising disposable income combined with an increased focus on comfort and interior decoration will contribute to the market growth in the forthcoming years.

The growth of the non-residential segment is associated with the increasing urbanization and infrastructure development activities globally. The increasing investments by the government in the non-residential sector for the construction of airports, malls, and sports establishments will aid segment growth. In addition, the expansion of several multinational companies into various regions is anticipated to drive the market.

REGIONAL INSIGHTS

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Asia Pacific to Lead Market Share Backed by Expanding Construction Sector

The market size in Asia Pacific stood at USD 22.47 billion in 2020. Asia Pacific, being the largest manufacturer and consumer of ceramic-based tiles, shows signs of emerging as a dominant region during the forecast period. Moreover, the booming construction sector in this region will be the major contributor to the growth in consumption in this region. China is a major contributor to the growth of the market in Asia Pacific. Benefits such as the availability of raw materials, low labor cost, and investments in modern infrastructure will positively influence market growth.

Europe is expected to witness moderate growth in the future. The rising investment by consumers in replacement and renovation activities is one of the key reasons responsible for the growth of the market in Europe.

As per our market research study, North America is expected to witness healthy growth in the market. The recent trend of personalization and customization will increase the demand for ceramic tiles in this region. Additionally, the rising demand for green and energy-efficient buildings for commercial and governmental offices is anticipated to drive the market in North America.

The growth of the market in Latin America is characterized by rising construction and infrastructure development activities in the region. In addition, initiatives by governments of emerging economies to boost the construction industry will augment market growth.

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In the Middle East & Africa, investments to develop commercial spaces including hotels, malls, and airports due to the increasing demand from the tourism industry will propel the demand in the region.

KEY INDUSTRY PLAYERS

Key Players to Maintain their Strong Position across Different Regions

Key companies are investing considerable sums into ceramic tiles. The companies in the market are focusing on adding a variety of shapes, sizes, designs, and styles to improve their visual appeal. At present, the global market is fragmented due to the presence of many players. The dominance of key players is dependent on production capacity, brand recognition, product offerings, and innovative strategic partnerships and acquisitions. The rise in the demand for tiles, coupled with the growth of the construction & infrastructure development activities in developing economies, has encouraged companies to implement these strategies.

List of Key Companies Profiled:

• MOHAWK INDUSTRIES INC. (U.S.)


• SCG CERAMICS (Thailand)


• Grupo Lamosa (Mexico)


• Grupo Cedasa (Brazil)


• RAK CERAMICS (UAE)


• Cerâmica Carmelo Fior (Brazil)


• PAMESA CERÁMICA SL (Spain)


• Kajaria Ceramics Limited (India)


• STN Cerámica (Spain)


• Dynasty Ceramic Public Company Limited (Thailand)


• Cersanit Group (Poland)


• Somany Ceramics (India)


• PT Arwana Citramulia Tbk (Indonesia)


• Vitromex USA, Inc. (U.S.)


• Kale Group (India)


• LASSELSBERGER Group (Austria)


• Elizabeth Group (U.S.)


• Grupo Celima Trebol (Peru)


• White Horse Ceramic (Malaysia)


• Ceramic Industries Group (South Africa)

KEY INDUSTRY DEVELOPMENTS:

• January 2021 – RAK Ceramics opened its first Flagship Showroom in Jeddah along with the third one in Saudi Arabia. The new showroom aims to meet the rising demand in the region and will position the brand as a lifestyle solution provider in Saudi Arabia. It consists of unique and differentiated product lines compared to local manufacturers. Besides, the showroom has a dedicated space to showcase the versatile application and recent design of its Maximus Mega Slab Collection.


• February 2020 – Crossville, Inc. launched its Cursive porcelain wall tile collection. This unique product is notable for its vibrant color offerings and range of eclectic shapes. The company’s tiles are available in 6” squares, 6” triangles, 3”x6” and 3”x12” rectangles along with 4” circles and 2” demilunes. Additionally, the 1½” x 6” trim piece having finished edges on long and short sides is added to the portfolio.

REPORT COVERAGE

An Infographic Representation of Ceramic Tiles Market

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The global ceramic tiles market report offers qualitative and quantitative insights on tile solutions and services and a detailed analysis of market size & growth rate for all possible segments in the market.

Along with this, the report provides an elaborative analysis of market dynamics, emerging trends, and the competitive landscape. Key insights offered in the report are the product adoption trends by individual segments, recent industry developments such as partnerships, mergers & acquisitions, consolidated SWOT analysis of key players, Porter’s five forces analysis, business strategies of leading market players, macro and micro-economic indicators, and key ceramic tiles market trends.

Report Scope & Segmentation