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Digital Printing Market Size, Share & COVID-19 Impact Analysis, By Print-head Type (Inkjet, Laser, and Digital Press), By Application (Paper, Textile, Glass, Plastic Film, Thick Cardstock, and Others), By End-user (Publishing, Clothing, Packaging & Label, and Others), and Regional Forecast, 2023 – 2030

Region : Global | Format: PDF | Report ID: FBI108677



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The global digital printing market size was valued at USD 35.77 billion in 2022 and is projected to grow from USD 39.63 billion in 2023 to USD 87.21 billion by 2030, exhibiting a CAGR of 11.9% from 2023 to 2030. North America dominated the global market with a share of 48.75% in 2022.

Digital printing refers to printing image or content on various surfaces, such as textile, paper, plastics, and more. With the rapid digitalization and adoption of advanced technologies, the printing market has witnessed significant changes. This printing technique offers innovative and efficient methods that help reduce human workload and printing errors. With the growing opportunities in the market, various companies are investing in new product developments and innovations. For instance,

  • In September 2023, Fiery, LLC and Esko announced a strategic partnership to invest in research and innovation activities to enhance digital print technologies.


Substantial Increase in Home Deliveries amid Pandemic Propelled the Market Growth

The COVID-19 pandemic severely impacted the print industry across the globe. As many countries went into lockdown, the demand for customized printing reduced drastically. Furthermore, there was a significant drop in the growth of the book market as schools and other educational institutions were closed. Also, the introduction of online learning and remote teaching hampered the demand for books across the globe. Thus, the drastic reduction in the demand for books, magazines, personalized photos, and banners amid the pandemic negatively impacted the digital printing market growth.

However, a significant change in peoples’ buying behavior increased the preference for online shopping and deliveries. Many industries implemented at-home delivery strategies and this move boosted the demand for packages and labels. This factor boosted the market expansion as digital printing offers high-quality printing at the fastest pace. Thus, varying impacts of the pandemic on different industries significantly affected the market growth. However, post-pandemic, the market is expected to witness lucrative opportunities for growth.


Demand for Sustainable & Eco-Friendly Printing to Propel Market Growth

The rising concerns regarding climate change and introduction of initiatives, such as Red Alert are driving the companies in various industries to use green technologies. Similarly, in the printing industry, the launch of green printing initiatives is expected to boost the demand for digital printing amongst end-users. This factor is expected to boost the digital printing market share in the coming years. As this printing technology helps in reducing wastage and lowers the length of various operations, it reduces the impact on climate as well.

Similarly, the increasing adoption of water-based inks or bio-based solvents is expected to lower the emissions of organic compounds. For instance,

  • September 2023: Durst Group, a digital printing manufacturer and solutions provider, acquired Aleph SrL to promote printing techniques, such as water-based printing. The company is focused on offering eco-friendly products through innovative digital offerings.

Thus, the growing awareness about eco-friendly printing technologies will accelerate the market growth.

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Technological Advancements in Label Printing to Drive Market Growth

The label printing sector is witnessing significant challenges owing to the rapidly changing buying behavior of customers across the world. The increasing demand for customized labels has propelled the need for fast and efficient printing technologies. With the implementation of digital printing systems, enterprises can offer faster deliveries as per their customers’ requirements. Also, this technology offers a comprehensive range of features, thus enhancing key market players’ capability to cater to the evolving needs of the label printing industry.

Considering the growing opportunities, many end-users in the labeling and packaging industry are investing in digital technologies. For instance,

  • In September 2023, Nilpeter USA Inc. announced its collaboration with SCREEN, an equipment manufacturer, to introduce an integrated digital printer press for the labeling industry.

Thus, a robust increase in the demand for personalized labeling is set to drive the adoption of digital type of printing technologies.


Higher Cost of Investment to Hinder Market Growth

Digital printing technology offers various benefits in terms of operational potential and efficiency. However, it creates a huge financial burden on the market players as the cost of printers, inks, solvents, and other such products is quite high. The period of return on investment is longer as compared to other solutions. These factors are expected to negatively impact the market growth.


By Print-Head Type Analysis

Quick Turn-around Time to Boost Demand for Inkjet Printers

Based on print-head type, the market is segmented into inkjet, laser, and digital press.

The inkjet segment is set to hold a dominant market share during the forecast period. The increase in on-demand printing and the ability of inkjet printers to offer faster output will propel the segment’s growth. Moreover, the eco-friendly capabilities of these printers will fuel their demand as the adoption of green technologies is growing.

The digital press segment is also predicted to record a rapid growth rate during the forecast period. The increasing adoption of digital technologies in the publishing sector will fuel the segment’s growth. Also, the cost-effectiveness of digital presses for smaller runs and availability of customization options for mass printing will help the segment grow.

The laser segment will showcase a steady growth rate owing to its high quality prints.

By Application Analysis

Rise in Online Shopping to Propel Use of Digital Printing Technologies in Thick Cardstocks

Based on application, the market is segmented into paper, textile, glass, plastic film, thick cardstock, and others.

The thick cardstock segment is anticipated to gain the maximum market share during the forecast period. The increase in online shopping and e-commerce are some of the key factors boosting the segment’s growth.

Similarly, the plastic film segment will also record a prominent growth rate during the forecast period considering its economic and faster printing capabilities.

The paper segment is estimated to gain a dominant market share during the forecast period. As the technology offers cost-effective tools, the media and printing press are investing in digital technologies for paper printing.

The textile segment will also record major growth during the forecast period. The rapid changes in consumer behavior and fashion trends will propel the segment’s growth. Also, the increasing demand for clotting and other textile products will boost the adoption of faster printing techniques.

By End-user Analysis

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Growing Demand for High-Quality Printing Content to Boost Product Use in Publishing Sector

By end-user, the market is categorized into publishing (books, magazine, and newspapers), clothing, packaging & label, and others (ad and media printing).

The publishing segment is anticipated to capture a major market share during the forecast period. Magazine manufacturers and marketing agencies are increasingly implementing new digital technologies to produce high-quality prints. Also, the faster production time has prompted book publishers to invest in digital type of printing.

The packaging & label segment is set to record the highest CAGR during the forecast period. The rise in retail and e-commerce channels is driving the adoption of new printing technologies. Also, the use of digital labeling techniques in fashion accessories, medicines, contact cards, and more will propel the segment’s growth.

The rise in innovative fashion clothing trends will propel the clothing segment growth during the forecast period.


The global market scope is studied across five regions, namely North America, South America, Europe, the Middle East & Africa, and Asia Pacific.

North America Digital Printing Market Size, 2022 (USD Billion)

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North America is set to gain the maximum market share during the forecast period. The adoption of innovative digital technologies across various industries will propel the digital printing market growth in the region. The U.S. will capture the maximum share in the regional market owing to the rapidly growing textile and publishing sectors. For instance,

  • In March 2022, Joann, a fabric and sewing company, acquired U.S.-based WeaveUp considering the growing potential of digital textile printing in the country.

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Asia Pacific will also witness a rapid growth rate in the global market during the forecast period. The exponential rise in the e-commerce industry across China, Japan, and South Korea will boost the market’s growth in the region. According to industry experts, the demand for digitalized label printing has gained traction in Asia Pacific.

Similarly, Europe might showcase a prominent growth rate during the forecast period. Many companies in the region are strategically collaborating and acquiring small players to expand their global reach. For instance,

  • In March 2023, Kyocera Corporation announced the acquisition of NIXKA S.A.S., a France-based producer of inkjet print engines and systems, to expand its digital printing business in the country.

The Middle East & Africa are set to showcase a significant growth rate during the forecast period. The robust growth of the Turkish textile & clothing industry will propel the market growth in the country.

Similarly, South America may display a slow and steady growth rate. The growing adoption of digital solutions is one of the key factors propelling the regional market growth.


Strategic Collaborations to Help Key Players Expand Their Market Share

Key market players are entering strategic collaborations with various companies in the textile, paper, publishing, and other industries to boost the performance and quality of their printing techniques. These players are offering innovative solutions to provide high-quality digital color printing solutions. As the demand for green technologies and awareness regarding pollution from industrial production is growing, the market players are introducing eco-friendly printing solutiond using digital technologies. Furthermore, to expand their market share, prominent companies are acquiring advanced technology providers to gain knowledge and expertise.

  • October 2023:  Caldera launched VirtualRIP on annual subscription as raster image processor (RIP) package for large-format digital printing. The new launch offers professional printing capabilities to small and medium enterprises and offers good return on investment.

List of Key Companies Profiled in Digital Printing Market: 


  • September 2023: ARC Document Solutions LLC announced its partnership with Canon Solutions America to purchase Arizona printing system to expand and enhance its digital color printing capabilities. Through the collaboration, the company aims to implement cutting-edge technologies that can boost its digital color printing portfolio.

  • July 2023: Epson Co., Ltd. announced a strategic partnership with the Australian Fashion Council to use digital printing and projection in the clothing & textile industry. Through the collaboration, the companies aim to equip the fashion industry with innovative printing technologies.

  • May2022 Belgium-based Agfa-Gevaert Group closed the acquisition of Inca Digital Printers to strengthen and expand its business in the industrial printing segment. The company gained a vast lineup of high-speed multi-pass printers, which included a strong service organization, a newly designed range of single pass printers, and more through the acquisition.

  • June 2022: Durst Group, a digital printing manufacturer and solutions provider, acquired Aleph SrL to promote printing techniques, such as water-based printing. The company is focused on offering eco-friendly products through innovative digital offerings.

  • April 2022: Canon Europe launched imagePRESS V1000, a cut-sheet digital color press to track and overcome the challenges in commercial printing. The new product offers high-quality, reliable, and professional printing to the users.


An Infographic Representation of Digital Printing Market

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The digital printing market report provides a detailed analysis of the market and focuses on key aspects, such as leading companies, competitive landscape, product/service types, and leading applications of the product. Besides, the report offers insights into the latest market trends and highlights key industry developments. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 11.9% from 2023 to 2030


Value (USD Billion)
















By Print-head Type

  • Inkjet

  • Laser

  • Digital Press

By Application

  • Paper

  • Textile

  • Glass

  • Plastic Film

  • Thick Cardstock

  • Other (Photo Publishing, etc.)

By End-user

  • Publishing (Books, Magazine, Newspapers, etc.)

  • Clothing

  • Packaging and Label

  • Others (Ad & Media Printing, etc.)

By Region

  • North America (By Print-head Type, By Application, By End-user, and By Country)

    • U.S. (By End-user)

    • Canada (By End-user)

    • Mexico (By End-user)

  • South America (By Print-head Type, By Application, By End-user, and By Country)

    • Brazil (By End-user)

    • Argentina (By End-user)

    • Rest of South America

  • Europe (By Print-head Type, By Application, By End-user, and By Country)

    • U.K. (By End-user)

    • Germany (By End-user)

    • France (By End-user)

    • Italy (By End-user)

    • Spain (By End-user)

    • Russia (By End-user)

    • Benelux (By End-user)

    • Nordics (By End-user)

    • Rest of Europe

  • Middle East and Africa (By Print-head Type, By Application, By End-user, and By Country)

    • Turkey (By End-user)

    • Israel (By End-user)

    • GCC (By End-user)

    • North Africa (By End-user)

    • South Africa (By End-user)

    • Rest of MEA

  • Asia Pacific (By Print-head Type, By Application, By End-user, and By Country)

    • China (By End-user)

    • Japan (By End-user)

    • India (By End-user)

    • South Korea (By End-user)

    • ASEAN (By End-user)

    • Oceania (By End-user)

    • Rest of Asia Pacific

Frequently Asked Questions

The market value is projected to reach USD 87.21 billion by 2030.

In 2022, the market was valued at USD 35.77 billion.

The market is projected to record a CAGR of 11.9% during the forecast period.

The publishing (books, magazine, newspapers) segment is expected to lead the market.

Technological advancements in label printing to drive the market growth.

Canon Inc., Smurfit Kappa Group PLC, ARC Document Solutions LLC, Epson Co., Ltd., Ricoh Co., Ltd., Xerox Corporation, DIC Corporation, and Mimaki Engineering Co., Ltd. are the top players in the market.

North America is expected to hold the highest market share.

By print-head type, the inkjet segment is expected to have the largest market share during the forecast period.

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