China Cosmeceuticals Market Size, Share & Industry Analysis, By Product Type (Skin Care {Anti-Ageing, Skin Whitening, Sun Protection, Professional Skincare, Anti-Acne, Moisturizing Product, All-in-One Gel/Cream, Sheet Masks and Others} Hair Care {Hair Growth, Anti-Dandruff and Others} and Others {Lip Care, Tooth Whitening, Anti-Cellulite/Body Slimming Preparations and Others}), By Distribution Channel (Pharmacy/Drug Stores, Online Stores and Others) and Regional Forecast, 2026-2034

The China cosmeceuticals market size was valued at USD 25.95 billion in 2025. The market is projected to grow from USD 28.34 billion in 2026 to USD 59.20 billion by 2034, exhibiting a CAGR of 9.65% during the forecast period.

The market is experiencing steady and significant growth. The country's market growth is driven by increasing consumer awareness and demand for premium cosmetics products that combine cosmetic and therapeutic benefits.

Additionally, rising disposable incomes for cosmetics and personal care products are fueling the popularity of premium and innovative skincare solutions. Moreover, the presence of key players with widespread product offerings is boosting the market growth.

• For instance, in March 2025, Beiersdorf invested USD 31.42 million into NIVEA (Shanghai) Co., Ltd. to focus on three strategic directions: local formula research and development, upgrading smart production lines, and optimizing precision marketing strategies.

Furthermore, many key industry players, such as L’Oréal and Procter & Gamble, operating in the market, are focusing on developing various innovative product offerings to support the rising demand for effective cosmeceuticals.

CHINA COSMECEUTICALS MARKET TRENDS

Next-Generation Formulations and Ingredient Innovation Fueling Market Growth

The rising demand for safe, effective and efficient products with cosmetic and therapeutic benefits is prompting brands to develop advanced formulations that meet these needs. Thus, the use of cutting-edge ingredients, such as plant-based extracts, peptides, and retinols, is gaining popularity for their efficacy and safety.

• For instance, in February 2025, PROYA promoted "Super Film Silver Tube" sunscreen, which combines high-efficiency sun protection with skin care and spot-fading. It features the innovative "Dot Matrix Light Strike Membrane Technology" to form a durable, even, and dense barrier against ultraviolet rays. Such advanced product development acts as a prominent trend in the market.

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MARKET DYNAMICS

MARKET DRIVERS

Rising Aging Population and Demand for Cosmeceuticals to Boost the Market Growth

The aging population in China is increasing significantly, and so is awareness about skincare, anti-aging, and wellness products. Thus, the consumer preferences are shifting toward products that offer both cosmetic and therapeutic benefits.

• For instance, according to the World Health Organization, China is experiencing one of the fastest-growing aging populations globally. By 2040, it is projected that individuals over 60 years of age will comprise 28.0% of the population. Such a demographic shift is boosting product demand for maintaining one's appearance and outer beauty.

MARKET RESTRAINTS

Product Recall of Cosmeceuticals to Hinder Market Growth

The product recall associated with the products is hindering the market growth. Product recalls lead to disruptions in the supply chain and tarnish the company's brand image, reputation, and reduce consumer trust.

• For instance, in June 2025, Kao Corporation recalled approximately 165,000 units of Curel Moisture Body Lotion due to formula errors, which affected sales in China and on online platforms such as Tmall. Such recalls damage brand reputation and hinder consumer trust and market growth.

MARKET OPPORTUNITIES

Emphasis on Men's Care Products to Create an Opportunity

The market has undergone a shift from primarily targeting women to increasingly focusing on male consumers, presenting a lucrative opportunity for the China cosmeceuticals market growth. As a result, many companies are focusing on developing and launching products specifically to meet the demand of males in the country, which is boosting the market growth.

• For instance, in June 2022, Shiseido launched a skincare brand called SIDEKICK in Asia, targeting the specific skin concerns of Generation Z men, and began commercialization in China through e-commerce channels.

MARKET CHALLENGES

Ingredient Violations to Hamper Market Growth

The usage of banned chemicals in skincare products is leading to regulatory actions, legal penalties and market bans, thus challenging the market expansion. The chemicals used in these products often lack safety standards and may harm consumers, therefore, such instances hinder consumer trust and decrease adoption.

Segmentation Analysis

By Product Type

Increasing Product Launches for Skin Care to Propel Segmental Growth

Based on the product type, the market is segmented into skin care, hair care, and other categories.

The skin care segment is expected to account for the largest China cosmeceuticals market share. The skin care segment held 77.5% share of the market in 2025. The dominant share of the segment is due to rising demand for anti-aging products, sunscreens for skin protection, as well as increasing awareness of healthy skin routines to maintain appearance, which is contributing to the segment’s growth.

• In April 2025, Shiseido Company, Limited, launched clean skincare brand Drunk Elephant across all its online channels and 250 brick-and-mortar stores in Mainland China.

The hair care segment is expected to grow at a CAGR of 13.89% over the forecast period. 

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By Distribution Channel

Increasing Adoption of Online Platforms to Kept Them in a Leading Position

Based on the distribution channel, the segment is divided into pharmacy/drug stores, online stores, and others.

In 2025, the online stores held a dominant share of the market. The segment had a 51.7% share in 2025. The country has robust e-commerce chains and a presence of various cosmeceutical products on online beauty platforms. Additionally, the focus of global players on offering their key brands via online channels is contributing to the segment’s growth.

• For instance, in August 2025, Amorepacific’s flagship brand, Aestura, officially entered the market, aligning with major e-commerce platforms to align with local consumers' preferences for online shopping.

The pharmacy/drug stores are projected to grow at a CAGR of 7.01% during the study period.

COMPETITIVE LANDSCAPE

Key Industry Players

Strong Market Presence and Offerings to Propel Market Progress

In terms of the competitive landscape, the market is semi-consolidated, featuring a mix of major and smaller players. The companies include L’Oréal and Procter & Gamble, as well as Shiseido Company Limited, which has a diverse product portfolio ranging from hair care products to skincare products and advanced C-beauty products. Additionally, these companies are focusing on marketing strategies to increase brand presence, which helps them maintain a dominant position in the market.

However, other key players, such as Beiersdorf, Estée Lauder Companies Inc., and Shanghai CHANDO Group Co., Ltd., are expected to engage in market strategies, including expansion plans, to increase their market presence in the country.

• In June 2021, Beiersdorf expanded its NX Nivea Accelerator program in China to establish new brands more quickly in the country.

LIST OF KEY CHINA COSMECEUTICALS COMPANIES PROFILED

• L’Oréal (France)
• Estée Lauder Companies Inc. (U.S.)
• Beiersdorf (Germany)
• Shiseido Company Limited (Japan)
• Procter and Gamble (S.)
• FineToday Holdings Co., Ltd. (Japan)
• Shanghai CHANDO Group Co., Ltd. (China)
• Pechoin (China)

KEY INDUSTRY DEVELOPMENTS

• October 2025: Beiersdorf Group launched the Chinese trademark "Tiaminduo" for an anti-spot and skin whitening ingredient, Tiaminduo 630. This ingredient is the first inhibitor screened based on human tyrosinase, aiming to inhibit melanin production at the source.
• October 2025: Proya Cosmetics and Zhejiang University College of Pharmaceutical Sciences have collaboratively established a joint laboratory dedicated to exploring the forefront of skin health and aging research.
• March 2025: Shiseido Company, Limited, has announced the integration of its Travel Retail business with its operations in China.
• February 2025: Estée Lauder Companies launched The Ordinary in China.
• August 2024: CHANDO collaborated with Shanghai Jiao Tong University and the China Aerospace Foundation for the Space-Traveled Hyaluron-Producing Yeast Strain handover ceremony and joint R&D project at SJTU’s Life Science Museum.

REPORT COVERAGE

The China cosmeceuticals market research report provides a detailed market analysis, focusing on key aspects such as an overview of the market, trends in the market, a snapshot of active ingredients used in cosmeceuticals, new product launches, and key industry developments. Additionally, it includes an overview of the key OEM manufacturers & clients in the China region, as well as pricing analysis of key products. In addition to these, the report provides insights into market trends and highlights key strategies employed by key players. In addition to the aforementioned factors, the report encompasses several other factors that have contributed to the market's growth over recent years.

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Report Scope & Segmentation