"Market Intelligence for High-Geared Performance"

Connected Motorcycle Market Size, Share & Industry Analysis, By Communication Type (Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I)), By Network Type (Cellular and Dedicated Short Range Communication (DSRC)), By Connectivity Type (Embedded, Integrated, and Tethered), By Application (Motorcycle Approach Indication (MAI), Intersection Movement Assist (IMA), Forward Collision Warning (FCA), and Left Turning Assist (LTA)), and Regional Forecast, 2024-2032

Last Updated: July 01, 2024 | Format: PDF | Report ID: FBI105186

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

The global connected motorcycle market size was valued at USD 98.2 million in 2023. The market is projected to grow from USD 112.5 million in 2024 to USD 326.9 million by 2032, exhibiting a CAGR of 14.3% during the forecast period.


A connected motorcycle is a system that provides the rider with a range of infotainment solutions on the motorcycle’s instrument cluster through various connectivity devices, such as cellular and dedicated short-range communication (DSRC) modules. The system interacts with various environments to provide riders with riding info such as road navigation, vehicle warnings, and others.


The growth of the market is heavily influenced by the safety regulations imposed by various governments to improve road infrastructure and increase vehicle safety on roads. However, many regions are yet to mandate this technology, which might slow product adoption during the initial years of the forecast period. Due to Europe's stringent road and driving safety regulations, many regions are expected to adopt similar rules, which are projected to drive the market globally.


The COVID-19 pandemic impacted the global connected motorcycle market by causing disruptions in manufacturing, supply chains, and consumer demand. Lockdown measures and economic uncertainties led to delays in product launches and reduced purchasing power among consumers. However, the pandemic also highlighted the importance of connectivity in the automotive industry, driving increased interest in connected motorcycle technologies for enhanced safety and convenience.


Connected Motorcycle Market Trends


Implementation of Next Generation Connected Motorcycle such as eCall and bCall Technology to Boost Market Growth


The automotive industry is shifting toward developing and designing advanced technologies to provide enhanced connectivity solutions, advanced safety features, and improved in-vehicle user experience. Leading players in Europe, such as Robert Bosch and BMW, are highly active in introducing safety features to motorcycles, such as emergency calls and breakdown call systems on motorcycles, to improve roadside assistance and infrastructure. Similarly, major two-wheeler manufacturers aim to integrate connected technology into their models to enhance vehicle connectivity and improve road safety and riding situations.


Major players, including Robert Bosch, Honda, BMW, and Continental AG, are introducing connected vehicle technologies such as Motorcycle Approach Indication (MAI), Intersection Movement Assist (IMA), and others. These notify the vehicle driver and motorcycle rider about the vehicle's approach. Moreover, the trend of connected cars is expected to impel the launch of innovative products in the market.


Request a Free sample to learn more about this report.


Connected Motorcycle Market Growth Factors


Increasing Demand for Advanced Safety Features and Enhanced Rider Experience to Drive the Market Growth


As motorcycle riders prioritize safety and convenience, manufacturers are integrating connectivity technologies into their motorcycle models to offer innovative solutions that address these needs. Another factor behind the adoption of connected motorcycle technology is the growing concern for road safety. According to the World Health Organization (WHO), road traffic injuries are the primary cause of death among young people aged 15-29 years globally. As a result, there is a growing emphasis on implementing measures to improve road safety, including the adoption of connected vehicle technologies.


Connected motorcycles offer a range of safety features intended to lessen the risk of accidents and enhance rider awareness. For example, advanced rider assistance systems (ARAS) leverage sensors and communication technologies to provide real-time feedback to riders about potential hazards on the road, such as blind spot detection, impact warning, and adaptive cruise control. These features help riders make informed decisions and react quickly to changing road conditions, ultimately reducing the likelihood of accidents.


Furthermore, connected motorcycles enable seamless integration with other smart devices and platforms, enhancing the overall riding experience. Riders can access a wide range of services and functionalities directly from their motorcycle, such as navigation assistance, weather updates, and emergency assistance. For example, BMW Motorrad's Connected Ride platform allows riders to connect their motorcycles to their smartphones and access a suite of features, including route planning, live traffic updates, and emergency call services.


Governments and regulatory bodies are introducing measures to encourage the integration of advanced safety technologies into vehicles, including motorcycles. For instance, the European Union's General Safety Regulation mandates the inclusion of certain safety features, such as intelligent speed assistance and lane-keeping assistance, in new motorcycle models.


Overall, the demand for connected motorcycle technology is expected to continue growing as riders seek safer and more connected riding experiences. Manufacturers that invest in developing innovative connectivity solutions and prioritizing rider safety are well-positioned to capitalize on this growing market trend.


Rising Number of Motorcycle Fatalities to Fuel Market Growth


Rising traffic congestion and a high rate of road accidents raise safety concerns among consumers. This has led to an increasing inclination toward enhanced safety and security for on-road vehicles and motorcycles. According to the Insurance Institute of Highway Safety, motorcycle fatalities in 2021 increased by 21% compared to 2019.


Automotive manufacturing companies are installing these systems in vehicles due to the rising safety concerns of drivers and passengers, to reduce road fatalities, and to provide quick relief services to injured people. This is ultimately surging the demand for these systems in the automotive industry. Thus, major players are introducing innovative technologies to minimize road fatalities due to the rising concerns for safer and connected road infrastructure.


RESTRAINING FACTORS


Limited Infrastructure and Connectivity Challenges May Restrain Market Growth


Urban areas may have sufficient network coverage and infrastructure to support connected motorcycle technologies. However, many rural and remote regions lack adequate internet connectivity and infrastructure development. As stated by the International Telecommunication Union (ITU), approximately 3.7 billion people worldwide still do not have access to the Internet, with the majority residing in rural and remote areas. Moreover, the deployment of advanced communication networks, such as 5G, is often prioritized in urban centers, leaving rural areas with outdated or inadequate infrastructure.


As a result, riders in these regions may face challenges accessing and utilizing connected motorcycle features, limiting the market potential for connected motorcycle technologies. Without reliable network coverage and infrastructure support, the adoption of connected motorcycle technology may be hindered, posing a significant restraint on market growth.


Connected Motorcycle Market Segmentation Analysis


By Communication Type Analysis


Growing Demand for Advanced Technologies in Connected Vehicles to Drive the Vehicle-to-Vehicle (V2V) Segment


Based on communication type, the market is bifurcated into Vehicle-to-Vehicle (V2V) and Vehicle-to-Infrastructure (V2I).


In 2023, the Vehicle-to-Vehicle (V2V) segment held the largest share in the global market. The demand is attributed to the growing integration of V2V technologies in vehicles and motorcycles. Vehicle-to-vehicle communication allows vehicles and motorcycles to communicate and exchange data with each other over short ranges, reducing the risk of potential fatalities and road accidents. The implementation of V2V technologies is expected to reduce road fatalities and drive the market demand during the forecast period.


The Vehicle-to-Infrastructure (V2I) segment is expected to grow at the highest CAGR during the forecast period. The market growth is attributed to the rising adoption and development of connected infrastructure in metro cities and major European economies. Moreover, the growing government initiatives toward enhanced road safety issues are expected to propel the global market.


By Network Type Analysis


Growing Demand for V2V Applications to Fuel the Market for DSRC Network Type


Based on network type, the market is divided into cellular and dedicated Short-range Communication (DSRC).


The Dedicated Short Range Communication (DSRC) segment dominated the connected motorcycle market share owing to soaring demand for several vehicle-to-vehicle applications. The DSRC network allows the motorcycle to interact with other vehicles and the rider’s smart devices to display information on the instrument cluster.


The cellular segment is expected to hold an appreciable share due to the long-range ability of cellular network communication, delivering at higher speeds compared to DSRC. As vehicle-to-infrastructure applications develop, it is expected that the cellular network will grow significantly during the forecast period.


By Connectivity Type Analysis


Increasing Demand for Advanced Motorcycle Connectivity Solutions to Fuel the Demand for Embedded Connectivity


By connectivity type, the market is segmented into embedded, integrated, and tethered.


The embedded segment is estimated to grow at a substantial CAGR over the forecast period. This is due to the increased incorporation of advanced technology that would provide the rider with a range of motorcycle data. The segment held the largest market share in the connectivity type segment in 2023 and is set to dominate the market over the forecast period. The solutions integrate various communication and data collection modules, such as telematics boxes and sensors.


The integrated segment is expected to grow significantly during the forecast period. This is owing to the growing R&D efforts and the launch of new technologies in the digital motorcycle instrument cluster. The tethered segment is also expected to grow steadily over the study period due to the integration of numerous features, such as smartphone mirroring and short-range communication between motorcycles and smart devices.


To know how our report can help streamline your business, Speak to Analyst


By Application Analysis


Growing Demand for Enhanced Traffic and Road Navigation to Increase the Product Adoption in Motorcycle Approach Indication (MAI)


By application, the market is segmented into Motorcycle Approach Indication (MAI), Intersection Movement Assist (IMA), Forward Collision Warning (FCA), and Left Turning Assist (LTA).


The Motorcycle Approach Indication (MAI) segment is expected to dominate the market globally. This is due to increased road fatalities of motorcycles caused by unawareness of motorcycle approaches on roads.


During the forecast period, forward collision warning and left turn assist applications are expected to grow significantly. This is due to the growing need for efficient communication among vehicles and motorcycles during lane crossing, overtaking, and turns. Applications such as forward collision and left turn provide motorcyclists with data on road conditions and accidents by warning the motorcyclists through the vehicle’s instrument cluster.


REGIONAL INSIGHTS


Stringent Adoption of Connected Motorcycle Systems to Fuel the Market Demand in Europe


Based on region, the market is segmented into North America, Europe, Asia Pacific, and the rest of the world.


Europe Connected Motorcycle Market Size, 2023 (USD Million)

To get more information on the regional analysis of this market, Request a Free sample


Europe dominated the market share in 2023 owing to the region's stringent driving and safety norms. The regional market was valued at USD 60.4 million in 2023. The region's dominance is due to the high popularity of the product among consumers in this region toward motorcycles and well-suited connected vehicle technological infrastructure. Moreover, the increased government regulations toward road safety and vehicle safety rules further drive the demand for connected bikes in the European regional market.


Asia Pacific was the second-largest market for connected motorcycles in 2023. This is due to the growing safety concerns in Japan, China, and other Asian countries. However, the growing focus on connected vehicle infrastructure and government policies is expected to drive market growth in the region.


North America and the rest of the world are also expected to grow significantly over the forecast period. The demand is attributed to the government's and consumers' growing concerns about road fatalities and accidents. Some major players, such as BMW, Harley-Davidson, and a few others, also provide connected motorcycle models.


List of Key Companies in Connected Motorcycle Market


Integration of Smartphone Connectivity with Motorcycles to Boost the Market Revenue of Major Players


A few major connected motorcycle players operate in the market as it is an emerging technology. The competitive landscape of the market covers major players such as Honda, Yamaha, Robert Bosch, and others. The industry players are focused on developing and integrating various connected technologies such as motorcycle approach indication, forward collision warning, and others.


Major players in the industry, including BMW, Robert Bosch, and Continental, provide innovative solutions in the motorcycle industry. BMW is focusing on integrating new safety features into its upcoming motorcycles to comply with stringent road and safety regulations. Additionally, these players are focusing on introducing new technologies in Europe due to the high demand for safety systems on account of strict transportation laws.


LIST OF KEY COMPANIES PROFILED:



  • Continental AG (Germany)

  • Robert Bosch GmbH (Germany)

  • Telit (U.K.)

  • Yamaha Motors (Japan)

  • KTM (Austria)

  • Ducati (Italy)

  • Honda (Japan)

  • Panasonic Corporation (Japan)

  • BMW Motorrad (Germany)

  • Harley Davidson (U.S.)


KEY INDUSTRY DEVELOPMENTS:



  • February 2024 - Karma Automotive, a Southern California ultra-luxury vehicle manufacturer,  acquired the technology assets and IP of Airbiquity. The acquisition provides Karma with Airbiquity's software product portfolio, which has evolved over more than two decades to deliver connected vehicle solutions spanning over-the-air (OTA) updates, software development tools, data management, and analytics.

  • January 2024 - Garmin announced that it is providing state-of-the-art infotainment systems to select Yamaha motorcycles and smart scooters. Featuring Bluetooth connectivity, media integration and enhanced navigation functionality, the Garmin automotive OEM solutions will support Yamaha Motor's Connected Vision program that seeks to attain 100% vehicle connectivity.

  • January 2024 - UN extended its cyber security management regulation to motorcycles and scooters. The decision to extend the scope of UN Regulation 155 to motorcycles (vehicle category L) was submitted to the UNECE-hosted World Forum for Harmonization of Vehicle Regulations for adoption by June 2024.

  •  July 2023 – BMW Motorrad updated the intelligent emergency call, which will be equipped for the upcoming 2023 models. The new update will be a standard feature on selected models with the option to customize a few other models. The system will automatically connect an emergency centre agent with the rider when emergency calls are placed. 

  • May 2023 – Nvidia and Mediatech announced their partnership deal on connected vehicle technology. The companies aimed to introduce a power-advanced vehicle infotainment system to improve the entertainment and voice assistant driver assistance features experience for users.


REPORT COVERAGE


The market research report provides a detailed industry analysis and focuses on key aspects such as leading companies, product types, and network types. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that contributed to the market growth in recent years.


An Infographic Representation of Connected Motorcycle Market

To get information on various segments, share your queries with us



Report Scope & Segmentation






















































ATTRIBUTE



DETAILS



Study Period



2019-2032



Base Year



2023



Estimated Year



2024



Forecast Period



2024-2032



Historical Period



2019-2022



Growth Rate



CAGR of 14.3% from 2024 to 2032



Unit



Value (USD Million)



Segmentation



By Communication Type



  • Vehicle-to-Vehicle (V2V)

  • Vehicle-to-Infrastructure (V2I)



By Network Type



  • Cellular

  • Dedicated Short Range Communication (DSRC)



By Connectivity Type



  • Embedded

  • Integrated

  • Tethered



By Application



  • Motorcycle Approach Indication (MAI)

  • Intersection Movement Assist (IMA)

  • Forward Collision Warning (FCA)

  • Left Turning Assist (LTA)



By Geography



  • North America (By Communication Type, By Connectivity Type, By Network Type, and By Application)

    • U.S. (By Connectivity Type)

    • Canada (By Connectivity Type)

    • Mexico (By Connectivity Type)



  • Europe (By Communication Type, By Connectivity Type, By Network Type, and By Application)

    • U.K. (By Connectivity Type)

    • Germany (By Connectivity Type)

    • France (By Connectivity Type)

    • Italy (By Connectivity Type)

    • Rest of Europe (By Connectivity Type)



  • Asia Pacific (By Communication Type, By Connectivity Type, By Network Type, and By Application)

    • China (By Connectivity Type)

    • India (By Connectivity Type)

    • Japan (By Connectivity Type)

    • South Korea (By Connectivity Type)

    • Rest of Asia Pacific (By Connectivity Type)



  • Rest of the World (By Communication Type, By Connectivity Type, By Network Type, and By Application)






Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 98.2 million in 2023 and is projected to reach USD 326.9 million by 2032.

In 2023, the European market stood at USD 60.4 million.

The market is projected to grow at a CAGR of 14.3% and will exhibit steady growth during the forecast period (2024-2032).

By network type, the cellular segment is expected to be the leading segment during the forecast period.

BMW, Robert Bosch, Continental, and Yamaha are some of the leading players in the market.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2019-2032
  • 2023
  • 2019-2022
  • 200

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Automotive & Transportation Clients

Asahi
GM
Bosch
Hitachi
KIA

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X