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Cosmetic Surgery Market Size, Share & Industry Analysis, By Procedure (Surgical Procedures and Non-Surgical Procedures), By Gender (Female and Male), By Age Group (18 Years and Younger, 19 to 34 Years, 35 to 50 Years, 51 to 64 Years, and 65 Years & Above), By Provider (Hospitals & Specialty Clinics and Spas & Cosmetic Surgery Centers), and Regional Forecast, 2024-2032

Last Updated: May 06, 2024 | Format: PDF | Report ID: FBI102628



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The global cosmetic surgery market size was valued at USD 57.67 billion in 2023 and is projected to grow from USD 59.77 billion in 2024 to USD 81.66 billion by 2032, exhibiting a CAGR of 4.0% during the forecast (2024-2032). North America accounted for a market value of USD 18.10 billion in 2023. The popularity of cosmetic procedures among the general population to improve their aesthetic appearance is increasing each year. Furthermore, the growing prevalence of dermatological conditions and presence of a large patient pool requiring treatment are boosting the demand for such procedures in the market.

  • For instance, as per a WHO report published in March 2023, globally, an estimated 1.8 billion individuals are affected by skin conditions at any point in time.

  • According to the data published by the British Skin Foundation in 2020, nearly 60% of people were suffering from some kind of skin condition in the U.K.

However, the availability of innovative technologies and devices for treating skin conditions as well as improving reimbursement policies for cosmetic procedures will increase the number of patients undergoing these surgeries. Furthermore, several people are preferring easy, pain-free methods for appearing youthful and healthy without complications. This factor is increasing the demand for non-surgical procedures.

Additionally, key players in the market are focusing on new product developments and receiving approvals to strengthen their market position. For example, in March 2023, Galderma introduced an innovative visualization tool - FACE by Galderma, which was powered by augmented reality. With the help of this tool, real-time results can be simulated. Similarly, in June 2020, Cynosure launched the Elite iQ aesthetic workstation for laser hair removal and skin revitalization in the U.S., Europe, and Australia. This launch reinforced the company’s position in the market.

Furthermore, growing demand for medical tourism, where people travel from other countries for various cosmetic procedures, and the emergence of new cosmetic clinics are expected to fuel the cosmetic surgery market growth during the forecast period. Brazil, Argentina, Costa Rica, Malaysia, Poland, the Philippines, Mexico, and Thailand are some of the popular destinations for cosmetic surgery tourism.

The impact of the COVID-19 pandemic resulted in reduced demand for various cosmetic procedures across the world. Due to the slowdown of elective surgical procedures in 2020, the total number of cosmetic surgeries performed decreased compared to the previous year. This factor affected the sales of various cosmetic surgery-related products, and many key players reported a decline in their product sales. The ease of lockdown restrictions, increasing demand for home care-based procedures, and focus on introducing advanced products to meet the demand are expected to drive the market from 2024-2032.

Cosmetic Surgery Market Trends

Increasing Demand for Cosmetic Procedures among Male Population to Propel Market Growth

The popularity and adoption of cosmetic procedures among the male population are increasing annually due to age-related concerns, and men are adopting these solutions to maintain their youthful look. Moreover, the increasing demand for non-surgical procedures, such as dermal fillers and botulinum toxin among the male population is raising the number of treatments performed and contributing toward the market’s growth.

  • According to the International Society of Aesthetic Plastic Surgery (ISAPS), in 2022, globally, around 2 million cosmetic surgeries were performed on men.

Also, the top surgical and non-surgical treatments that men undergo are eyelid surgery, liposuction, gynecomastia, rhinoplasty, botulinum toxin, and hair removal.

  • According to the data published by the International Society of Aesthetic Plastic Surgery (ISAPS) in 2022, around 365,935 liposuctions, 1,370,495 botulinum toxin, and 281,036 hair removal procedures were performed on men. They were also among the most common procedures among the male population.

The above factors are resulting in the higher demand for cosmetic procedures among the male population.

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Cosmetic Surgery Market Growth Factors

Rising Focus on Improving Aesthetic Features to Fuel Market Growth

In recent years, the demand for cosmetic procedures has gradually changed as aesthetics has become an important aspect of daily life. The rise in population focusing on aesthetic features has generated promising prospects for the market.

Women’s inclination toward cosmetic procedures, such as breast augmentation, liposuction, eyelid surgery, abdominoplasty, breast lift, and others, is increasing the demand for cosmetic treatments in the market. According to a survey conducted by the International Society of Aesthetic Plastic Surgery (ISAPS) in 2022, 2,131,976 breast augmentation procedures were performed on women across the globe.

More patients are opting for minimally invasive cosmetic procedures over conventional surgeries. People choose non-surgical procedures due to their various advantages such as reduced recovery time, less pain, decreased healthcare costs, and others.

  • According to data published by the Aesthetic Society in 2022, in the U.S., around 5.8 million non-surgical cosmetic procedures were performed.

The factors mentioned above, along with increase in research & development investments and new product launches by key players, are further driving the growth of the market.


Complications Associated With Cosmetic Procedures to Restrict Market Growth

The growing popularity of aesthetic procedures in countries, such as the U.S., Germany, Brazil, and others, is increasing the number of cosmetic procedures performed. However, there are many complications associated with the treatment, which can negatively affect the market growth.

The procedures carried out by non-physicians in salons, spas, and other non-medical settings are increasing the risk of these complications. Some common complications of aesthetic procedures include scars, swelling, infections, and nerve damage, among others.

  • For example, common side effects of cosmetic treatments include hematoma, which occurs in around 2-4% of patients undergoing breast augmentation. A hematoma is a blood pocket resembling a large, painful bruise.

  • According to the Archives of Plastic Surgery, seroma can occur following a tummy tuck operation in 15-30% of patients. It is a condition wherein serum pools occur beneath the surface of the skin, resulting in swelling and pain.

Moreover, the side effects caused by using facial fillers is another major factor restricting the market growth. Some of the common complications include redness, skin pigmentation, bruising, crooked smile, inflammatory reaction, and others.

Safety concern arises in people’s minds and this makes them reluctant to undergo cosmetic procedures. This factor has limited the demand for cosmetic surgeries. Moreover, the high costs associated with these operations will negatively impact the market growth.

Cosmetic Surgery Market Segmentation Analysis

By Procedure Analysis

Non-surgical Procedures to Witness Highest CAGR due to Increasing Preference in Emerging Countries

On the basis of procedure, the market is classified into surgical procedures and non-surgical procedures.

The surgical procedures segment dominated the market in 2023. The increase in demand for surgical procedures, such as breast augmentation, liposuction, and others is due to the long-term results they offer; they do not require to be repeated every couple of years. Further, the availability of approved aesthetic devices offered by key players in the market will contribute to the segment's growth.

  • For example, in October 2023, Fit:match.ai. and The Marena Group collaborated for the launch of a 3D body-scanning technology based on artificial intelligence. This platform was created to help plastic surgeons accurately size and select the ideal post-op garment for their patients to ensure optimal recovery results.

  • Similalry, in July 2020, Bausch Health Companies Inc.’s Solta Medical released a radiofrequency device-Thermage FLX system designed to tighten the skin. Thermage FLX is the only FDA-approved system for the treatment of eyelids.

The non-surgical procedure segment is expected to register the highest CAGR during the forecast period. The growing popularity of non-surgical procedures, such as dermal fillers, botulinum toxin, hyaluronic acid, and others across the world may fuel the segment’s growth during the forecast period. These treatments offer various benefits, such as less recovery time, reduced hospitalization rates, painless procedures, and others.

  • According to the data published by the International Society of Aesthetic Plastic Surgery (ISAPS), around 18.9 million non-surgical procedures were performed across the globe in 2022.

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By Gender Analysis

Growing Emphasis on Aesthetic Appearance to Augment Demand for Cosmetic Treatments among Females

On the basis of gender, the market has been segmented into female and male.

The female segment captured the largest cosmetic surgery market share in 2023. The large number of females undergoing cosmetic procedures for various purposes, such as skin resurfacing & tightening, hair removal, breast reduction, and others is fueling the segment’s growth. Moreover, breast augmentation is the most common procedure performed by plastic surgeons across the world.

  • According to the data published by the International Society of Aesthetic Plastic Surgery (ISAPS) in 2022, females account for around 86.2% of the total cosmetic procedures performed globally.

The male segment is expected to grow at a moderate rate during the forecast period. The increasing adoption of cosmetic surgery by men to improve their aesthetic appearance to have a youthful look is boosting the segment’s growth. The rising number of males undergoing procedures, such as gynecomastia and eyelid surgery, among others, across the world, will fuel the segment’s expansion during 2024-2032.

  • According to the data published by the International Society of Aesthetic Plastic Surgery (ISAPS) in 2022, around 305,340 gynecomastia procedures were performed globally.

By Age Group Analysis

Demand for Cosmetic Treatments to Rise among 35-50 Years Age Group

Based on age group, the market is segmented into 18 years & younger, 19 to 34 years, 35 to 50 years, 51 to 64 years, and 65 years & above.

The 35 to 50 years segment held the largest share in the market in 2023 and is expected to witness significant growth during the forecast period. This is due to a major surge in the adoption of non-surgical procedures such as botulinum toxin among people in this age group. Furthermore, the growing awareness regarding anti-aging and body contouring treatments among women in this age group will also provide lucrative growth opportunities for this segment.

Additionally, the 19 to 34 years segment held the second-largest share of the market in 2022. This is attributed to the growing demand for cosmetic treatments among this age group such as breast augmentation and rhinoplasty.

  • For instance, according to the International Society of Aesthetic Plastic Surgery (ISAPS), 66.7% of patients in the age group of 19 to 34 underwent rhinoplasty surgery in 2022.

By Provider Analysis

Hospitals & Specialty Clinics to Dominate Market Due to Diversified Service Offerings

Based on provider, the market is classified into hospitals & specialty clinics and spas & cosmetic surgery centers.

The hospitals & specialty clinics segment captured the largest market share in 2023. Most cosmetic procedures are performed in hospitals & specialty clinics. Furthermore, the growing demand for minimally invasive procedures and preferential shift of patients toward specialty clinics are fueling the segment’s growth. Also, majority of plastic surgeons prefer to be associated with hospitals and specialty clinics, offering a diverse portfolio of services.

  • According to the data published by the International Society of Aesthetic Plastic Surgery in 2020, out of the total cosmetic procedures performed across the world, 8.2 million of them were conducted in hospitals and around 6.1 million were conducted in specialty clinics.

The spas & cosmetic surgery centers segment is expected to grow positively in the upcoming years due to the robust growth of medical tourism and emergence of new medical spas & cosmetic surgery centers.

  • For example, according to the data published by the International Society of Aesthetic Plastic Surgery (ISAPS) in 2020, around 10.9% of patients traveled from other countries to Brazil for various cosmetic procedures.

Also, a gradual increase in the number of procedures performed in cosmetic centers may further fuel the segment’s growth during the forecast period.


On the basis of region, the global market has been classified into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.

North America Cosmetic Surgery Market Size, 2023 (USD Billion)

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North America accounted for a market value of USD 18.10 billion in 2023. The dominance of this region is due to the presence of highly qualified plastic surgeons performing various cosmetic procedures and the growing number of aesthetic clinics in the U.S., and Canada is responsible for the growth of this region. Also, the high adoption of latest advanced aesthetic devices in the market is further fueling the demand for cosmetic surgery in this region.

  • For example, according to the data published by the Aesthetic Society in 2021, around 320 surgical procedures were carried out on average by plastic surgeons compared to 220 procedures performed in 2020.

Europe held the second position in the global market. The increasing number of non-invasive procedures and the emergence of new medical spas in Germany, France, and others are fueling market growth in this region. According to the data published by the German National Tourist Board in 2020, around 350 operating medical spas are present in Germany.

Latin America is expected to register the highest CAGR during the forecast period. The growing demand for medical tourism, the acceptance of innovative techniques in various aesthetic clinics, and providing patients with cosmetic procedures at an affordable price are major factors fueling the market’s growth in this region.

  • For example, in June 2022, the Silicone Center clinic in Brazil announced that it is offering variant sizes of silicon prosthesis implants at affordable pricing for breast augmentation procedures to meet customers' demands.

List of Key Companies in Cosmetic Surgery Market

Key Players to Introduce New Products to Strengthen their Market Position

In terms of the competitive landscape, Bausch Health Companies Inc., Johnson & Johnson Services, Inc. (MENTOR), and AbbVie Inc. are dominating the market due to the presence of a wide product portfolio and rising focus on the introduction of new advanced products in the market.

  • In January 2021, AbbVie Inc.’s Allergan Aesthetics launched CoolSculpting Elite which is used to treat fat bulges in nine areas of the body.

Other companies, such as Cutera, GALDERMA, Merz Pharma, and Cynosure, among others, have a prominent presence in the global market. New product launches and execution of various strategies for expanding the companies’ market presence are expected to propel their growth.

  • In September 2023, Cutera introduced the Secret DUO, a new skin resurfacing and revitalization platform. It utilizes dual non-ablative fractional technologies.

  • Similarly, in February 2022, Merz Pharma announced the launch of Radiesse + Lidocaine injectable implant. This implant is used as a deep injection for soft tissue expansion to improve moderate-to-severe loss of jawline in adults over the age of 21.


  • Bausch Health Companies Inc. (Canada)

  • Johnson & Johnson Services, Inc. (MENTOR) (U.S.)

  • AbbVie Inc. (U.S.)

  • Cutera (U.S.)

  • Merz Pharma (Germany)

  • GALDERMA (Switzerland)

  • Sientra, Inc. (U.S.)

  • Cynosure (U.S.)

  • Apyx Medical (U.S.)

  • Long Island Plastic Surgical Group, PC (U.S.)


  • August 2023 – TELA Bio, Inc. launched the OviTex PRS Long-Term Resorbable product in the U.S. market. This product can be used for plastic and reconstructive sugeries.

  • March 2023 – Establishment Labs Holdings Inc. announced that it entered into agreements with four partners in Europe and a second chain of partners in Japan to launch Mia Femtech, which is used to increase breast shape in a 15-minute procedure.

  • July 2022 – Cutera announced the approval for AviClear, the first and only laser treatment device approved in the U.S. to cure mild, moderate, and severe acne.

  • July 2022 - BIOPLUS CO., LTD. announced that its two types of hyaluronic acid fillers received the special import license from China. The products included DeneB and Skin Plus HYAL Implant.

  • July 2022 - LightStim launched Elipsa, the first device to offer dual treatment options for treating acne and wrinkles using LED-based technology. This device can be used at home by the users.

  • June 2022 – Cynosure launched the PicoSure Pro Device, which has an advanced lens focus array made of platinum which would to reduce wrinkles, acne scars, and pores by increasing the content of collagen and elastin.

  • May 2022 – Apyx Medical announced that it had received the 510(k) clearance from the U.S. FDA for using its Renuvion Dermal Handpiece for specific dermal resurfacing procedures.

  • February 2021 GALDERMA received the U.S. FDA approval for Restylane Defyne for the augmentation and correction of mild to moderate chin retrusion.

  • February 2021 Merz Pharma announced the launch of BELOTERO BALANCE + Lidocaine in the U.S. The BELOTERO BALANCE is a Hyaluronic Acid (HA) filler for etched-in lines & advantages of lidocaine formulation claims to provide a perfect finish to filler patients.


An Infographic Representation of Cosmetic Surgery Market

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The research report provides a detailed analysis of the market. It focuses on key aspects such as leading companies, procedures, key gender types, and providers. Besides this, it offers insights into the latest market trends and highlights key industry developments. In addition to the abovementioned factors, the report encompasses several factors that have contributed to the market's growth in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate     

CAGR of 4.0% from 2024-2032


Value (USD billion)


By Procedure

  • Surgical Procedures

    • Breast Augmentation

    • Liposuction

    • Eyelid Surgery

    • Abdominoplasty

    • Rhinoplasty

    • Others

  • Non-Surgical Procedures

    • Botulinum Toxin

    • Hyaluronic Acid

    • Hair Removal

    • Nonsurgical Fat Reduction

    • Photo Rejuvenation

    • Others

By Gender

  • Female

  • Male

By Age Group

  • 18 Years and Younger

  • 19 to 34 Years

  • 35 to 50 Years

  • 51 to 64 Years

  • 65 Years & Above

By Provider

  • Hospitals & Specialty Clinics

  • Spas & Cosmetic Surgery Centers

By Region

  • North America (By Procedure, By Provider, By Gender, By Age Group, By Country)

    • U.S.

    • Canada

  • Europe (By Procedure, By Provider, By Gender, By Age Group, By Country/Sub-Region)

    • Germany

    • U.K.

    • France

    • Italy

    • Spain

    • Russia

    • Rest of Europe

  • Asia Pacific (By Procedure, By Provider, By Gender, By Age Group, By Country/Sub-Region)

    • China

    • Japan

    • India

    • South Korea

    • Southeast Asia

    • Rest of Asia Pacific

  • Latin America (By Procedure, By Provider, By Gender, By Age Group, By Country/Sub-Region)

    • Brazil

    • Mexico

    • Rest of Latin America

  • Middle East & Africa (By Procedure, By Provider, By Gender, By Age Group, By Country/Sub-Region)

    • Egypt

    • Turkey

    • Rest of Middle East & Africa

Frequently Asked Questions

Fortune Business Insights says that the global market value stood at USD 57.67 billion in 2023 and is projected to reach USD 81.66 billion by 2032.

In 2023, the market value stood at USD 57.67 billion.

The market will exhibit a CAGR of 4.0% during the forecast period of 2024-2032.

The surgical procedures segment is expected to be the leading segment in the market during the forecast period.

The growing prevalence of dermatology conditions among individuals, coupled with increasing demand for cosmetic procedures, will drive the market.

Bausch Health Companies Inc., AbbVie Inc., and Johnson & Johnson Services, Inc. (MENTOR) are the top players in the market.

North America is expected to hold the largest market share.

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