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The global data privacy software market was valued at USD 1.68 billion in 2021. The market is projected to grow from USD 2.36 billion in 2022 to USD 25.85 billion by 2029, exhibiting a CAGR of 40.8% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with data privacy software experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a decline of 47.1% in 2020 as compared to 2019.
In the scope of the study, we have considered companies such as OneTrust, LLC, AvePoint, Inc., TrustArc, Inc., IBM Corporation, RSA Security LLC, and others. These companies are offering software solutions across various applications, including compliance management, reporting & analytics, risk management, and others.
Data privacy software assists organizations in managing and operating customers’ personal data. The software classifies the content of the customer as per the country’s compliance rules and laws. The increasing concerns regarding personal and confidential data breaches are driving organizations to adopt data privacy software. The growing country-wise data privacy acts and regulations are likely to fuel the demand for the software. The software companies worldwide are focused on developing and offering compliance-based solutions for the organizations. For instance, in October 2020, AvePoint, Inc., announced its new Policies and Insights (PI) Software-as-a-Service solution to prevent exposure to sensitive data. This data access governance solution helps end-users in oversharing of the data.
Remote Work Culture to Boost Privacy Software Market Growth amid Pandemic
During the COVID-19 pandemic, various businesses and organizations witnessed temporary and permanent shutdowns. Also, major data breaches and cyber incidents occurred globally. As per Moneylife’s article, organizations such as BigBasket faced a data breach in March 2021, where 20 million customer data was hacked. Similarly, Twitter data breaches occurred in January 2020.The growing concern of losing personal data to hackers surges the demand for data privacy software across developing nations. Thus, organizations are implementing software, owing to growing cyber breaches as various countries opted for data privacy laws to reduce the misuse of customers’ personal data. For instance, to manage the personally identifiable information (PII) of COVID-19 positive employees, various countries have introduced healthcare guidelines. The companies can disclose the data of COVID-19 positive employees as per these guidelines. With the implementation of the software, the organizations can verify its shared content. Thus, during 2020, the software witnessed slow growth, owing to sudden changes in the work environment. However, post-2020, the software is expected to gain remarkable growth.
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Rising Government Regulations on Data Privacy to Surge Demand for Data Privacy Solutions
The growing data privacy concerns have forced governments of various countries to implement data privacy enforcement laws and regulations. For instance, the European Union launched a regulation as “General Data Protection Regulation (GDPR)” in response to the growing misuse of individual’s personal data. The law was introduced to provide safety, protection, and rights to the individual to restrict its data usage by businesses and other organizations. Similarly, in December 2020, the U.S. introduced the “California Consumer Privacy Act” to empower California citizens with more control over their shared data. Likewise, in September 2020, to protect 140 million internet users’ private data, the Brazilian General Data Protection Law LGPD (Lei Geral de Proteção de Dados Pessoais) was introduced by the government of Brazil. Along with this, the government has 40 more industry or segment-specific data protection laws.
With such stringent regulations, organizations face challenges such as processing individual’s collected data securely and without violating any law. Organizations are facing difficulties in managing different country-specific regulations. These conditions have surged the demand for data privacy software. The software assists the organization in compliance with the policies and rules for data protection. Thus, growth in data protection act worldwide is likely to drive the data privacy software market growth.
Rising Adoption of IoT Devices to Aid Global Data Privacy Software Market Growth
The demand for data security management software is growing, owing to increasing IoT devices across industries such as manufacturing, BFSI, healthcare, and others. As per McKinsey & Company, by 2023, IoT-connected devices are expected to increase to 43 billion. Similarly, vast implementation of 5G technology is expected to drive opportunities for key players in the market to expand their offerings.
The Internet of things (IoT) technology shares and operates real-time data of customers and organizations. Real-time information and transaction-related information are shared through the wireless network. The adoption of IoT has seen a vast surge in many areas, such as smart retail, smart home appliances, smart city projects, and health monitoring, that has increased the need for IoT security. Thus, growing IoT devices and applications are likely to drive the demand for software.
Lack of Awareness and Insufficient Knowledge about Software to Impede Growth
Enterprises are facing challenges with the processing of the customers’ personal data and insights. Lack of awareness about software among small and medium enterprises (SMEs), start-ups, and local organizations can hinder the growth rate of the market. Also, SMEs have a limited budget for IT services and solutions. This restricts the adoption of the software. These factors are expected to hinder the demand for the software and hamper the market growth.
Growing Demand for Cloud-based Software to Fuel the Market Growth
Increasing Stringent Government Regulations to Fuel Compliance Management Demand
Based on application, the market is categorized into compliance management, risk management, reporting & analytics, and others. Compliance management is expected to lead the segment during the forecast period. The software helps organizations to perform activities in line with the regulation to protect confidential data. The growing laws in support of data protection are surging the demand for software across compliance management applications. Risk management is expected to gain rapid growth as the software identifies & evaluates threats and negative impacts of the operation on the individual’s data. Thus, to lower the risk of exposing the client's personal information, the data privacy software is gaining traction in risk management.
Global Presence of Large Enterprises to Drive Demand for Software
Based on organization size, the market is segmented into large enterprises and small & medium enterprises (SMEs). Large enterprises are expected to dominate the segment share during the forecast period. The majority of large enterprises have a robust global presence, which drives the adoption of the software to manage country-wise data protection law. Further, large enterprises collect, store, and operate on huge sets of client data.
During the forecast period, SMEs are expected to gain traction. The growing data breach incidents across developing nations surge the demand for software among small and medium enterprises, start-ups, and government enterprises. As per the 2020 Carbon Black report, every day, around 65,000 data breach attempts were made on SMEs of the U.K. in 2019.
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Growing Digital Banking Applications to Drive Demand for Software in BFSI Sector
Based on industry, the market is segmented into BFSI, IT and telecommunication, government, manufacturing, retail, healthcare, and others (education).
The BFSI industry is expected to dominate the market share during the forecast period. The growing adoption of digital banking applications and rising online customer interactions are expected to surge the demand for the software. Also, enterprises across BFSI store and process highly confidential data of users. The healthcare industry is expected to gain traction during the forecast period. The increasing threats to patients’ health data with rising cyberattacks on the industry are likely to boost growth. Also, the introduction of the Health Insurance Portability and Accountability Act (HIPPA) in the healthcare industry is increasing the demand for privacy management software.
Geographically, the market is fragmented into five major regions such as North America, South America, Asia Pacific, Europe, and the Middle East & Africa. They are further categorized into countries
North America is expected to gain the largest market share throughout the forecast period. The strong presence of key players and rise in investment by key players drive the growth opportunity in the region. The U.S. is likely to lead the segment, owing to the growing awareness regarding data protection acts among customers. With the California Consumer Privacy Act as an initial step, the government of the U.S. is expected to drive more stringent laws on data protection.
Asia Pacific is expected to witness remarkable growth during the forecast period. Japan, China, India, Singapore, and others are focusing on implementing strict laws on consumer privacy acts. China and India have introduced national data protection rules to manage the increasing number of data breaches. In October 2020, the Cyber Security Agency of Singapore introduced “Singapore's Safer Cyberspace Masterplan 2020” to enforce strict regulation toward data protection. With growing data breaching incidents, Japan is likely to introduce Europe’s GDPR-like regulation for data safety. This is expected to boost the software market in APAC.
Europe is expected to grow with a substantial CAGR during the forecast period. The initial step toward data protection and consumer rights and the launch of GDPR are likely to provide opportunities for the key players. The U.K. leads the segment during the forecast period. As per the 2020 Carbon Black reports, 88% of the U.K. companies witnessed data breaches in the last 12 months.
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Likewise, with growing technological advancement in the Middle East & Africa, the key players in GCC, Israel, South Africa, and others are likely to have vast opportunities. South America will witness significant growth during the forecast period. With the growing data protection concern and Brazilian LGPD law, the market is expected to gain traction.
Key Companies Are Focused on Offering Solutions In-line with New Regulations
The key players are investing in developing and launching advanced privacy software to fulfill the growing demand for data protection and management. These players are offering software to manage customer data as per the guidelines and regulations of every country. Some of the leading players are providing interactive sessions for the organizations to interact with software and security professionals for managing the clients’ information.
March 2021 – IBM Corporation launched IBM OpenPages Data Privacy Management based on advanced technologies to meet data privacy policies and challenges. The solution is based on an AI platform to mitigate, verify, and classify data as the regulations.
April 2021 – TrustArc, LLC announced the launch of Audiencerate, an international privacy verification of the company. The verification system assists organizations in managing and protecting personal data as per the industry-specific standards.
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The global data privacy software market research report highlights leading regions across the world to offer a better understanding of the user. Furthermore, the report provides insights into the latest market trends and analyzes technologies deployed at a rapid pace at the global level. It further highlights some of the growth-stimulating factors and restraints, helping the reader gain in-depth knowledge about the market.
Value (USD Billion)
By Deployment, Application, Organization Size, Industry, and Geography
By Organization Size
The market is projected to reach USD 25.85 billion by 2029.
In 2021, the market size stood at USD 1.68 billion.
The market is projected to grow at a CAGR of 40.8% over the forecast period.
Compliance management is expected to lead the market.
The rising adoption of IoT devices is driving the market growth.
OneTrust, TrustArc, Inc., BigID, Inc., Securiti.AI., AvePoint, Inc., IBM Corporation, RSA Security LLC, and SureCloud are the top players in the market.
North America is expected to hold the largest market share.
The healthcare industry is expected to grow with the highest CAGR.
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