Date Sugar Market Size, Share & Industry Analysis, By Form (Dry and Liquid), By Category (Organic and Conventional), By Application (Bakery, Desserts and Sweets, Chocolates and Confectionery, Beverages, and Others), and By Distribution Channel (Retail, Foodservice, and Industrial), and Regional Forecast, 2025-2032

The global date sugar market size was USD 1.10 billion in 2024. The market is projected to grow from USD 1.15 billion in 2025 to USD 1.68 billion by 2032 at a CAGR of 5.53% during the forecast period. Middle East and Africa dominated the date sugar market with a market share of 54.55% in 2024.

Date sugar is a powdered form of date, derived from processing dried dates of different varieties. Dates are fruits that grow on palm trees and are generally grown in regions with a warm and dry climate. Once dates mature, they are harvested, cleaned, dried, grounded in grinding machines and converted into fine powder. This powdered form of date is then packed and sold in the market. Date powder is considered a healthy natural alternative to processed sugar, hence, it is growing in popularity among consumers with high health consciousness.

Now Foods, Al Barakah Dates Factory L.L.C., and Alya Dates Factory are some of the prominent manufacturers globally.

Global Date Sugar Industry Key Takeaways 

Market Size & Forecast:

• 2024 Market Size: USD 1.10 billion
• 2025 Market Size: USD 1.15 billion
• 2032 Forecast Market Size: USD 1.68 billion
• CAGR: 5.53% from 2025–2032

Market Share:

• Middle East & Africa dominated the date sugar market with a 54.55% share in 2024, supported by being the key producer of palm fruits, strong cultural and dietary traditions, and rising disposable income.
• By form, dry date sugar held the highest market share due to easier processing, storage, and transportation, while liquid form is gaining traction for its convenience in food manufacturing.
• By category, conventional products accounted for the largest share in 2024 due to affordability, while the organic segment is the fastest-growing category driven by increasing health-conscious consumer demand.
• By application, bakery products held the largest share, attributed to widespread adoption of date sugar in baked goods.

Key Country Highlights:

• Saudi Arabia: Major producer and exporter of dates; high domestic consumption for traditional and premium date-based products.
• UAE: Strong manufacturing base and retail presence for date sugar products, including organic and consumer-friendly packaging.
• India & China: Emerging production hubs, importing dates from the Middle East and increasing local date sugar manufacturing.
• United States: Growing demand for clean-label, low-sweetness, and organic food products fuels market adoption.
• Europe: Rising veganism and plant-based diets drive popularity of date sugar as a natural, sustainable sweetener.

MARKET DYNAMICS

MARKET DRIVERS

Wide Application in Food And Beverage Manufacturing To Support Market Growth

Dates are rich in nutrients, fiber, vitamins, and minerals, are also associated with aiding digestion, improving energy levels, and enhancing the overall well-being of consumers. Hence, date products, including date powder, are gradually used in manufacturing and preparing a wider range of food products across different industries. Moreover, the powder has versatile applications across different food and beverage products and is used to prepare energy bars, desserts, and snack products. The growing adoption of manufacturing different food items plays a pivotal role in the global date sugar market growth.    

Popularity of Clean Label Date Powder Products to Boost Growth

Clean label products are becoming appealing to consumers to prioritize health and prefer products that are sustainably manufactured and devoid of additives. It is sourced from naturally manufactured dates, contains minimal ingredients, and is free of additives. It can be easily used by consumers who prefer alternatives to refined sugars and artificial sweeteners. The product is also compatible with consumers who consume vegan, gluten-free, or free-from products, thus making it a preferred choice among many consumers.

MARKET RESTRAINTS

Shortage in Raw Material Production to Hamper Market Growth

The majority of dates are cultivated in Middle Eastern countries, and hence, to manufacture date powder, the raw materials have to be sourced from these countries. Any supply chain disruption or shortage of date production can lead to a raw material shortage and hamper raw materials prices, reducing date powder production and leading to contracted market growth.

MARKET OPPORTUNITY

Technological Advancement in Production to Create Opportunity for Diversified Application

Advancements in production technology can improve the extraction of sugar from the dates. In recent years, significant research has been conducted to increase sugar yield from the dates. For instance, as paper research paper published in the Multidisciplinary Digital Publishing Institute (MDPI) in 2024, researchers are working on recovering sugar from expired date fruits. The extracted sugar will be used for manufacturing ethanol and other food products. Such research helps expand the industrial application of date sugar and identifies new methods to extract sugar from the fruits.  

DATE SUGAR MARKET TREND

Growth in Organic Product Demand Supports Market Expansion

Organic product demand among consumers has increased in recent years, and demand is expected to continue to increase globally. Apart from North America and European markets, organic product demand is rising in emerging markets such as India, China, and others. Hence, manufacturers are launching organic products in the market, specifically targeting health-conscious consumers seeking organic versions of products.

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Impact of COVID-19

Date powder is popularly used in manufacturing cakes and other baked goods, and also in manufacturing sweets and confectionery. Bakeries and foodservice manufacturers use this product to enhance the flavor of the products and also ensure that they are health and nutritious. As the COVID-19 pandemic severely affected the operation of the foodservice sector, the usage of this product as an ingredient in the industry declined, which caused the market to contract during the period. However, increased retail demand for industrially produced date sugar-based processed food and retail demand partially offset the decline in market demand.

Segmentation Analysis

By Form

Dry Form Hold High Market Share Due to Easier Production

Based on form, the market is segmented into dry and liquid.

Among these, dry sugar accounts for the highest market share, owing to the high availability of the sugar in solid/powder form. The processing of powder sugar from dried dates is comparatively easier, and they can also be stored and transported easily.

Liquid form accounts for the second-largest market share, owing to the high cost of the liquid form compared to the powder form. Such products can be easily included in preparing different food items as they dissolve easily and can be easily included in manufacturing or preparing different food items.   

By Category

Organic Segment is the Fastest Growing Category Owing to Its Increased Market Demand

Based on category, the market is segmented into organic and conventional.

The organic product segment is expected to register the fastest growth, owing to the increased demand for organic products among consumers. The launch of new products in the organic category in emerging markets will further support this segment's growth.

Conventional products are readily available in the market, and consumers opt for such products since they are economical versions of organic products. They account for the largest market share in 2024. Several consumers in emerging economies purchase conventional products, which contribute to the steady growth of this segment.

By Application

Bakery Products Hold Largest Market Share Owing To Growing Adoption By Bakeries

Based on application, the market is segmented into bakery, desserts & sweets, chocolates & confectionery, beverages, and others.

Among these segments, the bakery accounts for the highest market share owing to the wide product launches by the manufacturers in the baking category and growing adoption of date powder and liquid sugar by bakeries to manufacture baked goods.

Chocolate and confectionery are another major category in which these products are used to enhance the sweetness and flavor of the products. The sugar also pairs well with chocolate, fruits, and nuts, and is used in several countries to create desserts, chocolates, and other sweet food products.

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By Distribution Channel

Foodservice Channel Hold the Largest Market Share Owing to High Volume Usage of Date Sugar

Based on distributional channel, the market is segmented into foodservice, industrial, and retail.

Among these channels, foodservice accounts for the largest market share in 2024. This is mainly attributed to the high volume of date sugar in manufacturing cakes, baked goods, desserts, and other products by different foodservice operators. Chefs, bakers, and others cooking professionals opt for these products as it they are natural sweeteners that adds flavor and color to the food.

The industrial segment accounts for the second highest market share, owing to the increased adoption of natural sweeteners in manufacturing processed food products. As processed food consumption is widely attributed to several health ailments, manufacturers are looking for natural alternatives that can be used to substitute chemically processed ingredients. It is a suitable natural ingredient that can be used to manufacture industrially processed food for health-conscious consumers, and its demand is expected to increase in the future as well.

Retail demand is also increasing in several markets across the world, and hence several manufacturers are launching retail-friendly packages of these products in the market. Home bakers are using this powder to improve the flavor, taste, and texture of their cakes, bread, and other home-baked items.

DATE SUGAR MARKET REGIONAL OUTLOOK

Regionally, the market is studied across North America, Europe, Asia, South America, and the Middle East & Africa.

Middle East & Africa

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The Middle East and Africa account for the largest global date sugar market share. The region is the key producer of palm fruits in the world, and the consumption of palm is a part of culture, heritage, and tradition in these countries. Countries such as Saudi Arabia, UAE, Qatar, and Egypt produce diverse varieties of dates, which are processed to manufacture a wide range of products such as sugar, syrup, and others. An increase in disposable income and a growing section of the working class population also boost the demand for premium quality products among consumers.

Saudi Arabia is one of the largest producers and exporters of dates in the world and is a key market for this product as well. The country has skilled chefs and artisans who are involved in creating unique desserts and date-based dishes, which are not only locally popular but are also liked by international consumers. They use date sugar as a sweetener instead of processed sugar to create healthy food items for consumers.

Asia Pacific

Asia Pacific is an emerging market where the popularity of date products, including date powder, is increasing. Diabetes, which is a key health ailment, is affecting a significant portion of the population in Asian countries, especially South Asia and Southeast Asia. As per the World Health Organization (WHO), in 2025, around 246 million people in Southeast Asia are diabetic. Hence, the demand for natural, healthy sweeteners, which can be used as an alternative to refined sugar, is increasing. Hence, the popularity is gradually increasing in the region. Moreover, the region also imports many dates from Middle Eastern countries. India, China, and other countries are establishing their manufacturing hubs that can process raw dates into sugar, thus supporting local production of these products and boosting the market’s growth.     

Europe

Europe is another major market and the fastest importer of dates in the world. The popularity of date-based products in the region is expected to increase in the future, owing to the adoption of plant-based diets and veganism in the region. As this sugar can suit any dietary requirements and is manufactured sustainably, consumers are purchasing it to create food products at their homes.

North America

In North America, the popularity of date sugar is still limited; however, the demand is expected to increase in the future. Consumers in the U.S., Canada, and Mexico are opting for natural chemical-free products compared to chemically processed products. It can act as an available alternative for manufacturers and foodservice operators in the region.

In the U.S., the growing demand for low-sweetness, clean-label food products is increasing rapidly, which acts as one of the primary factors contributing to the market’s growth in the country. However, since the primary raw material i.e., Dates, has to be imported from Middle Eastern countries, the overall procurement and product cost is higher than other sugar alternatives. However, with continued product and manufacturing innovation and growth in commercial food production, the market of date sugar is expected to grow.

South America

The date sugar market of South America is still at the early stages of growth. Brazil is one of the key manufacturers of processed cane sugar in the world, and hence, the popularity of refined cane sugar compared to other sugar alternatives is high in the region. Hence date sugar market growth in this region is slow.  Moreover, limited consumers’ awareness about date powder also contributed to the slow growth of the market in this region.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Companies Focus On Market Expansion And New Packaging Formats

The market is fragmented, and several large and small manufacturers are launching new products in the organic category. Some key companies operating in the market include Al Barakah Dates Factory L.L.C., Now Foods, Al Foah Company L.L.C., and ElWadi ElGedid for manufacturing and trading, Alya Dates Factory, and others. The manufacturers are expanding their market presence in untapped markets and launching new products in retail-friendly packaging formats for consumers.

Major Players in the Date Sugar Market

The market is fragmented, with the 5 key players accounting for a limited portion of the global date sugar market.

LIST OF KEY DATE SUGAR COMPANIES PROFILED

• Al Barakah Dates Factory L.L.C. (UAE)
• Now Foods (U.S.)
• Lion Dates (India)
• Al Foah Company L.L.C (UAE)
• G.G. foods (India)
• Zama Organics (India)
• Naturalia Ingredients s.r.l (Italy)
• Royal Palm Group (UAE)
• ElWadi ElGedid for Manufacturing and Trading (Egypt)
• Alya Dates Factory (Saudi Arabia)

KEY INDUSTRY DEVELOPMENTS

• September 2024: Organic food manufacturer Z Natural Foods launched organic date powder in the U.S. market. This natural powder is suitable for use in food and beverage products..
• August 2023: In August 2023, Just Date, a U.S.-based company, launched organic date sugar in the U.S. market. The product was available across Sprouts Farmers Market stores across the U.S.
• June 2023: Sunfood Nutrition, a manufacturer of Superfoods, launched an organic date powder product line in the market. The product is manufactured from dried dates using a refined extraction process..
• June 2020: In June 2020, Al Barakh Dates launched date based sugar in retail friendly packages in the UAE market. The product is available in 500 g packages in the market.
• May 2020: Date Lady Inc., a leading manufacturer of date products, expanded its market presence across 756 Target stores in the U.S. market. The company partnered with Target, and such a strategy helped the company expand its presence in more than 1,000 stores across the country.

REPORT COVERAGE

The global date sugar market report provides qualitative and quantitative insights. It also offers a detailed analysis of the market size and growth rate for all possible segments in the market. Various key insights presented in the report are an overview of related date sugar market analysis, market segments, recent industry developments, global trends, recent developments such as mergers & acquisitions, date sugar market trends, the regulatory scenario in critical countries, and key industry trends that are used in the global date sugar market.

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Report Scope & Segmentation