Blanket Market Size, Share & Industry Analysis, By Product Type (Weighted Blankets, Bed Blankets, Throw Blankets, Electric Blankets, and Others), By Application (Residential, and Professional), By Distribution Channel (Specialty Stores, Supermarkets & Hypermarkets, Online Stores, and Others), and Regional Forecast, 2026-2034

The global blanket market size was valued at USD 24.97 billion in 2025. The market is projected to grow from USD 26.58 billion in 2026 to USD 45.86 billion by 2034, exhibiting a CAGR of 7.06% during the forecast period.

Blankets are versatile textile coverings primarily designed to provide warmth, comfort, and protection from the cold. They come in various materials, weights, and styles tailored to different needs and environments. The increasing demand for comfort and wellness encourages consumers to seek better sleep and relaxation, boosting sales of high-quality, hypoallergenic options and fostering growth in the global market share.

Prominent textile manufacturers, and online retailers, such as Pendleton Woolen Mills, Faribault Woolen Mill Co., Swans Island Company, and Waverley Mills, among others, expand sustainable materials options (cotton, wool, microfiber, fleece, and cashmere blends). It further offers a range of sizes, weights, and textures to capture different consumer segments through both offline, and e-commerce platforms, thus propelling the global market growth.

Blanket Market Trends

Growing Demand for Sustainable & Organic Blankets to Support Market Expansion

In recent times, consumers are becoming more conscious of the environmental and health impact of textile products. This has led to increased demand for energy efficient blankets made from organic cotton, bamboo fiber, recycled polyester, and other eco-friendly materials, boosting market adoption. Moreover, sustainable and organic blankets, such as cotton blankets, are typically priced at a premium due to higher raw material and certification costs. This results in higher average selling prices, directly contributing to overall market value growth.

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Market Dynamics

Market Drivers

Rising Demand for Home Comfort & Wellness to Foster Market Growth

Nowadays, more households witness comfort products as essential for daily well-being, boosting demand for high-quality blankets that support relaxation and sleep quality. Furthermore, weighted blankets and other therapeutic textiles are gaining traction for perceived anxiety and stress reduction, expanding product relevance beyond basic warmth. Consumers increasingly purchase blankets to enhance room ambiance and create personalized living spaces, fueling the growth of the market.

Market Restraints

Volatility in Raw Material Prices to Limit Market Growth

Volatility in raw material prices poses a significant restraint on blanket market growth by increasing production costs and squeezing profit margins.  The increasing demand for polyester and blends adds pressure amid global trade changes and energy costs, affecting affordable segments. Furthermore, unpredictable costs lead to overstocking or shortages, complicating supply chains and consumer pricing consistency, limiting market growth.

Market Opportunities

Increasing Adoption of Electric & Weighted Blankets to Propel Market Growth

The growing adoption of electric and weighted blankets is significantly contributing to the expansion of the global market by increasing demand, value realization, and product differentiation. Additionally, the expansion of e-commerce has made electric and weighted blankets more accessible, and they are positioned as premium products compared to conventional bed or throw blankets. Their higher average selling prices (ASPs) directly increase overall market value, even when unit volumes grow moderately, thus fostering market growth.

Segmentation Analysis

By Product Type

Bed Blankets are used across all Climatic Regions, which boosts their Segment Growth

Based on product type, the market is divided into weighted blankets, bed blankets, throw blankets, electric blankets, and others.

The bed blankets segment dominates the market.  Bed blankets are a basic household necessity, used daily across all climatic regions. Unlike throw or specialty blankets, bed blankets are integral to sleeping arrangements, ensuring steady and recurring demand, thus fostering segment growth.

The weighted blankets segment is expected to grow at the fastest CAGR during the forecast period.

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By Application

Increasing Consumer Focus on Sleep Quality to Boost Residential Segment Growth

Based on the application, the market is divided into residential and commercial.

The residential segment holds the majority of the market with a share of 69.44% in 2025.  Rising consumer focus on sleep quality, comfort, and relaxation has increased spending on home textiles, particularly premium, electric, weighted, and organic blankets within households, thus supporting the growth of the segment.

The commercial segment is expected to grow at the fastest CAGR of 7.66% during the forecast period.

By Distribution Channel

Demand for Trusted Brands and Genuine Quality to boost Growth of Specialty Stores Segment

Based on the distribution channel, the market is subdivided into  specialty stores, supermarkets & hypermarkets, online stores, and others.

The specialty stores segment led the global market with a share of 37.69% in 2025.  Consumers often prefer purchasing blankets from specialty stores due to assured quality, genuine materials, and trusted brands, especially for premium and organic blankets, thus fueling the segment growth.

The online segment is growing at a CAGR of 10.23% during the forecast period.

Blanket Market Regional Outlook

By region, the global market analysis is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific

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The Asia Pacific held the dominant blanket market share in 2025, valued at USD 8,724.89 million, and also took the leading share in 2026 with a value of USD 9,230.55 million. Rapid urbanization and a growing middle class in countries such as China, India, Indonesia, and Vietnam are boosting spending on home textiles and bedding products, including blankets.

China Blanket Market

China is estimated to reach USD 2,976.06 million in 2025, with a CAGR of 6.58% during the forecast period. In China, growth in e-commerce and domestic manufacturing has made a wide range of affordable and premium blanket options accessible, increasing replacement and gifting purchases.

India Blanket Market

India is estimated to reach USD 2,650.86 million in 2025, with a CAGR of 7.39% during the forecast period. In India, blanket demand has increased due to climatic diversity, rising disposable incomes, and expanding urban housing. While winters are mild in many regions, colder northern states and hill regions drive strong seasonal demand.

Japan Blanket Market

Japan is estimated to reach USD 739.00 million in 2025, with a CAGR of 5.66% during the forecast period. In Japan, blanket demand growth is supported by compact living spaces, an aging population, and a strong culture of comfort and minimalism. Lightweight, space-efficient, and multifunctional blankets are favored, often used for sleeping, lounging, or heating efficiency. Energy-saving habits encourage blanket usage as an alternative to excessive heating.

North America

North America is expected to grow at the fastest CAGR during the forecast period. During the forecast period, North America is projected to record a growth rate of 7.67%, which is the second highest amongst all the regions, and reach a valuation of USD 7,889.42 million in 2026. Blankets are increasingly witnessed as home décor and lifestyle products, supported by fast-changing interior design trends and widespread availability through e-commerce and big-box retailers.

U.S. Blanket Market

The U.S. is estimated to reach USD 6,532.79 million in 2026. In the U.S., large parts of the country experience cold winters and cool nights, especially in the Northeast, Midwest, and Mountain regions. Blankets are essential for thermal comfort during winter and transitional seasons.

Europe

The market of Europe is estimated to reach USD 6,257.32 million in 2025 and secure the position of the third-largest region in the market. In the EU, blanket demand has increased due to the strong rise in home-centric lifestyles and comfort-driven living. Post-pandemic behavioral shifts have made homes a focal point for work, relaxation, and entertainment, driving purchases of throws, fleece blankets, and weighted blankets.

U.K. Blanket Market

The U.K. is expected to record a valuation of USD 1,002.42 million in 2025. There is also a growing preference for layered home styling, where throws and blankets serve both functional and decorative purposes. Furthermore, sustainability awareness has boosted demand for wool, recycled fibers, and ethically sourced blankets.

Germany Blanket Market

Germany is expected to reach a valuation of USD 1,190.14 million, with a CAGR of 8.58% during the forecast period. Germany’s market growth is driven by energy efficiency concerns, sustainability culture, and long winters. Consumers prioritize high-quality, durable blankets that provide thermal comfort while reducing reliance on central heating.

South America and Middle East & Africa

Furthermore, South America and the Middle East & Africa are also expected to grasp a considerable share in the market. South America in 2025 is set to record USD 1,623.07 million as its valuation. The Middle East & Africa are set to attain the value of USD 995.82 million in 2025. Rising investments in healthcare infrastructure, refugee shelters, and humanitarian aid programs create steady demand for blankets in hospitals, clinics, and emergency relief, thus fostering market growth.

South Africa Blanket Market

South Africa is expected to reach a valuation of USD 248.41 million, with a CAGR of 2.03% during the forecast period. A strong cultural emphasis on home aesthetics and comfort has increased demand for stylish throws and decorative blankets. Growing middle-class consumption and improved retail access have also contributed to higher blanket adoption.

Competitive Landscape

Key Market Players

Increasing Investments in Product Innovation to Boost Market Growth

Nowadays, the increasing investments in product innovation are significantly accelerating the growth of the market by enhancing functionality, improving consumer appeal, and expanding use cases beyond traditional warmth applications. Moreover, investments in innovation have led to the development of electric, weighted, smart-temperature, and multifunctional blankets, which command higher average selling prices (ASPs) and directly increase overall market value.

List of Key Blanket Companies Profiled

• Pendleton Woolen Mills (U.S.)
• Faribault Woolen Mill Co. (U.S.)
• JEMO (China)
• The Cotton Textile Company (U.K.)
• Waverley Mills (Australia)
• Hudson’s Bay Company (Canada)
• Jarden Corporation (U.S.)
• The British Blanket Company (U.K.)
• Biddeford Blankets L.L.C. (U.S.)
• Kassatex (U.S.)

Key Industry Developments

• October 2025: Xiaomi launched the Mijia Smart Electric Blanket via crowdfunding on its Youpin platform in China.
• October 2025: Opera Beds launched the world's first smart electric blanket designed specifically for adjustable beds.
• September 2025: Alok Industries expanded into high-end bedding, with the launch of bed assortments such as comforter sets, blankets, quilts, and bed ensembles using bamboo, linen, and premium cotton.
• May 2025: Red Land Cotton launched a special Tunnel to Towers throw blanket in collaboration with the Tunnel to Towers Foundation to support veterans and first responders.
• January 2025: Jartoo launched the world's first carbon nanotube heated blanket via Kickstarter, revolutionizing electric blankets with advanced nanomaterials.

REPORT COVERAGE

The market reports provide a comprehensive analysis, focusing on key elements such as major companies, regional and market segmentation, regional analysis, product launch, competition landscape, supply chain analysis, competitive dynamics, product type, application, and distribution channel. Additionally, it offers insights into market trends and highlights significant developments within the industry. Beyond these aspects, it also examines various factors that have contributed to market growth in recent years.

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Report Scope & Segmentation