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The usage of a diaper bag is becoming a trend as it has the ability to provide simplicity, and comfort to parents around the world. The various benefit of the diaper bags includes possessing versatility to easily carry in different places, have a variety of compartments for baby supplies, and others. The increasing number of parents traveling with their babies has resulted to upsurge the consumption rate. Furthermore, the rising popularity of the use of daycare centres especially among busy parents is likely to fuel the demand of diaper bags. Additionally, doctors' appointment waiting time taking long hours especially in populated areas has driven the need for the product.
The escalating number of working women increasingly consuming the diaper bags is acting as a driving factor for the market growth. For instance, according to the data published by the World Bank, in 2019 there is an assessment of 47.15 percent of the women’s population of 15 years and above are estimated to be participating in the global workforce. Additionally, large number of parents with babies increasingly taking their babies to social events such as weddings, birthday parties, religious services, and others have a positive impact on the consumption rate. Moreover, manufacturers coming with innovative diaper bags which have a various compartment for different babies’ items such as feeding bottles, diaper, tissue, and others also act as an opportunity of its growth. For instance, a Motherly diaper bag comes with features such as superior quality waterproof fabric and hardware with compartments for 2 bottles up to 23 cm in length and 9 cm in width, accompanied by a space for 2 spoons.
Nevertheless, the various rural places of the world still being ignorant of the presence of the product and how it is able to simplify their life in handling their babies act as a restraining factor for the market growth.
Key Market Driver -
The rising consumption of the product by working women act as a driving factor for the market growth.
Key Market Restraint -
Lack of awareness of the product in various rural palces of the world act as a restraining factor for the market growth.
Carter’s, Inc., Arctic Zone & California Innovations Inc., Petunia Pickle Bottom, Sanrio Co., Ltd., Storksak, and others are the key companies operating in the diaper bag market.
The diaper bags market is segmented into by bag types, applications, sales channels, and geography.
On the basis of bag types, the market is fragmented into backpack, tote, and messenger bag. Backpack is projected to be the dominating market shareholder owing to its ability to provide total freedom of the hands to hold a baby while carrying the bag. Similarly, backpack also has larger space and wider varieties of compartments which makes it more desirable than other segments.
Based on application, the market is bifurcated into daily use, and travel use. Travel use is estimated to be the greater market on an account of diaper bags being considered as one of the most crucial bags while traveling with a baby. Likewise, as most babies are kept the majority of the time in homes the usage of the product on a daily basis is lower as compared to traveling.
By sales channel, the market is divided into retail outlets and online channels. Retail outlets are anticipated to the larger segment due to most parents want to see, feel, and touch the actual diaper bags so as to come to a conclusion of the perfect diaper bag for them. Additionally, the increasing number of scammers ripping off online shoppers propels most parents to buy the product from offline retail outlets.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America is estimated to be the leading market shareholder and is projected to continue throughout the forecast period of 2020-2027. The rising number of dual parents employed households in the region is accelerating the demand of the product. According to the Bureau of Labor Statistics, in 2019 the husband and wife both employment household rate in the United States is estimated to be 49.4 percent. Furthermore, manufacturing in this region increasingly coming up with eco-friendly diaper bags is helping to boost the demand owing to more people prefer eco-friendly products. For instance, Skip Hop brand comes up with Go Envi Eco-Friendly Diaper Backpack where the main fabric of the bag was made out of recycled plastic.
The Asia Pacific is estimated to show a vital presence in the diaper bag market owing to the rising standard of living in many countries is resulting to increase in spending made on different types of babies' products. The rising growth of urbanization also plays a vital role for the increasing consumption of the product as diaper bag brands have a robust presence in urban areas which is resulting to attract large number of parents. For instance, according to the data published by the Trading Economics, the urban population of South Korea in 2018 was estimated to be 81.46% and in 2019 Japan is reported to have 91.7% of its population to be living in urban areas.
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