"Assisting You in Establishing Data Driven Brands"

Baby Cloth Diaper Market Size, Share & COVID-19 Impact Analysis, By Category (Economic and Premium), By Distribution Channel (Online and Offline), and Regional Forecast, 2023-2030

Last Updated: October 14, 2024 | Format: PDF | Report ID: FBI109116

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

The baby cloth diaper market size was valued at USD 2.23 billion in 2022 and is projected to grow from USD 2.42 billion in 2023 to USD 5.04 billion by 2030, exhibiting a CAGR of 10.99% during the forecast period. Asia Pacific dominated the baby cloth diaper market with a market share of 47.09% in 2022.


Baby cloth diapers, also known as cloth nappies, are reusable baby diapers developed using materials, such as cotton, hemp, and bamboo. They are available in various sizes, designs, and types, including pre-fold, flat, fitted, and pocket diapers. Increasing awareness regarding the cost efficiency and environmental benefits of baby cloth diapers will trigger their adoption globally.


For instance, in 2023, Bambino Mio, a U.K.-based reusable nappy company, collaborated with social enterprise Mamma's Laef to promote the benefits of using reusable cloth nappies in Vanuatu. Vanuatu-based consumers provided their feedback to the company, where 96% of them opined that they liked reusable nappies, and 85% of them expressed their intention to buy such products.


At a macro level, the increasing commitment among parents worldwide toward potty training will impede the market growth in the forthcoming years.


COVID-19 IMPACT


Increased Online Shopping During Pandemic across Countries Favored the Market Growth


The COVID-19 pandemic positively influenced the growth of the baby cloth diaper market. The increased adoption of online shopping platforms for buying daily essentials to avoid the risk of getting infected by shopping at physical retail outlets accelerated product sales internationally. Furthermore, the need for personal care and hygiene to avoid the spread of coronavirus triggered the demand for these products, most notably in 2020 and 2021. However, the limited operations of industry participants and closure of physical retail outlets, including departmental stores, pharmacy shops, and wholesale stores due to the government-imposed lockdowns, negatively impacted the sales of personal care products across different countries. Despite supply chain disruptions within offline distribution channels caused by the pandemic, the increasing consumer demand for alternatives to disposable diapers to lower baby care expenditure will likely positively influence the market’s trends in the future.


Baby Cloth Diaper Market Trends


Rising Online/E-commerce Sales to Support Market Growth


A significant growth in the online sale of baby cloth diapers, notably in 2020 and 2021, has boosted product sales across international markets, favoring the baby cloth diaper market growth. Moreover, growth in the penetration of e-commerce platforms in the global markets will significantly influence the product’s sales. E-commerce brands, such as Flipkart and Amazon provide a wide variety of diapers, ranging from economical to premium categories. Furthermore, the growing demand for baby cloth diapers from online shoppers will act as an opportunity for manufacturers and retailers to accelerate their sales. Various brands, including SuperBottoms, offer a wide range (in terms of size and price range) of cloth diapers for newborns on their websites. Key industry players, such as SuperBottoms and Procter & Gamble are also partnering with internationally renowned e-commerce platforms, such as Amazon and Flipkart to sell cloth diapers.


Request a Free sample to learn more about this report.


Baby Cloth Diaper Market Growth Factors


Introduction of Innovative and Affordable Cloth Diapers to Fuel Product Adoption


The growing demand for innovative baby cloth diapers among parents who prefer soft and premium fabrics for their babies' sensitive skin will fuel the product demand globally. In addition, cloth diaper manufacturers are introducing new varieties of diapers that offer superior dryness and leak protection to achieve product differentiation. For instance, in June 2023, Charlie Banana, a Procter & Gamble brand, launched a new collection of reusable diapering products by using fully recyclable FSC-certified paper packaging, thus eliminating the use of plastic materials. Furthermore, cloth diapers are budget-friendly compared to disposable diapers and are easier to use, thereby increasing their popularity in many countries. Manufacturers, such as SuperBottoms provide high-quality, budget-friendly, sustainable, and reusable diapers for babies.


Moreover, the introduction of innovative and affordable baby cloth diapers for newborns and infants will also boost the product demand across the world. For instance, in August 2021, Bdiapers, an India-based diaper brand, introduced eco-friendly and affordable hybrid cloth diapers for the Indian market. The diapers are waterproof, offering ample room for air circulation for babies. In addition, major diaper manufacturers are investing in marketing and promotional activities to accelerate the sales of cloth diapers in developed and developing economies.


Increasing Popularity of Eco Friendly Cloth Diapers to Boost Market Expansion


Baby cloth diapers are reusable diapers made with skin friendly and sustainable materials, such as wool fiber, cotton, or bamboo are widely popular among new parents. However, disposable diapers often contain various chemicals and absorbent gels, a factor that can hamper their sales worldwide. According to the United Nations Environment Programme (UNEP), every minute, more than 300,000 disposable diapers end up in landfills, which are the third largest contributors to landfills and environmental impacts globally. Moreover, according to Statistics Canada, a government agency in Canada, around 1.5 billion disposable diapers are discarded in the country each year, ending up in landfills. In this regard, the rising popularity of reusable diapers as a sustainable option will fuel the growth of the market. According to a study by the U.K. Environment Agency, the production of cloth diapers uses 3 times lesser energy, 2.5 times lesser water, and 20 times lesser raw materials than disposable diapers, making them more sustainable and driving their sales.


The popularity of high-quality cloth diapers made with sustainable materials, such as cotton and hemp that are safe for babies is growing steadily. Moreover, an increasing number of brands are providing sustainable cloth diapers, which will favor the market expansion. Various brands, including Dyper, Charlie Banana, Wink, Esembly, Thirsties, and Smart Bottoms, also provide eco-friendly diapers in unique styles, prints, and colors, thereby positively influencing consumers' purchase decisions.


In addition, manufacturers of cloth diapers are developing eco-friendly products to promote sustainability. For instance, Babee Green, a U.S.-based organic cloth diaper company, uses organic and natural fibers, including environmentally friendly organic cotton, hemp, or merino wool that are budget-friendly. Major industry players are also emphasizing on the need for comfort and convenience for babies, along with product affordability and sustainability. For instance, Thirsties, a U.S.-based diaper manufacturer, provides cloth diapers in different sizes and colors. The diapers are waterproof and made with breathable material, ensuring comfort to the baby.


RESTRAINING FACTORS


Fluctuating Raw Material Prices to Restrict Market Growth


Cotton is one of the most commonly used materials in cloth diapering products as it is a breathable material with high absorption properties. Cotton absorbs moisture that can prevent skin rashes on babies, which makes it a popular choice for diaper manufacturers globally. However, fluctuating raw material prices can directly impact the production costs, which in turn influences the final price of diapers. This factor can restrict the market’s expansion in the future. Other raw materials used to make cloth diapers, including hemp, bamboo, and wool fibers, also experience price fluctuations every year, making it challenging for industry players to fix their profit margins.


Rising cotton prices impact production expenses. In this regard, the high cost of reusable diapers can be attributed to high raw material and production costs, along with increased logistics and transportation costs. Furthermore, the COVID-19 pandemic caused supply chain disruptions, high inflation, and raw material shortages, leading to increased product prices. The Russia-Ukraine war and political & trade tensions also affected raw material costs, thereby decreasing the baby cloth diaper market share.


Baby Cloth Diaper Market Segmentation Analysis


By Category Analysis


Economical Segment Held The Largest Share Due To Its Affordability


Based on category, the market is segmented into economical and premium.


The economical segment, which includes flats & pre-fold cloth diapers and additional diaper sheets & inserts, held the largest market share in 2022. In comparison to premium cloth diapers, pre-fold diapers are available at an affordable price and can be easily dried after usage when combined with diaper sheets. Moreover, rising consumer preference for cost-effective alternatives to disposable diapers, including flat and pre-fold cotton diapers, will contribute significantly to the demand for economical diapers.


The premium segment covers product categories, such as fitted, pocket, hybrid, all-in-one, all-in-two, and multiple-layered cloth diapers. The launch of innovative absorbent fitted, hybrid, and all-in-one diapers will likely increase the parents' preference for buying such products, thereby driving the premium segment's growth.


To know how our report can help streamline your business, Speak to Analyst


By Distribution Channel Analysis


Offline Distribution Channels to Become Widely Popular Owing to Vast Product Availability


Based on distribution channel, the market is divided into online and offline.


The offline segment is expected to retain its dominance throughout the forecast timeframe. Rise in the presence of baby care product manufacturers, retailers, and supermarkets offering premium reusable diapers will increase the product sales considerably, thereby contributing to the growth of the offline segment. For instance, in August 2023, SuperBottoms, an Indian cloth diaper manufacturer, received investments worth USD 5 million in a series of A1 funding rounds from investment ventures Lok Capital and Sharrp Ventures to increase its product category and conduct retail expansion projects in India.


REGIONAL ANALYSIS


The market is studied across North America, Asia Pacific, Europe, South America, and the Middle East & Africa.


Asia Pacific Baby Cloth Diaper Market Size, 2023 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample


Asia Pacific accounted for the largest market share in 2022, favored by the growing concerns regarding the baby’s hygiene and prevention of skin issues. Moreover, the popularity of reusable diapers made without chlorine processing (ECF), synthetic fragrances, phthalates, and parabens is increasing among health-conscious parents throughout Asia Pacific. Furthermore, numerous players are focusing on expanding their product portfolios.


For instance, in November 2021, SuperBottoms, an India-based cloth diaper manufacturing company, raised venture debt funding of over USD 0.36 million from Alteria Capital, an Indian venture fund, to expand its product portfolio.


Europe is one of the major regional markets that benefitted from the increasing birth of babies. For instance, according to Eurostat, a government agency, in 2021, 4.09 million babies were born across the European Union, with 1.53 live births per woman. Furthermore, various international players are focusing on partnerships to expand their reach in the region. For instance, in January 2020, Bare and Boho, an Australia-based cloth diaper brand, partnered with Aldi, a Germany-based supermarket chain, to offer its reusable ethical cloth diapers across Germany.


In addition, increasing awareness about the benefits of cloth diapers, including enhanced ventilation, heightened comfort, and skin-friendliness, is prompting new parents/consumers to switch to cloth diapers across North America, positively influencing the baby cloth diaper market forecast.


The rising consumer awareness regarding the negative effects of disposable diapers on babies' skin and environment challenges associated with them will increase the demand for reusable diapers across South American markets.


Furthermore, the large amount of waste generated across the Middle East & African countries, including the U.A.E., South Africa, and Saudi Arabia, is expected to increase the adoption of eco-friendly products that can be used multiple times and reduce waste, such as reusable diapers, in the coming years.


List of Key Companies in Baby Cloth Diaper Market


Key Players to Develop Innovative Products to Stay Competitive


Key market players are focusing on developing baby cloth diapers in various designs, colors, and sizes to attract more customers and expand their customer base. For instance, in June 2023, Procter & Gamble Company, a U.S.-based consumer goods company, unveiled a new collection of reusable diapering products through its Charlie Banana brand. The collection featured 13 new patterns & designs and improved packaging that utilized completely recyclable FSC-certified paper. Furthermore, prominent industry participants are offering products through both online and offline channels to gain a competitive advantage and accelerate their product’s sales.


List of Key Companies Profiled:



  • The Procter & Gamble Company (U.S.)

  • Babee Greens (U.S.)

  • Thirsties Baby (U.S.)

  • Cotton Babies, Inc. (U.S.)

  • Modern Cloth Nappies

  • LittleLamb (U.K.)

  • Kinder Cloth Diaper Co. (U.K.)

  • Jingjiang Bes Baby & Children Products Co., Ltd. (China)

  • Bambino Mio (U.K.)

  • Superbottoms (India)


KEY INDUSTRY DEVELOPMENTS:



  • August 2023 – Believe Baby, a U.S.-based diaper brand, introduced reusable bamboo diapers to expand and promote its eco-friendly product range.

  • November 2022 – Esembly, a U.S based cloth diaper & accessories brand, partnered with Cloth Diaper Kids, a Canada-based cloth diaper retailer, to expand its reach across Canada.

  • March 2022 - Sumo, a German baby cloth diaper brand, launched a durable, fitted cloth diaper containing a waterproof cover, sewn pocket, and washable absorbent pads in a biodegradable design. The product’s core design uses a mix of needle punch and thermal bonding technologies to ensure superior absorbency and launderability even after multiple usage cycles.

  • July 2021 – SuperBottoms, an India-based mother and baby care brand, launched a cloth diaper named UNO 2.0 for new parents. The company has a patent pending for its diaper design. These reusable diapers can be washed more than 300 times, which makes them super economical and a viable eco-friendly option.

  • March 2020 – ClothDiaper.com, a U.K.-based baby care products supplier, reported a 1,000% and 500% jump in its baby wipes and cloth diaper sales respectively due to an increase in the trend of baby care products purchase amid the COVID-19 pandemic.


REPORT COVERAGE


An Infographic Representation of Baby Cloth Diaper Market

To get information on various segments, share your queries with us



The research report provides a detailed analysis of the market and focuses on key aspects, such as leading companies, product categories, and distribution channels. Besides, it offers insights into the latest market trends and highlights key industry developments. In addition to the factors listed above, the report encompasses several factors that have contributed to the growth of the market in recent years.


Report Scope & Segmentation
















































ATTRIBUTE



DETAILS



Study Period



2017-2030



Base Year



2022



Estimated Year



2023



Forecast Period



2023-2030



Historical Period



2017-2021



Growth Rate



CAGR of 10.99% from 2023 to 2030



Unit



Value (USD Billion)



Segmentation



By Category



  • Economic

  • Premium



By Distribution Channel



  • Online

  • Offline



By Region



  • North America (By Category, Distribution Channel, and Country)

    • U.S. (By Category)

    • Canada (By Category)

    • Mexico (By Category)



  • Europe (By Category, Distribution Channel, and Country)

    • Germany (By Category)

    • France (By Category)

    • Italy (By Category)

    • Spain (By Category)

    • Russia (By Category)

    • U.K. (By Category)

    • Rest of Europe (By Category)



  • Asia Pacific (By Category, Distribution Channel, and Country)

    • China (By Category)

    • India (By Category)

    • Japan (By Category)

    • Australia (By Category)

    • Rest of Asia Pacific (By Category)



  • South America (By Category, Distribution Channel, and Country)

    • Brazil (By Category)

    • Argentina (By Category)

    • Rest of South America (By Category)



  • Middle East & Africa (By Category, Distribution Channel, and Country)

    • UAE (By Category)

    • South Africa (By Category)

    • Rest of Middle East & Africa (By Category)








Frequently Asked Questions

As per the Fortune Business Insights study, the market size was valued at USD 2.23 billion in 2022.

The market is likely to record a CAGR of 10.99% over the forecast timeframe of 2023-2030.

The economic segment dominated the market in 2022.

Increasing popularity of eco-friendly cloth diapers will likely drive the market’s growth in the coming years.

Some of the top players in the market are The Procter & Gamble Company (U.S.), Babee Greens (U.S.), Thirsties Baby (U.S.), Cotton Babies, Inc. (U.S.), Modern Cloth Nappies, LittleLamb (U.K.), Kinder Cloth Diaper Co. (U.K.), Jingjiang Bes Baby&Children Products Co., Ltd (China), Bambino Mio (U.K.), and Superbottoms (India).

Asia Pacific dominated the market in terms of product sales in 2022.

Fluctuating raw material prices is expected to restrict the markets growth.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts
Speak to an Expert
  • 2017-2030
  • 2022
  • 2017-2021
  • 266
Multi-report Purchase Plan
    A Customized Plan Will be Created Based on the number of reports you wish to purchase
Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X