Digital Air Fryer Market Size, Share & Industry Analysis, By Model Type (Countertop Models, Toaster Oven Models, Basket Style Models, and Multi-cooker Models), By Capacity (Up to 3 Liters, 3-5 Liters, 5-6 Liters, and Above 6 Liters), By End-User (Household, Foodservice Facilities, and Others), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Channels, and Others), and Regional Forecast, 2025-2032

The global digital air fryer market size was valued at USD 5.84 billion in 2024. The market is projected to grow from USD 6.82 billion in 2025 to USD 13.02 billion by 2032, exhibiting a CAGR of 9.67% during the forecast period. Asia Pacific dominated the digital air fryer market with a market share of 43.84% in 2024.

Air fryers with digital display settings enable users to cook food items in a shorter duration with the required nutritional content. These products provide healthy meal preparation options, including roasting air-fried cauliflower & potatoes, baking cakes, preparing vegetable dishes, and others. Increasing consumer preference for digital air fryers with precise temperature & time control settings and consistent manufacturers’ production of innovative digital air fryer appliances mainly drive the product demand globally. According to the annual survey published by Good Food Nation, Scottish Parliament’s agency, in 2024, 58% of the U.K. adults were willing to buy air fryers, while the number Generation-Z consumers for the same was 61%.

The most used home appliances are:

• Toaster – 77%
• Microwave Oven – 75%
• Air Fryers – 58%
• Conventional Electric Oven – 51%
• Slow Cooker – 45%
• Conventional Gas Oven – 20%

Key players operating in the global market include Groupe SEB, Midea Group, Electrolux AB, Spectrum Brands, Inc., and Corelle Brands, LLC. To build their product portfolio, these market players consistently develop deep frying devices with various digital settings and food cooking options.

MARKET DYNAMICS

MARKET DRIVERS

Technological Advancements in Development of Air Fryers Drive Market Growth

Technological advancements in developing digital air fryers with smart features, including Wi-Fi, voice-control features, and pre-programmed settings, increase consumer demand for such products, driving market development. In addition, the growing adoption of energy-efficient kitchen appliances compatible with app-controlled features accelerates product revenues globally.

MARKET RESTRAINTS

Higher Cost of Digital Kitchen Appliances to Limit Market Growth

Higher cost of digital interface-based kitchen appliances encourages consumers to opt for affordable conventional appliances, including ovens and convection cookers, restraining the global digital air fryer market growth. In addition, easy consumers’ access to counterfeit products on online shopping portals limits the product demand across many countries. Besides, the incidence of fires due to counterfeit digital products restrains their demand globally.

MARKET OPPORTUNITIES

Rising Foodservice Infrastructural Facilities Preferring Deep-Flat Counter and Floor Models Favor Growth

The rising number of foodservice outlets preferring deep-flat floor models and deep-flat counter models of air frying devices that increase food baking and preparation activities drives the product demand. Furthermore, consistent foodservice companies’ retail base expansion activities involving opening newer restaurant shops favor product sales in these settings.  

DIGITAL AIR FRYER MARKET TRENDS

Emerging Kitchen Décor and Appliances Replacement Rate to Uplift Market Growth

The emerging trend of kitchen decoration and increasing household demand for air fryers with premium aesthetic designs and customizable color options, appealing to style-conscious home buyers, favors product revenues across many countries. Furthermore, the growing trend of purchasing multipurpose kitchen appliances supporting food baking, roasting, dehydrating, and reheating activities with a single device accelerates product demand globally.

Segmentation Analysis

By Model Type

Higher Preference for Bowl/Basket-based Products Results in Dominance of Basket Style Models Segment

By model type, the market is divided into countertop models, toaster oven models, basket style models, and multi-cooker models.

The basket style models segment is slated to grow fastest during the forecast period of 2025-2032. The higher household preference for the bowl/basket-based digital air frying devices to evenly cook and stir the food resulted in the basket style models segment holding a major global digital air fryer market share in 2024. Ease in cleaning the non-stick tray or basket-based digital air fryer devices over the counterpart product models has also resulted in a higher preference for such products globally.

The multi-cooker models segment is expected to grow at the second-fastest rate during the forecast period. Rising demand for the digital multi-cooker models with pre-programmed settings of multiple functions, including rice cooking, roasting, baking, and grilling, mainly drives the multi-cooker models growth. In addition, increasing restaurants' demand for multi-cookers to prepare soup dishes supports the sales of such products.

The countertop models segment is slated to grow at the third fastest rate during the forecast period. A growing number of household consumers are replacing their manual air fryers with countertop models to conveniently deep fry food items, which drives the growth of the segment.

The toaster oven models segment is slated to grow at the fourth fastest rate during 2025-2032. Rising demand for toaster ovens incorporating the functions of air frying food items accelerates the toaster oven models' segmental revenue growth. In addition, advancements in developing (Oven, Toaster, Grill) OTG air fryer models with innovative features, including Wi-Fi connectivity and digital interface, favor the demand for such products among foodservice facilities.

By Capacity

3-5 Liters Segment to Lead due to Significant Product Demand Among Nuclear Families

By capacity, the market is divided into up to 3 liters, 3-5 liters, 5-6 liters, and above 6 liters.

The 3-5 liters segment is slated to grow fastest during the forecast period of 2025-2032. Digital air fryers with a 3 to 5 liters capacity are enough to prepare food servings of 4-6. Higher demand for products from married couple families and nuclear families with a capacity of 3 to 5 liters resulted in this segment holding a major market share in 2024. In addition, the growing urbanization rate and increasing younger couples’ preference for digital kitchenware goods supports the digital air fryer market future development.

The up to 3 liters segment is slated to grow at the second fastest rate during the forecast period. A rising number of single-person households prefer digital air fryer appliances with smaller capacities and compact designs, accelerating the demand for fryers of capacity up to 3 liters.

The above 6 liters segment is slated to grow at the third fastest rate during 2025-2032. Many foodservice outlets, such as restaurants, cafes, hotels, and others, prefer large-capacity cooking devices to perform tasks that drive segmental growth of more than 6 liters instantly.

The 5-6 liters segment is mainly driven by the increasing co-living spaces and traditional families’ preference for large-sized kitchen appliances.

By End-User

Higher Demand for Digital Appliances Among Smart Housing Facilities Results in Dominance of Household Segment

The market is divided into household, food service facilities, and others based on end-user.

Significant households’ necessities of installing a diverse range of kitchen appliances, including ovens, air fryers, cookers, and grillers to perform multiple food preparation functions will lead to the  household segment exhibiting a significant market share during 2025-2032. In addition, the rising number of smart housing facilities preferring digital monitoring technology-based cooking devices accelerates household segmental growth at the fastest rate during the forecast period of 2025-2032.

Rising restaurant and hotel infrastructural facilities, preferring digital technology-based cooking equipment, drive the foodservice facilities segment at the second fastest rate during 2025-2032. In addition, consistent home appliance retailers’ partnerships with hospitality groups to supply innovative products in the foodservice segments accelerate segmental revenue growth.

The others segment covers the analysis on various end-users, including offices and other public spaces. Broadening the necessities of utilizing cooking appliances among a diverse range of public settings accelerates segment growth.

By Distribution Channel

Availability of Diverse Product Range at Specialty Stores Results in its Growth

Based on distribution channel, the market is segregated into supermarkets & hypermarkets, specialty stores, online channels, and others.

Sales representatives should better explain to the store visitors the product attributes, including digital interface, pre-programming settings, and device connectivity, when shopping in person at specialty electronic shops and brand stores. A rising number of modern houses buying products from the specialty electronic shops drives the specialty stores segment at the second fastest rate during the forecast period of 2025-2032.

The supermarkets & hypermarkets segment exhibited a major market share due to the diverse range of affordable electronic items under one roof in these stores. In addition, rising supermarket infrastructural facilities and their consistent provision of products at discounted prices accelerate supermarkets & hypermarkets segmental growth at the third fastest rate during the forecast period.

A rising number of premium brands promoting innovative products on social media channels uplift product sales from the online shopping portals, driving segment growth at the fastest rate. In addition, increasing smartphone penetration and a growing online shopping trend favor segment growth across many countries.

Digital Air Fryer Market Regional Outlook

The market is categorized by region into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific

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Asia Pacific exhibited a leading global market share in 2024 as the digital air fryer market is projected to grow fastest during the forecast period. A higher number of middle-income households preferring minimalistic feature-based kitchen appliances in China, India, and Southeast Asia resulted in significant product revenue generation in the region. In addition, the rising number of foodservice facilities preferring digital air frying devices to enable chefs to prepare multiple foods is driving market growth in this region. In November 2024, TGI Fridays India opened 75 new restaurants across the South and Southeast Asian region.

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North America

North America exhibited the second-leading global market share in 2024 and the region’s market is slated to grow at the third-fastest rate. Consistent manufacturers’ provision of AI-based digital air fryers is expected to encourage professional consumers to buy newer products, driving the digital air fryer market across the U.S. and Canada. In addition, the expanding infrastructural facilities of shopping centers and supermarkets are offering affordable products to support the product sales in Mexico and Canada.

Europe

Europe accounted for the third-leading market share in 2024 and will project the second-fastest growth rate. Rising household demand for energy-efficient home appliances and the growing number of smart housing facilities in the U.K., Germany, Italy, and France drive product demand in these countries. Furthermore, consistent brand retail expansion activities support the European product consumption rate.

South America and Middle East & Africa

The rising number of higher-income households and their spending on luxury products in Brazil, the UAE, and Saudi Arabia drive product demand in these countries. In addition, growing awareness regarding the benefits of digital cooking appliances among commercial foodservice facilities supports the product sales in the South American and Middle East & African regions.

COMPETITIVE LANDSCAPE

KEY INDUSTRY PLAYERS

Consistent Innovative Product Launches Enable Companies to Maintain Market Position

The global market is concentrated with the key companies including Groupe SEB, Midea Group, Electrolux AB, Spectrum Brands, Inc., and Corelle Brands, LLC. These players consistently launch newer innovative products and related social media campaigns to increase their product sales globally. For instance, in September 2024, Frigidaire, an Electrolux AB-owned home appliances brand, launched Frigidaire 5-in-1 Air Fryer Combo, Frigidaire 3-in-1 Air Fryer, and Frigidaire Steam Espresso Maker in the U.S. market.

LIST OF KEY DIGITAL AIR FRYER COMPANIES PROFILED

• Groupe SEB (France)
• Midea Group (China)
• Koninklijke Philips N.V. (Netherland)
• Xiaomi Corporation (China)
• Spectrum Brands, Inc. (U.S.)
• TTK Prestige Ltd. (India)
• NuWave, LLC. (U.S.)
• Corelle Brands, LLC. (U.S.)
• Faber S.p.A. (Italy)
• Conair Corporation (U.S.)
• Meyer Corporation (U.S.)

KEY INDUSTRY DEVELOPMENTS

• March 2025: WhitCo, a U.K.-based exclusive distributor, partnered with EatGood Sweden AB, a home appliances brand, to expand its product reach of commercial air fryers across U.K.-based residential and commercial kitchens.
• September 2024: Versuni, a domestic home appliances brand, launched Philips Airfryer 2000 Series Single Basket and 3000 Series Dual Basket devices equipped with the latest airfryer technology.
• October 2023: Usha, an Indian kitchenware brand, launched the iChef range of premium air fryer, steam oven, heater blender, and programmable kettle in the domestic market.
• May 2023: Versuni, a domestic home appliances brand, launched Philips Airfryer Combi 7000 Series XXL Connected, a cooking device with 22 cooking functions such as grill, fry, bake, roast, defrost, and others.
• March 2022: Breville launched Joule Oven Air Fryer Pro, a smart connected technology-based product in the U.S.

REPORT COVERAGE

The digital air fryer market analysis provides market size & forecast by all the market segments in the report. It includes details on the market dynamics and trends. In addition, the report outlooks information on key industry developments, new product launches, and details on partnerships, mergers & acquisitions. The report also includes a detailed competitive landscape with information on the market share and profiles of key players.

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Report Scope & Segmentation