"Binding Intellectual insights for your Business"

Digital Printing Packaging Market Size, Share & COVID-19 Impact Analysis, By Technology (Thermal Transfer Printing, Inkjet Printing, Electrophotography Printing, and Others), By Product Type (Labels, Boxes & Cartons, Films & Wraps, Bags & Pouches, and Others), By End-use Industry (Food & Beverages, Personal Care & Cosmetics, Consumer Goods, Pharmaceuticals, and Others), and Regional Forecast, 2023-2030

Last Updated: September 23, 2024 | Format: PDF | Report ID: FBI105240

 

Digital Printing Packaging Market Size

Play Audio Listen to Audio Version

The global digital printing packaging market size was valued at USD 28.50 billion in 2022 and is projected to grow from USD 30.78 billion in 2023 to USD 54.35 billion by 2030, exhibiting a CAGR of 8.46% during the forecast period. Moreover, the digital printing packaging market in the U.S. is projected to grow significantly, reaching an estimated value of USD 16.29 billion by 2032, driven by the growing demand for packaged products, and for flexible packaging and sustainable printing.


Digital printing packaging is the method of transferring a digital file directly to a printer for applications on various packaging materials. The process simplifies the printing stages, further reducing production time. Digital printing provides personalization and flexibility in product packaging and saves packaging time to market, which, in turn, drives global market growth. The growth of end-use industries such as food and beverages, personal care and cosmetics, and pharmaceuticals in several emerging economies is generating profitable opportunities for digital printing manufacturers.


Digital Printing Packaging Market Trends


Augmenting Demand for Personalization by Manufacturers is Booming as a Major Market Trend


The increasing demand for customized or personalized packaging solutions by manufacturers across every end-use industry is a primary trend in the market. Digital printing technology is crucial in enabling ease and cost-effectiveness in product packaging with its unique designs, products, and several materials. The customization of digitally printed products allows companies to enrich their brands, engage better with their customers, and meet the rapidly changing customer preferences for bespoke products. Moreover, the short time-to-market of digital printers is also another factor that facilitates the customization trend, further boosting the market growth. Modern printing processes take long setup times and high productivity, making it problematic to respond quickly to business needs. Digital printing packaging offers fast setup, data exchange, and production processes, enabling manufacturers to quickly produce small and medium-sized prints and customize products according to their requirements.


Request a Free sample to learn more about this report.


COVID-19 IMPACT


Noteworthy Rise in E-commerce and Food & Beverages Sector Propelled Market Growth


The COVID-19 virus caused a tremendous change in the production and growth of several end-use industries worldwide. The digital printing packaging industry also faced crucial problems in the initial pandemic stage. The price and supply of the dyes used in the printing technologies have been notably impacted by factory closures in several parts of the world. However, as the supply chains in the digital printing industry became more flexible and responsive, it safeguarded them from ongoing disruptions and is expected to protect them from future outbreaks. Moreover, with the ease in environmental regulations in the post-pandemic period, along with the growing e-commerce and food & beverages industries, the market is poised to witness significant growth. The growing demand for a sustainable economy in the post-pandemic phase is also expected to drive market growth.


Growth Factors


Significant Demand for Sustainable Printing to Boost Market Growth


A rising global demand from consumers, as well as government bodies, to have a more sustainable economy is encouraging the printing industry to opt for digital printing techniques for packaging. With the growing number of environmentally conscious consumers, the demand for sustainable printing is encouraging manufacturers to opt for sustainable printing techniques, further driving market growth. The growing demand for sustainable printing is also increasing the use of digital printing equipment that guarantees low environmental impact, attains low energy consumption, and utilizes eco-friendly materials. Unlike traditional printing technologies, digital printing does not utilize film plates and photo chemicals, which eradicates the pre-press phases between the digital document file and the final print. The utilization of digital printers also avoids the replacement of plates, and the usage of cold press plates further saves time and resources. Such printers do not emit any harmful emissions and do not require any ventilation for offset presses. Hence, the growing demand for such sustainable printers is fostering the demand for digitally printed packaging products, thus boosting the market growth.


Continuous Innovations in Digital Printing Technologies Contribute to Market Growth


Digital printing packaging is highly utilized in several end-use industries such as food & beverages, pharmaceuticals, and personal care & cosmetics. With the rising substantial technological developments in digital printing technologies, including inkjet and electrophotography, the overall market growth is increasing. Digital printing is also emerging as one of the cost-effective and highly accessible printing methods, which, in turn, encourages packaging manufacturers to use the technology for product packaging. The significant innovations in digital printing packaging technologies that offer high-quality packaging with several advantages, such as personalization, decreased wastage, and quick turnaround, are also driving market growth. In addition, due to several improvements in equipment and technological developments, the brand owners and packaging converters prefer digital printing, further propelling the market growth.


RESTRAINING FACTORS


Volatile Raw Material Prices and Strict Guidelines on Product Usage in Food May Impede Market Growth


Over recent years, the digital printing sector has been facing tremendous pressure to supply high-quality prints at a relatively lower cost than other printing techniques. The rising fluctuations in the costs of raw materials have caused a hostile impact on the profitability and demand of digitally printed packaging products, further hindering the overall market growth. The high costs of paper, ink, and various other materials, along with the rising crude oil prices, are the major factors causing the price fluctuations. Moreover, the strict guidelines for the manufacturing of digital printing products for packaging also hinder market growth. For instance, the U.S. Food & Drug Administration and the Federal Food and Drug Cosmetics Act, of 2004 put forth efforts to ensure that the ink used for printing on food packaging is developed under good manufacturing practices and is free from hazardous substances. Such factors are thus expected to impede market growth.


Segmentation Analysis


By Technology Analysis


Inkjet Printing Segment’s Growth is Driven by its Significant Advantages Compared to its Alternatives


Based on technology, the market is segmented into thermal transfer printing, inkjet printing, electrophotography printing, and others.


The inkjet printing segment holds the largest digital printing packaging market share and is projected to burgeon during the projected period. This segment is also analyzed to witness the highest growth rate in the upcoming years. Inkjet technology offers a number of performance and cost advantages, such as on-demand printing, short turnaround times and automated color management as compared to flexography or electrophotography processes. In addition, this technology is less expensive to purchase than many other digital printers and does not consist of any extra click charges. Moreover, full-color printing and custom-made production are feasible with inkjet technology and reduce ink waste as it ejects ink only to the parts to be printed, due to which this segment is experiencing significant growth in the market.


Thermal transfer printing is the second-leading segment and is analyzed to grow rapidly over the forecast period. The technology offers excellent quality and durability to the desired images, due to which the segment’s growth will flourish.


By Product Type Analysis


Labels Segment Dominates Due to High Demand for Digitally Printed Labels in Several Industries


Based on product type, the market is segmented into labels, boxes & cartons, films & wraps, bags & pouches, and others.


The labels segment dominates the product type segment of the digital printing packaging industry and contributes to the highest segment share. Digitally printed labels are essential in boosting brand recognition and strengthening brand image with their unique designs. The labels also offer a competitive edge and are an effective approach to making the brand stand out, owing to which they are gaining high demand from varied end-use industries. Such augmenting demand for labels that increase sales and revenues of brands with their creative designs is fostering the segment’s growth.


Bags & pouches are the second-dominating product type segment. The rising utilization of such products in varied end-use industries will boost the segment’s growth.


By End-use Industry Analysis


To know how our report can help streamline your business, Speak to Analyst


Food & Beverage Foster’s Growth Owing to Potential Benefits of Digital Product Packaging


Based on end-use industry, the market is segmented into food & beverages, personal care & cosmetics, consumer goods, pharmaceuticals, and others.


Food & beverages is the dominating end-use industry segment and embraces the largest segmental share. Digital printing enables food & beverage manufacturers to run numerous package versions in the same printing process with almost no extra expense or production time, owing to which it is highly utilized in the packaging of products. This technology also offers high-quality packaging to the food & beverage industries with the benefits of personalization, easy turnaround, reduced wastage, and essential modification to pack designs.


The consumer goods end-use industry will experience noteworthy growth as there is continuous innovation by manufacturers in the digital printing of consumer goods products.


REGIONAL INSIGHTS


The market is analyzed across North America, Europe, the Asia Pacific, Latin America, and the Middle East & Africa.


North America Digital Printing Packaging Market Size, 2022 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample


North America dominated the digital printing packaging market with a market share of 31.26% in 2022. The presence of leading players, along with the growing food & beverage industries in the region, are contributing to the market expansion. Moreover, the continuous rise in innovations by manufacturers and the high demand for sustainable printing methods by consumers is boosting the market growth in the region.


Europe's market for digital printing packaging is the second-largest region and is estimated to grow rapidly in the forthcoming years. Advancements in the metal packaging industry, coupled with the growing personal care & cosmetics sector in Europe, are boosting the demand for digital printing for packaging. In addition, the rising self-care awareness and spending behavior among consumers is driving the growth of personal care & cosmetic industries, later generating opportunities for digital printing in Europe.


Asia Pacific market for digital printing packaging is expected to experience noteworthy growth over the forecast period. The augmenting healthcare, pharmaceuticals, personal care, and food industries and the use of digitally printed packaging types such as labels and cartons in the region majorly contribute to the growing demand for digital printing for product packaging.


The Latin American market is expected to witness moderate growth during the forecast period due to the rising use of electrophotography technology in the food & beverage and consumer goods sectors in the region.


The Middle East & Africa market for digital printing packaging is analyzed to experience steady growth over the forthcoming period. The rising e-commerce sales in the region are poised to boost the demand for digital printing on product packaging, further driving market growth.


List of Key Digital Printing Packaging Market Companies


Prominent Companies Dominate Owing to Focus on Innovation


The global digital printing packaging market is highly fragmented and competitive. Regarding market share, the few major players dominate the market by offering innovative packaging in the packaging industry. These major players are constantly focusing on expanding their customer base across the regions and innovation.


Major players in the market include Huhtamaki, Graphic Packaging International, Packman Packaging, ePac Holdings, LLC, Mondi, DS Smith, and others. Numerous other players operating in the industry are focused on delivering advanced packaging solutions.


List of Key Companies Profiled:



KEY INDUSTRY DEVELOPMENTS:



  • August 2023: Nobelus, an unsupported film and thermal laminate company offering premium products to the packaging sector, introduced a new product line of print web films manufactured especially for flexible packaging applications. The line helps all the smaller digital converters in exploring new markets and packaging formats.

  • January 2023: Cascades announced the product launch of new eco-friendly packaging specifically for fresh fruits and vegetables. The multiple customization options offered by the company will help the brands stand out on the shelf with high-quality flexographic, lithographic, and digital printing options.

  • December 2022: U-Label, a European wines e-label platform, announced the collaboration with Italy-based Giunko to offer its customers access to digital information regarding product packaging and recycling in Italy. A QR code on the bottle will assist as a digital one-stop solution for nutrition declaration, list of ingredients, and disposal information of the packaging components.

  • July 2021: Nosco, Inc., a subsidiary of Holden Industries, Inc., declared the official launch of its new and innovative sustainable packaging portfolio, Nosco Grow. The portfolio includes cartons, labels, inserts, and other flexible packaging products. In addition to this portfolio, the company will continue its leadership in digital print as well as strategic partnerships.

  • April 2020: Printpack, a U.S.-based company of flexible and specialty rigid packaging, declared a significant investment in its additional digital printing capacity. The company also notified that its digital printing business will accelerate the new product introduction process and offer a cost-effective alternative for shorter runs.


REPORT COVERAGE


An Infographic Representation of Digital Printing Packaging Market

To get information on various segments, share your queries with us



The report provides detailed market analysis and focuses on key aspects such as key players, competitive landscape, product/service types, market segmentation, Porter’s five forces analysis, and leading end-use industries of the product. Besides, it offers insights into the market trends and highlights key industry developments. In addition to the above factors, the report encompasses several factors that have contributed to the market's growth in recent years.


Report Scope & Segmentation



















































ATTRIBUTE



DETAILS



Study Period



2017-2030



Base Year



2022



Estimated Year



2023



Forecast Period



2023-2030



Historical Period



2017-2021



Growth Rate



CAGR of 8.46% from 2023 to 2030



Unit



Value (USD Billion)



Segmentation



By Technology



  • Thermal Transfer Printing

  • Inkjet Printing

  • Electrophotography Printing

  • Others



By Product Type



  • Labels

  • Boxes & Cartons

  • Films & Wraps

  • Bags & Pouches

  • Others



By End-use Industry



  • Food & Beverages

  • Personal Care & Cosmetics

  • Consumer Goods

  • Pharmaceuticals

  • Others



By Region



  • North America (By Technology, Product Type, End-use Industry, and Country)

    • U.S. (By End-use Industry)

    • Canada (By End-use Industry)



  • Europe (By Technology, Product Type, End-use Industry, and Country)

    • Germany (By End-use Industry)

    • U.K. (By End-use Industry)

    • France (By End-use Industry)

    • Italy (By End-use Industry)

    • Spain (By End-use Industry)

    • Russia (By End-use Industry)

    • Poland (By End-use Industry)

    • Romania (By End-use Industry)

    • Rest of Europe (By End-use Industry)



  • Asia Pacific (By Technology, Product Type, End-use Industry, and Country)

    • China (By End-use Industry)

    • India (By End-use Industry)

    • Japan(By End-use Industry)

    • Australia (By End-use Industry)

    • South Korea (By End-use Industry)

    • Southeast Asia (By End-use Industry)

    • Rest of the Asia Pacific (By End-use Industry)



  • Latin America (By Technology, Product Type, End-use Industry, and Country)

    • Brazil (By End-use Industry)

    • Mexico (By End-use Industry)

    • Argentina (By End-use Industry)

    • Rest of Latin America (By End-use Industry)



  • Middle East & Africa (By Technology, Product Type, End-use Industry, and Country)

    • Saudi Arabia (By End-use Industry)

    • UAE (By End-use Industry)

    • Oman (By End-use Industry)

    • South Africa (By End-use Industry)

    • Rest of the Middle East & Africa (By End-use Industry)








Frequently Asked Questions

The Fortune Business Insights study shows that the global market was USD 28.50 billion in 2022.

The market is projected to grow at a CAGR of 8.46% during the forecast period.

North America market for digital printing packaging stood at USD 8.91 billion in 2022.

Based on technology, the inkjet printing segment is dominating and holds the largest market share.

The global market size is expected to reach USD 54.35 billion by 2030.

The key market drivers are the significant demand for sustainable printing and continuous innovations in digital printing technologies.

The top players in the market are Huhtamaki, Packman Packaging, ePac Holdings, LLC, Mondi, DS Smith, and Graphic Packaging International, among others.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts
Speak to an Expert
  • 2017-2030
  • 2022
  • 2017-2021
  • 225
Multi-report Purchase Plan
    A Customized Plan Will be Created Based on the number of reports you wish to purchase
Packaging Clients
Mckinsey
3M
Citibank
UBS
GM

Related Reports

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X