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Digital printing packaging is a type of printing technology that follows electronically controlled laser and inkjet printers to print. It is perfect for small and moderate file sizes in a variety of formats. Using laser printer packaging technology, new designs in a variety of colors can be printed. The digital printing packaging technology can be effectively used to print promotional offers on the packaging. Because of the numerous advantages it provides, digital printing is gaining attention of consumers.
The digital printing packaging market has been propelled by soaring demand for flexible packaging and a steep rise in demand for environmentally friendly printing. The latest developments in digital printing technologies broadened the scope of flexible packaging, corrugated wrappings, and folding cartons. Because of the high demand, many players have already expanded their production lines, thus boosting the market growth. Elanders AB, for example, partnered with HP Inc. in February 2017 to expand its LGI site plant in Germany. Colordruck Baiersbronn augmented its printing-packaging operational activities in May 2016 by installing the Landa S10 nano graphic press in its folded-up carton production plant. However, factors such as raw material price fluctuations and high cost of production can limit growth of the digital printing packaging industry.
Key Market Driver -
Increased demand for sustainable and flexible packaging is expected to drive the market.
Key Market Restraint -
Raw material price fluctuations is likely to restrict the market growth.
Based on packaging type, the market for digital printing packaging is further segmented into corrugated, folding cartons, flexible packaging, labels, and others. Based on printing technology, the market is further segmented into inkjet printing, thermal printing, and others. Based on the end-use industry, the market for digital printing packaging is further segmented into food & beverage, pharmaceuticals, electronics, automotive, and others. From a geographical standpoint, the market is categorized to North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.
The global & regional players operating in the digital printing packaging market includes, HP Inc., Xeikon N.V., Eastman Kodak Company, Landa Corporation Ltd., Quad/Graphics Inc., Tailored Label Products Inc., Creative Labels Inc., Reynders Label Printing, DS Smith Plc, Thimm Group, Traco Manufacturing Inc., WS Packaging Group Inc., Elanders, Colordruck Baiersbronn and Mondi Plc..
Asia Pacific held the largest share of the global digital printing packaging market due to increased demand from multiple application areas. China, India, and Japan being the major consumer due to the increasing demand from the food & beverage industry. This is attributable to the high demand for food packaging and the increasing emphasis on packaged foods to share information about the product's storage life, composition, and nutritional content. North America has the second-largest share due to high demand from the label sector. For example, Coca-Cola's largest Cola series marketing campaign, with the packaging serving as the message. The Coca-Cola marketing campaign demonstrated that the labels and packaging could be a significant part of the customer interaction. Packaging is being used accurately as part of its promotional strategy to gain customer approval. This has resulted in the market in North America rising exponentially.
Europe has seen rapid growth in packaging industries such as corrugated paper, folded carton, and flexibles packaging. Furthermore, advancements in metal printing have fueled the regional growth. Leading players in the digital printing for packaging sector in the UK and Germany are expanding their business through a network expansion. The Middle East and Latin America are projected to witness steady growth in the market due to the high popularity of electrophotography & electrostatic printing, signifying their ability to print images impeccable in quality with outstanding resistance withstand various climatic conditions.
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By Packaging Type
By Printing Technology
By End-use Industry
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