Dog Services Market Size, Share & Industry Analysis, By Category (Subscription-based and Non-Subscription-based), By Services (Boarding/Hostel, Grooming, Training, and Others), and Regional Forecast, 2025-2032

The global dog services market size was valued at USD 19.12 billion in 2024. The market is projected to grow from USD 20.10 billion in 2025 to USD 29.37 billion by 2032, exhibiting a CAGR of 5.57% during the forecast period. North America dominated the dog services market with a market share of 33.94% in 2024.

Dog owners across countries are becoming increasingly attentive to their pets' well-being and needs and are spending considerably on dog health and wellness products and services. Increasing dog ownership rate drives the demand for dog services. In addition, growing parental accessibility to a diverse range of trusted pet care solutions provided by the various commercial settings, including restaurants, libraries, and transportation facilities, supports the dog services revenue globally.

• According to the European Pet Food Industry Federation (FEDIAF), the number of dogs owned in Europe increased from 92.9 million in 2021 to 104 million in 2022.
• According to the survey conducted over 5,434 Bulgarians, 3,468 Italians, and 19,323 Ukrainians by the National Library of Medicine, National Center for Biotechnology Information (NIH), in 2022, nearly 3,528 Bulgarians, 2,581 Italians, and 10,797 Ukrainians owned at least one dog.

Key players operating in the global market include Pet Paradise, WorldCare Pet, Pet Resorts Australia, CVS Group, and Camp Bow Wow. Market players are increasingly offering grooming packages customized based on pet type, delivering services tailored to meet specific coat and breed needs. The global pet services market is on an upward trajectory, driven by the increasing popularity of dog spas, notably across Western markets.

MARKET DYNAMICS

MARKET DRIVERS

Rising Number of Pet Hospitals Offering Various Healthcare Solutions to Drive Market Growth

The growing infrastructural facilities related to pet hospitals, veterinary clinics, and diagnostic centers offering advanced pharmaceutical technology-based medicines and other healthcare services drive the global dog services market growth. In addition, the increasing number of pet parents opting for insurance coverage to meet the lifelong care needs of their dogs is boosting the dog services revenue growth.

MARKET RESTRAINTS

Higher Costs of Dog Care Services to Restrain Market Growth

Higher costs of providing dog care services, including boarding facility fees, salon fees, and medical fees, are expected to limit demand among middle-and lower-income pet owners. Besides, considerable operational overheads by pet sitting and boarding service providers, including staff wages, facility rents/EMIs, and essential supplies, continue to limit overall business profitability worldwide.

MARKET OPPORTUNITIES

Increasing Demand for Services Addressing Specific Dog Behavioral Issues Favor Market Growth

The increasing demand for training and behavioral modification services addressing the specific behavioral issues of owned dogs, involving the positive reinforcement of the treatments for better behavioral response, creates newer growth opportunities. In addition, growing pet parents’ adoption of smart canine supplies, including smart collars, automated feeders, and animal health monitoring devices, supports the market's future development.

DOG SERVICES MARKET TRENDS

Growing Number of Pet Parents Seeking Preventive Vet Check-ups Uplifts Market Growth

The growing number of pet parents seeking preventive vet check-ups and wellness plans to maintain their dogs’ health and hygiene uplifts the dog services revenues worldwide. Furthermore, the rising number of pet hostels offering premium nutritional supplements, particularly for their breeds such as Golden Retrievers, accelerates the demand for dog services across many countries. 

Segmentation Analysis

By Category

Greater Convenience of Online Shopping to Favor Subscription-based Segment Growth

By category, the market is bifurcated into subscription-based and non-subscription-based. The subscription-based segment is slated to grow at the fastest rate during the forecast period (2025-2032). The segment is mainly driven by the rising Golden Retriever humanization rate and the greater convenience of online shopping across many countries. Furthermore, rising dog parents’ demand for premium, personalized subscription dog services, including their provision of food catering to personalized breed, size, age, and dietary needs, favors the segment’s growth.

The non-subscription-based segment exhibited a major global dog services market share due to the higher demand for affordable pet grooming and healthcare solutions among customers. Besides, consistently newly opened pet training settings’ discount offers on Golden Retriever care services support the segment’s growth.

By Services

Higher Spending on Luxury Pet Hostel Services Encouraged Boarding/Hostel Segment Growth

By services, the market is segmented into boarding/hostel, grooming, training, and others. The boarding/hostel segment exhibited a major global market share due to the higher number of pet parents willing to spend on boarding/hostel services that ensure their dog kids’ health through access to nutritious food, regular exercise, comfortable lodging, and socialization. In addition, the growing number of customers seeking specialized care, technology integration, and pet-friendly travel options with the luxury pet hostels supports the segment’s growth.

The grooming segment is slated to grow considerably due to the rising demand for personalized mobile grooming services, including on-site grooming services and usage of smart grooming tools such as automated nail grinders and pet blow dryers. Furthermore, an increasing number of customers seeking dog skincare services involving the usage of eco-friendly skincare is driving the growth of the grooming segment.

The rising number of professional dog trainers offering obedience training solutions drives the sales revenues from the training segment. In addition, increasing customers’ adoption of humane and more effective training methods, including positive reinforcement, supports the segment’s growth. Broadening consumers’ necessities of availing a broader range of dog care solutions, including veterinary care, insurance, and diagnostics for the pet dogs' well-being, boosts the others segment growth.

Dog Services Market Regional Outlook

By region, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

To get more information on the regional analysis of this market, Request a Free sample

The North American region exhibited a leading global market share in 2024 and is slated to grow at the second-fastest rate during the forecast period. Increasing pet ownership and increasing customers’ spending on premium products and services drive dog services revenues in Canada and Mexico. In addition, the growing urbanization and increasing spending on pet healthcare services are driving market growth in these countries.

In the U.S., significant spending on pet care services and increasing demand for dog care solutions involving holistic dog care treatments, including grooming, training, veterinary care, and diagnostics, accelerate market growth. In addition, the rising number of pet trainers and dog care solution providers accelerates service sales within the American pet industry. According to the U.S. Bureau of Labor Statistics (BLS), the number of establishments offering pet care services in the U.S. increased from 8,167 in 2017 to 14,055 in 2021.

Request a Free sample to learn more about this report.

Europe

Europe exhibited a second-leading market share in 2024 and is projected to grow at the third-fastest rate during 2025-2032. The rising number of pet care facilities offering diverse dog care programs, including obedience training, agility training, behavioral modification, and others, supports the dog services revenues in the Western European region. In addition, the growing number of pet parents opting for insurance packages to cover medical and veterinary expenses of breeds such as Golden Retrievers and German Shepherds drives market growth in the region.

Asia Pacific

Asia Pacific exhibited a third-leading market share in 2024 and is projected to grow at the fastest rate during the forecast period. The rapid growth is attributed to the considerable increase in the pet humanization rate in China, India, and Southeast Asia, with their spending on dog boarding services. Furthermore, the rising number of pet care hospitals offering dedicated dog treatment solutions in China, Japan, and Australia drives service revenues in these countries. In May 2025, Joy Pet Hospital expanded its presence by launching two branches in Hangzhou, China.

South America and the Middle East & Africa

There is an increasing number of veterinary care clinics establishing partnerships with pet food manufacturers to source vet-approved dog food supplies and provide educational campaigns about health & nutrition support to the services’ revenues in South America. Furthermore, growing dog humanization & urbanization rates and an increasing number of pet parents seeking luxury pet training solutions support the demand in Saudi Arabia, the UAE, and South Africa.

COMPETITIVE LANDSCAPE

Key Players Provision of Holistic Solutions Enable Them to Gain Market Share

The leading market players include Pet Paradise, WorldCare Pet, Pet Resorts Australia, CVS Group, and Camp Bow Wow. These players focus on broadening their service portfolio to offer holistic dog care solutions to pet parents. For instance, in addition to dog travel management, WorldCare Pet offers quarantine & boarding and pet nanny services.

LIST OF KEY DOG SERVICES COMPANIES PROFILED

• Pet Paradise (U.S.)
• WorldCare Pet (U.S.)
• Pet Resorts Australia (Australia)
• CVS Group (U.K.)
• Camp Bow Wow (U.S.)
• Wag Hotels (U.S.)
• Fetch! Pet Care (U.S.)
• TK Petcare Solutions Private Limited (Paw Space) (India)
• Trupanion, Inc. (U.S.)
• Best Friends Pet Care (U.S.)

KEY INDUSTRY DEVELOPMENTS

• June 2025: The Dog Stop, a dog care brand, opened a brand-new franchise location, an 8,000-square-foot facility in Harrisburg, Pennsylvania, U.S.
• April 2025: Rover, a U.K.-based online pet care marketplace, launched its services in Denmark & Ireland and plans to provide services in the other 17 European countries. The Rover-owned platform Gudog offers dog walking & sitting services and exhibits a network of 20,000 dog sitters and walkers across Europe.
• March 2025:  Jerry Green Dog Rescue, an animal welfare organization launched its 5-star dog boarding services in Nottinghamshire and Algarkirk South Lincolnshire centers. The boarding experience is designed to prioritize safety, comfort, and individual needs.
• December 2023:  Dog Wash Spa, a pet grooming services provider opened its second facility in Liberty Hill, U.S. The business is offering a complete pet grooming package including paw care, nail trimming, boarding, and self-wash services.

REPORT COVERAGE

The global dog services market analysis provides market size, forecast by all segments, and regional analysis. It includes details on the market dynamics and trends. In addition, the report on the market outlook provides information on key industry developments, new product launches, and details on partnerships, mergers & acquisitions. The report includes a detailed competitive landscape with information on the market share and profiles of key players.

To gain extensive insights into the market, Request for Customization

Report Scope & Segmentation