Veterinary Care Market Size, Share & Industry Analysis, By Animal Type (Dogs & Cats, Horses, Pigs, and Others), By Type (Preventive and Routine Care, Diagnostic Care, Emergency Care, and Specialized Care), and Regional Forecast, 2025-2032

The global veterinary care market size was valued at USD 39.37 billion in 2024. The market is projected to grow from USD 41.07 billion in 2025 to USD 59.56 billion by 2032, exhibiting a CAGR of 5.45% during the forecast period. North America dominated the veterinary care market with a market share of 37.82% in 2024.

Veterinary care is the medical treatment that includes diagnosis, prevention, and treatment of diseases, injuries & disorders in animals such as horses, dogs, cats, and pigs. This care is crucial to maintain the health and well-being of animals. Furthermore, it also includes surgical procedures such as emergency surgery, spaying/neutering, and orthopedic surgery. These veterinarians also help control, recognize, and prevent zoonotic diseases, which are infectious and can be transmitted from animals to humans. Key manufacturers such as Zoetis Services, LLC, Merck & Co., Inc., Idexx Laboratories, and Cevaemphasize innovation to stay competitive.

GLOBAL VETERINARY CARE MARKET SNAPSHOT

Market Size & Forecast:

• 2024: USD 39.37 billion
• 2025: USD 41.07 billion
• 2032 (Forecast): USD 59.56 billion
• CAGR (2025–2032): 5.45%

Market Share:

• North America: Led with 37.82% share in 2024, driven by high pet ownership, spending, and awareness.
• Dogs & Cats: Largest segment due to rising adoption and wellness service demand.
• Preventive & Routine Care: Dominates due to growing awareness of vaccinations and regular checkups.
• Diagnostic Care: Fastest-growing segment with increased use of advanced tools (MRI, ultrasound, lab tests).
• Online platforms & telehealth: Expanding access and care efficiency globally.

Key Country Highlights:

• U.S.: 70% of households own pets; strong demand for advanced and routine veterinary care.
• India & Brazil: Rapid pet adoption driven by urbanization, digital access, and rising middle class.
• Germany & France: High penetration of advanced veterinary services and wellness awareness.
• UAE & Saudi Arabia: Rising pet culture and premium care trends boosting market demand.

VETERINARY CARE MARKET TRENDS

Increasing Awareness regarding Animal Health to Emerge as a Major Trend

Surging awareness towards animal health and increasing veterinary care services, especially in developing countries, drives the global market growth. The increasing government campaigns, rising NGO work to improve pet health awareness, teleconsultations, changing attitudes towards pets, and rising preventive healthcare enhance individual awareness towards veterinary services. Furthermore, veterinary clinics and hospitals conduct health camps and awareness programs to educate pet owners about pet healthcare, boosting market growth.

• North America witnessed veterinary care market growth from USD 14.31 billion in 2023 to USD 14.89 billion in 2024.

Download Free sample to learn more about this report.

MARKET DYNAMICS

Market Drivers

Surge in Adoption of Pets Globally Boosting Market Growth

The increase in the adoption of pets has become popular in all age groups of individuals owing to factors such as reducing anxiety & stress, providing companionship, loyalty, and boosting mental health. The surge in digital platforms has increased awareness about pet adoption, especially in developing countries such as India, Brazil, Thailand, and Vietnam. According to the American Veterinary Medical Foundation (AVMF), in the U.S., the percentage of households owning at least one dog has increased from 38% to 45% between 2016 and 2020. Additionally, the percentage of households owning at least one cat has increased from 26% in 2020 to 29% in 2022. Thus, the increase in pet adoption in both developed and developing countries drives global market growth.

MARKET RESTRAINTS

Increasing Cost of Veterinary Care Services to Restrain Market Growth

The cost of veterinary care services has increased owing to rising operating expenditures, regulatory burden, and shortage of veterinarians & registered veterinary technologists. Furthermore, surging demand for specialized veterinary services necessitates more advanced training and expertise of veterinary professionals, which further increases the labor cost and ultimately leads to a rise in overall cost of veterinary services. According to the Independent Veterinary Practitioners Association, the price of veterinary services has surged by more than 60% over the last decade. Thus, the rise in operational and labor costs of veterinary services restricts the market growth.

MARKET OPPORTUNITIES

Increasing Adoption of Advanced Technology to Favor Market Expansion

The increasing the adoption of the latest technology in veterinary care with respect to treatment and diagnosis propels market growth. Furthermore, the wide availability of advanced MRI (Magnetic Resonance Imaging), laparoscopy, and ultrasound scans for treating pets and other animals encourages individuals to adopt more pets. The increasing adoption of telehealth by veterinarians to improve the continuity of care and client compliance further boosts the efficiency of animal care services. Moreover, social media platforms have become the major medium for veterinary practices to retain and attract a large consumer base, driving the veterinary care market growth.

SEGMENTATION ANALYSIS

By Animal Type

Surging Adoption of Dogs & Cats to Boost Segment’s Growth

Based on animal type, the market includes dogs & cats, horses, pigs, and others.

The dogs & cats segment held the majority veterinary care market share during the forecast period. The surge in the adoption of dogs & cats and the growing awareness within dog owners about diversified veterinary services for their pet's welfare are driving the market growth. According to the American Veterinary Medical Foundation (AVMF), the number of households owing dogs has increased rapidly from 31.3 million in 1996 to 59.8 million in 2024, and households owning cats have also observed a faster rate from 27 million to 42.1 million in the similar timeframe.

The horses segment is proposed to record the highest growth over the forecast period. The surge in government initiatives toward animal healthcare and the rising consumer accessibility to online platforms has made it simpler for individuals to search and adopt horses according to their comfort and environment.

By Type

Increasing Consumer Awareness Regarding Vaccinations and Regular Check-Ups to Fuel Demand for Preventive and Routine Care

Based on type, the market is segmented into preventive and routine care, diagnostic care, emergency care, and specialized care.

The preventive and routine care segment dominates the global market owing to a surge in consumer awareness towards routine preventive care, which includes vaccinations, regular wellness exams, and parasite prevention. In addition, vaccination protects pets from deadly or contagious diseases and improves their quality of life, owing to the fact that pet owners strictly take their pets for routine check-ups.

The diagnostic care is expected to grow at the highest CAGR during the forecast period. The pet diagnostic consists of various procedures and tests such as blood tests, urine tests, fecal tests, biopsy, x-rays, and ultrasounds to detect an early sign of illness, diagnose health concerns, and ensure the suitable pet treatment.

VETERINARY CARE MARKET REGIONAL OUTLOOK

Based on geography, the global market is studies across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

To get more information on the regional analysis of this market, Download Free sample

North America dominates the global market through rising consumer spending on pet care and the well-being of animals. Furthermore, the growing awareness and education about pet adoption or companion animals segment in the region have played a crucial role in enhancing the pet adoption rate in the U.S. and Canada.

An increase in adoption of pets such as dogs, cats, birds, and horses in the U.S. has enhanced the demand for veterinary care. According to the National Pet Owners Survey directed by the American Pet Products Association (APPA), approximately 70% of U.S. houses, or about 90.5 million families, owned a pet during 2021-2022. The American Veterinary Medical Association states that cats have become more prevalent in recent years in the U.S.

Europe

Europe is foreseen to grow with a considerable CAGR during the forecast period. The growing adoption of pet ownership, increasing awareness about animal health, and the availability of advanced diagnostic and surgical procedures in the U.K., Germany, France, and Italy contribute to the growth of the veterinary services industry. According to the European Pet Food Industry, in 2021, at least 90 million European households owned a pet, and cat is the most popular pet in European households.

Asia Pacific

The increase in disposable income, working population, and urbanization are the factors contributing to shifting trends and the emergence of a new "pet culture." This new trend is also influenced by growing humanization of pets and the increased number of pets kept for companionship alone. Furthermore, according to the government of India, there has been substantial growth in the Indian pet industry, owing to its young demography, urbanization, and rising middle-class income that directly boosts the market growth.

South America and Middle East & Africa

The market in the rest of the world region is expected to witness considerable growth in the forecast period. The growing pet ownership, increase in awareness about pet health, and the importance of routine pet checkups is fueling demand for veterinary services. The increase in promotion related to pet adoption by NGOs, government, and social media influencers has further enhanced the pet adoption rate in countries such as UAE, Brazil, and Argentina.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Players Focusing On Geographic Growth to Strengthen Their Presence

The surge in competition among prominent players such as Zoetis Services, LLC, Merck & Co., Inc., IDEXX Laboratories, Ceva, and Crown Veterinary Services Pvt. Ltd. has encouraged them to leverage their strong brand loyalty and presence to stay ahead of the competition. The prominent players in the market aim to launch new products and services to improve their product reach across the countries and remain competitive in the national and international markets.

LIST OF KEY VETERINARY CARE COMPANIES PROFILED

• Zoetis Services LLC (U.S.)
• Merck & Co., Inc. (U.S.)
• HESTER BIOSCIENCES LIMITED (India)
• Ceva (France)
• IDEXX  (U.S.)
• Vetoquinol (France)
• Crown Veterinary Services Pvt. Ltd. (India)
• Antech Diagnostics, Inc. (U.S.)
• Virbac (France)
• Boehringer Ingelheim International GmbH (Germany)

KEY INDUSTRY DEVELOPMENTS

• December 2024 – Mars, Incorporate, a U.S.-based company, has invested in Crown Veterinary Services to enter into India's veterinary care sector. The investment will help the company enhance its business in India and improve its customer reach.
• November 2024 – Walmart Inc., a U.S.-based omni-channel retailer, has announced to expand its pet care services by opening five new Walmart Pet Services Centers in Georgia and Arizona. This center will offer veterinary care services such as veterinary prescription drug delivery and veterinary telehealth.
• September 2024 – The American Society for the Prevention of Cruelty to Animals (ASPCA), a U.S.-based association that deals in promoting animal welfare, has announced the launch of the third ASPCA Community Veterinary Clinic in New York, U.S. The newly launched clinic will offer affordable veterinary services to pets.
• April 2022 – Pet Paradise, a U.S.-based company, has introduced NewDay Veterinary Care, a network of veterinary clinics and hospitals in the U.S. It offers diverse services including diagnostics, surgical procedures, routine exams and consultations, radiology, and dental cleanings.
• August 2021 – DCC Animal Hospital, a Singapore-based multi-specialty veterinary hospital, has announced the opening of a veterinary hospital in India for the purpose of expanding its business.

REPORT COVERAGE

The veterinary care market report provides a detailed market analysis and focuses on key aspects, such as the competition landscape, companies’ market share, market dynamics, regional analysis, animal type, and type. Besides this, it offers insights into various veterinary care market trends and highlights key industry developments such as mergers and acquisitions. In addition to the above-mentioned factors, the market research report encompasses several other factors that have contributed to the growth of the market in recent years.

To gain extensive insights into the market, Download for Customization

Report Scope & Segmentation