Pet Grooming and Accessories Market Size, Share & COVID-19 Impact Analysis, By Type (Pet Clothing, Pet Accessories, and Pet Grooming / Services), By Pet Type (Dog, Cat, and Others), By Sector (Mass and Luxury), and by Regional Forecast, 2025-2032

The global pet grooming and accessories market size was valued at USD 77.12 billion in 2024. The market is projected to grow from USD 82.20 billion in 2025 to USD 135.20 billion by 2032, exhibiting a CAGR of 7.37% during the forecast period. North America dominated the pet grooming and accessories market with a market share of 41.09% in 2024.

Grooming plays a vital role in pet care as it enhances skin health, preventing infections, and maintaining a clean fur coat. Mouth, eyes, and ears of pets are sensitive areas that can easily get infected; consequently, ensuring their cleanliness can aid in avoiding health issues. Pet grooming and accessories keep pets hygienic and odor-free, and reduce dander and hair loss. Pet grooming services, when taken from time to time, can remove tangles and loose hair. Most pets require grooming, which includes basic hygiene practices such as bathing, brushing, clipping, trimming hair, cleaning ears, and trimming nails. Improper care can cause pain and discomfort to pets and their owners. The increasing importance of pet health & welfare and the rising demand for styling leads to market growth.

The rise in the availability of attractive and designer pet accessories and clothes has attracted a larger consumer base, which will increase the market share. Furthermore, Petkin Inc., Wahl Clipper Corporation, Bio-Groom, and others provide luxurious apparel such as hoodies, shirts, jackets, sweaters, and others for pets to make them attractive. However, other major players are expanding their services owing to increasing spending on pet care services such as grooming. For instance, in October 2024, Walmart revealed significant expansions to its primary pet care offerings, which encompass both in-person and virtual veterinary services, delivery of pet prescriptions, grooming options, and a range of pet food and supplies, all conveniently available in a single location for pet owners.

COVID-19 Impact

Market observed Positive growth during Pandemic Owing to Increased Pet Adoption

The COVID-19 pandemic had positively impacted the pet grooming and accessories market share. With increase in pet adoption worldwide, the demand for preventive products and pet health care has also increased. The pet industry experienced significant growth prior to 2020, and the beginning of the pandemic has intensified this trend. During COVID-19, a rise in pet adoption led to a notable increase in demand for the product across different areas, including pet food, grooming, and toys. Additionally, the E- retail business and online pet brands witnessed the highest demand during the pandemic due to the lockdown and closure of brick-and-mortar stores. Furthermore, during the pandemic, there has been a significant rise in pet adoptions. People living in studio apartments and high-rise buildings added pets to their lifestyles and are more interested in pet services than ever before. Not just dogs, there has also been an increasing trend in the adoptions of cats, hamsters, and small animals. Cat ownership increased by 40% during the pandemic. According to the American Pet Products Association, 11.38 million U.S. households received pets during the 2020 pandemic.

Pet Grooming and Accessories Market Trends

Shifting Trend of Pet Owners Toward Buying Sustainably Made Outfits and Smart Accessories

The emergence of smart accessories is a major trend driving the market. Manufacturers have introduced a variety of smart accessories for pets such as smart beds, connected pet collars, and smart feeders. Key players are highly investing in R&D to design smart pet accessories for comfort and safety. The rise in pet owner trends toward buying apparel made from recycled or plant-based fabrics such as hemp, cotton, and others will also help the market to grow. For instance, BOIS the Label, an Australia-based pet accessories brand, produces premium, well-fitting hoodies for dogs and their owners. Their brand is ethically sourced and made locally. Currently, pet owners prefer to buy fashionable and attractive apparel that matches their pet’s design patterns and colors. Hence, the rising trend of wearing sustainable outfits is expected to fuel the pet grooming and accessories market growth.

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MARKET DYNAMICS

Market Drivers

Rise in Number of Pet Adoption Globally is contributing to Market Growth

Rising adoption of pet ownership and high spending on pet care products have contributed to the increased revenue of the market. Pet apparel and accessories manufacturers constantly indulge in new product development to enhance the existing product portfolio. According to the American Pet Products Association, 67% of U.S. households own pets, up from an estimated 70% in 2021-2022. Millennials comprise the largest number of pet owners at 32%, followed closely by Baby Boomers at 27% and Generation X at 24%.

Furthermore, the increase in middle-income households and the rising trend of pet humanization have increased pet owners' willingness to spend on quality pet products. Hence, growing interest in humanizing pets and rising demand for premium pet care products drive the overall market’s growth.

Multiple high-end pet care brands are introducing new offerings and broadening their presence in the Indian market. For instance, in January 2025, Zoivane Pets, a pet care company, unveiled a comprehensive collection of more than 150 top-quality products designed to simplify and enhance the lives of pet owners by tackling daily challenges such as training, grooming, and home hygiene. As a result, Zoivane Pets has earned the trust of pet owners throughout India. Furthermore, the increase in the availability of pet accessories in e-commerce platforms such as Amazon, Flipkart, Walmart, and others has increased the reach of the products. The rise in awareness about grooming products for pets, growth in an advertisement by manufacturers, and the rise in the digitalization trend has also upsurged the demand for the pet grooming and accessories industry. 

Rise in Online Retailing in Pet Grooming and Accessories Industry Will Drive Market Growth

Pet care businesses are progressively using online platforms to enter and grow in the market, capitalizing on the rising demand for pet-related products and services. This movement is fueled by the accessibility and widespread reach provided by e-commerce sites, mobile apps, and social media advertising. Businesses are also investigating omnichannel approaches, merging online and offline experiences to meet various customer needs.

Moreover, many companies have entered the online sales channel to increase their product reach and to meet the growing demand for pet grooming and accessories worldwide. A company's effective e-commerce website with engaging content attracts visitors to purchase pet grooming and accessories products including blow pens for pet fur from their website. Rising internet penetration and the development of smartphones with LTE service has also increased the demand for pet accessories, which is expected to drive market growth further. Online payment applications including Google Pay, Amazon Pay, and others offer robust payment gateway systems supporting online sales. Furthermore, the price comparison option for all the brands and wide product availability will attract a large consumer base, driving the market's growth.

Market Restraints

High Cost of Pet Accessories to Restrain Market Growth

The continuous increase in the cost of the pet accessories products such as collars, leashes, harnesses, toys, nail clipping, and others is restraining the market's growth. Furthermore, an increase in R&D expenditure on pet grooming and accessories for developing new products, marketing strategies, target audience, and others, upsurges the cost of the product. With the increasing competitiveness in the market, retailers are working with suppliers and investing heavily to cater changing shopping patterns to sustain business and customers. Manufacturers are investing heavily in marketing activities to generate awareness regarding their products in the competitive market. Hence, rising marketing costs and new product development will restrain market growth.

Market Opportunities

Availability of Technologically Advanced Tools to Augment Market Growth Opportunity

The pet grooming industry is witnessing substantial expansion, driven by the rising availability of technologically sophisticated tools that improve pet care and provide convenience for pet owners. Devices such as Bluetooth-connected clippers and grooming applications that monitor grooming routines and skin health are becoming increasingly popular among pet owners who embrace technology. Additionally, smart collars and health monitors, which are wearable gadgets, contain sensors and AI components that provide pet owners with valuable insights about their pets' activity levels, sleep patterns, and general health. By utilizing these wearable devices, pet owners can track their pets' health in real-time and take preventive measures when detecting any irregularities. Availability of technological products has made pet owners' lives more comfortable and relaxed which thereby increasing the pet adoption rate shortly.

Segmentation Analysis

By Type

Easy Availability of Pet Accessories to Accelerate Segmental Growth

Based on type, the market is divided into pet clothing, pet accessories, and pet grooming / services.

The pet accessories segment dominates the market owing to the rise in pet adoption in developing and developed countries. Furthermore, pet owners currently are seeking attractive and strong pet accessories for the safety of their pets, other dogs, and people along the road.

The pet clothing segment is likely to grow significantly during the forecast period due to the availability of luxurious outfits such as hoodies, shirts, and others to make it easy for people to enhance their pet dogs with such outfits. This, in turn, helps companies in building their brand image. For instance, in January 2025, Golf apparel and activewear brand Izod, which is a subsidiary of Authentic Brands Group, is introducing a collection for pets in collaboration with K9 Wear, a pet fashion brand. This collection will include Izod-branded items for dogs and cats, such as fashionable yet functional dog harnesses, vibrant bandanas, waterproof travel raincoats, bowls, and sturdy collars and leashes.

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By Pet Type

High Adoption Rate of Dogs as Pets Will Drive Market Growth

Based on pet type, the market is divided into dog, cat, and others.

The dog segment holds a significant share of the market owing to the rise in spending on various dog accessories, apparel, grooming products, and others. According to the American Pet Products Association, between 2021-2022, 35% of pet owners stated that they had spent more on pet care items, wellness, and food. Furthermore, the rise in dog adoption, especially by millennials across the globe, will further drive the segment’s growth.

Cats segment constitutes a considerable share of the market. Growing cat population in the world is attributed to the improvement in veterinary healthcare and the growth in pet grooming activities for cats. For instance, according to the European Pet Food Industry Federation (FEDIAF), the cat population in the region has been on the rise over the past years. Cat adoption has increased from 102.7 million in 2017 to 113.26 million cats in 2021. Moreover, a rise in online sales of cats and dog accessories products on e-commerce websites will further drive the segment’s growth.

By Sector

Availability of Mass Products at Reasonable Price Will Contribute to Segment’s Growth

Based on sector, the market is split into mass and luxury.

The mass segment constitutes a major market share owing to the wide availability of products at a reasonable price in both online and offline sales. Mass products are manufactured in large quantities and often use assembly lines or automation technology to increase production. Mass production allows effective and efficient production of many similar products.

However, the luxury segment is likely to grow significantly during the forecast period due to the rise in disposable income of individuals and high expenditure on quality and luxury products by pet owners. Additionally, recent launches of highly fashionable dog apparel are probable to attract the higher-income group of animal owners toward buying such items thereby, driving segmental growth. For instance, Italian apparel brand Dsquared2 partnered with apparel retailer Poldo Dog Couture to launch a full line of fashionable dog apparel in Italy in September 2020.  

By Distribution Channel

Convenience with Affordability Makes Hypermarket/Supermarket a Major Distribution Channel

Based on distribution channel, the market is divided into specialty pet stores, hypermarket/supermarket, online stores, and others.

The hypermarket/supermarket segment is expected to hold the major share during the forecast period owing to their extensive range of products, ease of access, and competitive prices. These stores carry a wide selection of pet grooming items from multiple brands, providing numerous choices for different requirements and price ranges. The large network of supermarkets and hypermarkets enables them to access a wide customer audience, which enhances their leading role in the market.

PET GROMMING AND ACCESSORIES MARKET REGIONAL OUTLOOK

Geographically, the market is analyzed across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

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North America contributes the largest share and is expected to dominate during the forecast period. The U.S. has the highest share owing to the larger number of pet owners. For instance, according to the American Pet Products Association (APPA), U.S. pet industry spending amounted to USD 152 billion 2024, reflecting ongoing growth and resilience. Additionally, the number of households with pets has increased for both dogs and cats, with 51% of U.S. households (68 million) having a dog and 37% of U.S. households (49 million) having a cat. Thus, the market is mainly driven by high pet ownership rates and a significant growth in pet adoption in the U.S.

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Europe

Europe is expected to depict a significant annual growth rate during the forecast period. The demand for pet grooming products in Europe is continuously rising owing to a growth in awareness regarding pet hygiene. The growth of the cat and dog population in Europe during the lockdown is also a major contributing factor. Humanization and premiumization of pets are major growth opportunities for the market. According to the European Pet Food Industry, in 2021, at least 90 million European households had at least one pet, of which cats are the most popular pets. The population of cats in Europe has been stable and was recorded to be 113 million in Europe.

Asia Pacific

Asia Pacific is expected to be the second-largest region with a CAGR of 7.47% during the forecast period 2025-2032. The growing trend of pet humanization, combined with the heightened awareness of pet care necessities, is driving the growth of the market in the region. Additionally, the increasing number of pet dogs, fish, birds, and cats, especially in China and Australia, is expected to enhance the demand for pet supplements. Moreover, various companies are collaborating with e-commerce platforms to serve pets with a better fashion experience.

For instance, in August 2023, Kanine, a top-tier international platform for premium pet products, made its debut in the Indian market by launching its e-commerce site and collaborating with Myntra to sell pet-related accessories, apparel, grooming products, and more.

South America and the Middle East & Africa

South America and the Middle East & Africa are expected to hold the least share of the global market. High-quality grooming services can be costly, making it difficult for pet owners on a budget to access them in South America. However, the rapid economic and social changes in the countries will lead to an increase in urbanization and high income, thus propelling the market growth in the near future. Additionally, a lack of awareness of pet grooming products and accessories by various pet owners in the Middle East & Africa region is hindering the market growth.

COMPETITIVE LANDSCAPE

Key Industry Players

Industry players such as Petkin Inc., Wahl Clipper Corporation, Bio-Groom, and others have been adopting several competitive strategies, including product innovation and new product launches, to grow amid competition in the market. Recent years have witnessed rising demand for innovative products. As a result, key players in the market are focusing on developing products with advanced features.

List of Key Pet Grooming and Accessories Companies Profiled

• Pet Parents LLC (U.S.)
• Simply Fido (U.S.)
• Groomer's Choice (U.S.)
• Earthwhile Endeavors (U.S.)
• Petco Animal Supplies, Inc. (U.S.)
• Canada Pooch (Canada)
• Moshiqa (U.S.)
• Central Garden & Pet (U.S.)
• Jolly Pets (U.S.)
• The Orvis Company, Inc. (U.S.)
• Spectrum Brands (U.S.)
• Coastal Pet Products (U.S.)
• Doskocil Manufacturing Company, Inc. (Petmate) (U.S.)
• KONG Company (U.S.)
• Radio Systems Corporation (U.S.)

KEY INDUSTRY DEVELOPMENTS

• July 2025: Xcel Brands has formed a licensing agreement with K9 Wear Inc. to create and introduce a new pet brand "Trust. Respect. Love by Cesar Millan". This new brand will include high-quality items including toys, training equipment, accessories, grooming supplies, nutrition products, small appliances, and even technology for pets.
• May 2025: Adidas has introduced a brand-new range of high-end streetwear and pet accessories under the Adidas Originals brand. The collection features leather pet carriers with breathable windows and dual compartments for convenience. Among the offerings are ultra-luxurious collars crafted from authentic cowhide, adorned with gold studs.
• February 2024: PetSafe broadens its premium cat litter range with the launch of PetSafe ScoopFree Premium Natural Litter, the sole high-performance litter available that provides exceptional odor control with a completely natural formula, free from added chemicals, fragrances, or dyes.
• February 2024: The German online pet supply retailer Zooplus introduced a subscription service in Belgium and the Netherlands. The Zooplus subscription option is offered in eight distinct countries.
• December 2021: Wahl Animal launched a new line of premium dog grooming tools, including the Double Sided Bath Pin Brush, Medium Slicker Head Brush, and Double Sided Flex Slicker Brush. The launch will help the company to enhance its product depth to remain competitive in the market.

REPORT COVERAGE

The pet grooming and accessories market report analyzes the market in-depth and highlights crucial aspects such as prominent companies, competitive landscape, types, pet type, and sectors. Besides this, the report provides insights into the market trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market's growth.

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Report Scope & Segmentation