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Pet Clothing Market Size, Share & COVID-19 Impact Analysis, By Product Type (Coats & Jackets, Sweaters & Hoodies, Shirts & Tops, and Others), Pet Type (Dogs, Cats, and Others), and Regional Forecast, 2021-2028

Region : Global | Format: PDF | Report ID: FBI104419



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The global pet clothing market size was USD 5.01 billion in 2020. The global impact of COVID-19 has been unprecedented and staggering, with pet clothing products witnessing a positive demand shock across all regions amid the pandemic. Based on our analysis, the global market exhibited a considerable growth of 8.11% in 2020. The market is projected to grow from USD 5.17 billion in 2021 to USD 7.0 billion in 2028 at a CAGR of 4.4% during the 2021-2028 period. The sudden fall in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.

People largely prefer to have luxurious outfits for their pets. Wearing decorative collars and shirts by the canines enhances their pet owner’s standard of living in society. Nowadays, associated companies offer various luxurious outfits such as shirts, hoodies, and others to make it easy for people to beautify their pet dogs and cats with such outfits. This, in turn, helps companies to build their brand image. For instance, in November 2019, Moncler Spa, a France-based sports wearable products manufacturer, collaborated with an Italian clothing store, Poldo dog Couture, to introduce a pint-sized collection of dog outfits consisting of raincoats, gilets, and vests.

Closure of Animal Shops Due to Lockdown amid COVID-19 to Hamper Market Growth

The uncertain occurrence of the COVID-19 lockdown restrictions resulted in the shutting down of garment shops and grocery stores in many countries across the globe. This is expected to hamper the product revenues worldwide. For instance, in November 2020, Pet Valu Inc., an animal food & apparel supplies retailer, closed its 358 retail stores and a warehouse in the U.S. due to the severe impact of COVID-19 lockdown restrictions on its business.

However, shifting consumer trends towards shopping garments through e-commerce stores to avoid coronavirus infection during the pandemic is expected to support pet clothing items worldwide.  For instance, in April 2020, Chewy, a U.S. retailer of animal grooming and apparel supplies, reported a 46.2% spike in its online sales to USD 1.6 billion in its first quarter of 2020 over that of the first quarter of 2019. Therefore, with such a continued shopping pattern, the market is expected to flourish post-COVID-19 pandemic period.


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Increasing Demand for Sustainable Clothing Products to Favor Growth

The shifting consumer trend towards buying apparel made up of recycled or plant-based fabric such as cotton, hemp, and others for their pets is likely to drive the demand for sustainable products. Nowadays, guardians prefer to shop for recently available fashionable outfits, matching design patterns & colors for themselves and their pets. Therefore, the growing trend of wearing such outfits is expected to bode well for the global pet clothing industry growth.

Several dogs such as Labrador, golden retrievers, and others feel uncomfortable playing or doing other activities when wearing fashionable suits.  Hence, the increasing demand for buying comfortable and multipurpose outfits is expected to provide newer market growth opportunities. Besides, the growing festival celebration trends are likely to drive the demand for cat and dog festival costumes such as hanfus, Santa suits, and others.


Increasing Focus on Promotional Pet Clothing Campaigns to Aid Growth

The recent introduction of pet apparel campaigns by the associated companies is likely to attract people towards buying pet clothing items. This is expected to boost the market growth in the forthcoming years. For instance, in December 2018, Monse, the U.S.-based apparel manufacturer, in collaboration with the Walt Disney Company, launched Pre Fall 2019, a campaign that displays the photoshoot of well outfitted, rescued dogs to attract the guardians towards buying such apparels for their rescued dogs.

The growing pet humanization rate is expected to drive the demand for such items. According to the Insurance Information Institute data, cat ownership in the United States increased from 38.9 million in 2012 to 42.7 million in 2019. Moreover, the increasing on-demand video consumption related to the animal grooming tips and tricks by the people on the various social media sites and applications such as YouTube, Facebook, and others is expected to fuel the demand for such products.

Rising Demand for Pet Subscription Box Services to Aid Market Growth

Nowadays, people largely prefer to avail subscription box-related services as they can regularly receive toys, costumes, and treats for their pets. The unique gift boxes are expected to create interest among pet owners. This is expected to boost the demand for such services. For instance, in 2020, CouponFollow, an online hub of collecting coupon codes and promotions, reported that 51% of U.S. owners availed subscription box-related services for their pets.


High Cost Incurred during R&D of Pet Clothing to Restrain Market Growth

The increasing need for R&D investments in developing flexible and comfortable animal apparel is expected to restrain the market growth. Additionally, the higher cost of luxurious animal clothing and the greater accessibility of low-cost shirts and tops for the lower and middle-income community is likely to hamper the product revenues. Moreover, huge competition from the local and unorganized pet industry players is anticipated to hamper the prominent business growth of several companies. Thereby, these factors are likely to hamper market growth.


By Product Type Analysis

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Shirts and Tops Segment Holds a Major Market Share

The shirts and top segment are expected to hold a major share of the market owing to the increasing preference for essential clothing to calm the pets from the anxiety of cold and fireworks. Additionally, the growing trend towards buying shirts and tops of similar colors & design patterns for themselves and the animals by the owners is expected to bide well for the market growth.

People essentially purchase sweaters and hoodies for their cats and dogs as these products can protect pets from cold, fever & throat infections by covering their whole body. This is enabling the sweaters & hoodies segment to grow at a faster rate in the global market. Moreover, the easy accessibility of different colored animal hoodies is driving the growth of the segment.

The growing preference for weather protection coats and jackets of different categories such as windbreakers, cooling coats, raincoats, snowsuits, etc., by pet owners, is expected to contribute to the growth of the coats and jackets segment in the forthcoming years.

The other segment includes products such as vests, caps, bandanas, scarfs, etc. The growing awareness regarding these products is expected to boost the segment's growth during the forecast period.

By Pet Type Analysis

Dog Segment to Dominate Backed by Increasing Spending on Pet Supplies

The dog segment is expected to dominate the market during the forecast period. This is attributed to the increasing spending on the various kinds of dog supplies and essentials such as toys, apparel, and others. According to the data presented by the Royal Society for the Prevention of Cruelty to Animals, in 2018, the U.K. spending capacity on pet dogs was twice that of cats.

The recent launch of the highly fashionable dog apparel by the companies is expected to drive the product’s demand, thereby driving segmental growth. For instance, in September 2020, Dsquared2, an Italian apparel brand in partnership with Poldo Dog Couture, an apparel retailer, introduced an entire line of fashionable dog clothing in Italy.

The cat segment is expected to showcase considerable growth during the forecast period. This is attributed to the recent introduction of cat adoption-related campaigns on various social media channels such as Instagram and YouTube. For instance, in October 2019, Nala Cat, the world’s most popular Instagram account, launched a campaign related to owning a cat on Canada’s cat awareness day, ‘National Cat Day,’ 29th October.

The others segment consists of animals such as hens, birds, and the horse. The segment's growth is propelled by the increasing awareness regarding the availability of various animal grooming and apparel items worldwide.


North America Pet Clothing Market Size, 2020 (USD Billion)

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North America stood at USD 1.70 billion in 2020., The region is expected to hold the largest global pet clothing market share due to the high spending capacity of the U.S. and Canadian populations. These people largely spend on the pet supplies such as collars, toys, leashes, clothing, etc. According to the American Pet Products Association data, the overall U.S. spending on pet supplies and medicinal products reached USD 19.2 billion in 2019 compared to USD 16.1 billion in 2018. Additionally, the rising trend towards buying premium quality clothing for pet animals is expected to bode well for the region's market growth.

Asia Pacific is expected to showcase significant growth backed by the growing number of middle-income populations in India and Australia. Additionally, the rising demand for fashionable cat hanfu wears among the Chinese and Japanese cat owners are further likely to excel in the market growth. For instance, in January 2020, Alibaba.com, a Chinese online retailer, reported a ten-fold increase in cat hanfu sales within the period from December 2018 to December 2019.

Europe is expected to hold a considerable share in the global market for pet clothing due to many pet populations in countries such as the U.K., the Netherland, and Germany. According to the data presented by the Dutch Food Industry Companion Animals and Dibevo, in 2019, 48% of the Netherland households at least have a single pet. The rising trend towards grooming and styling pet cats in Italy and Germany is further likely to drive market growth.

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The growing outdoor recreational activity trend is expected to drive the demand for pet items such as protective vests, jackets, and hoodies in Brazil and Argentina of South America.

The rising occurrence of festive dog seasons such as Yas and Dubai pet festivals supports the dog costumes consumption rate in the Middle East region.


Product Launch by Key Companies to Intensify Industry Competition

Prominent companies such as Ruby Rufus, Ralph Lauren Corporation, and others mainly focus on offering premium quality and fashionable pet apparel items such as hoodies and costumes to attract people towards buying them. This essentially helps the companies to grow their businesses. Additionally, they are focusing on partnering with several prominent pet retailers such as PetSmart, Petco Animal Supplies Inc., Foggy Mountain, and others to supply a bulk volume of animal supplies to such retailers and grow their revenues.


  • W.L. Shareholding Company Ltd. (Oxford, U.K.)


  • Bitch New York (New York, U.S.)

  • Moshiqa (Los Angeles, U.S.)

  • PetRageous Designs LLC. (Massachusetts, U.S.)

  • MILK&PEPPER (Cholet, France)

  • TRIXIE Heimtierbedarf GmbH & Co. KG (Tarp, Germany)

  • PETstock (South Melbourne, Australia)

  • CANADA POOCH (Toronto, Canada)

  • BedheadPajamas Inc. (California, U.S.)


  • November 2020 – K9 Wear, a dog apparel maker, launched patented, highly comfortable harnesses and garments for pet dogs worldwide.

  • December 2019 –  Cuddles Pet Shop, an Ireland-based accessory and clothing products company, launched its newly renovated and updated e-commerce site, cuddlespetshop.com, to sell its pet accessory products to the local market.


An Infographic Representation of Pet Clothing Market

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The pet clothing market research report provides a detailed analysis of the market and focuses on key aspects such as industry competitiveness, product type, and pet type areas. Besides this, it offers deep insights into the various industry trends and highlights key industrial developments. It also covers a variety of the other factors contributing to the market's growth in recent years.

Report Scope & Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Billion)

 By Product Type

  • Coats & Jackets

  • Sweaters & Hoodies

  • Shirts & Tops

  • Others

 By Pet Type

  • Dog

  • Cat

  • Others

By Region

North America (By Product Type, Pet Type, and by Country)

  • U.S. (By Product Type)

  • Canada (By Product Type)

  • Mexico (By Product Type)

Europe (By Product Type, Pet Type, and by Country)

  • Germany (By Product Type)

  • France (By Product Type)

  • Italy (By Product Type)

  • Spain (By Product Type)

  • The U.K. (By Product Type)

  • Rest of Europe (By Product Type)

Asia Pacific (By Product Type, Pet Type, and by Country)

  • China (By Product Type)

  • India (By Product Type)

  • Japan (By Product Type)

  • Australia (By Product Type)

  • Rest of Asia Pacific (By Product Type)

South America (By Product Type, Pet Type, and by Country)

  • Brazil (By Product Type)

  • Argentina (By Product Type)

  • Rest of South America (By Product Type)

The Middle East and Africa (By Product Type, Pet Type, and by Country)

  • South Africa (By Product Type)

  • UAE (By Product Type)

  • Rest of the Middle East and Africa (By Product Type)

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 5.01 billion in 2020 and is projected to reach USD 7.0 billion by 2028.

In 2020, North America market stood at USD 1.70 billion.

Registering a CAGR of 4.4%, the market will exhibit steady growth during the forecast period (2021-2028).

Based on product type, the shirts and tops segment is set to lead the market.

The recent introduction of campaigns related to animal apparel by prominent companies is a key driver for the growth of the market.

W.L. shareholding Company Ltd., Medical Pet Shirts International B.V., and Bitch New York are the global market players.

North America dominated the global market in terms of share in 2020.

The rising demand for an animal subscription box is expected to drive the adoption of these products.

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