Pet Care Market Size, Share & Industry Analysis, By Product Type (Pet Food Products [Dry, Wet, and Treats], Veterinary Care, and Others), By Pet Type (Dog, Cat, and Others), By Distribution Channel (Online and Offline), and Regional Forecast, 2025-2032

The global pet care market size was valued at USD 259.37 billion in 2024. The market is projected to grow from USD 273.42 billion in 2025 to USD 427.75 billion by 2032, exhibiting a Compound Annual Growth Rate (CAGR) of 6.60% over the forecast period of 2025-2032.

Pets are considered members of the family among a vast majority of pet owners. The increasing knowledge about animal welfare and well-being has led to the growing popularity of pet care products. Various categories of animal care products available in the market are wearables, food, toys, and others. Key players offering pet food items, such as Mars Incorporated, Nestle S.A., and others, focus on providing nutritional and calorific value. Additionally, they are offering flavored animal food items to attract pet owners. For instance, in July 2023, Petcurean, a manufacturer of premium pet food brands such as Go Solutions, Now Fresh, and others, launched Go! Solutions Sensitivities Limited Ingredient Grain-Free Insect Recipe, Go! Solutions Skin + Coat Care Large Breed Puppy, and Adult Salmon Recipes with Grains for dog pets in North America.

MARKET DYNAMICS

Market Drivers

High Spending on Pet Care to Favor Market Growth

Increased investment in pet products, including food, healthcare products, pet insurance products, grooming products, and others, drives the global pet care market growth. In addition, several factors, including growing infrastructural facilities, disposable incomes, and increasing pet ownership rate, are likely to propel the product consumption rate worldwide. According to the Center for Animal Nutrition and Welfare in Russia, in 2023, the total number of pets in Russia increased to 74.8 million, 11% up from 2020.

Owning a pet is taken to be an important sign among high-class societies, which will foster the demand for pet care products in the long run. Besides, increased spending on pet care products incentivizes companies to diversify their product lines and introduce innovative solutions to address various aspects of pet care, such as nutrition, grooming, health, and wellness. This expansion of product offerings will attract more consumers and further stimulate the product’s demand within the market.

Initiatives for Advanced Pet Care Products to Support Market Growth

Companies implement various initiatives to develop technologically-enabled animal care products for global customers. Their consistent product innovation focus supports the development of innovative animal care products such as location tracker devices, cardboard pet feeder devices, smart laser cat toys, and others, thereby driving the market growth. For instance, in November 2024, HugWith, an animal grooming products brand, launched animal hygiene glove wipes of a biodegradable glove-shaped design in the American market.

Market Restraints

Higher Cost of High-Quality Products to Restrain Market Growth

The higher cost of high-quality pet care products is expected to limit their demand among the lower-income population. Additionally, uncertain incidences of animal-borne diseases, such as abdominal pain, diarrhea, and others, due to pets' unhygienic living practices, are anticipated to restrain market growth. Besides, uncertain associations and governmental regulations regarding product labelling and promotion are expected to hamper the company’s revenues.

Market Opportunities

Eco-friendly Pet Product Shopping to Create Newer Market Growth Opportunities

Increasing eco-conscious consumers’ preference for biodegradable pet hygiene waste bags and sustainable food items will create newer business growth opportunities for manufacturers & retailers in the sustainable pet product industry. In addition, a growing number of manufacturers adhering to the environmental concerns of their production process and shifting toward producing eco-friendly material-based products create newer market growth opportunities. 

Market Challenges

Higher R&D Investment Necessities to Challenge Market Players Introducing New Products 

The higher R&D investment necessities, including the development of patented formulations for animal food items, pose challenges to the market players launching new products and building market positions. In addition, the increasing bargaining power of suppliers and disruption in the global supply chain due to incidences of war & natural calamities challenge key players to conduct international business expansion activities. 

Pet Care Market Trends

Shifting Inclination Toward Dietary Food Items to Accelerate Market Expansion

Nowadays, pet owners prefer dietary food items to avoid obesity & unexpected weight loss issues among their pets. Therefore, the higher prevalence of obesity among pet dogs & cats is expected to increase dietary food products demand, offering newer industry growth opportunities. According to the study conducted by the Association for Pet Obesity Prevention (APOP), in 2023, pet obesity prevalence in the U.S. reached 61% for cats and 59% for dogs. In addition, shifting animal owner trends toward feeding plant-based food items to their pets will further drive the demand for vegan food items, supporting market growth.

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Impact of COVID-19

The COVID-19 pandemic significantly highlighted the importance of pet health and wellness, leading to increased demand for veterinary services. Many veterinary clinics adapted to sudden changes by offering telemedicine appointments, curbside pickups, and other contactless services to ensure the safety of both the pet owners and staff. Additionally, with people spending more time at home, there was a shift in pet owners’ spending habits toward pet-related products and services. This included increased spending on pet food, treats, toys, grooming products, and veterinary care as pet owners prioritized their pets' well-being.

SEGMENTATION ANALYSIS

By Product Type

Significant Necessities of Nutritious Food Items Allow Pet Food Products to Dominate

By product type, the market is divided into pet food products, veterinary care, and others. The largest share of the pet food products segment is attributed to the tremendous demand for tasty and nutritious food items for their daily feeding needs among owners. According to the data presented by the European Pet Food Industry Association (FEDIAF), in 2024, European pet food products’ sales in terms of volume and value reached 9.9 million tons and USD 31.50 billion, respectively. Additionally, the easy accessibility of a variety of animal food items results in a more significant revenue generation from this segment.

Pet food products segment is further sub-segmented into dry, wet, and treats. The dry segment exhibited a major market share due to the higher consumption of nutritious, dry dog and dry cat food items across many countries. According to the survey conducted over 2181 American pet owners by the National Library of Medicine, National Center for Biotechnology Information (NCBI), 85.8% of them prefer buying dry food items, 63.5% prefer buying packaged treats, and 51.9% prefer buying canned food items. The wet segment is mainly driven by increasing demand for natural and functional wet food items. The growing popularity of buying packaged treats of different shapes and sizes with the required nutritional value supports the treats segmental growth.

The faster growth of the veterinary care segment is attributed to the growing animal veterinary care-related commercial settings in many countries worldwide. According to the Bureau of Labor Statistics (BLS), U.S. pet veterinary services costs increased by more than 7.5% from September 2022 to September 2023. Additionally, growing awareness regarding health care and hygiene among worldwide animal owners will further drive segmental growth.

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The growth of the others segment, including various products such as pet grooming & hygiene, toys, and others, is primarily driven by the growing consumer awareness regarding the availability of animal care products. Additionally, the growing consumption of on-demand video content related to pet grooming and hygiene will further drive segmental growth.

By Pet Type

Healthy Nature of Dogs to Augment Dog Segment Revenue

Based on pet type, the market is classified into dog, cat, and others.

The dog segment holds the highest share of the market, owing to the healthy and happier nature of dogs. Besides, residents can prevent house robberies by keeping a well-trained canine pet. This will likely ease the dogs' humanization rate among households, driving segmental growth.

The cat sement is expected to grow considerably because of rising online sales of cat care products from various prominent e-commerce sites such as Amazon, Walmart, and others. According to the surveyed data presented by the American Pet Products Association, in 2022, 70% of U.S. households owned some pet, an increase from 67% in 2020. Additionally, the growing popularity of litter boxes for cat hygiene purposes further drives segmental growth.

The others segment, including various animals, such as reptiles, turtles, freshwater & saltwater fishes, birds, horses, and small animals, are primarily driven by the growing awareness regarding the availability of various animal care products to the global population. Additionally, rising aquaculture trends among the fisherman population will further drive segmental revenues.

By Distribution Channel

Wide Availability of Products at Pet Stores Help Offline Channel to Hold Majority Stake

Based on distribution channel, the market is bifurcated into online and offline.

The offline segment, including the pet stores and supermarkets, is expected to exhibit the largest pet care market share due to the availability of various pet supplies at these stores. Additionally, growing infrastructural settings related to pet stores are further likely to support the pet products' consumption rate from these stores.

The fastest growth of the online segment is attributed to the growing popularity of online subscription-based services related to animal food products among pet owners worldwide. This will fuel online product sales from subscription-based pet services, driving segmental growth. Nowadays, companies can effectively track the different categories of pet products' sales performance from their e-commerce stores. This enables companies to expand their business through the online channel, thereby driving segmental revenues.

Pet Care Market Regional Outlook

Geographically, the global market is segmented into North America, Europe, Asia Pacific, and the rest of the world.

North America

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North America is anticipated to hold the largest pet care market share during the forecast period. The significant stake of the region is attributed to the enormous spending of the Canadian and U.S. population on pet care-related products and services, which results in the enormous revenues of such products. Additionally, owners of large pets demand premium quality products which results in more significant revenue generation in the region.

Manufacturers in the U.S. focus on innovation in pet food products that are sustainable. Many manufacturers provide sustainable packaging for pet food products to promote a green environment. Steve’s Food, which is a U.S. based company, use Velo- flex which is a mono layer, low- density polyethylene (LDPE) that allows strength and flexibility and is completely recyclable. Consistent manufacturers’ focus toward sustainability innovations create market growth avenues in the U.S.

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Asia Pacific

The fastest growth of the Asia Pacific region is attributed to the growing presence of prominent companies such as Mars Incorporated, Nestle S.A., and other manufacturing facilities in India and China. This will likely simplify the distribution of these products for companies in Asia Pacific. For instance, from June 2024, Mars Incorporated started producing wet foods, dry foods, and treats through its facility located in Tianjin, China. The facility is able to produce around 250,000 tons of food items annually. In addition, in June 2021, Nestle S.A. invested USD 156.77 billion to expand its pet food products’ manufacturing facilities in China. Moreover, the rising middle-class population in the region is likely to support market growth.

Europe

Europe is expected to grow considerably for the global pet care market due to the significant presence of infrastructural settings related to pet stores and veterinarians. This is likely to provide ease in supplying a bulk volume of animal accessories and food items to pet owners, thereby supporting the market growth.

Additionally, the significant number of pet cats among households in Portugal, Germany, and France results in a more significant consumption rate of cat food items among such families. According to data presented by the European Pet Food Industry Federation, in 2021, Germany became the country with the second-highest pet cat population with 16,700,00 pet cats and the third-highest pet dog population with 10,300,000 dogs in Europe.

South America

A considerable share of the South American region is attributed to the significant presence of aquaculture-related production facilities in Brazil and Chile, resulting in the more enormous revenues of fish food products from such facilities. According to the data presented by the National Union of the Animal Health Products Industry in Brazil in 2023, Brazil has the third-largest pet population in the world, with 149.6 billion pets in 2022. Brazil imports a variety of pet food products from major countries such as China, U.K., Germany, U.S. and others around the world which drive product retail sales in the country.

Middle East & Africa

The growing awareness regarding hygiene and cleanliness among the Middle East & African population is likely to drive the demand for dog and cat tissues, cat litter, pet deodorizers, and other pet hygiene and grooming-related items. Furthermore, an increasing number of cat owners preferring premium wet food items drive the region’s market growth.

COMPETITIVE LANDSCAPE

Key Industry Players

Business Expansion and Product Launch are Prominent Strategies Adopted by Key Companies for Business Growth

In recent times, companies have started to focus on developing premium-quality and nutritious animal food items to expand their product portfolios. Moreover, key players are introducing new and innovative pet care products to the market, catering to the different needs and preferences of pet owners. Additionally, diversifying product offerings can attract new customers and encourage the existing clients to make additional purchases, thereby expanding the overall market size. Furthermore, they are expanding their production base across the global markets to increase their product revenues. For instance, in April 2024, Nestlé Purina PetCare Company expanded its production facility in Germany with a project investment of USD 195 million. The facility is equipped with a production facility for wet food items for cats and dogs.

Major Players in the Pet Care Market

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Mars Incorporated, Nestle S.A., and Spectrum Brands Inc. are a few of the leading players in the global market. The global market is competitive, with the top 5 players accounting for 53.23% of the global market share in 2024.

LIST OF KEY PET CARE COMPANIES PROFILED

• Mars Incorporated (U.S.)


• Nestle S.A. (Switzerland)


• Spectrum Brands Inc. (U.S.)


• Diana Group (Thailand)


• The J.M. Smucker Company (U.S.)


• Unicharm Corporation (Japan)


• Hill’s Pet Nutrition, Inc. (U.S.)


• SCHELL & KAMPETER, INC (U.S.)


• Tiernahrung Deuerer GmbH (Germany)


• Heristo AG (Germany)

KEY INDUSTRY DEVELOPMENTS

• March 2025 – Dorai Home, an innovative global solutions provider, expanded its lineup of innovative home solutions with a new pet product collection, including dog bowls and stone bases. 


• February 2025 – Nestlé Purina PetCare expanded its wet pet food collection of products with the launch of innovative pyramid-shaped wet cat food in Europe and the U.S.


• November 2022 – Nylabone, a prominent brand of Central Garden & Pet Company, launched its innovative range of pet toy products that would provide fun pet activities.


• November 2022 – Mars Incorporated acquired Champion Pet Foods, a worldwide supplier and producer of pet foods in 2022. The acquisition helped the company expand its product portfolio and capture a significant market share in the long run.


• August 2022 – Wiggles, an Indian pet care brand, launched its new gluten and sugar-free products for dogs, ‘Every Dawg’, and expanded its product portfolio in terms of pet foods.

REPORT COVERAGE

The market research report provides detailed pet care market analysis and focuses on key aspects such as competitive landscape, product type, pet type, and distribution channel areas. Besides this, it offers insights into the various market trends and highlights key industry developments. In addition to these factors, it encompasses several other factors that have contributed to the market growth in recent years.

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Report Scope & Segmentation