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Pet Care Market Size, Share & Industry Analysis, By Product Type (Pet Food Products, Veterinary Care, and Others), Pet Type (Dog, Cat, and Others), Distribution Channel (Online and Offline), and Regional Forecast, 2024-2032

Last Updated: May 27, 2024 | Format: PDF | Report ID: FBI104749



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The global pet care market size was valued at USD 246.66 billion in 2023 and is projected to grow from USD 259.37 billion in 2024 to USD 427.75 billion by 2032, exhibiting a CAGR of 6.45% during the forecast period.

Pets are considered members of the family among a vast majority of pet owners. The increasing knowledge about animal welfare and well-being has led to the increasing popularity of pet care products. Various categories of animal care products available in the market are wearables, food, toys, and others. Key players offering pet food items, such as Mars Incorporated, Nestle S.A., and others, focus on providing nutritional and calorific value. Additionally, they are offering flavored animal food items to attract pet owners. For instance, in April 2021, Made By Nacho, a cat food products maker, introduced flavored, nutrition-rich wet and dry cat food products in New York, the U.S.

On the other hand, the COVID-19 pandemic highlighted the importance of pet health and wellness, leading to increased demand for veterinary services. Many veterinary clinics adapted to the sudden changes by offering telemedicine appointments, curbside pickups, and other contactless services to ensure the safety of both the pet owners and staff. Additionally, with people spending more time at home, there was a shift in pet owners’ spending habits toward pet-related products and services. This included increased spending on pet food, treats, toys, grooming products, and veterinary care as pet owners prioritized their pets' well-being.

Pet Care Market Trends

Shifting Inclination Toward Dietary Food Items to Accelerate Market Expansion

Nowadays, pet owners prefer dietary food items to avoid obesity & unexpected weight loss issues among their kids. Therefore, the increasing prevalence of obesity among pet dogs & cats will offer newer industry growth opportunities. According to the data published by VCA Hospitals, Mars Incorporated owned a veterinary care center; in 2021, nearly 25% to 30% of North American canine pets aged 5 to 11 years were obese. Moreover, shifting animal owner trends toward feeding plant-based food items to their pets will further drive the demand for vegan food items, supporting pet care industry growth.

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Pet Care Industry Growth Factors

High Spending on Pet Care to Favor Market Growth

Increasing spending on pet products such as food, healthcare, pet insurance, pet ownership, grooming, and others will likely ease such products’ consumption rate, thereby driving the market growth. Several factors including growing infrastructural facilities, increasing pet ownership and consumption rate are likely to propel the pet care market growth. Moreover, owning a pet is taken to be an important sign among high-class societies, which will foster the demand for the product in the long run. Besides, increased spending on pet care products incentivizes companies to diversify their product lines and introduce innovative solutions to address various aspects of pet care, such as nutrition, grooming, health, and wellness. This expansion of product offerings will attract more consumers and further stimulate the product’s demand within the market.

Initiatives for Advanced Pet Care Products to Support the Market Growth

Nowadays, companies are implementing various initiatives regarding developing technologically-enabled animal care products for the industry. This will likely support the development of innovative animal care products such as location tracker devices, cardboard pet feeder devices, smart laser cat toys, and others, thereby driving the market growth. According to data published by the Pet Advocacy Network, in January 2023, pet owners in the U.S. spent around USD 50 billion on pet treats and foods out of USD 93.95 billion in total spending on pets.


Higher Cost of High-Quality Products to Restrain the Market Growth

The higher cost of high-quality pet care products is expected to limit their demand among the lower-income population. Additionally, uncertain incidences of animal-borne diseases such as abdominal pain, diarrhea, and others to the owners due to their pets' unhygienic living practices are anticipated to restrain the market growth. Besides, uncertain associations and governmental regulations regarding product labelling and promotion are expected to hamper the companies’ revenues.

Pet Care Market Segmentation Analysis

By Product Type Analysis

Significant Necessities of the Nutritious Food Items Make Pet Food Segment Hold a Major Market Share

The largest share of the pet food segment is attributed to the tremendous demand for tasty and nutritious food items for their daily feeding needs among owners. According to the data presented by the European Pet Food Industry Association (FEDIAF), in 2021, European pet food products’ sales in terms of volume and value reached 10.2 million tons and USD 27.7 billion, respectively. Additionally, the easy accessibility of the variety of animal food items results in a more significant revenue generation from such a segment.

The faster growth of the veterinary care segment is attributed to the growing animal veterinary care-related commercial settings in many countries worldwide. According to the data presented by the U.S. Department of Veterans Affairs, in 2021, pet veterinary practices increased from 4.5% in 2020 to 6.5% in 2021. Additionally, growing awareness regarding health care and hygiene among worldwide animal owners will further drive segmental growth.

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The growth of the others segment, including various products such as pet grooming & hygiene, toys, and others, is primarily driven by the growing consumer awareness regarding the availability of animal care products. Additionally, the growing consumption of on-demand video content related to pet grooming and hygiene will further drive segmental growth.  

By Pet Type Analysis

 Healthy Nature of Products to Augment the Dog Segment Revenue

The dog segment holds the highest share in the overall market owing to the healthy and happier nature of the dogs. Besides, residents can prevent house robberies by keeping a well-trained canine pet with them. This will likely ease the dogs' humanization rate among households, driving segmental growth.

The cat segment is expected to grow considerably because of rising online sales of cat care products from various prominent e-commerce sites such as Amazon, Walmart, and others. According to the surveyed data presented by the American Pet Products Association, in 2022, 70% of U.S. households own some kind of pet, an increase from 67% in 2020. Additionally, the growing popularity of litter boxes for cat hygiene purposes further drives segmental growth.

Other segments, including the various animals such as reptiles, turtles, freshwater & saltwater fishes, birds, horses, and small animals, are primarily driven by the growing awareness regarding the availability of various animal care products to the global population. Additionally, rising aquaculture trends among the fisherman population will further drive segmental revenues.

By Distribution Channel Analysis

Wide Availability of Products at Pet Stores to Make the Offline Segment Hold a Major Market Share 

The offline segment, including the pet stores and supermarkets, is expected to exhibit the largest share of the global market due to the availability of various pet supplies at these stores. Additionally, growing infrastructural settings related to the pet stores are further likely to support pet products' consumption rate from these stores, thereby driving segmental growth.


North America Pet Care Market Size, 2023 (USD Billion)

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The North American market holds the largest pet care market share during the forecast period. The most significant stake of the North American region is attributed to the enormous spending of the Canadian and U.S. population on pet care-related products and services, which results in the more enormous revenues of such products from the North American region.

Additionally, large pet owners’ demand toward buying premium quality products for their pets results in more significant revenue generation from such products in the region.

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The fastest growth of the Asia Pacific region is attributed to the growing presence of prominent companies such as Mars Incorporated, Nestle S.A., and others in manufacturing facilities in the countries such as India and China. This is likely to provide ease in providing such products by the companies in the Asia Pacific region. For instance, in June 2021, Nestle S.A. invested USD 156.77 million to expand its pet food products’ manufacturing facilities in China. Additionally, the rising middle-class population in the region is further likely to support its market growth.

The European region is expected to grow considerably for the global market due to the significant presence of infrastructural settings related to pet stores and veterinarians in the European region. This is likely to provide ease in supplying a bulk volume of animal accessories and food items to pet owners, thereby supporting the market growth in the region.

Additionally, the more significant number of pet cats among households in the countries such as Portugal, Germany, and France results in a more significant consumption rate of cat food items among such families in the region. According to data presented by the European Pet Food Industry Federation, in 2021, Germany became the second-highest pet cat population with 16, 700, 00 pet cats and the third-highest pet dog population with 10,300,000 dogs in Europe.

A considerable share of the South American region is attributed to the significant presence of aquaculture-related production facilities in the countries such as Brazil and Chile, resulting in the more enormous revenues of fish food products from such facilities in the region. According to data presented by the National Union of the Animal Health Products Industry in Brazil in 2023, Brazil has the third-largest pet population in the world, with 149.6 million pets in 2022.

Moreover, growing awareness regarding hygiene and cleanliness among the Middle East and African population is likely to drive the demand for dog and cat tissues, cat litter, pet deodorizers, and other pet hygiene and grooming-related items among the households of the Middle East & Africa.

List of Key Companies in Pet Care Market

Business Expansion and Product Launch are the Most Prominent Strategies Adopted by Key Companies for their Business Growth

Nowadays, companies are focusing on developing premium quality and nutritious animal food items to expand their product portfolios. Besides, product launches introduce new and innovative pet care products to the market, catering to different needs and preferences of pet owners. Moreover, diversifying product offerings can attract new customers and encourage the existing clients to make additional purchases, thereby expanding the overall market size. Additionally, they are expanding their production base across the global markets to increase their product revenues. For instance, in May 2021, Nestle S.A. owned Purina pet care brand invested USD 19 million to expand its cat treat production facilities in New York.



  • November 2022 – Nylabone, a prominent brand of Central Garden & Pet Company, launched its innovative range of pet toy products that would provide fun pet activities.

  • November 2022 - Mars Incorporated acquired Champion Pet Foods, a worldwide supplier and producer of pet foods, in 2022. The acquisition helped the company expand its product portfolio and capture a significant market share in the long run.

  • August 2022 – Wiggles, an Indian pet care brand, launched its new gluten and sugar-free products for dogs, ‘Every Dawg’ and expanded its product portfolio in terms of pet foods.

  • December 2021 – Unilever entered the industry by launching its new pet care brand, ‘Cafune’, in Brazil, which includes pet shampoos, conditioners, kitty litter, wipes, home disinfectants, and others.

  • January 2021 – Paws Inc., a U.S.-based cat wellness products company, acquired Ocado Group’s Fetch, a U.K.-based online pet food store, to expand its business in the European market.


An Infographic Representation of Pet Care Market

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The market research report provides detailed pet care market analysis and focuses on key aspects such as competitive landscape, product type, pet type, and distribution channel areas. Besides this, it offers insights into the various market trends and highlights key industry developments. In addition to these factors, it encompasses several other factors that have contributed to the market growth in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 6.45% from 2024 to 2032


Value (USD Billion)


By Product Type

  • Pet Food Products

  • Veterinary Care

  • Others

By Pet Type

  • Dog

  • Cat

  • Others

By Distribution Channel

  • Online

  • Offline

  • North America (By Product Type, Pet Type, Distribution Channel, and By Country)

    • U.S. (By Product Type)

    • Canada (By Product Type)

    • Mexico (By Product Type)

  • Europe (By Product Type, Pet Type, Distribution Channel, and By Country)

    • Germany (By Product Type)

    • France (By Product Type)

    • Italy (By Product Type)

    • Spain (By Product Type)

    • The U.K. (By Product Type)

    • Rest of Europe (By Product Type)

  • Asia Pacific (By Product Type, Pet Type, Distribution Channel, and By Country)

    • China (By Product Type)

    • India (By Product Type)

    • Japan (By Product Type)

    • Australia (By Product Type)

    • Rest of Asia Pacific (By Product Type)

  • South America (By Product Type, Pet Type, Distribution Channel, and By Country)

    • Brazil (By Product Type)

    • Argentina (By Product Type)

    • Rest of South America (By Product Type)

  • The Middle East and Africa (By Product Type, Pet Type, Distribution Channel, and By Country)

    • South Africa (By Product Type)

    • UAE (By Product Type)

    • Rest of the Middle East and Africa (By Product Type)


Frequently Asked Questions

Fortune Business Insights says that the global market size was valued at USD 246.66 billion in 2023 and is projected to reach USD 427.75 billion by 2032.

In 2023, the North American market size was valued at USD 83.14 billion.

The market is steadily recording a CAGR of 6.45% during the forecast period of 2024-2032.

The pet food products segment will lead the market based on product type.

The rising spending of the owners on their pets is a crucial driver for the markets growth.

Mars Incorporated, Nestle S.A., and Spectrum Brands Inc. are some global market players.

North America dominated the market in terms of share in 2023.

The shift toward dietary supplements is expected to drive the adoption of these products.

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