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Pet Care Market Size, Share & COVID-19 Impact Analysis, By Product Type (Pet Food Products, Veterinary Care, and Others), Pet Type (Dog, Cat, and Others), Distribution Channel (Online and Offline), and Regional Forecast, 2023-2030

Region : Global | Format: PDF | Report ID: FBI104749



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The global pet care market size was valued at USD 235.32 billion in 2022 and is projected to grow from USD 246.66 billion in 2023 to USD 368.88 billion by 2030, exhibiting a CAGR of 5.92% during the forecast period. North America dominated the global market with a share of 33.80% in 2022. 

Pets are considered members of the family among a vast majority of pet owners. The increasing knowledge about animal welfare and well-being has led to the increasing popularity of pet care products. Various categories of animal care products available in the market are wearables, food, toys, and others. Key players offering pet food items, such as Mars Incorporated, Nestle S.A., and others, focus on providing nutritional and calorific value. Additionally, they are offering flavoured animal food items to attract pet owners.


Social-isolation Pushed the Need for Pet-ownership Amid Coronavirus

Nowadays, people mainly suffer from a mental state of isolation as they must stay at home during the lockdown. Having a pet can help recover an individual from such a mental state. This situation will accelerate the worldwide animal humanization rate, driving the pet industry growth.

Additionally, dog owners were highly conscious about preventing their dogs from getting infected by the coronavirus. This would ease worldwide dog care products revenues. However, shutting down pet food stores due to the lockdown restrictions in many countries across the globe hampered the revenues of such products to some extent.


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Shifting Inclination Toward Dietary Food Items to Uplift Market Expansion

Nowadays, pet owners prefer dietary food items to avoid obesity & unexpected weight loss issues among their kids. Therefore, the increasing prevalence of obesity among pet dogs & cats will offer newer industry growth opportunities. According to the data published by VCA Hospitals, Mars Incorporated owned a veterinary care centre; in 2021, nearly 25% to 30% of North American canine pets aged 5 to 11 years were obese. Moreover, shifting animal owner trends toward feeding plant-based food items to their pets will further drive the demand for vegan food items, supporting market growth.    


High Spending on Pet Care to Favor Market Growth

Increasing spending on pet products such as food, healthcare, pet insurance, pet ownership, grooming, and others will likely ease such products’ consumption rate, thereby driving the market growth. Several factors including growing infrastructural facilities, increasing pet ownership and consumption rate are likely to propel the pet care market growth. Owning a pet, is taken to be important sign among high-class societies, which fosters the demand of the product in the long run.

Initiatives for Advanced Pet Care Products to Support the Market Growth

Nowadays, companies are implementing various initiatives regarding developing technologically-enabled animal care products for the industry. This will likely support the development of innovative animal care products such as location tracker devices, cardboard pet feeder devices, smart laser cat toys, and others, thereby driving the market growth. According to data published by the Pet Advocacy Network, in January 2023, pet owners in the U.S. spent around USD 50 billion on pet treats and foods out of USD 93.95 billion in total spending on pets.


Higher Cost of High-Quality Products to Restrain the Market Growth

The higher cost of high-quality pet care products is expected to limit their demand among the lower-income population. Additionally, uncertain incidences of animal-borne diseases such as abdominal pain, diarrhoea, and others to the owners due to their pets' unhygienic living practices are anticipated to restrain the market growth. Besides, uncertain associations and governmental regulations regarding product labelling and promotion are expected to hamper the companies’ revenues.


By Product Type Analysis

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Significant Necessities of the Nutritious Food Items Make Pet Food Segment Hold a Major Market Share 

The largest share of the pet food segment is attributed to the tremendous demand for tasty and nutritious food items for their daily feeding needs among owners. According to the data presented by the European Pet Food Industry Association (FEDIAF), in 2021, European pet food products’ sales in terms of volume and value reached 10.2 million tons and USD 27.7 billion, respectively. Additionally, the easy accessibility of the variety of animal food items results in a more significant revenue generation from such a segment.


The faster growth of the veterinary care segment is attributed to the growing animal veterinary care-related commercial settings in many countries worldwide. According to the data presented by the U.S. Department of Veterans Affairs, in 2021, pet veterinary practices increased from 4.5% in 2020 to 6.5% in 2021. Additionally, growing awareness regarding health care and hygiene among worldwide animal owners will further drive segmental growth.

The growth of the others segment, including various products such as pet grooming & hygiene, toys, and others, is primarily driven by the growing consumer awareness regarding the availability of animal care products. Additionally, the growing consumption of on-demand video content related to pet grooming and hygiene will further drive segmental growth.  

By Pet Type Analysis

 Healthy Nature of Products to Augment the Dog Segment Revenue

The dog segment holds the highest share in the overall market owing to the healthy and happier nature of the dogs. Besides, residents can prevent house robberies by keeping a well-trained canine pet with them. This will likely ease the dogs' humanization rate among households, driving segmental growth.

The cat segment is expected to grow considerably because of rising online sales of cat care products from various prominent e-commerce sites such as Amazon, Walmart, and others. According to the surveyed data presented by the American Pet Products Association, in 2022, 70% of U.S. households own some kind of pet, an increase from 67% in 2020. Additionally, the growing popularity of litter boxes for cat hygiene purposes further drives segmental growth.

Other segments, including the various animals such as reptiles, turtles, freshwater & saltwater fishes, birds, horses, and small animals, are primarily driven by the growing awareness regarding the availability of various animal care products to the global population. Additionally, rising aquaculture trends among the fisherman population will further drive segmental revenues.

By Distribution Channel Analysis

Wide Availability of Products at Pet Stores to Make the Offline Segment Hold a Major Market Share 

The offline segment, including the pet stores and supermarkets, is expected to exhibit the largest share of the global market due to the availability of various pet supplies at these stores. Additionally, growing infrastructural settings related to the pet stores are further likely to support pet products' consumption rate from these stores, thereby driving segmental growth.

The fastest growth of an online segment is attributed to the growing popularity of online subscription-based services related to animal food products among pet owners worldwide. This will fuel online product sales from subscription-based pet services, driving segmental growth. Nowadays, companies can effectively track the different categories of pet products' sales performance from their e-commerce stores. This enables companies to expand their business through the online channel mode, thereby driving segmental revenues.


North America Pet Care Market Size, 2022 (USD Billion)

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The North American market holds the largest overall pet care market share during the forecast period. The most significant stake of the North American region is attributed to the enormous spending of the Canadian and U.S. population on pet care-related products and services, which results in the more enormous revenues of such products from the North American region.

Additionally, large pet owners’ demand toward buying premium quality products for their pets results in more significant revenue generation from such products in the region.

The fastest growth of the Asia Pacific region is attributed to the growing presence of prominent companies such as Mars Incorporated, Nestle S.A., and others in manufacturing facilities in the countries such as India and China. This is likely to provide ease in providing such products by the companies in the Asia Pacific region. For instance, in June 2021, Nestle S.A. invested USD 156.77 million to expand its pet food products’ manufacturing facilities in China. Additionally, the rising middle-class population in the region is further likely to support its market growth.

The European region is expected to grow considerably for the global market due to the significant presence of infrastructural settings related to pet stores and veterinarians in the European region. This is likely to provide ease in supplying a bulk volume of animal accessories and food items to pet owners, thereby supporting the market growth in the region.

Additionally, the more significant number of pet cats among households in the countries such as Portugal, Germany, and France results in a more significant consumption rate of cat food items among such families in the region. According to data presented by the European Pet Food Industry Federation, in 2021, Germany became the second-highest pet cat population with 16,700,00 pet cats and the third-highest pet dog population with 10,300,000 dogs in Europe.

A considerable share of the South American region is attributed to the significant presence of aquaculture-related production facilities in the countries such as Brazil and Chile, resulting in the more enormous revenues of fish food products from such facilities in the region. According to data presented by the National Union of the Animal Health Products Industry in Brazil in 2023, Brazil has the third-largest pet population in the world, with 149.6 million pets in 2022.

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Moreover, growing awareness regarding hygiene and cleanliness among the Middle East and African population is likely to drive the demand for dog and cat tissues, cat litter, pet deodorizers, and other pet hygiene and grooming-related items among the households of the Middle East & Africa.


Business Expansion and Product Launch are the Most Prominent Strategies Adopted by Key Companies for their Business Growth

Nowadays, companies focus on developing premium quality and nutritious animal food items to expand their product portfolio. Additionally, they are expanding their production base across the global markets to increase their product revenues. For instance, in May 2021, Nestle S.A. owned Purina pet care brand invested USD 19 million to expand its cat treat production facilities in New York.



  • November 2022 – Nylabone, a prominent brand of Central Garden & Pet Company, launched its innovative range of pet toy products that would provide fun pet activities.

  • November 2022 - Mars Incorporated acquired Champion Pet Foods, a worldwide supplier and producer of pet foods, in 2022. The acquisition helped the company expand its product portfolio and capture a significant market share in the long run.

  • August 2022 – Wiggles, an Indian pet care brand, launched its new gluten and sugar-free products for dogs, ‘Every Dawg’ and expanded its product portfolio in terms of pet foods.

  • December 2021 – Unilever entered the industry by launching its new pet care brand, ‘Cafune’, in Brazil, which includes pet shampoos, conditioners, kitty litter, wipes, home disinfectants, and others.

  • January 2021 – Paws Inc., a U.S.-based cat wellness products company, acquired Ocado Group’s Fetch, a U.K.-based online pet food store, to expand its business in the European market.


An Infographic Representation of Pet Care Market

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The market research report provides detailed pet care market analysis and focuses on key aspects such as competitive landscape, product type, pet type, and distribution channel areas. Besides this, it offers insights into the various market trends and highlights key industry developments. In addition to these factors, it encompasses several other factors that have contributed to the market growth in recent years.

Report Scope & Segmentation 



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 5.92% from 2023 to 2030


Value (USD Billion)


By Product Type

  • Pet Food Products

  • Veterinary Care

  • Others


By Pet Type

  • Dog

  • Cat

  • Others


By Distribution Channel

  • Online

  • Offline


North America (By Product Type, Pet Type, Distribution Channel, and By Country)

  • U.S. (By Product Type)

  • Canada (By Product Type)

  • Mexico (By Product Type)

Europe (By Product Type, Pet Type, Distribution Channel, and By Country)

  • Germany (By Product Type)

  • France (By Product Type)

  • Italy (By Product Type)

  • Spain (By Product Type)

  • The U.K. (By Product Type)

  • Rest of Europe (By Product Type)

Asia Pacific (By Product Type, Pet Type, Distribution Channel, and By Country)

  • China (By Product Type)

  • India (By Product Type)

  • Japan (By Product Type)

  • Australia (By Product Type)

  • Rest of Asia Pacific (By Product Type)

South America (By Product Type, Pet Type, Distribution Channel, and By Country)

  • Brazil (By Product Type)

  • Argentina (By Product Type)

  • Rest of South America (By Product Type)

The Middle East and Africa (By Product Type, Pet Type, Distribution Channel, and By Country)

  • South Africa (By Product Type)

  • UAE (By Product Type)

  • Rest of the Middle East and Africa (By Product Type)

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 235.32 billion in 2022 and is projected to reach USD 368.88 billion by 2030.

In 2022, the North American market size stood at USD 79.54 billion.

The market is steadily growing at a CAGR of 5.92% during the forecast period (2023-2029).

The pet food products segment will lead the market based on product type.

The rising spending of the owners on their pets is a crucial driver for the markets growth.

Mars Incorporated, Nestle S.A., and Spectrum Brands Inc. are some global market players.

North America dominated the market in terms of share in 2022.

The shift toward dietary supplements is expected to drive the adoption of these products.

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