Cat Litter Products Market Size, Share & Industry Analysis, By Base Material (Clay-Based, Silica Gel, Plant-Based, and Hybrid/Composite), By Price Range (Economy, Mid-range, and Premium), By End-User (Household and Commercial), By Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores, Online/E-commerce, and Others), and Regional Forecast, 2025-2032

The global cat litter products market size was valued at USD 14.02 billion in 2024. The market is projected to grow from USD 14.67 billion in 2025 to USD 19.25 billion by 2032, exhibiting a CAGR of 3.95% during the forecast period.

Consumers value sustainability and healthy pet product claims while buying pet products. Innovation prioritizes odor control, dust reduction, and smart features to meet the growing demand for convenience and advanced pet care. The consistent development of innovative pet products by global cat litter market players is favoring the growth of the market. For instance, in April 2024, Oil Dri Corporation of America, an American manufacturer of sorbent minerals and clay-based cat litter, invested USD 46.0 million to acquire Ultra Pet and expand its offerings in the crystal cat litter segment.

Leading players operating in the market include Nestlé S.A., Church & Dwight Co., Inc., The Clorox Company, Mars, Incorporated, and General Mills, Inc. These players invest in advanced manufacturing technologies to enhance product consistency and reduce environmental impact. In addition, they focus on expanding their digital and e-commerce presence to reach pet owners.

MARKET DYNAMICS

MARKET DRIVERS

Rising Cat Adoption Rate and Accessibility to Litter Products to Drive Market Growth

An increase in the rate of cat ownership is the driving force behind the cat litter products market growth, as more families globally accept cats as their own pets. According to APPA, as of June 2025, approximately 49 million American households own a cat, compared to 40 million at the end of 2023, indicating a growing trend toward pet adoption and awareness of rescue shelters. Increased cat ownership fosters a demand for cat litter products among pet owners.

MARKET RESTRAINTS

Significant R&D Investment Needs to Limit Product Development and Restrain Market Growth

The major investments in R&D in the cat litter industry involve substantial capital expenditures on advanced machinery, technology development, and innovations in formulation. These are indeed vital for producing products with various enhanced features, such as improved odor control, lumping and non-clumping ability, reduced dust, and eco-friendliness. Such operations create operational complexity through the need for specialized skill sets, lengthier product development periods, increased quality control, integration of new sustainable processes in production, and changes to cost structures and manufacturing efficiency.

MARKET OPPORTUNITIES

Advancements in Development of Sensor-based Litter Products to Favor Market Growth

Litter boxes equipped with smart technologies feature automated waste disposal, real-time pet health monitoring, and app connectivity. The rising adoption of smart technology-based litters is creating new market growth opportunities. Additionally, consistent production of such products by manufacturers is positively contributing to market expansion. For instance, in 2025, Purina introduced the Petivity Smart Litter Box Monitor, an AI- and sensor-powered system that tracks the weight of a cat and records its urination and defecation events each time it enters the litter box. The system will be built to recognize behavioral anomalies-such as changes in frequency, volume, or weight-that indicate a potential health issue and thus warn the owner through an app or via a report.

CAT LITTER PRODUCTS MARKET TRENDS

Growing Adoption of Subscription-based Pet Products Services to Augment Market Growth

Subscription-based pet care services provide the convenience of product home delivery to users, ensuring the timely and scheduled delivery of goods. The rising demand for subscription-based pet care services is favoring the global market growth. In addition, the increasing number of subscription service providers offering premium, high-quality, eco-friendly specialty litters to meet evolving consumer demand for such products is creating new market growth prospects.  

MARKET CHALLENGES

Supply Chain Disruption and Raw Material Sourcing Risks to Challenge Market Players’ Business Operations

Supply chain disruptions due to the imposition of considerable trade restrictions by governmental authorities pose challenges to key players' international business expansion activities. In addition, the incidences of raw material sourcing risks due to such restrictions are challenging for key players to maintain the required production output.

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Segmentation Analysis

By Base Material

Ease in Cleaning and Widespread Availability of Clay-based Litter Made Clay-based Segment Lead Market

Based on base material, the market is segregated into clay-based, silica gel, plant-based, and hybrid/composite.

The clay-based segment held a leading global market share of 49.64% in the cat litter products market in 2024. Clay-based products exhibit a natural mineral structure and provide high absorbency & strong lumping properties compared to their counterpart base materials. Additionally, these products are widely available and affordable. Significant consumer demand for affordable clay-based litters mainly results in the clay segment holding a leading global market share during 2025-2032.

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The plant-based segment is projected to grow at the fastest CAGR of 5.58% during the forecast period of 2025-2032. Its fastest growth is attributed to the exponential increase in consumer preference for plant-sourced, sustainable pet care products. In addition, consistent innovations in the development of litter made from corn, wheat, and recycled paper, which exhibit enhanced clumping capability and odor control, are driving the segment’s growth.

By End-User

High Adoption of Cat among Private Residents Resulted in Dominance of Household Segment

Based on end-user, the market is bifurcated into household and commercial.

The household segment held a leading global market revenue share of 96.16% in 2024. The household segment exhibited a leading market share due to the high demand for convenient and hygienic litter solutions among at-home consumers. In addition, rising pet ownership among households increases the demand for cat care products and drives growth in the household segment. 

The commercial segment is slated to grow at a fastest CAGR of 4.48% during the forecast period of 2025-2032. Its fastest growth is attributed to the growing popularity of pet litter products that exhibit automated cleaning functions, durability, and effective odor control. In addition, the growth of commercial infrastructure facilities and the increasing cat ownership rate among them are accelerating the growth of the commercial segment.

By Price Range

High Demand for Affordable Products with Improved Features Led to Mid-range Segment Dominace

Based on price range, the market is segmented into economy, mid-range, and premium.

The mid-range segment held a leading global market share of 44.14% in 2024. Its leading share is attributed to high consumer demand for affordable products featuring odor control and improved ease of cleaning. Additionally, advancements in the development of mid-range, eco-friendly products are driving demand among eco-conscious pet owners.

The premium segment is slated to grow at a fastest CAGR of 5.35% during the forecast period of 2025-2032. Its fastest growth is attributed to the rising consumer demand for advanced technology-based litters made from premium biodegradable and compostable materials. In addition, advancements in the development of products made with activated carbon additives that exhibit a robust odor-removing capability are driving the growth of the premium segment.

By Distribution Channel

Greater Assortment of Pet Products Led Hypermarkets & Supermarkets to Dominate Market

Based on distribution channel, the market is segmented into specialty stores, supermarkets/hypermarkets, convenience stores, online/e-commerce, and others.

The supermarkets/hypermarkets segment exhibited a significant global market share of 35.39% in 2024. Its leading share is attributed to the availability of a broader assortment of pet care products. In addition, the rising number of supermarket chains offering products at discounted prices is favoring segmental revenue growth.

The online/e-commerce segment is slated to grow at a fastest CAGR of 5.96% during the forecast period of 2025-2032. The segment’s fastest growth is due to increasing consumer preference for convenient at-home delivery options and accessibility through online shopping platforms. Furthermore, rising demand for online subscription services of pet care products is fueling growth in this segment.

Cat Litter Products Market Regional Outlook

By geography, the market is categorized into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

EUROPE

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The European region held the dominant share in 2023, valued at USD 5.23 billion, and also took the leading global cat litter products market share of 37.19% in 2024. The high cat ownership rate and urban living lifestyles of households in the U.K., Germany, France, and Italy are mainly generating considerable product revenues in the region. In addition, the rising number of pet product retailing shops offering premium-based pet products is accelerating market growth in Russia and the Eastern European region.

The German market value reached USD 0.96 billion in 2024. Germany is expected to maintain a leading European market share from 2025 to 2032. The German market is characterized by high consumer spending on products from leading brands that feature odor control and environmental sustainability. The rising demand for plant-based or biodegradable material-based pet products is driving growth in the German market.

NORTH AMERICA

The North America region is projected to hold the second-largest global market share during 2025-2032. High demand for premium litters featuring dust suppression and eco-friendly packaging is generating consideration product revenues in the U.S. and Canada. Consistent governmental regulations on the banning of plastic-based pet products and rising consumer demand for biodegradable and compostable litter are accelerating market growth in the region.

The U.S. cat litter market is dominated by premium clumping clay and silica formulas, with strong brand loyalty and high per-cat spending. The distribution channel in the U.S. is highly evolved, comprising specialty pet retailers, mass superstores, and rapidly growing subscription and e-commerce models.

ASIA PACIFIC

The Asia Pacific region’s market is projected to grow at a fastest rate of 5.64% during the forecast period of 2025-2032. The region’s fastest growth is attributed to the rising urbanization and increasing pet ownership rate among households across China, India, and Southeast Asia. Manufacturers invest in R&D activities for their products to meet consumer demand for innovative products, including flushable litter and clumping products. These continued efforts by manufacturers are positively contributing to market growth in the region.

SOUTH AMERICA and MIDDLE EAST & AFRICA

Over the cat litter products market forecast period, the market in the South America and Middle East & Africa regions is expected to witness a moderate growth rate from 2025 to 2032. The South America market in 2025 is set to reach a valuation of USD 0.6 billion. The South American market is primarily driven by rising demand for economy clay-based litters, with biodegradable alternatives, in urban centers such as those in Brazil and Argentina. Furthermore, the increasing number of supermarkets and specialty pet shops offering premium products in Saudi Arabia, the UAE, and South Africa is driving the Middle East & Africa region’s market growth. In the Middle East & African market, the UAE is expected to reach a market value of USD 0.057 billion by 2025.

COMPETITIVE LANDSCAPE

Key Industry Players

Consistent Leading Players’ Portfolio Expansion, R&D Investment, and Retail Network Building Activities to Maintain Market Position

The global market is characterized by the key market players, including Nestlé S.A., Church & Dwight Co., Inc., The Clorox Company, Mars, Incorporated, and General Mills, Inc. These players focus on expanding their product portfolio, broadening their retail network, and investing in R&D activities to maintain their product sales and market position globally. For instance, in January 2024, The Clorox Company invested in scaling its cat-litter manufacturing capacity to open a new litter plant in West Virginia, a move that supports its Fresh Step / Scoop Away business.

LIST OF KEY CAT LITTER PRODUCTS COMPANIES PROFILED

• Nestlé S.A. (Switzerland)
• Church & Dwight Co., Inc. (U.S.)
• The Clorox Company (U.S.)
• Mars, Incorporated (U.S.)
• Tolsa S.A. (Spain)
• General Mills, Inc. (U.S.)
• Oil-Dri Corporation of America (U.S.)
• Boxiecat, LLC. (U.S.)
• Precious Cat, Inc. (U.S.)
• Masterpet S.A. (Chile)
• Dr Elsey’s (U.S.)

KEY INDUSTRY DEVELOPMENTS

• June 2025: Petkit launched a sensor-enabled cat litter system in China that monitors urination frequency/composition and uses facial recognition to attribute health data to individual cats in multi-cat households.
• April 2025: Tidy Cats (Nestlé Purina) partnered with Whisker (maker of Litter-Robot) to co-develop a new litter formula designed specifically for the mechanical sifting/automated motion of self-cleaning boxes.
• February 2025: Chinese factory Ningcheng Xingmei Technology has launched an automated “smart factory” for cat litter, boosting efficiency, reducing dust, and improving product pass rate from 70% to 90%.
• July 2023: Purina completed a USD 182 million factory expansion in King William, Virginia, to scale its cat litter production capacity and support technical training for employees, signaling a major investment in litter infrastructure.
• October 2022: Clorox commissioned a new 97,000 sq ft cat litter manufacturing facility in Martinsburg, West Virginia, to produce Fresh Step and Scoop Away litters. This expansion enhances Clorox’s capacity and operational footprint in the US litter space, positioning it to meet rising demand and reduce logistics costs.

REPORT COVERAGE 

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Report Scope & Segmentation