"Assisting You in Establishing Data Driven Brands"

Cat Litter Market Size, Share & Industry Analysis, By Product Type (Clumping, Conventional), By Raw Material (Clay, Silica), By Distribution Channel (E-commerce store, Supermarket/hypermarket, Pet Stores) And Regional Forecast, 2024-2032

Region :Global | Report ID: FBI106214 | Status : Ongoing



Cat litter is a material substance that assists in absorbing cat stool and urinals and also helps to avoid the generation of cat waste in unwanted areas in the household. Its capability to control odor, easy maintenance, and cleanability is assisting to attract more consumers.  The rising production of innovative natural litter, which is fragrance and chemical-free, and is also biodegradable, is acting as an opportunity for market growth. For instance, Smart Cat All Natural Clumping Litter is made out of 100 percent grass, and is dust, chemical, and fragrance-free, which is also biodegradable.

The escalating number of people selecting cat as a pet of choice in various countries all over the world is acting as a driving factor for the market growth. For instance, the data published by American Pet Product Association, there are 42.7 million cat owners in the United States between 2019 to 2020. In addition, the rising number of millennial pet owners who are well aware of various pet products in the market is assisting to hike the demand. For instance, the data released by American Veterinary Medical Association, May 2019, is declaring that in the United States, millennials represent more than 80 percent of all pet owners.

Nevertheless, cat litter made of raw material which are environmentally unfriendly is acting as a hampering factor for the market growth. For instance, crystal cat litter, which is made from silica, has resulted to be harmful to the environment.

Key Market Driver -

The increasing number of people owning cats as a pet worldwide is acting as a driving factor for the market growth.

Key Market Restraint -

Product which uses raw material that is un-friendly to the environment is restraining the market growth.

Key Players Covered:

Pedigree,  SANPO, Pure&Natural, Nature Bridge, NORY, Wanpy, Navarch, Luscious, Evsco, and others are the key companies operating in the cat litter market.

The cat litter market is segmented into by product type, raw material, distribution channel, and geography.

On the basis of product type, the market is bifurcated into clumping and conventional. Clumping is projected to be the dominating segment owing to the product's ability to bind the moisture inside the clump, which makes it easy to scooped out and left a box of spotless litter behind. Thus, makes it more preferable to large number of consumers.

Based on raw material, the market is divided into clay and silica. Clay is estimated to be the leading segment on account of its solid clump formation properties, and high absorbent is assisted to surge the consumption. Likewise, it has the capability to expands when it interacts with liquid or moisture also assists in escalating the usage.

By distribution channel, the market is fragmented into e-commerce stores, supermarket/hypermarket, and pet stores. Pet stores are evaluated to be the dominating segment due to the store offering a broader range of products from multiple brands. Similarly, its ability to help avoid counterfeit products as compared to e-commerce stores boosted its utilization.

Regional Analysis:

On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America is anticipated to display a dominant share and is expected to continue throughout the forecast period of 2021-2028. The high expenditure made on pet products by people in this region is expected to have a significant contribution to the market growth. For instance, the data issued by the American Pet Products.Org, in 2019, the United States is assessed to make the spending of USD 95.7 billion on their pet. In addition, the escalating number of pet exposition such as Atlanta Pet Expo, Austin Pet Expo, and others showcasing pet products is assisting to spike the demand.

Europe is evaluated to embrace a crucial presence in the cat litter market, owing to the presence large number of pet stores surging the utilization of the product. For instance, the data published by the European Pet Food Industry in June 2018, there are around 60,000 specialist pet stores present in Europe. Furthermore, the pet shelter in this region increasingly responsible for sheltering pets, and finding new homes is helping to escalate the consumption rate. For instance, the data released by RSPCA.Org, is stating that in 2019 RSPCA  United Kingdom center is for taking care of 29,432 cats, 10,564 dogs, 786 horses, and other animals. They are also responsible for discovering new homes for 39,176 animals.

To gain extensive insights into the market, Request for Customization




By Product Type

  • Clumping

  • Conventional

By Raw Material

  • Clay

  • Silica

By Distribution Channel

  • E-commerce store

  • Supermarket/hypermarket

  • Pet Stores

By Geography

  • North America (U.S., Mexico, and Canada)

  • Europe (Germany, Italy, Spain,  France, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Key Industry Developments-

  • In October 2020, MARS Petcare announced the  launch of  CATSAN cat litter brand in India which will be available in amazon India.

  • In December  2018, Kristen Levine Pet Living declared its 2019 Influencer Partnerships with World’s Best Cat Litter & Vetericyn Animal Wellness.

  • Ongoing
  • 2023
  • 2019-2022

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Consumer Goods Clients

Health Canada

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.